Design & Manufacturing of Materials 2nd 6 Lectures, Trinity Term 2003 year Materials: Engineering Applications of Materials Dr Ian Stone (5 lectures) & Dr Paul Butler (1 lecture) Synopsis Product design: Product development; design core; market analysis and competitive benchmarking; product design specification; concept design; detail design. Materials selection: Development of materials performance indices with and without shape, materials selection maps, case studies of materials selection: oars, springs, pressure vessels, etc.; selection with multiple constraints. Process selection: Process selection charts, case studies of a fan, ceramic valve; process costs and cost breakdown. Manufacturing industry: Plant location; plant layout; critical path analysis; production scheduling; materials requirement planning; Just in Time management. Metal forming in the packaging industry: Forming limit diagrams; R-curves; forming processes (e.g. deep drawing); Strain path analysis. Further Reading S. Pugh Total Design, Addison-Wesley, 1991 (56PUG) M.F. Ashby & D.R.H. Jones Engineering Materials 1, Pergamon, 1980 (50ASH/1) M.F. Ashby & D.R.H. Jones Engineering Materials 2, Pergamon, 1986 (50ASH/2) M.F. Ashby Materials Selection in Mechanical Design, Butterworth & Heinemann, 1992 (56ASH/1) B. Derby, D.A. Hills & C. Ruiz Materials for Engineering, Wiley 1992 (50DER) E.J. Anderson The Management of Manufacturing, Addison-Wesley, 1994 (56AND) Product Development Product Development Team Marketing Manufacturing Design Provides market assessment Identifies market opportunities Assesses production process Assesses manufacturing costs and quality Defines product form and function Engineering Design Industrial Design Product Development Type Development time Development cost Development type 1-10 years depending on product $100k-$5B depending on product Generic/Market pull Technology push Technology platform Process limited Customised Company Innovation Large companies vs SMEs (small and medium size enterprises) Product Development Team Manufacturing Engineer Finance Marketing Professional Purchasing Specialist TEAM LEADER Sales Legal Industrial Designer Electronics Designer Mechanical Designer Extended Team (including suppliers) Product Development Type Description Generic (Market Pull) Technology Push Platform Products Process Intensive Customization The firm begins with a market opportunity, then finds an appropriate technology to meet customer needs. The firm begins with a new technology, then finds an appropriate market. The firm assumes that the new product will be built around the same technological subsystem as an existing product. Characteristics of the product are constrained by the production process. New products are slight variations of existing configurations. Additional initial activity of matching technology and market. Concept development assumes a technology platform. Both process and product must be developed together from the very beginning, or an existing production process must be specified from the beginning. Similarity of projects allows for a highly structured development process. Snack foods, cereal, chemicals, semiconductors. Switches, motors, batteries, containers. Distinctions with respect to the generic process Concept development assumes a given technology. Examples Sporting goods, furniture, tools. Gore-Tex rainwear, Tyvek envelopes. Consumer electronics, computers, printers. Development is almost like a production process. Product Development Examples Stanley Tools Jobmaster screwdriver Rollerblade Bravoblade InLine Skates Hewlett-Packard DeskJet 500 Printer Chrysler Concorde Car Boeing 777 Aeroplane Annual production volume 100,000 units/year 100,000 units/year 1.5 million units/year 250,000 units/year 50 units/year Sales lifetime 40 years 3 years 3 years 6 years 30 years Sales price $3 $200 $365 $19,000 $130 million Number of unique components 3 35 200 10,000 130,000 Development time 1 year 2 years 1.5 years 3.5 years 4.5 years Internal development team size 3 people 5 people 100 people 850 people 6,800 People External development team size 3 people 10 people 100 people 1400 people 10,000 People Development cost $150,000 $750,000 $50 million $1 billion $3 billion Production investment $150,000 $1 million $25 million $600 million $3 billion Innovation in Firms 1945-9 (%) 1950-4 (%) 1955-9 (%) 1960-4 (%) 1965-9 (%) 1970-4 (%) 1975-80 (%) Total (%) 1-199 16 12 11 11 13 15 17 14 200-499 9 6 8 6 7 9 7 7 500-999 3 2 7 5 5 4 3 4 1,000-9,999 36 36 25 27 23 17 14 23 10,000 and over 36 44 50 51 52 55 59 52 Total 100 100 100 100 100 100 100 100 Number of Innovations 94 191 274 405 467 401 461 2293 Number of employees Total Design is a systematic activity: Identification of the market need → sale of product to meet that need. Product, Process, People, Organization, etc. Design Core Market Analysis Specification Concept Design Detailed Design Manufacturing Sales Product Design Specification (PDS) Market Assessment Specification Concept Design Detail Design Manufacture Envelopes all stages of the design core Sell THE DESIGN CORE The Design Core Market Assessment Specification MARKET ASSESSMENT Concept Design Interviews, Questionnaires, Focus Groups Intellectual Property and Literature Searches Competitive Benchmarking parametric analysis, needs matrix Detail Design Manufacture Sell Market Analysis: Example 1 Tristar 333 A rough terrain telescopic handler with parallel lift Market Analysis: Tristar 333 Market Analysis: Example 2 Microm 160 A microscope manipulator for opthalmology Coaxial illumination 2 Moto. vert. course movement 3 Moto. vert. fine movement 4 X-Y attachment 5 Motorized zoom (microscope) 6 Motorized zoom (arm) 7 Auto. step magnification 8 Hand switch controls 9 Mouth switch 10 Foot switch 11 Counterbalanced by weight 12 Counterbalanced by spring 13 Energized locking 14 Friction locking 15 Stepped locking 16 Rotation free around stand ZEISS E.M. CEILING 1 KEELER K-380 FW AMSCO, AMSCOPE WECK (CEILING) WECK 10108 WILD MS-F WILD MS-B WILD MS-C ZEISS UNIVERSAL Feature and function ZEISS (J) SLIT LA. No. COOPER VISION Make and Model Graphical representation of percentage % xxxxxx 54 xxxxxx 54 xx 18 xxxxxxx 64 xxxxxxxxxxx 100 xxx 27 xxxxxxxx 73 xxxxxxxxxx 82 0 xxxxxxxxxxx 100 x 9 xxxxxx 54 xx 18 xxxxxxxxx 82 xxx 27 xxxxxxxxxxx 100 MATRIX ANALYSIS 20 Tilt of microscope attachment 21 Rotation of micros. attachm. 22 Yaw of micros. attachment 23 Connection facil. for attachm. 24 Stand levelling facilities 25 Stand braking facilities 26 Fibre optic illumination 27 Down limiting stop 28 ZEISS E.M. CEILING Vertical mov. of the arm KEELER K-380 FW 19 AMSCO, AMSCOPE WECK (CEILING) Course mov. in horiz. plane WECK 10108 18 WILD MS-F Vert. course mov. of assembly WILD MS-B 17 WILD MS-C ZEISS UNIVERSAL Feature and function ZEISS (J) SLIT LA. No. COOPER VISION Make and Model xxxxxx 55 xxxxxxxxxxx 100 xxxxxx 55 xxxxxxxxxxx 100 xxxxxx 55 xxxx 35 xxxxxxxxxx 91 x 9 xxxxxx 55 xxxxxxx 64 xxxxx 45 Manual step magnification 29 Slit illumination 30 Manual zoom 31 Horiz. mov. on plane of arms 32 Floor mounted % Graphical representation of percentage xxxxxxxx 73 xxxxxxx 64 0 xxxx 36 xxxxxxx 63 MATRIX ANALYSIS cont’d The Design Core Market Assessment SPECIFICATION Specification Product Design Specification (PDS) Develop Specification (8 stages) 1. Construct customer needs matrix 2. Develop performance measures 3. Cross correlate (needs-measures matrix) 4. Construct competitive benchmark chart to assess market position (based on customer needs and performance measures) 5. Define an initial set of target specifications 6. Carry out engineering design analysis to assess technical feasibility 7. Develop a bill of materials for initial cost assessment 8. Redefine the set of specifications Concept Design Detail Design Manufacture Sell Product Design Specification (PDS) Environment Patents Shelf life Packing Testing Competition Safety Weight Legal Maintenance Quantity Materials Politics Ergonomics Plant Aesthetics Disposal DESIGN CORE Installation Shipping Size Service life Standards Performance Processes Customer Quality assurance Timescale Storage Element to be considered: Partial PDS In Environment Patents Out Shelf life Packing Testing Competition Safety Weight Legal Maintenance Quantity Materials Politics Ergonomics Plant Aesthetics Disposal DESIGN CORE Installation Shipping Size Service life Standards Performance Processes Customer Quality assurance Timescale Storage For individual components, subassemblies, different stages of the design core. Design Specification: Stage 1 No. Need Importance (1-5) 1 The product must ….. 4 2 The product is ….. 5 3 The product allows ….. 3 4 The product can ….. 1 5 The product lasts ….. 5 etc. etc. etc. Stage 1: Customer needs matrix Design Specification: Stage 2 Metric No. Need Nos. A 1,2 B Metric Importance (1-5) Units Cost 5 £ 2 Total mass 5 kg C 3 Compatibility 3 list D 4 Assembly time 1 s E 5 Fatigue life 5 cycles etc. etc. etc. etc. etc. Stage 2: Develop performance measures Design Specification: Stage 3 A B C D E Cost Total mass Compatibility Assembly time Fatigue life METRIC NEED 1 The product must ….. 2 The product is ….. 3 The product allows ….. 4 The product can ….. 5 The product lasts ….. Stage 3: Cross correlate (needs-measures matrix) Design Specification: Stage 4 No. Need Importance (1-5) Comp 1 Comp 2 Comp 3 Comp 4 1 The product must ….. 4 x xxx xx xxxx 2 The product is ….. 5 xxx xxxx x xxx 3 The product allows ….. 3 xx xx xxxx x 4 The product can ….. 1 xxxxx x x xx 5 The product lasts ….. 5 xx xxx xxx xxxx etc. etc. etc. etc. etc. etc. etc. Stage 4: Construct competitive benchmark chart to assess market position (based on customer needs) Design Specification: Stage 4 cont’d Metric No. Need Nos. A 1,2 B Metric Importance (1-5) Units Comp 1 Comp 2 Comp 3 Comp 4 Cost 5 £ 60 80 70 90 2 Total mass 5 kg 2.3 2.2 2.5 2.3 C 3 Compatibility 3 list w,x w,y w,x,y,z w D 4 Assembly time 1 s 70 90 90 85 E 5 Fatigue life 5 cycles 22k 23k 23k 24k etc. etc. etc. etc. etc. etc. etc. etc. etc. Stage 4: Construct competitive benchmark chart to assess market position (based on performance measures) Design Specification: Stage 5 Metric No. Need Nos. A 1,2 B Metric Importance (1-5) Units Marginal Value Ideal Value Cost 5 £ <80 <60 2 Total mass 5 kg <2.4 <2.2 C 3 Compatibility 3 list w w,x,y,z D 4 Assembly time 1 s <90 <70 E 5 Fatigue life 5 cycles >23k >24k etc. etc. etc. etc. etc. etc. etc. Stage 5: Initial set of target specifications Design Specification: Stage 6 Geometry Materials Properties Fastening Methods Surface finish DESIGN MODELS (Model Inputs) Fatigue Model Cycles to Failure METRICS (Model Outputs) Stage 6: Engineering design analysis to assess technical feasibility Design Specification: Stage 7 Component Handle Subframe Housing Seal Bolt Nut Assembly @ £10/hr Overhead @25% of direct cost TOTAL Qty/Part High (£ ea.) Low (£ ea.) High Total (£/Part) Low Total (£/Part) 2 1 1 1 4 4 5.00 35.00 25.00 1.50 0.30 0.15 6 mins 3.50 28.00 18.00 1.00 0.20 0.10 4 mins 10.00 35.00 25.00 1.50 1.20 0.60 1.00 18.58 7.00 28.00 18.00 1.00 0.80 0.40 0.67 13.97 92.88 69.84 Stage 7: Develop a bill of materials for initial cost assessment Design Specification: Stage 8 Metric No. Need Nos. A 1,2 B Metric Importance (1-5) Units Value Cost 5 £ <70 2 Total mass 5 kg <2.3 C 3 Compatibility 3 list w,x,y D 4 Assembly time 1 s <80 E 5 Fatigue life 5 cycles >24k etc. etc. etc. etc. etc. etc. Stage 8: Refined set of specifications Example A Mountain Bike Suspension Fork Stage 1: Customer needs matrix No. Need Importance 1 The suspension reduces vibration to the hands. 3 2 The suspension allows easy traversal of slow, difficult terrain. 2 3 The suspension enables high-speed descents on bumpy trails. 5 4 The suspension allows sensitivity adjustment. 3 5 The suspension preserves the steering characteristics of the bike. 4 6 The suspension remains rigid during hard cornering 4 7 The suspension is lightweight. 4 8 The suspension provides stiff mounting points for the brakes. 2 9 The suspension fits a wide variety of bikes, wheels and tyres. 5 10 The suspension is easy to install. 1 11 The suspension works with mudguards. 1 12 The suspension instils pride. 5 13 The suspension is affordable for an amateur enthusiast. 5 14 The suspension is not contaminated by water. 5 15 The suspension is not contaminated by mud and dirt. 5 16 The suspension can be easily accessed for maintenance. 3 17 The suspension allows easy replacement of worn parts. 1 18 The suspension can be maintained with readily available tools. 3 19 The suspension lasts a long time. 5 20 The suspension is safe in a crash. 5 Metric No. Need Nos. A 1,3 B Metric Imp. Units Attenuation from dropout to handlebar at 10 Hz 3 dB 2,6 Spring preload 3 N C 1,3 Maximum value from the Monster test 5 g D 1,3 Minimum descent time on test track 5 s E 4 Damping coefficient adjustment range 3 Ns/m F 5 Maximum travel (26 in. wheel) 3 mm G 5 Rake offset 3 mm H 6 Lateral stiffness at the tip 3 kN/m I 7 Total mass 4 kg J 8 Lateral stiffness at brake pivots 2 kN/m K 9 Headset sizes 5 in L 9 Steertube length 5 mm M 9 Wheel sizes 5 list Stage 2: Develop performance measures Metric No. Need Nos. N 9 O Metric Imp. Units Maximum tyre width 5 in 10 Time to assemble to frame 1 s P 11 Mudguard compatibility 1 list Q 12 Instils pride 5 subj. R 13 Unit manufacturing cost 5 US$ S 14 Time in spray chamber without water entry 5 s T 15 Cycles in mud chamber without contamination 5 k-cycles U 16,17 Time to disassemble/assemble for maintenance 3 s V 17,18 Special tools required for maintenance 3 list W 19 UV test duration to degrade rubber parts 5 hours X 19 Monster test cycles to failure 5 cycles Y 20 Japan Industrial Standards test 5 pass/fail Z 20 Bending strength (frontal loading) 5 kN Stage 2: Develop performance measures (cont’d) METRIC A 1 5 7 8 9 NEED 10 11 12 13 14 15 D E F G H I J K L M N O P Q R S T U Y Z 17 20 X 19 W 16 18 V 4 6 C 2 3 B Stage 3: Cross correlate (needs-measures matrix) ST Tritrack Maniray 2 Rox Tahx Quadra Rox Tahx Ti 21 Tonka Pro Gunhill Head Shox No. Need Imp. 1 reduces vibration to the hands. 3 x xxxx xx xxxxx xx xxx 2 allows easy traversal of slow, difficult terrain. 2 xx xxxx xxx xxxxx xxx xxxxx 3 enables high-speed descents on bumpy trails. 5 x xxxxx xx xxxxx xx xxx 4 allows sensitivity adjustment. 3 x xxxx xx xxxxx xx xxx 5 preserves the steering characteristics of the bike. 4 xxxx xx x xx xxxxxxxx 6 remains rigid during hard cornering 4 x xxx x xxxxx x xxxxx 7 is lightweight. 4 x xxx x xxx xxxx xxxxx 8 provides stiff mounting points for the brakes. 2 x xxxx xxx xxx xxxxxxx 9 fits a wide variety of bikes, wheels and tyres. 5 xxxx xxxxx xxx xxxxx xxx x 10 is easy to install. 1 xxxx xxxxx xxxx xxxx xxxxx x 11 works with mudguards. 1 xxx x x x x xxxxx 12 instils pride. 5 x xxxx xxx xxxxx xxx xxxxx 13 is affordable for an amateur enthusiast. 5 xxxxx x xxx x xxx xx 14 is not contaminated by water. 5 x xxx xxxx xxxx xx xxxxx 15 is not contaminated by mud and dirt. 5 x xxx x xxxx xx xxxxx 16 can be easily accessed for maintenance. 3 xxxx xxxxx xxxx xxxx xxxxx x 17 allows easy replacement of worn parts. 1 xxxx xxxxx xxxx xxxx xxxxx x 18 can be maintained with readily available tools. 3 xxxxx xxxxx xxxxx xxxxx xx x 19 lasts a long time. 5 xxxxx xxxxx xxxxx xxx xxxxx x 20 is safe in a crash. 5 xxxxx xxxxx xxxxx xxxxx xxxxx xxxxx Stage 4: Construct competitive benchmark chart to assess market position (based on customer needs) Specification: A Mountain Bike Suspension Fork Metric No. Need Nos. A 1,3 B Metric Imp Units ST Tritrack Maniray 2 Rox Tahx Quadra Rox Tahx Ti 21 Tonka Pro Gunhill Head Shox Attenuation from dropout to handlebar at 10 Hz 3 dB 8 15 10 15 9 13 2,6 Spring preload 3 N 550 760 500 710 480 680 C 1,3 Maximum value from the Monster test 5 g 3.6 3.2 3.7 3.3 l.7 3.4 D 1,3 Minimum descent time on test track 5 s 13 11.3 12.6 11.2 13.2 11 E 4 Damping coefficient adjustment range 3 Ns/m 0 0 0 200 0 0 F 5 Maximum travel (26 in. wheel) 3 mm 28 48 43 46 33 38 G 5 Rake offset 3 mm 41.5 39 38 38 43.2 39 H 6 Lateral stiffness at the tip 3 kN/m 59 110 85 85 65 130 I 7 Total mass 4 kg 1.409 1.385 1.409 1.364 1.222 1.100 J 8 Lateral stiffness at brake pivots 2 kN/m 295 550 425 425 325 650 K 9 Headset sizes 5 in 1.000 1.125 1.000 1.125 1.250 1.000 1.125 1.000 1.125 1.250 1.000 1.125 N/A L 9 Steertube length 5 mm 150 180 210 230 255 140 165 190 215 150 170 190 210 150 170 190 210 230 150 190 210 220 N/A Stage 4: Construct competitive benchmark chart to assess market position (based on performance measures) Metric No. Need Nos. M 9 N Metric Imp Units ST Tritrack Maniray 2 Rox Tahx Quadra 26 in 26 in Rox Tahx Ti 21 Wheel sizes 5 list 26 in 9 Maximum tyre width 5 in 1.5 1.75 1.5 1.75 1.5 1.5 O 10 Time to assemble to frame 1 s 35 35 45 45 35 85 P 11 Mudguard compatibility 1 list Zefal none none none none all Q 12 Instils pride 5 subj. 1 4 3 5 3 5 R 13 Unit manufacturing cost 5 US$ 65 105 85 115 80 100 S 14 Time in spray chamber without water entry 5 s 1300 2900 >3600 >3600 2300 >3600 T 15 Cycles in mud chamber without contamination 5 k-cycles 15 19 15 25 18 35 U 16,17 Time to disassemble/assemble for maintenance 3 s 160 245 215 245 200 425 V 17,18 Special tools required for maintenance 3 list hex hex hex hex long hex hex, pin wrench W 19 UV test duration to degrade rubber parts 5 hours >400 250 >400 >400 >400 250 X 19 Monster test cycles to failure 5 cycles >500k >500k >500k 480k >500k 330k Y 20 Japan Industrial Standards test 5 pass/fail pass pass pass pass pass pass Z 20 Bending strength (frontal loading) 5 kN 5.5 8.9 7.5 7.5 6.2 10.2 26 in 700C Tonka Pro 26 in Gunhill Head Shox 26 in Stage 4: Construct competitive benchmark chart to assess market position (based on performance measures) (cont’d) Metric No. Need Nos. A 1,3 B Metric Imp Units Marginal Value Ideal Value Attenuation from dropout to handlebar at 10 Hz 3 dB >10 >15 2,6 Spring preload 3 N 480-800 650-750 C 1,3 Maximum value from the Monster test 5 g <3.5 <3.2 D 1,3 Minimum descent time on test track 5 s <13.0 <11.0 E 4 Damping coefficient adjustment range 3 Ns/m 0 >200 F 5 Maximum travel (26 in. wheel) 3 mm 35-50 45 G 5 Rake offset 3 mm 37-45 38 H 6 Lateral stiffness at the tip 3 kN/m >65 >130 I 7 Total mass 4 kg <1.4 <1.1 J 8 Lateral stiffness at brake pivots 2 kN/m >325 >650 K 9 Headset sizes 5 in 1.000 1.125 1.000 1.125 1.250 L 9 Steertube length 5 mm 150 170 190 210 150 170 190 210 230 M 9 Wheel sizes 5 list 26 in 26 in 700C Stage 5: Initial set of target specifications Metric No. Need Nos. N 9 O Metric Imp Units Marginal Value Ideal Value Maximum tyre width 5 in >1.5 >1.75 10 Time to assemble to frame 1 s <60 <35 P 11 Mudguard compatibility 1 list none all Q 12 Instils pride 5 subj. >3 >5 R 13 Unit manufacturing cost 5 US$ <85 <65 S 14 Time in spray chamber without water entry 5 s >2300 >3600 T 15 Cycles in mud chamber without contamination 5 k-cycles >15 >35 U 16,17 Time to disassemble/assemble for maintenance 3 s <300 <160 V 17,18 Special tools required for maintenance 3 list hex hex W 19 UV test duration to degrade rubber parts 5 hours >250 >450 X 19 Monster test cycles to failure 5 cycles >300k >500k Y 20 Japan Industrial Standards test 5 pass/fail pass pass Z 20 Bending strength (frontal loading) 5 kN >6 >10 Stage 5: Initial set of target specifications (cont’d) Assess Technical Feasibility Suspended Mass Unsprung Mass Orifice Diameter Spring Constant Oil Viscosity Dynamic Model of Suspension Performance (Analytical) Support Geometry Materials Properties Tube Geometry Mounting Points Static Model of Brake Mounting Stiffness (Analytical) Lateral Stiffness Fatigue Model of Suspension Durability (Physical) Cycles to Failure Fork Geometry Materials Properties Fastening Methods Suspension Geometry DESIGN MODELS (Model Inputs) Attentuation at 10 Hz Estimated Monster g’s METRICS (Model Outputs) Stage 6: Engineering design analysis to assess technical feasibility Component Steer tube Crown Boot Lower tube Lower tube top cover Main lip seal Slide bushing Slide bushing spacer Lower tube plug Upper tube Upper tube top cap Upper tube adjustment knob Adjustment shaft Spring Upper tube orifice cap Orifice springs Brake studs Brake brace bolt Brake brace Oil (litres) Misc. snap rings, o-rings Decals Assembly at $20/hr Overhead at 25% of direct cost TOTAL Qty/fork High ($ ea.) Low ($ ea.) High Total ($/fork) Low Total ($/fork) 1 1 2 2 2 2 4 2 2 2 2 2 2 2 1 4 2 2 1 0.1 10 4 2.50 4.00 1.00 3.00 2.00 1.50 0.20 0.50 0.50 5.50 3.00 2.00 4.00 3.00 3.00 0.50 0.40 0.25 5.00 2.50 0.15 0.25 30 min 2.00 3.00 0.75 2.00 1.50 1.40 0.18 0.40 0.35 4.00 2.50 1.75 3.00 2.50 2.25 0.40 0.35 0.20 3.50 2.00 0.10 0.15 20 min 2.50 4.00 2.00 6.00 4.00 3.00 0.80 1.00 1.00 11.00 6.00 4.00 8.00 6.00 3.00 2.00 0.80 0.50 5.00 0.25 1.50 1.00 10.00 20.84 $104.19 2.00 3.00 1.50 4.00 3.00 2.80 0.72 0.80 0.70 8.00 5.00 3.50 6.00 5.00 2.25 1.60 0.70 0.40 3.50 0.20 1.00 0.60 6.67 15.74 $78.68 Stage 7: Develop a bill of materials for initial cost assessment Metric No. Metric Units Value A Attenuation from dropout to handlebar at 10 Hz dB >12 B Spring preload N 600-650 C Maximum value from the Monster test g <3.4 D Minimum descent time on test track s <11.5 E Damping coefficient adjustment range Ns/m >100 F Maximum travel (26 in. wheel) mm 43 G Rake offset mm 38 H Lateral stiffness at the tip kN/m >75 I Total mass kg <1.4 J Lateral stiffness at brake pivots kN/m >425 K Headset sizes in 1.000 1.125 L Steertube length mm 150 170 190 210 230 M Wheel sizes list 26 in Stage 8: Refined set of specifications Metric No. Metric Units Value N Maximum tyre width in >1,75 O Time to assemble to frame s <45 P Mudguard compatibility list Zefal Q Instils pride subj. >4 R Unit manufacturing cost US$ <80 S Time in spray chamber without water entry s >3600 T Cycles in mud chamber without contamination k-cycles >25 U Time to disassemble/assemble for maintenance s <200 V Special tools required for maintenance list hex W UV test duration to degrade rubber parts hours >450 X Monster test cycles to failure cycles >500k Y Japan Industrial Standards test pass/fail pass Z Bending strength (frontal loading) kN >10.0 Stage 8: Refined set of specifications (cont’d) The Design Core CONCEPT DESIGN Concept Generation Clarify problem analyse into sub-problems determine basic requirements External search interview users, consult experts, patent search Internal search brainstorming, analogy, inversion, staff consultation Combination Concept Analysis Controlled convergence Rating & weighting method Market Assessment Specification Concept Design Detail Design Manufacture Sell Concept Design: Car Horn Concept Design: Evaluation Criterion Concept 1 2 3 Ease of achieving 105-125 DbA S - Ease of achieving 2000-5000 Hz S S Resistance to corrosion, erosion and water - Resistance to vibration, shock and acceleration 4 5 6 7 8 9 10 11 12 13 14 + - + + - - - - S + N + S S + S - - - S + - O S - - S - + - - - S S - T S - S - - S - - - - S - - - S S - - S S Resistance to temperature D S - Response time A S - E + - - - - S - - - - Complexity: number of stages T - + V S + + - - - + + - - Power consumption U - - A + - - + - - - - S + Ease of maintenance M S + L + + + - - S + + S - Weight - - U + - - - S - - - - + Size - - A S - - - - - - - - - Number of parts S S T + S S - - + - - S - Life in service S - E + - S - - - - - - - Manufacturing cost - S D - + + - - S - - - - Ease of installation S S S S + - S - - - S - Shelf life S S S S - - S S S S S S 0 6 10 2 9 5 8 1 7 3 9 4 5 7 4 3 12 1 0 11 5 2 8 6 2 13 1 2 13 1 0 8 8 4 9 3 Σ+ ΣΣS Concept Design: Evaluation/Generation Initial number of concepts based on PDS Initial number reduced Apply controlled convergence (CC) Apply concept generation (CC) New ones added CC Further reduction (FR) CG Further addition (FA) CC FR CG FA CC CONCEPT SELECTED Concept Design: Rating & Weighting Rating Rating x Weight Factor Weight Factor C’pt 1 C’pt 2 C’pt 3 C’pt 4 C’pt 1 C’pt 2 C’pt 3 C’pt 4 Make 20,000 brushes per 8-hour shift 4 5 5 0 5 20 20 0 20 End of brush safety 5 0 5 5 5 0 25 25 25 Ease of manufacture of machine 3 4 0 3 4 12 0 9 12 Reliability of operations 5 4 2 4 4 20 10 20 20 Overall size of machine 2 3 4 3 3 6 8 6 6 Cost 3 3 2 3 3 9 6 9 9 Good filament density 4 3 5 5 5 12 20 20 20 79 89 89 112 Objective Total Example: Design of a machine to make bottle brushes The Design Core Market Assessment Specification DETAIL DESIGN Concept Design Detail Design Manufacture Sell