Dynamic Infrastructure: Helping Build a Smarter Planet
Speaker Guidance
 This presentation is part of the Dynamic Infrastructure Sales Kit and can be found on the supporting Sales portal listed
below.
 This presentation is intended to be used to educate clients on the smarter planet initiative at a high level and the overall
strategy for the dynamic infrastructure theme.
 This presentation is an update to the original Dynamic Infrastructure Strategy Presentation. Some slides from our February
presentation that we did not re-use in the front section are in backup for you to use if you feel they add to your story.
 We have identified in SAM a set of charts that are recommended for use when in need of a summary presentation. For a 30
minute overview, we would recommend the following slides: 1, 3-10, 14, 23, 26, 34 -39, 41.
 Speaker notes have been added and a speaker guide is available in word at:
http://cattail.boulder.ibm.com/cattail/#view=segilstr@us.ibm.com/files/244731807AC33DD9B424082C093F23B6
 The speaker guide is robust, with detailed information on each client reference. Therefore, it is
recommended that you review the pages you wish to print prior to printing.
 This particular presentation has incorporated client references into the body of the story- as an approach to educate
customers on our strategy through the experiences of our customers. Selecting a descriptor slide and a reference slide
together can bring the story to life. In addition, in many of our initiative sections, we have provided a ‘scenario’ chart- one
that allows for more hypothetical discussions of what a customer could do- and how we help them do it. Consider
interspersing a few of these as well.
For additional information or any questions, please contact your DI liaison:
 Sheryl Matton for Content
 Monica Stipe for GTM
 Debra Schultz for CE
 Mary Moore for SE (product line linkage)
 Marcia Assor for GTS
 Teresa Whittle for SWG
Dynamic Infrastructure W3 Portal http://w3.ibm.com/ibm/resource/di.html
0
© 2009 IBM Corporation
Presenter’s Name - Presenter’s Title
DD Month Year
Dynamic Infrastructure:
Helping Build a Smarter Planet
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
The world is getting smarter – more instrumented, interconnected,
intelligent.
2
Smart traffic
systems
Intelligent
oil field
technologies
Smart food
systems
Smart
healthcare
Smart energy
grids
Smart retail
Smart water
management
Smart supply
chains
Smart
countries
Smart
weather
Smart
regions
Smart cities
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
A smarter planet is placing new demands on IT.
Pervasive instrumentation will create vast amounts of data & drive new types of
applications that require real time data analysis and prediction.
Advanced
Search
Medical
Imaging
Financial
Analytics
3D On-Line
Infotainment
Video
Surveillance
Analytics with Online
Transaction Processing
3
Network Security
& Threat Management
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
It’s time to start thinking differently
about infrastructure.
Infrastructure needs to become
more dynamic.
4
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
A smarter approach to IT will require a dynamic infrastructure that
spans across the business.
Mobility
Infrastructure
+
Facilities
Infrastructure
Production
Infrastructure
+
Technology
Infrastructure
+
Communications
Infrastructure
+
DYNAMIC INFRASTRUCTURE
Infrastructure that is instrumented, interconnected and intelligent.
Infrastructure that delivers services with agility and speed.
Infrastructure that makes innovation real.
5
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
A smarter approach requires a dynamic infrastructure that improves
the ROI of IT and expands business impact.
IMPROVE SERVICE
High availability and quality
of existing services today…
… Accelerating the
delivery of innovative
new services.
REDUCE COST
Containing operational
cost and complexity today…
… Achieving breakthrough
productivity gains.
MANAGE RISK
Addressing today’s
security, resiliency,
and compliance challenges…
6
… Preparing for the new risks
of a more connected and
collaborative world.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
A dynamic infrastructure addresses today’s constraints…
TODAY’S INFRASTRUCTURE…
A DYNAMIC INFRASTRUCTURE…
Silos lead to a disconnected business
and IT infrastructure.
 Provides integrated visibility, control, and
automation across all business and IT assets.
Islands of computing create
inefficiencies & underutilized assets.
 Is highly optimized to do more with less.
 Addresses the information challenge.
Struggle with regulatory compliance,
volume of information, integrity and security.
 Manages and mitigates risks.
Resource constraints, difficulties
managing complexity and change.
7
 Utilizes flexible delivery choices.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
With a dynamic infrastructure, significant benefits are possible.
 Reduced IT labor cost by 50% in configuration,
operations, management and monitoring.1
 Reduced provisioning cycle times from
weeks to minutes.2
 Reduced data center power consumption by
50% and lowered operational costs.3
 Sped patient records retrieval from 30 minutes
to seconds while maximizing data security. 4
 Decreased IT service interruptions by 39% and
reduced downtime by 80%. 5
8
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Building a dynamic infrastructure:
A DYNAMIC INFRASTRUCTURE…
KEY INITIATIVES…
 Provides integrated visibility, control, and
automation across all business and IT assets.
Service Management &
Asset Management
 Is highly optimized to do more with less.
Virtualization, Energy Efficiency &
a Workload Optimized approach
 Addresses the information challenge.
Information Infrastructure
Business Resiliency & Security
 Manages and mitigates risks.
 Utilizes flexible delivery choices.
9
New Cloud delivery optionsIBM Smart Business offerings
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
A dynamic infrastructure: Providing visibility, control and automation
with integrated service and asset management.
VISIBILITY
Mobility
Infrastructure
Facilities
Infrastructure
+
CONTROL
AUTOMATION
Production
Infrastructure
+
Technology
Infrastructure
+
Communications
Infrastructure
+
Improved management across converging
business and IT assets, silos and workloads.
10
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
IBM’s integrated approach to service management …within the data
center, across IT & beyond.
Service Management
for Industries
Service Lifecycle
Management
Service Management
in the Data Center
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© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Service Management:
Providing integrated visibility, control & automation
SMART IS
SMART IS
SMART IS
Integrated systems, service and
energy management for data
center transformation.
Modular solutions for every stage
of the service lifecycle enabling
continual service improvement.
Managing across both business and
IT assets to deliver smarter industry
services.
Bryant University: Consolidated
and virtualized its server &
storage environment, and
implemented energy monitoring
driving 30% savings in
operational expenses.
12
CAIXA Economica Federal:
implemented a more scalable,
efficient and accessible lottery
service, increasing lottery
participation by 7% and reducing
costs by 50%.
CenterPoint Energy: Deployed
an intelligent utility network with
smart meters and improved
visibility of energy usage and
infrastructure availability, thus
reducing operating costs.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Integrated Service & Asset Management: Smarter Energy Service
Substations
and T&D Assets
Smart Meters at
Customer Sites
Mobile Assets &
Workforce
Information
Technology
Power Generation
Assets
 Visibility – see real-time power usage, problems & impact on customers
 Control – power distribution, billing accuracy & security
 Automation – trigger automated resolution & reduce truck roles
13
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Dynamic Infrastructure
Is highly optimized to achieve more with less…
VIRTUALIZATION
+
ENERGY
EFFICIENCY
+
WORKLOAD
OPTIMIZED
=
Reduced
Cost
Flexibility
…to free budget for new investment and speed
deployment of new capabilities.
14
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Dynamic Infrastructure
Is highly optimized to achieve more with less…



Consolidation and virtualization of all infrastructure assets.
Virtualization management and workload automation.
Infrastructure wide virtualization with integrated service management.
ENERGY
EFFICIENCY



Addressing the energy efficiency of the IT equipment.
Extend existing data center investment with green design.
Proactive energy management across the infrastructure.
WORKLOAD
OPTIMIZED



Intelligent system choice based on workload characteristics.
Purpose built solution optimized for workloads.
Enhanced system design for workload integration.
VIRTUALIZATION
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© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Optimization with virtualization, energy efficiency and a workload
optimized approach helps to improve the ROI of IT.
SMART IS
SMART IS
Infrastructure-wide virtualization with Holistic view of energy consumption
integrated service management for
that enhances the efficiency of the
maximum results.
infrastructure.
Tinker Federal Credit Union: By
automating processes across the
company’s mainframe and
distributed environments, the
credit union has reduced costs by
up to 225,000 USD annually,
improved responsiveness and
minimized errors.
16
Star Technology Services: Can
manage both power and cooling
capacity and begin to include nonIT resources into its event
management.
SMART IS
Utilizing specialty processors for
specific workloads to optimize
resource utilization.
Allied Irish Banks: Optimized
transaction processing workloads,
while centralizing application
serving for multiple workloads on
a single platform, thus reducing
cost and improving flexibility.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Highly Optimized with Virtualization
SMART IS
SMART IS
SMART IS
Virtualized infrastructure for
improved utilization and flexibility.
Moving all new development to
virtualization to bring new services
to market more quickly.
Infrastructure-wide virtualization with
integrated service management for
maximum results.
Winn Dixie: Redirects $5M in
capital cost savings to store
remodeling by centralizing their
stand alone servers into a single
virtualized data center at their
headquarters.
Nationwide Insurance: With a
highly virtualized infrastructure,
Nationwide Insurance is able to
simplify and speed server
provisioning, enabling
developers to try out new ideas
quickly with limited risk, thereby
fostering innovation.
17
Tinker Federal Credit Union: By
automating processes across the
company’s mainframe and
distributed environments, the
credit union has reduced costs by
up to 225,000 USD annually,
improved responsiveness and
minimized errors.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Infrastructure wide virtualization with integrated service
management is highly optimized and efficient.
Virtualized infrastructure
Consolidate &
Virtualize
 CAPEX reduction
 OPEX reduction
 Triple asset utilization
 Provisioning of resources
reduced from weeks to hours
 Up to 80% savings in
floor space.
18
Manage &
Automate
 Increase standardization thru
image management
Infrastructure-wide
with integrated
service management
 Automate deployment of
new service requests
 Automatically respond to
change in demand or priority
 Align infrastructure to
business needs thru policies
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Highly Optimized with an energy efficient infrastructure:
SMART IS
SMART IS
SMART IS
Reducing costs and improving
service with energy efficient
servers.
Building green data centers to
support corporate environmental
vision.
Holistic view of energy
consumption that enhances the
efficiency of the infrastructure.
Health Services Company:
Replaced 40 legacy servers with
3 virtualized IBM System x
servers to cut energy costs by
$16,000/yr and improve
availability.
kika\Leiner: Designed and built
new energy efficient scalable
modular data center – reducing
electrical consumption by up to
40%.
Star Technology Services: Can
manage both power and cooling
capacity and begin to include non-IT
resources into its event management.
19
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Energy efficient infrastructure to reduce costs and minimize
your energy footprint.
INFORMATION
TECHNOLOGY
FACILITIES
OTHER
INFRASTRUCTURE
ASSETS
DATA
CENTER
20
BUILDINGS

IT Efficiency - Reduce costs and improve service with energy efficient
servers, storage, and virtualization.

Green Data Center Design - Defer capital expenses and reduce operational
costs with Data Center services.

Energy Management - Measure and control energy use across the IT and
business infrastructure.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Highly Optimized with a workload optimized approach
SMART IS
SMART IS
SMART IS
Selecting the right system to
optimize performance.
Speeding implementation with
a purpose built solution for
analytics.
Utilizing specialty processors for
specific workloads to optimize
resource utilization.
EXA: Using workload-optimized
systems to run simulations in an
afternoon – instead of weeks.
Exa helped the US Bobsled team
shave tenths of a second off each
run – helping them win their first
championship in 50 years.
A Major Insurance Provider:
Is now able to better understand
and detect demographic trends
to improve workforce health
while better managing costs for
the employee.
21
Allied Irish Banks: Optimized
transaction processing workloads,
while centralizing application
serving for multiple workloads on
a single platform, thus reducing
cost and improving flexibility.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
A workload optimized approach can deliver greater performance,
scale and efficiency.
INTEGRATED WORKLOADS
PURPOSE BUILT SOLUTIONS
SYSTEMS CHOICE
IBM integrates
heterogeneous systems to
optimize multiple workloads.
IBM enhances and deeply
tunes solutions for specific
workloads.
IBM delivers choice of
systems to match unique
business workloads.
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© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Dynamic Infrastructure:
Addressing the information challenge…
I have to store it:
COMPLIANCE
I want to store it:
BUSINESS VALUE
I can’t store it:
BUDGET
…with IBM Information Infrastructure.
Information Compliance
23
Information Availability
Information Retention
Information Security
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Addressing the information challengewith IBM Information Infrastructure
SMART IS
SMART IS
SMART IS
Lowering risks by delivering
secure access to information.
Managing rapid growth by
exploiting new computing
models.
Lowering costs by improving
automation and efficiency.
Eastern National Bank of
Florida: Helped eliminate fines
resulting from security regulation
issues by implementing drivelevel media encryption.
INTTRA: Grew 200% in the
last 3 years, while reducing its
compute footprint by 50% and
reducing power costs by 30%,
by deploying virtualized storage
and servers.
24
Fox Chase Cancer Center:
Achieved 12:1 data reduction with
no change to backup procedures,
improved data protection, and
improved IT staff productivity by
installing in-line duplication.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
IBM helps a cloud provider manage rapid information growth while
enhancing data protection and resiliency.
Clients
E-Commerce
Cloud
Virtualized infrastructure
New Jersey Data Center
Virtualized infrastructure
Co-Location Center
Achieved:
 Delivers consistently superior service with a small IT staff
 Ability to resume operations from remote data center within 4 hours
 Reduced power costs and floor space, with virtualized storage and servers
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© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Dynamic Infrastructure:
Helping you manage and mitigate risk….
BUSINESS RESILIENCY
across globally integrated systems.
NEW POSSIBILITIES.
NEW RISKS.
COMPLIANCE SOLUTIONS
for exploding data volumes and
complex regulatory environments.
SECURITY FRAMEWORK
Spanning physical, IT, mobile
and “smart” assets.
…providing the end-to-end approach needed in an
instrumented, interconnected and intelligent world.
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© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Manage and Mitigate Risk with a business resiliency strategy
SMART IS
SMART IS
SMART IS
Being able to respond to
disasters in near real-time.
Improving availability and
meeting compliance
requirements.
Increasing uptime and recovery.
Government Department:
Coordinates emergency services
across 68,000 square miles
when the state was hit with ice
storms and power loss over
nearly 17 days.
Major Brazilian Banking
Institution: Provides 24-hour,
around-the-clock financial
services through automated
teller machines (ATMs) at all of
its outlet and saves on disaster
related losses.
27
European energy company:
Reduces backup time from 4+
hours to less than 10 minutes; full
disaster recovery protects the
enterprise from business risk with
rapid failover.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
IBM helps a major financial institution implement a resiliency solution
to satisfy the regulatory requirements for continuous operations.
Workforce
Facilities
Facilities
Data
Data
Infrastructure
UK
Infrastructure
Europe
Achieved:
 A resilient, secure network providing continuous operations with no data loss.
 Compliance with regulatory requirements for recovery.
 Secure, 100% data consistency and multi-route redundancy
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© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Manage and Mitigate Risk with an integrated security strategy
SMART IS
SMART IS
SMART IS
Protecting data privacy while
improving staff productivity.
Improved network reliability of
smart meter/grid network.
Reducing time to market for new
secure services.
Community Medical Centers:
Improved staff productivity with
single sign-on support. Reduced
costs with fewer password resets
and simplified administration that
typically drives 40 – 60% in
password reset service desk
savings.
U.S.-based Public Utility
Company: Cost-savings of
$176M in capital investment and
operations and maintenance,
resulting in surcharge savings to
end customers.
29
DTCC: Security features are
designed and built into more than
225 new applications per year.
Application developer productivity
is improved and time to market for
each new service is reduced.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Comprehensive IBM Security Solutions:
Fusing security into the fabric of the business.
Trusting
Identities
Managing
Access
Securing
Applications
and Services
Protecting
Data and
Infrastructure
Payroll
Online banking
Loan applications
Customers
or
criminals?
Partners
or
competitors?
Retail sales
Inventory
Employees
or
hackers?
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© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Dynamic Infrastructure:
Leveraging flexible delivery choices…
 Respond faster to business
requirements.
TOOLS, TECHNOLOGIES AND SERVICES
MANAGED SERVICES
OUTSOURCING
CLOUD COMPUTING
FLEXIBLE
DELIVERY
 Provide overflow computing power.
 Reduce capital and operational
costs associated with delivery of
services.
…allowing you to quickly realize direct business benefits.
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© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Flexible delivery options provide choices to implement the right
IT environment for your business requirements.
SMART IS
Seamlessly migrating from a
legacy data center to an updated,
energy efficient data center.
Fortis Investments
Management LTD:
Reduced legacy data center
operational costs and enhanced
network design by migrating to an
IBM data center. Disaster
recovery was provided by IBM at
a second site to protect
applications and systems against
unexpected loss.
32
SMART IS
Having a trusted partner to
standardize, manage and
maintain mission-critical IT
systems.
Fluor: A leading international
construction and engineering
firm was able to focus on its core
competencies, improve cost
efficiencies and better serve
customers by entrusting the
ongoing operation and
maintenance of its missioncritical systems to IBM.
SMART IS
Self service and provisioning of
resources in minutes instead of
weeks.
Nedbank: Developers and testers
are able to request their resources
through an easy to use selfservice portal. Test environments
are provisioned in minutes instead
of weeks and software
configurations are consistently
deployed every time using stored
workflows.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Optimizing business workloads with the delivery option that fits,
including cloud computing.
Enabling
employees
Streamlining tasks
to improve time and
save money
Desktop
Public Cloud
Business
Services
Collaboration
Speeding research
and development
Managing
Information
Desktop
Private Cloud
Development
and Test
Analytics
Storage & Archive
Meeting compute
demands quickly
Infrastructure
 Smart Business on the IBM Cloud – workload based services available from IBM’s cloud
 Smart Business Cloud – private cloud services behind your firewall
 Smart Business Systems – pre-integrated, purpose built, ready to use
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© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
A dynamic infrastructure has key initiatives to help you address your
unique business and IT needs.
A DYNAMIC INFRASTRUCTURE…
KEY INITIATIVES…
 Provides integrated visibility, control, and
automation across all business and IT assets.
Service Management &
Asset Management
 Is highly optimized to do more with less.
Virtualization, Energy Efficiency &
a Workload Optimized approach
 Addresses the information challenge.
Information Infrastructure
Business Resiliency & Security
 Manages and mitigates risks.
 Utilizes flexible delivery choices.
34
New Cloud delivery optionsIBM Smart Business offerings
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
A dynamic infrastructure is a journey…
…these interrelated initiatives can provide the
DNA needed to thrive in a smarter planet.
35
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
What makes IBM’s approach so unique?
Workload
Optimized
 Infrastructure optimized for specific workloads, tasks,
or services in ways that deliver orders of magnitude
better performance, scale and efficiency.
Service
Management
 Provides visibility, control and automation across the
business and IT infrastructure to accelerate the
delivery of high quality services.
Flexible Delivery
Choices
 New delivery choices characterized by self-service,
elastic scaling and rapid provisioning for optimal
performance with reduced costs and risk.
…..looking at IT service delivery from the business’ perspective.
36
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Where to start with a dynamic infrastructure:
Tailoring plans to fit your unique requirements.
Develop
Explore
Create a practical plan
of action based on
your particular
needs.
In Depth Strategy &
Roadmap Services
(Develop comprehensive
strategies and plans)
Investigate your
needs.
Understand
Rapid Planning &
Business Value
Workshops
(Define next steps,
prelim roadmaps, ROI)
How dynamic is your
infrastructure?
Assessments &
Innovation Workshop
(Identify hotspots based on best
practices)
Why IBM?
 Experience from thousands of
client engagements.
 Experiences from our own
transformation.
 Structured architecture approach
based on industry best practices.
 Award-winning implementation
blueprints and patterns.
37
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Collaborate with our experts
Skills and Expertise





Business domain expertise across all industries.
Span the spectrum from ideas to implementation.
Over 3,500 Security & Privacy professionals globally.
Over 4,500 skilled System z services experts.
Over 5,000 ITIL-certified consultants in 30 countries.




Over 20,000 SOA trained professionals.
Over 93,000 application professionals.
5,000+ network professionals in over 65 countries.
Closely linked to IBM Research & cross disciplinary
expertise through IBM Academy of Technology.
IBM Worldwide Client Centers
 Executive Briefing Centers and Worldwide
Design Centers
 Proof of Concept and Benchmark Centers
 IBM and Business Partner Innovation Centers
 Industry Solution and Cloud Computing Centers
Extensive access to online resources
 IBM White Papers and IBM Redbooks
38
 Technical papers, Blueprints and patterns to
accelerate transformation
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Dynamic Infrastructure:
Addressing today’s financial needs as well.
Despite these uncertain times, clients still need to invest to grow their business, innovate
and respond to marketplace demands.
IBM Global Financing provides:
 Access to fixed rate capital at competitive
rates for credit qualified clients
 Improved cash flow management
 Leasing structures with flexible terms
 Capacity upgrades with minimal impact to
monthly payments
 Reduced risk from technology obsolescence
 Financial predictability
 Programmatic IT refreshes that help improve
ROI and lower TCO over outright purchase
 Certified pre-owned equipment for additional
IT cost savings
39
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Dynamic Infrastructure:
A worldwide ecosystem of partners.
Dynamic Infrastructure Technology Partners
Dynamic Infrastructure Resellers and System
Integrators (SIs)
Dynamic Infrastructure Independent Software
Vendors (ISVs)
40
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
In Summary … building a dynamic infrastructure:
 As the world gets smarter, demands for IT will grow
… it’s time to start thinking differently about
infrastructure.
 Building a dynamic infrastructure requires looking
at IT delivery from the business perspective and
leveraging:
– Integrated service management
– A workload optimized approach
– Flexible delivery choices
 IBM’s is ready to work with you on your individual
dynamic infrastructure journey to help you
improve service, reduce cost and manage risk.
…delivering superior business and
IT services with agility and speed.
41
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Thank you!
www.ibm.com/dynamicinfrastructure
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© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Trademarks and notes
IBM Corporation 2009
 IBM, the IBM logo and ibm.com are registered trademarks, and other company,
product or service names may be trademarks or service marks of International
Business Machines Corporation in the United States, other countries, or both. A
current list of IBM trademarks is available on the Web at “Copyright and
trademark information” at www.ibm.com/legal/copytrade.shtml
 Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine,
Intel, the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel
Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure
Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows,
Windows NT, the Windows logo, and UNIX are trademarks or service marks of
others as described under “Special attributions” at:
http://www.ibm.com/legal/copytrade.shtml#section-special
 Other company, product and service names may be trademarks or service marks
of others.
 References in this publication to IBM products or services do not imply that IBM
intends to make them available in all countries in which IBM operates.
43
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Repository of additional slides that can be used as needed
44
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
As the world gets smarter, demands on IT will grow.
1,800
10x
growth in
five years
1,600
Exabytes
1,400
RFID,
1,200
Digital TV,
1,000
MP3 players,
Digital cameras,
800
Camera phones, VoIP,
Medical imaging, Laptops,
600
smart meters, multi-player games,
400
Satellite images, GPS, ATMs, Scanners,
Sensors, Digital radio, DLP theaters, Telematics ,
Peer-to-peer, Email, Instant messaging, Videoconferencing,
CAD/CAM, Toys, Industrial machines, Security systems, Appliances
200
0
2005
2006
2007
2008
2009
2010
2011
By 2011, the world will be 10 times more instrumented then it was in 2006.
Internet connected devices will leap from 500M to 1 Trillion.
45
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Is your infrastructure built for what’s coming?
30 billion
Estimated number of RFID tags
produced annually in 2010,
embedded in products, buildings,
fleets, passports – even animals.
1 in 3
Business leaders frequently
make critical business
decisions with incomplete
information or information
they don’t trust.
46
1 trillion
Internet connected
devices will leap from
500M in 2006 to 1 Trillion
by 2011.
70¢ per $1
70% on average is spent
on maintaining current IT
infrastructures versus
adding new capabilities.
10x
A 10-fold increase in digital data
between 2006 and 2011– with
over 80% of that in unstructured
formats
33% will leave
33% of consumers notified
of a security breach will
terminate their relationship
with the company they
perceive as responsible.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Service delivery must adapt and respond to the increasing demands
of the business and the marketplace…
 Higher service expectations – Improve efficiencies across the business.
– Respond to new opportunities quickly.
 Rising cost pressures – Shorten ROI, remove complexities.
– Add value now.
 New risks and threats – Increase collaboration, but in a protected way.
– Support anywhere, anytime access.
47
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
IBM has invested to achieve insight and innovation – delivering
breakthroughs for ourselves … and our clients.
IBM Transformation
Client Initiatives
 155 data centers to five.
 Thousands of client
engagements.
 Global collaboration.
 17 World Wide Centers
 800+ students.
 $1.5 Billion savings.
 20 Cloud centers.
 Technology Adoption
Program “TAP cloud” for
110,000 employees.
 IBM Research/
Client collaborations.
 NSF grants to
14 schools.
 16,000 applications to
4,500.
Carnegie Mellon
48
NedBank
iTricity
Academic Alliances
 27 Universities.
Wuxi
HCMC
Univ of Technology
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Smart Business offerings
Existing
New - Oct
Analytics
Collaboration
Development
and Test
Desktop and
Devices
Infrastructure
Compute
Infrastructure
Storage
Business
Services
IBM Smart
Business Desktop
on the IBM Cloud
IBM BPM Blueworks
(Design tools)
Smart Business
on the IBM Cloud
Standardized services
on the IBM Cloud.
IBM LotusLive
NEW - IBM
LotusLive iNotes
IBM Smart
Business Dev and
Test on the
IBM Cloud (Beta)
IBM Smart
Business End User
Support –
Service Assist
IBM Smart
Business Test
Cloud
IBM Smart
Business Desktop
Cloud
IBM Compute
on Demand
IBM Information
Protection Services
IBM Smart Business
Expense Reporting
on the IBM Cloud
Smart Business Cloud
Private cloud services behind
your firewall, built and/or
managed by IBM.
IBM Smart
Analytics Cloud
IBM Smart
Business Storage
Cloud
Smart Business Systems
Pre-integrated, workload
optimized systems.
IBM Smart
Analytics System
49
IBM CloudBurst
IBM Information
Archive
IBM Smart
Business for SMB
(backed by the
IBM cloud)
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Customers can address a variety of business and IT needs with a
choice of delivery options – both onsite and cloud delivered.
Analytics
Collaboration
Development
and Test
Desktop
and Devices
Infrastructure
Business Services
SMART BUSINESS
Smart Business Services – cloud services delivered
Standardized services on the IBM cloud
Private cloud services, behind your firewall, built and/or run by IBM
Smart Business Systems – workload optimized
Integrated service delivery platform
50
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
These key initiatives provide multiple entry points…
Service Management: Visibility, control and automation
across all business and IT assets.
Asset Management: Industry tailored asset solutions.
Virtualization: Reduce cost, improve utilization, rapidly
provision new services.
Energy Efficiency: Address energy, environment, and
sustainability challenges across infrastructure.
Business Resiliency: Continuous operations; adapt
rapidly to risks and opportunities.
Security: Maintain operations while rapidly adapting and
responding to risks and opportunities.
Information Infrastructure: Information compliance,
availability, retention, security.
…based on your unique business needs.
51
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
What makes IBM’s approach so unique?
Cloud
FLEXIBLE
DELIVERY
CHOICES
Smart
Business
Services and
Systems
INTEGRATED
SERVICE
MANAGEMENT
Integrated
Service Management
Infrastructure-wide Virtualization
Workload Optimized Systems
System Software
System z
Power Systems System x
Technology Leadership
52
Storage
Data Center
Networking
A WORKLOAD
OPTIMIZED
APPROACH
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
IBM Information Infrastructure
Innovative, Integrated, Available Today
Information
Compliance
Mitigate
information risks
Information
Availability
Information
Retention
Information
Security
Deliver continuous
access to
information
Support information
retention policies
Securely share
information
Manage information more effectively and mitigate information
risks with a dynamic infrastructure that efficiently and securely
stores, protects and optimizes access to information
53
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Managing in today’s economy … Efficiently
IBM helps clients build more dynamic information infrastructures
Information
Compliance
Mitigate information
risks
Information
Availability
Deliver continuous
access to information
Information
Retention
Support information
retention policies
Information
Security
Securely share
information
Infrastructure Initiatives
Generate Business Value
Simplify
Operational Complexity
 Next Generation Storage
 Mainframe Storage
 Storage Management
54
Improve
Asset Utilization
Reduce Risk and
Protect Data
Enable
Business Growth
 Solid-state Architecture
 Data Deduplication  Encryption and
 Storage Virtualization Security Management  Business Intelligence
 Continuous Data
 Archiving
Protection
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Managing in today’s economy … Efficiently
IBM helps clients build more dynamic information infrastructures
Information
Compliance
Mitigate information
risks
Information
Availability
Deliver continuous
access to information
Information
Retention
Support information
retention policies
Information
Security
Securely share
information
Infrastructure Initiatives
Generate Business Value
Simplify
Operational Complexity
Improve
Asset Utilization
Reduce Risk and
Protect Data
Virtualize for simplicity,
and achieve up to 50%
energy savings, too
Lower storage
acquisition costs
by up to 70%
Manage encrypted
information with
near zero
performance impact
55
Enable
Business Growth
Achieve 5X
improvement in
elapsed time for
business queries
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Jumpstart your Smarter IT Now!
No payment until 2010!
Challenge:
 In the current economic climate many
organizations are cash and/or credit
constrained.
 Clients still need to invest in their business
and grow
 Yet IT infrastructure needs to become
more dynamic to support business needs.
 At the same time IT projects need to show
better ROI and payback.
 IBM Global Financing is offering no
payments for 90 days to help clients
get projects started now
 IBM Global Financing provide access
to capital¹
 Financing can:
–
–
–
Conserve cash for higher yielding
investments
Better manage cash flow with
predictable payments
Provide better ROI and payback
¹ For credit qualified customers. IBM Global Financing offerings are provided through IBM Credit LLC in the United States and other IBM subsidiaries and divisions worldwide to qualified
commercial and government customers. Rates are based on a customer's credit rating, financing terms, offering type, equipment type and options, and may vary by country. Other
56 restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice.
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Financing Benefits
Why IBM Global Financing
 Access to capital for credit-qualified clients
 Conserve cash for higher yielding investments
 Better manage cash flow with predictable
payments
 Help reduce technology obsolescence risk
 Lower TCO through a technology lifecycle
management approach
 Expand your purchasing power to obtain more
within budget
 Obtain what you need vs. what you can afford
 The world’s largest IT Financing provider with
over 125,000 clients and an asset base of
US$36 billion
 Over 26 years of experience as an assetbased lender
 Optimal understanding of IT
 Global reach with operations in more than 55
countries
 Strong balance sheet with an investmentgrade credit rating and access to capital from
our parent company
 Leverage of equipment residual value
 Provides single-source financing that helps
credit qualified clients acquire business
services and technology services, hardware
and software
 Unmatched asset disposal services
…Conserve cash and accelerate ROI payback
57
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
In Summary … building a dynamic infrastructure:
 As the world gets smarter, demands for IT will
grow … it’s time to start thinking differently
about infrastructure.
 Building a dynamic infrastructure requires
looking at IT delivery from the business
perspective and leveraging:
– Integrated service management
– A workload optimized approach
– Flexible delivery choices
 IBM’s is ready to work with you on your
individual dynamic infrastructure journey to
help you improve service, reduce cost and
manage risk.
58
© 2009 IBM Corporation
Dynamic Infrastructure: Helping Build a Smarter Planet
Change log since submission for translation
 Version 2 Updates:
 Slide 7 – bullet points updated
 Slide 6,8,33 have color removed from DI section. Please update.
 Added slide 28 – IGF slide
 Added slides 55 & 56 – IGF backup slides.
 Added slides 52-54 – Information Infrastructure back up slides.
 Version 3 Updates:
 Slide 31 – text on Fortis Investments has changed. Changed Uniliver reference to Fluor.
 Slide 33 has a title change.
 Slide 6,8, & 33 have a spacing change.
 Slide 18 – Picture updated for Star Reference; borders on boxes.
 Speaker notes have been added throughout the presentation.
59
© 2009 IBM Corporation