#6621 - Marketing
Course Guide / Essential Standards
(Indicators marked *** do not appear on the pacing guide. These items are supplemental and will be
addressed as time allows.)
Unit 1: Understand marketing, career opportunities, market planning, and foundation of marketinginformation management.
1.01
1.02
1.03
1.04
1.05
1.06
Understand marketing’s role and functions in business to facilitate economic exchanges with customers.
Understand career opportunities in marketing to make career decisions.
Read to acquire meaning from written material and to apply the information to a task. ***
Employ marketing-information to develop a marketing plan.
Acquire foundational knowledge of marketing-information management to understand its nature and scope.
Write internal and external business correspondence to convey and obtain information effectively. ***
Unit 2: Understand selling, customer relations and product management.
2.01
2.02
2.03
2.04
2.05
2.06
2.07
2.08
2.09
2.10
2.11
2.12
Acquire a foundational knowledge of selling to understand its nature and scope.
Foster positive relationships with customers to enhance company image. ***
Acquire a foundational knowledge of selling to understand its nature and scope.
Foster positive relationships with customers to enhance company image. ***
Resolve conflicts with/for customers to encourage repeat business. ***
Apply quality assurances to enhance product/service offerings.
Reinforce company’s image to exhibit the company’s brand promise.
Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the
customer.
Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of
making sales.
Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales. ***
Process the sale to complete the exchange.
Process the sale to complete the exchange. ***
Unit 3: Understand product/service management, pricing and channel management.
3.01
3.02
3.03
3.04
3.05
3.06
3.07
3.08
3.09
Acquire a foundational knowledge of product/service management to understand its nature and scope.
Apply quality assurances to enhance product/service offerings. ***
Employ product-mix strategies to meet customer expectations.
Position products/services to acquire desired business image.
Position company to acquire desired business image. ***
Develop a foundational knowledge of pricing to understand its role in marketing.
Acquire a foundational knowledge of channel management to understand its role in marketing.
Acquire a foundational knowledge of channel management to understand its role in marketing. ***
Write internal and external business correspondence to convey and obtain information effectively. ***
Unit 4: Understand promotion, marketing-information management, and selling.
4.01
4.02
4.03
4.04
4.05
4.06
4.07
4.08
4.09
4.10
4.11
4.12
4.13
4.14
4.15
4.16
Acquire a foundational knowledge of promotion to understand its nature and scope.
Understand promotional channels used to communicate with targeted audiences.
Understand promotional channels used to communicate with targeted audiences. ***
Understand promotional channels used to communicate with targeted audiences.
Write internal and external business correspondence to convey and obtain information effectively. ***
Acquire foundational knowledge of marketing-information management to understand its nature and scope.
Acquire foundational knowledge of marketing-information management to understand its nature and scope. ***
Acquire foundational knowledge of marketing-information management to understand its nature and scope.
Acquire foundational knowledge of marketing-information management to understand its nature and scope. ***
Understand marketing-research activities to show command of their nature and scope. ***
Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue. ***
Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Acquire a foundational knowledge of selling to understand its nature and scope. ***
Acquire a foundational knowledge of selling to understand its nature and scope. ***
Acquire a foundational knowledge of selling to understand its nature and scope. ***