Esmeralda Arribas | SWG Spain
Software Group
Software IBM
what matters
for success
Noviembre 2006
© 2006 IBM Corporation
Software Group
IBM: Estrategia IBM Software
Requerimientos
Integración interna y externa
Capacidad de respuesta y
Flexibilidad
ROI
Estándares
Innovación
Capacidade
s
Partners
Brands
Integración
El valor de la industria
2
Principios
 Relaciones con BP’s
 Alianzas con terceros
 Clientes
© 2006 IBM Corporation
Software Group
Requerimientos /Prioridades de los clientes
 Mejorando a través de la experiencia con clientes
 Diferenciándose con calidad de producto
 Aumentando la productividad del empleado
 Aumentando la flexibilidad del negocio
 Aumentando la seguridad del negocio
 Simplificando y optimizando el entorno de IT
3
© 2006 IBM Corporation
Software Group
IBM: Estrategia de software
Requerimientos
Integración interna y externa
Capacidad de respuesta y
Flexibilidad
ROI
Capacidades
Brands
Integración
El valor de la industria
4
Principios
Estándares
Innovación
Partners
 Relaciones con BP’s
 Alianzas con terceros
 Clientes
© 2006 IBM Corporation
Software Group
Estándares abiertos
Para soportar
infraestructuras
heterogéneas
IBM proporciona
tecnología XML libre
a los desarrolladores
vía alphaWorks y
developerWorks
IBM contribuyó
donando a la
comunidad de
desarrolladores la
plataforma eclipse
Para permitir una integración más rápida
(i.e. incrementando el “time to value” y la
capacidad de respuesta a clientes
HTML
XML
XQuery
Open
Source
IBM contribuyó en
un 80% a J2EE
J2EE
tm
Web
Services
(SOAP, WSDL, UDDI…)
IBM colideró junto con otros
vendors la creación de
estándares Web Services
PLATAFORMAS ABIERTAS: LINUX Y ECLIPSE.....
5
© 2006 IBM Corporation
Software Group
IBM: innovación continua
.... Crear un negocio “on demand” manteniendo los
estándares
Linux
Grid Computing
Web Services
Pervasive
Computing
6
Autonomic Computing
© 2006 IBM Corporation
Software Group
Arquitectura orientada a servicios (SOA)
 Una Arquitectura orientada a servicios permite una conexión flexible de aplicaciones y
recursos:
• “encapsulando” cada aplicación o recurso como un servicio con un interfaz estándar,
Portal Service
SOAP
• Permitiéndoles el intercambio estructurado de información (mensajes, documentos,
Service Request
‘objetos de negocio’),
(e.g. J2EE, .NET)
B2B Interactions
Service
Flow de un bus de integración (enterprise
• Permitiendo el intercambio de mensajes a través
service bus),
Data
Existing
• Permitiendo una rápida combinación de aplicaciones
nuevas y ya desarrolladas que
Applications
permita una eficiencia operacional gestionando la aplicación
a través de la red,
New
Service Logic
• La infraestructura SOA para facilitar la gestión del rendimiento de negocio y la calidad
de servicio,
7
© 2006 IBM Corporation
Software Group
Enterprise Service Bus (ESB)
Conectividad Universal: Integrates the most diverse
entornos, protocolos, lenguages, plataformas, APIs, mensajes
que permite afrontar el alcance requerido en las empresas de
actuales
Orientación
a servicios
Integración progresiva:
Empezar por alcances
pequeño y enriquecer
con nuevas capacidades
según las necesidades
Orientación a
eventos
Flexibilidad:
Gestión centralizada e
implantación distribuida
Basados en estándares abiertos: APIs abiertas y protocolos que
soportan interoperabilidad de múltiples suministradores
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© 2006 IBM Corporation
Software Group
IBM: Estrategia de sofware
Requerimientos
Integración interna y externa
Capacidad de respuesta y
Flexibilidad
ROI
Capacidades
Brands
Integración
El valor de la industria
9
Principios
Estándares
Innovación
Partners
 Relaciones con BP’s
 Alianzas con terceros
 Clientes
© 2006 IBM Corporation
Software Group
Business Partners /Alianzas con terceros
16,500 reseller partners
 3,600 resellers más en 2002
ISV, SI & influencer exitosos
100+ alianzas estratégicas firmadas
SMB: partner regionales para relaciones
personalizadas y a largo plazo
10
© 2006 IBM Corporation
Software Group
Partnering para incrementar el éxito de nuestros clientes
IBM Global Services
IBM Redbooks
Business Partners
jStart Program
IBM Patterns for
e-business
IBM Business Consulting Services
11
© 2006 IBM Corporation
Software Group
IBM: Estrategia de software
Requerimientos
Integración interna y externa
Capacidad de respuesta y
Flexibilidad
ROI
Capacidades
Brands
Integración
El valor de la industria
12
Principios
Estándares
Innovación
Partners
 Relaciones con BP’s
 Alianzas con terceros
 Clientes
© 2006 IBM Corporation
Software Group
SO WHAT ARE THEY LOOKING FOR?
Fiablilidad & Soporte
Desarrollando capacidades de negocio a través de las brands
Development
Platform for
Business
Automation
Modeling &
Development
Tools
Linux
Platform for
Integrated
e-business
Online
Transaction
Systems
Windows
Escalable
Modular & Flexible
IBM Software Strategy
13
AIX
Information
Infrastructure
Collaboration
& Human
Interaction
Intelligent
Management
Software
Groupware
Systems
Management
Relational
Databases:
DB2 & Informix
Solaris
HP-UX
Todas las plataformas
Basada en estándares
OS/400
z/OS
Fiable
© 2003 IBM Corporation
© 2006 IBM Corporation
Software Group
La plataforma de desarrollo de IBM Software
Analista
Análisis y
definición de
procesos de
negocio
Director de
Proyecto
Directores
ejecutivos
14
Arquitecto
Diseño y
modelado de
arquitecturas
Desarrollador
Construcción
y generación
de código
Probador
Diseño y
ejecución de
pruebas
Control y Seguimiento de Proyectos
Gestión de la configuración y el cambio
Guía metodologica
Toma de decisiones Gestión de la demanda Gestión del porfolio
© 2006 IBM Corporation
Software Group
La plataforma de desarrollo de IBM Software
Analista
Rational
RequisitePro
Arquitecto
Desarrollador
Ing.de pruebas
Rational
Software
Modeler
------------Rational
Software
Architect
Rational Web
Developer
-------------Rational
Application
Developer
------------Rational
Software
Architect
Rational
Funcional Tester
--------Rational
Performance
Tester
ECLIPSE
Project
Manager
Directores
ejecutivos
15
Rational Method Composer
Rational ClearCase Rational ClearQuest
Rational Portfolio Manager
© 2006 IBM Corporation
Software Group
Websphere Software
Infraestructura Software de integración para maximizar la flexibilidad y la capacidad de respuesta
del negocio a las demandas del mercado
We make IT work for business
Mejor flexibilidad y
velocidad
Innovación en la
interacción
Mejora la capacidad de
respuesta conectando
personas con la informacion
adecuada en el momento
preciso
Maximiza el uso de su
infraestructura de TI para
respaldar nuevos modelos de
negocio y llegar al usuario
por nuevas vias
Excelencia de operación
Mejora fiabilidad y prestaciones con una
plataforma de TI segura y probada
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© 2006 IBM Corporation
Software Group
Information Management
Aceso, almacenamiento, gestión, análisis, integración & distribución

Enterprise Content
Management
Servidores de Bases de datos
OLTP & aplicaciones analíticas
Alto rendimiento y escalabilidad
Alta disponibilidad y seguridad
Optimización de la plataforma
Soporte a ERP’s como SAP, Baan, etc…

Recursos optimizados para todo tipo de
contenidos y aplicaciones
Gestión y archivado de documentos para
correo electrónico y SAP
Business Intelligence
Capacidades analíticas embebidas
Soluciones integradas
Reciente inorporación: Ascential


Herramientas de gestión
Reducción de los costes administrativos a
través de herramientas de automatización
Information Integration
 Contenidos heterogéneos, Federación, Búsqueda (Onnifiend),
Replicación
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© 2006 IBM Corporation
Software Group
Lotus, Portal y WorkPlace
Mensajería
Colaboración
Entorno desarrollo aplicaciones colaborativas
WorkPlace dinámicos
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© 2006 IBM Corporation
Software Group
Tivoli
Seguridad, Almacenamiento y soluciones de automatización
Soluciones de automatización
Performance
Eficiencia a través de la
configuración basada en roles
Configurar los recursos con
los datos y el software
adecuados
Programar, automatizar y
coordinar la ejecución de las
aplicaciones
El éxito del negocio depende de la
disponibilidad IT
Business Impact
Management
Configurations
and Operations
Identificar, notificar y subsanar
problemas de infraestructura
Gestión proactiva y “medida” del
nivel de servicio
Performance
and Availability
Core Services
Security
Soluciones de seguridad
Alinear on demand y seguridad
Gestión de identidades
Centralizar control de acceso
Correlacionar los eventos de
seguridad de las infraestructuras
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Storage
Soluciones de
almacenamientos
Automatización basada en políticas
Backup & recuperación de la información
Permite operación continua y recuperación
de datos dependientes de la aplicacíón
Gestionar el almacenamiento de la
información
© 2006 IBM Corporation
Software Group
Software Group Acquisitions
Information Management
Informix
DWL
Ascential
SRD
Alphablox
Tarian
Venetica
iPhrase
CrossAccess
Unicorn
Green Pasture
FileNet
Trigo Technologies
Language Analysis Systems (LAS)
Object Tech. Inter.
OpenOrders
CrossWorlds
Holosofx
Gluecode
DataPower
Webify
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Lotus
Aptrix
Databeam
Ubique
ONEstone
Pathware
PureEdge
Bowstreet
Access360
TrelliSoft
Dascom
Collation
SANergy
DBMX
Isogon
CIMs Labs
Candle Corp
Unison
Metamerge
Accessible Software
Think Dynamics Micromuse
Rembo
MRO
Cyanea
Ubiquity's DORANA product line
Rational
Information Lab
Systemcorp
BuildForge
• 56 compañias
adquiridas desde
1995
• Inversión de $10B en
los últimos 3 años
© 2006 IBM Corporation
Software Group
Resumen de las soluciones
Software and System
Development
Requirements & Analysis
•Reduce project risk with
requirements management and
business, use case and data
modeling
Design and Construction
•Improve productivity in codecentric, model-driven, and rapid
application development
Software Quality
•Improve software functionality,
reliability, and performance
throughout the development
project.
Process and Portfolio Mgmt.
•Implement and manage enterprise
processes and investments using
proven tools and practices.
Software Config. Mgmt.
•Manage change and complexity
with version control, defect
tracking and workflow
management
Integration and Application
Infrastructure
Application and transaction
infrastructure
•Build, deploy and run applications in
a proven, secure and flexible
environment.
Application transformation
•Leverage legacy applications and
information in new business
processes.
Business integration
•Improve business responsiveness
with end-to-end integration across
and beyond the enterprise.
Commerce
•Automate and integrate online
marketing and sales processes
across multiple channels.
Mobile and speech middleware
•Extend access to business processes,
applications and information to
anyone anywhere.
Portals
•Deliver a point of personalized
interaction with applications, content,
processes and people.
Integrating Data and Content
Database Servers
Build the foundation for information
on demand to meet the full range of
your business needs.
Database Tools & Utilities
•Enhance the performance of IBM IMS
and DB2 using tools designed to
meet your needs.
Content Management and Discovery
•Manage volume and capture the
value of all information contained
within multiple content types.
IBM Data Warehousing and Analysis
•Gather, manage & analyze data,
generating information to develop
insight for informed decisions.
Information integration
•Integrate and transform data and
content to deliver information you
can trust, providing breakthrough
productivity, flexibility and
performance.
Master Data Management
Create and maintain consistent,
complete, and accurate business
data for all stakeholders.
Product information management
•Provide a single, integrated source of
product information for use across
the value chain.
IT Service Management
Collaboration and Human
Interaction
Appl. Development & Portal
•Integrate and extend your Lotus
Domino, WebSphere® Portal and IBM
Workplace investments.
Security
•Ensure the confidentiality and data
integrity of your information assets.
Availability
•Ensure the health and efficient
Learning Software
•Manage training programs and deliver a functioning of your IT environments.
variety of learning experiences to your
Application Management
users.
•Isolate, diagnose and fix businesscritical transaction performance
Messaging
problems.
•Access messaging solutions with
maximum flexibility for your unique
business needs.
Real-time and Team Collaboration
•Improve efficiency with instant
messaging, presence awareness, Web
conferencing and team spaces.
Business Service Management
•Align your IT resources with critical
business priorities.
Orchestration & Provisioning
Management
•Provision and configure servers,
software and network devices.
E-forms, document and Web Content
Mgmt
Storage & Optimization
•Create, organize, share, and publish the •Protect and maximize the utility and
right information for the right people availability of your e-business data.
on demand.
zOS
•Integrate systems management
Mobile Messaging/Collaboration
products for z/OS and OS/390 to monitor
•Extend the reach of your information
your business systems.
through remote access with wireless
devices.
MWV Feb, 2006
21
Windows
Linux
AIX
Solaris
HP-UX
OS/400
OS/390
© 2006 IBM
z/OSCorporation
Software Group
Resumen de los productos
Software and System
Development
Requirements & Analysis
• Rational RequisitePro
• WebSphere Business Modeler
• Rational Rose Data Modeler
• Rational Software Modeler
Design and Construction
• Rational Software Architect
• Rational Software Modeler
• Rational Systems Developer
• Rational Web Developer for
WebSphere SW
• Rational Application Developer for
WebSphere SW
• Rational Rose for Technical Developer
• Rational XDE Developer Family
• Rational Rose Data Modeler
• Rational Professional Bundle
• Rational Test Realtime
• IBM Rational Ada Developer
Integration and Application
Infrastructure
Application and transaction
infrastructure
•WebSphere Application Server Community Edition
•WebSphere Application Server Family
•WebSphere Extended Deployment
•WebSphere DataStage TX
•CICS Transaction Server
•WebSphere Studio Family
Application Transformation
•WebSphere Host Access Transformation Services
•WebSphere Studio Family
•CICS Transaction Gateway
Business integration
•WebSphere Process Server
•WebSphere Business Modeler
•WebSphere Business Monitor
•WebSphere Partner Gateway
•WebSphere Message Broker
•WebSphere Enterprise Service Bus
•WebSphere MQ Family
• Rational Manual Tester
• Rational Functional Tester
• Rational Performance Tester
• Rational Robot
• Rational Team Unifying Platform
• Rational PurifyPlus
• Rational Test RealTime
Process and Portfolio Mgmt.
• Rational Portfolio Manager
• Rational Method Composer (includes
Rational Unified Process)
• Rational Team Unifying Platform
Mobile and speech middleware
•WebSphere Application Server for Telecom
•IBM embedded ViaVoice Family
•WebSphere Everyplace Family
•WebSphere RFID Premises Server
•WebSphere Translation Server for Multiplatforms
•Unified Messaging for WebSphere Voice Response
•WebSphere Voice Application Access
•WebSphere Voice Response for AIX
•WebSphere Voice Server for Multiplatforms
•IBM Workplace Client Technology, Micro Edition
Family
•Workplace Managed Client for WebSphere
• Rational ClearCase Family
ClearCase Multisite
ClearCase LT
ClearCase Enterprise Addition
• Rational ClearQuest Family
ClearQuest Multisite
Appl. Development & Portal
Security
• Lotus Domino Designer
• IBM® Workplace™ Collaboration Services API Toolkit
• Lotus Enterprise Integrator
• IBM Lotus Connector for SAP R/3
• Domino Global Workbench
• Lotus Sametime
• Lotus Team Workplace
• Lotus Workflow
• Domino Toolkit For WebSphere Studio
• Domino Application Portlet
• WebSphere Portal products
• IBM® Workplace™ Designer
• IBM® Workplace Managed Client™
• IBM® Workplace™ Services Express
• IBM® Workplace™ for Business Controls and Reporting
• IBM Portal Toolkit
• Tivoli Identity Manager
• Tivoli Federated Identity Manager
• Tivoli Access Manager Family
• Tivoli Compliance Manager
• Tivoli Risk Manager
• Tivoli Privacy Manager
• DB2 and IMS Tools
• DB2 Connect
• DB2 Data Propagator
• DB2 Extenders
• DB2 Office Connect
• DB2 Query Patroller
• Informix Tools
• U2 Tools
• DB2 Content Manager Family
• DB2 Document Manager
• DB2 Content Manager OnDemand
• DB2 Records Manager
• DB2 CommonStore for SAP, Domino and
Exchange Server
• WebSphere Information Integrator Content
Edition
• WebSphere Information Integrator OmniFind
Edition
• WebSphere Content Discovery Family
IBM Data Warehousing and Analysis
• DB2 UDB Data Warehouse Editions (DWE)
• Master Data Management
• DB2 Alphablox
• DB2 Entity Analytics
• Query Management Facility (QMF)
• DB2 Universal Database
• DB2 Content Management
Information Integration
Portals
Software Config. Mgmt.
•WebSphere Portal Family
•Bowstreet Portal Factory
Product information management
•WebSphere Product Center
•Global Data Synchronization for WebSphere Product
Center
• WebSphere Information Integrator
• WebSphere Information Integrator Classic
Federation & Classic Event Publishing Family
• WebSphere Information Integrator Replication
for z/OS
• WebSphere Data Integration Suite
• WebSphere DataStage
• WebSphere QualityStage
• WebSphere ProfileStage
Master Data Management
• Effective Product Information Management
(PIM) with WebSphere Product Center
• Transactional Customer Data Integration (CDI)
with WebSphere Customer Center
Use the Rational Rainbow for high-level
product overviews. Search XL with
keywords: Rational Rainbow
IT Service Management
• DB2 family
• Cloudscape
• IMS
• Informix
• U2
Content Management and Discovery
•WebSphere Commerce Family
Collaboration and Human
Interaction
Database Servers
Database Tools & Utilities
Commerce
Software Quality
Integrating Data and Content
Learning Software
• Lotus Learning Mgmt System
• IBM® Workplace™ Collaboration Services
• IBM® Workplace Collaborative Learning™
• Lotus Virtual Classroom
• Tivoli Composite Application Manager for
Response Time Tracking
• Tivoli Composite Application Manager for SOA
• Tivoli Composite Application Manager for
WebSphere
• Tivoli OMEGAMON XE for WebSphere Business
Integration
• Lotus Domino
• Lotus Domino Express
• Lotus Notes
• Lotus Domino Web Access
• Lotus Domino Access for Microsoft Outlook
• Mobile messaging and collaboration solutions
• Lotus Domino Unified Communications
• Lotus Domino WebMail
• IBM Workplace Collaboration Services
• IBM® Workplace Managed Client™
• IBM Workplace Services Express
Business Service Management
• Tivoli Business Systems Manager
• Tivoli Enterprise Console
• Tivoli NetView
• Tivoli Service Level Advisor
Real-time and Team Collaboration
• Lotus Sametime Family
• Lotus Web Conferencing
• IBM Workplace Collaboration Services
• Lotus QuickPlace
• IBM Workplace Services Express
E-forms, document and Web Content
Mgmt
Mobile Messaging/Collaboration
• Lotus Domino Everyplace
• Lotus EasySync Pro
• Lotus SameTime Everyplace
• WebSphere Everyplace Access
• Tivoli Monitoring
• Tivoli Monitoring for Messaging and Collaboration
for Lotus Domino Servers
• Tivoli Monitoring for Messaging and Collaboration
for Microsoft Exchange Servers
• Tivoli Monitoring for Microsoft .NET
• Tivoli OMEGAMON XE for WebSphere Application
Server
Application Management
Messaging
• Lotus Domino Document Manager
• Lotus Team Workplace
• IBM Workplace Collaboration Services
• IBM® Workplace Forms™
• IBM Workplace Web Content Management
• IBM Workplace Services Express
• Lotus Extended Search
Availability
Orchestration & Provisioning Mgmt
• Tivoli Contract Compliance Manager
• Tivoli License Compliance Manager for z/OS
• Tivoli System Automation for Multiplatforms
• Tivoli System Automation for z/OS
Storage & Optimization
• Tivoli Continuous Data Protection for Files
• Tivoli Storage Manager Family
• TotalStorage Productivity Center for Data
• Tivoli Workload Scheduler
• Tivoli SANergy
zOS
• Tivoli OMEGAMON XE Family
• Tivoli Security Administrator for RACF
• Tivoli Monitoring Family
MWV Feb, 2006
Windows
22
Linux
AIX
Solaris
HP-UX
OS/400
OS/390
z/OS
© 2006 IBM Corporation
Software Group
Muchas Gracias
Esmeralda Arribas
esmeralda_arribas@es.ibm.com
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© 2006 IBM Corporation