Wisdom
Social Networking
Secrecy
Freedom
Confidence
Uneasiness Thinking twice
Expression
Buying
Quantity
Interactivity
Quality
Artificial Intelligence
Fun
Free Time
Intolerance
What I want to hear
Shopping
Brand Loyalty
Privacy
Estrangement to
Technology
Knowing
Access
`
Caring
Savings
Human Contact
Comfort
Clutter Lifestyle Joanne’s Needs
Carrefour
1984
Vouchers
Children
Fishbowl
Advertising
Supermarkets
Brands
Popularity
Wal-Mart
Michael Moore
Money
Family
Protests
Promotions
Code Readers Food
Online Shopping
Trends
The Human body
Methods
Internet
Price
Health
SERKAN TEREK, #997906271
Marketing
Company
TV
Wages Structures
Magazines
Unilever Education
P&G
Barcodes
Anti-Techno
Discounts
GroceriesTime
Companies
Values
Information
Employment
Interactive software
Wi-Fi
Electronics
Distribution
Capabilities
• Direct contact & network
with client companies
• Web-based distribution
for customers
• Gather & Manage
behavioral data
• Provide security /privacy
• Target marketing
Partners
Customers
• Retailers
• ‘Goods’ Companies
• Advertisers
• Tech Companies
• Every online individual
• Companies’ marketing divs
• Ad Agencies
Value Proposition
Resources
• New Barcodes (Tags)
• Hardware (Readers,
personal devices)
• Software (Algorithm)
Customer Relationships
• Respecting Privacy!
• Respecting Customer uniqueness
• Respecting Confidentiality
Costs
Revenues
• Software development
• Hardware / Distribution
• Consumer trust campaigns
• Awareness campaigns
• Data usage fee
• Transaction facilitator fee
• Sale of application to
consumers
Value Proposition
Being in control of sent data
Feeling unintruded and safe
Collection, interpretation
and usage of private
user data
To spend less time and money
To do what I want and not
what I need
To be in control of my privacy
Less Clutter
Better brand-customer
relationships
Micro-marketing
Complete information
A New Ad Age
The Object
Network (Smart
Tags)
The Enabler: A voluntary,
non-invasive way to
gather data and benefit
consumers.
Saving time
Saving money
Remaining anonymous
Changing the rules of marketing
Making shopping less cumbersome
Using data to feed effective
messages to consumers while
respecting their privacy