Brand: Boden
Title(s): Digital catalogue and app
Agency: BBH London
Agency website: http://www.bartleboglehegarty.com
Head of Creative Tech: Alex Matthews
Managing Director: Mel Exon
Designer: Oli Cole
Developer: Luke Kidney
Additional Credits: Strategist: Kate Nettleton
Account Director: Cressida Holmes-Smith
Producer: Vaia Ikonomou/Kate Newman
App Developer: Monterosa
Published: August 2015
Short Rationale: Our brief was simple: Modernise the catalogue for the digital age, increasing the
basket size of existing customers, attracting new ones, and as a result decreasing the businesses
reliance on the printed catalogue.
In short, we had to make the catalogue relevant for the digital age. We sought to create a seamless
experience from browsing to buying, that could be accessed anywhere. An experience that was as
bold and enticing as the catalogue, but that enabled customers to browse in new ways and be
inspired.
The new digital catalogue offers a new immersive way of shopping on all devices, both web and
native. It is available through your browser on desktop, tablet and mobile, and also as an app on
Android and iOS.
The digital catalogue truly reflects a new era for the Boden brand. A brand that understands what its
customers want, giving them the ability to navigate by preference, showing how fabulous the
clothes can look with inspiring photography, giving customers great ideas about how to wear them,
the ability to create wish lists of the styles they love, and a seamless and easy way to buy them. All
the while rewarding their loyalty and custom in the process.
Brand: Carphone Warehouse
Title(s): Pin Point - Miami
Agency: Brothers and Sisters
Agency website: http://www.brothersandsisters.co.uk/
Executive Creative Director: Andy Fowler
Additional Credits: Media Agency: blue449
Director: Chaplin and Forbes
Production Company: Hungry Man
Producer: Ben Link
Executive Producer: Matt Buels
VFX Producer: Misha Stanford Harris
Editor: Rachael Spann – Work
Original Music: Eclectic
Post Production: The Mill
Audio Post Production/Sound: Wave Studios/Parv Thind
Published: August 2015
Short Rationale: In the 60-second TVC “Miami”, Keith Lemon meets a beach bodybuilder who barely
has enough data on his device to upload selfies; listening to his sobs, Keith tells him to “Man-Up!”
admonishing him for making a fool of himself. Keith moves on in disbelief to a “Baywatch” styled
lifeguard as she moves higher and higher up the lifeguard tower struggling to hold her mobile phone
high enough to receive a signal.
<iframe src="https://player.vimeo.com/video/137230048?title=0&byline=0&portrait=0"
width="500" height="281" frameborder="0" webkitallowfullscreen mozallowfullscreen
allowfullscreen></iframe> <p><a href="https://vimeo.com/137230048">Carphone Warehouse Miami - TVC</a> from <a href="https://vimeo.com/user8487078">Brothers and Sisters</a> on <a
href="https://vimeo.com">Vimeo</a>.</p>
Brand: Old El Paso
Title(s): Cook like the locals
Agency: Grey London
Agency website: http://www.grey.co.uk
Executive Creative Director: Ben Clapp
Art Director: Andrew Singleton
Copywriter: Ben Buswell
Additional Credits: Business Director: Tamara Bennett
Account Director: Erika Bataillard
Account Executive: Seb Cohen
Agency Producer: Jennifer Gillen
Planner: Andy Hyland
Media Agency: UM
Media Planner: Maxim Kabakov
Production Company: Firecracker
Director: Rod Main
Editor: Matt Newman, Craig Coole, Michele Difrancesco
Producer: Jayde Thomas
Designer: Beatriz Coias
DOP: Dave Miller
Post Production: Hogarth
Audio Post Production: Greyworks
Published: August 2015
Short Rationale: Creative agency Grey London has unveiled its first work since being named lead
creative agency for General Mills UKIN earlier this year. Cook Like the Locals is an integrated,
content-led campaign promoting Old El Paso’s new Restaurante range, four soft taco meal kits Steak Carne Asada, Pork Al Pastor, Chicken Tinga & Baja Fish - inspired by authentic recipes from
different Mexican regions.
The vibrant, colourful films follow the adventures of Simon Bennett, a fishmonger from Lyme Regis,
and Charlotte Harbottle, a butcher from Gosforth, who travelled to Mexico with Old El Paso to
discover the sights, smells, people and ingredients that inspired two of the country’s most famous
dishes.
The films will be seeded via video-on-demand platforms, pre-roll advertising and sponsored social
posts. The PR campaign includes the signing of former Pussycat Doll, winner of Celebrity Masterchef
2015 and passionate foodie Kimberly Wyatt as campaign ambassador.
<iframe src="https://player.vimeo.com/video/137461769" width="500" height="281"
frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a
href="https://vimeo.com/137461769">Old El Paso - Cook Like the Locals - Puebla</a> from <a
href="https://vimeo.com/greylondon">Grey London</a> on <a
href="https://vimeo.com">Vimeo</a>.</p>
<iframe src="https://player.vimeo.com/video/137461865" width="500" height="281"
frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a
href="https://vimeo.com/137461865">Old El Paso - Cook Like the Locals - Ensenada</a> from <a
href="https://vimeo.com/greylondon">Grey London</a> on <a
href="https://vimeo.com">Vimeo</a>.</p>
Brand: The Sun
Title(s): The Sun always shines on TV
Agency: Grey London
Agency website: http://www.grey.co.uk
Creative Director: Dave Monk
Creative Team: Rob Greaves, Sam Daly, Mike Lean
Additional Credits: Account Team: Katja Giannella, Tim Rogowski, Sophie Gosper
Agency Producer: Natasha Johnson
Assistant Producer: Elaine Coyle
Planner: Mike Lean
Media Agency: Mindshare
Media Planner: Lisa Langford
Production Company: Stink
Director: Rafael Lopez
Editor: Toby Conway-Hughes, Marshall Street Editors
Producer: Connor Hollman, Katy Smith
DOP: Jim Jolliffe
Audio: Zak Kurtha
Flame: Steve Miller
Grade: James Bamford
Post Production: Gramercy Park Studios
Audio Post Production: Gramercy Park Studios
Published: September 2015
Short Rationale: Britain is a nation of proud telly lovers. Whether it’s debating the latest culinary
mishap in The Great British Bakeoff, arguing over who to vote for in The X Factor or speculating over
who shot who on Albert Square, TV has been setting the agenda for the nation’s conversations for
the best part of a century.
Creative agency Grey London – part of WPP’s Team News – celebrates The Sun’s TV offering in its
latest campaign: The Sun Always Shines on TV. Fittingly, it broke this weekend during one of the
year’s biggest TV moments: the opening show of this year’s X Factor.
Narrated by A-ha’s 1985 hit of the same name, the campaign heroes some of the funny and familiar
rituals Britain’s great telly worshippers go through while watching their favourite shows.
<iframe width="560" height="315" src="https://www.youtube.com/embed/8mJTlM7qqnM"
frameborder="0" allowfullscreen></iframe>
Brand: Karen Millen
Title(s): Twelve Portraits| Autumn Winter 15
Agency: October Sun, London
Art Director: October Sun
Photographer and Director: Yelena Yemchuk
Additional Credits: Styling: Cathy Kasterine
Hair: Syd Hayes
Make Up: Petros Petrohilos
Published: August 2015
Short Rationale: A film maker, singer-songwriter and musician star in Karen Millen’s Autumn Winter
15 campaign, which launches today. The three form part of the all-woman creative team behind the
series of twelve striking portraits, which capture the unique personalities and confidence of each of
the artists. The campaign stars Jamie Bochert, Rosie Lowe and Quentin Jones, styled by Cathy
Kasterine and shot by Yelena Yemchuk in South East London.
The campaign forms part of Karen Millen’s ongoing strategy to position itself as a global accessible
luxury fashion brand, which supports established and emerging creative talent. The images also
reflect the growing success of Karen Millen’s limited edition Atelier range, with a number of
garments from this curated collection featured in the campaign. The latest suede, leather and
shearling ateliers for AW15, inspired by the luxe layering of the 1970s, will appear in Karen Millen’s
flagship store in Knightsbridge as well as Selfridges in the UK and Bloomingdales 59th Street in the
US.
Gemma Metheringham, chief creative officer of Karen Millen commented: “Desirability. Confidence.
Ease. These are the words that sum up the Autumn/Winter 2015 collection and reflect our attitude
to design at the Karen Millen atelier. This season we looked at one unifying collection that
encapsulates the moods of the moment whilst retaining our own aesthetic and inspiring women
who want to wear beautifully crafted clothes.”
The soundtrack to the campaign’s accompanying film, which brings the stills to life, features
the single ‘Who’s That Girl?’ by Rosie Lowe. Rosie is releasing her debut album early next year.
Brand: Premier Inn
Title(s): Wake up wonderful
Agency: RKCR/Y&R
Agency website: http://www.rkcryr.com/
Creative Director: Mark Roalfe
Art Director: Andy Forrest
Copywriter: Nicola Wood
Photographer: Mark Stenning
Additional Credits: Business Director: Lucy Taylor
Account Director: Ben van der Gucht
Account Manager: Megan O’Hagan
Agency Producer: Danielle Sandler
Director/Production Co: Simon Ratigan
Producer: Mike Wells
Editor: Owen Oppenheimer @ The Quarry
Post Production: The Mill
Music Supervision: Native
Sound Design: Chris Turner @ Jungle
DOP: Martin Hill, Ian Murray
Published: August 2015
Short Rationale: Premier Inn has revealed a £25 million multi-channel advertising campaign – kicking
off with a new ad creative which sees Lenny Henry feature in his seventh advert for the UK's most
loved hotel chain and showcases new material from Katie Melua. This comes in addition to the £140
million planned investment across Premier Inn for 2015, including the completion of an estate-wide
roll out of brand new luxury Premier Inn Hypnos beds.
The TV advert, created by creative agency Rainey Kelly Campbell Roalfe/ Y&R and directed by Simon
Ratigan, captures picturesque scenes across the UK set to the sound of Wonderful Life. The ad kicks
off a multi-channel campaign, including TV, online advertising, email marketing, PR and social media.
The campaign will also feature radio; the first time the brand has used this medium.
The advert showcases a variety of morning settings, all shot within a 5-mile radius of Premier Inn
locations and filmed using an agile filming technique. Scenes range from a horse racing track with
mist in the air, to the sprinklers preparing the pitch for a football match on a winter's day and
seagulls setting off on their morning flight. It ends with Lenny leaving a Premier Inn hotel ready to
face the day, all to the mellow sound of Katie Melua's 'Wonderful Life'.
<iframe width="560" height="315" src="https://www.youtube.com/embed/l5khXeob3Vk"
frameborder="0" allowfullscreen></iframe>
Brand: Pizzería Olivia
Title(s): Brand campaign
Agency: Creamos, Medellin, Colombia
Creative Director: Jorge Montoya E
Art Director: Ricardo Cardona, Jorge Montoya E, Diego Roldan, Carlos Montoya
Copywriter: Diego Roldan, Carlos Montoya
Digital Art: Juan Fernando Garcia
Published: July 2015
Brand: Pact Coffee
Title(s): TV campaign
Production: ABF Pictures
Production website: http://abfpictures.co.uk/work
Additional Credits: The Broadcast House
Published: August 2015
Short Rationale: The TV advert is part of a big marketing push by London-based startup Pact Coffee
to encourage people across the country to try fresh roasted coffee for the first time. The ad is
currently airing on over 30 different stations such as Film4, Sky Sports, Dave, ITV2/4, More4 and
Good Food.
<iframe width="560" height="315" src="https://www.youtube.com/embed/fBc0533LWoo"
frameborder="0" allowfullscreen></iframe>
Brand: Milestone
Title(s): New Logo
Agency: Part of A Bigger Plan, Amsterdam, the Netherlands
Agency website: http://www.partofabiggerplan.com/
Creative Director: Christian Borstlap
Art Director: Christian Borstlap
Illustrator: Christian Borstlap
Additional credits: Logo was conceived in collaboration with Gemma Broekhuis, Founder and CEO of
Milestone
Published: August 2015
Brand: Listerine Advanced White
Title: Feel every smile
Agency: J. Walter Thompson, London, UK
Agency Website: https://jwt.co.uk/
Executive Creative Director: Russell Ramsey
Creative Director: John Cherry
Creatives: Will Helm, Will Brookwell
Additional credits: TV Producer: Spru Rowland
Planners: Thomas Scovell, Julie Roberts
Global Director in Charge: Rafael Freitas, Matthew Cunnell
Account Director: Lizzie Alleyne
Project Managers: Julian Poole, Joseph Bassary
Digital Producer: Julian Poole
Media agency: MEC
Media planner: Charles Peyron
Director: Lucy Walker
Production Company: Pulse Films
Editor: GPS
Sound: Wake the Town
Published: September 2015
Short Rationale (optional): We can’t all see a smile, but Listerine and JWT London wanted to create
something so everyone could feel one. Just download the app and open it up. Choose the front or
rear facing camera on your phone and point it at someone to be notified when they smile. The app
will also play a sound when it detects a smile, but if a vibrate is enough you can mute it by clicking on
the settings icon.
<iframe width="560" height="315" src="https://www.youtube.com/embed/9L8P3XZ9mIo"
frameborder="0" allowfullscreen></iframe>
Brand: Simply Tea
Title: Packaging
Agency: Magnet Harlequin, London, United Kingdom
Agency website: http://www.magharl.co.uk/
Senior Designer: Thomas Monsen
Published: August 2015
Short Rationale (optional): Simply Tea is a value range product and a sub brand of a well-known UK
tea brand. The product is solely sold as big bags for the catering industry. We though that even if it
has to reflect being a value range, it can still look nice. The design has taken inspiration and
provenance from the era of the English tea clippers and the old cloth tea sacks, adding a modern
contemporary look and feel. The project shows as well another proposed route using illustration, we
ended up using typography only for a clean and pure identity.
Brand: Splendid Dark Chocolate
Title: Kids try dark chocolate for the first time
Agency: BBR Saatchi & Saatchi
Agency website: http://www.bbr.co.il/
Product: Dark Chocolate
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
VP Creative Director: Idan Regev
Creative Director: Sharon Refael
Art Director: Yuval Zuckerman
Copywriter: Orit Bar Niv
Digital Creative Director: Maayan Dar
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Producer: Alon Shmoelof
VP Client Services: Maya Salomon
Supervisor: Yogev Atoon
Account Executive: Omri Sela
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Lora Goichman
Traffic: Ronit Doanis
Director: Roy Raz
Published: August 2015
Short Rationale (optional): Some things (not many) still belong exclusively to the realm of adults and
any kiddy attempt to overstep those boundaries, is bound to expose them to some unpleasantness.
Dark chocolate is no exception. It's not made for kids!
Brand: Daimler AG
Title: SUV-Campaign
Agency: Jung von Matt/ Alster GmbH
Agency website: http://www.jvm.com/en/home/index.html
Executive Creative Director: Thim Wagner
Creative Director Art: Jonas Keller
Creative Director Text: David Leinweber
Additional credits: Account Manager: Michael Gegner
Head of TV: Christoph Köhler
Production Company: Markenfilm GmbH & Co. KG
Director: William Armstrong
DP: Ekkehart Pollack / Jann Döppert
Executive Producer: Cornelius Rönz
Line Producer: Christopher Manz
Assistant Producer: Lilli Seidel
Service Production: Page International Services (Portugal),
Mamma Team Productions S.L. (Spain)
Post production: Infected Postproduction Hamburg
Producer: Sven Bensemann, Wiebke Warndorf
Editor: Sören Görth
Sound Studio: Infected Hamburg
Sound Engineer: Mikis Meyer
Colorist: Christian Lessner
Flame Artist: Ingo Berends
VFX Artist: Allegra David
VFX Artist: Tjurn Timm
VFX Artist: Markus Gratl
VFX Artist: Simone De Salvatore
3D Artists: Ken Ismono
3D Artist: Reinhard Preissner
Motion Graphics Artist: Sebastian Spitze
Motion Graphics Artist: Apparat Hamburg
Published: August 2015
Short Rationale (optional): Mercedes-Benz launches a vibrant, celebrity-studded campaign to
showcase its complete range of SUVs, which has been expanded this year to include the all-new GLE,
GLE Coupé and GLC vehicles. Created by agency Jung von Matt, the campaign debuts with a visually
stunning centerpiece TV spot directed by William Armstrong out of Markenfilm.
Armstrong creates an epic adventure done in artistic brushstrokes, capturing five celebrity
ambassadors as they pursue his or her own passions accompanied by their SUV to emphasize the
campaign tagline: ‘At home in every terrain’.
At the wheel are familiar faces of sports, fashion and adventure: legendary surfer Garrett
McNamara, Formula 1 World Champion Lewis Hamilton, show jumping champion Meredith
Michaels-Beerbaum, top model Petra Němcová, and adventurer Mike Horn.
Each ambassador is seen excelling at what they do – for example, Garrett McNamara is shown big
wave surfing and Meredith Michaels-Beerbaum is captured riding wild horses through the forest. In
each vignette, the SUV model plays the ideal counterpart to the lifestyle and environment around
them. The world of each celebrity/SUV pairing is conveyed with a sense of excitement and a decided
elegance.
A building feeling of drama is engendered in the grey tones and the dark drive of the symphonic
score, as Armstrong’s breathtaking images show the lineup of Mercedes-Benz off-roaders blazing
trails through sweeping landscapes shot throughout Portugal, Lisbon, Mallorca and Madrid. William
Armstrong is represented by Markenfilm GmbH & Co.KG in the German-speaking markets, and
represented by Knucklehead for commercial work worldwide.
<iframe width="560" height="315" src="https://www.youtube.com/embed/5Ax45-TDVbM"
frameborder="0" allowfullscreen></iframe>
Brand: Ikea
Title: Recipes for Delicious Kitchens
Agency: BBH Asia Pacific
Agency website: http://www.bartleboglehegarty.com/
Executive Creative Director: Scott Mcclelland
Creative Directors: Tinus Strydom, Maurice Wee
Senior Art Director: Gaston Soto
Senior Copywriter: Omar Sotomayor
Business Director: Bibiana Lee
Account Managers: Jade Cheng, Cheryl Cheong
Project Director: Lesley Chelvan
Head of Planning: James Sowden
Senior Planner: Rebecca Ash
Social Media Strategist: Josie Khng
Executive Producer: Daphne Ng
Producer: Samantha Dalton
Production house: 4 Humans
Director: Javier Laurenco
DOP: Juan Maglione
Producer: Mechi Serrano
Music: Noroeste Música
Published: August 2015