Welcome!
RichLink™
Deborah Baron
VP Product Management and Marketing, Sentius
KM World 2000
“eGlobalization”
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Agenda
Quick Look
Challenges
Solutions
Demo
Case study
Content
enrichment
RichLink demo
Sales extranet
example
Information gap
Language gap
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Asahi Shimbun Demonstration
•AAsahi.com
–CChallenge: increase customer satisfaction with US news
content, increase stickiness
–CContent: NYT Headline News, San Jose Mercury News
–AAudience: Japanese professionals
–DDistribution: Daily
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The Knowledge Drain
72% of employees
report that
“Companies are
falling short of reusing
and incorporating
knowledge from other
projects or other parts
of the company.”
Korn/Ferry and USC study, July 2000
Product
Knowledge
High
Engineers
Customer
Support
Customers
& Suppliers
Low
Low
Sales
VARs
Market
Knowledge
High
How to capture and deliver knowledge in context?
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Going Global
• Globalization
– Expanding into new markets
– Borderless collaboration expands talent / technology base
– Increased need for speed (first mover advantage)
• Translation can compromise “precision” information
and be very costly (both human- and machine-based)
How to globalize easily and at low cost?
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Knowledge at the Point of Interest
• Delivering content in context
addresses both issues
– Provide relevant pieces of knowledge
where needed
– Enhance universal understanding by
offering relevant language support
where needed
• Content enrichment enables you
to achieve this goal
– “Content enrichment…is the ability to
insert, annotate and add information to
text.” IDC, July 2000
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Content Enrichment Continuum
Manual
Publisher / Site Javascript
pop-ups
(B2B solutions)
Automated
Flash
Enrichment
Control
Third Party
(User tools)
Hyperlinks
(content
technology)
Automated
Content
Enrichment
(embedded
pop-ups)
Download applet
User added content
(ThirdVoice, Utok)
Source: IDC Bulletin, July 2000
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Solution
• Automated Content Enrichment (ACE) makes
content delivery in context scalable and cost-effective
• Content is delivered:
– Where needed, When needed
– On user request
– Everywhere
– Overnight
• ACE allows fast and easy knowledge distribution or
e-globalization of content
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Our Technology
What is
RichLink?
• RichLink is a patented auto-linking and embedding
technology for Automated Content Enrichment.
• RichLink services are built around a patented
process where you can access, edit and manage
your Databases of content.
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eGlobalization Solution
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Apple Computer Example
Two-Tiered Strategy for eGlobalization
• The need
– Support global product launch by enabling sales
and distribution partners across key regions of
the world.
• The solution
– Automatically process documents using
RichLink to add local language support in
layered pop ups. Only key marketing messages
and navigation items (5%-10% of content) are
translated.
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Thank You
www.richlink.com