Executive Summary The Boom Boom Place is

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Marketing & Media
Pen To Parchment,LLC
Colette Davis, President & Owner
I am often asked how I got into the business. ...I
didn’t the business got into me. Leo Burnet
Outline
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Executive Summary
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Marketing Plan for Restaurant
The Boom Boom Place is:
A new nightclub that should bring in about 10,000 patrons weekly, focusing on students in the local area whose numbers exceed 22,000 and grow yearly. It will bring diversity to the area because of its essential design
based on African culture. The nightclub will be located in Towson-near Towson University.
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Once opened ‘the Boom Boom Place will have exceptional management to guide its success. The Boom Boom Club’s owner(s) have experience with club management and have thrown similar parties under the guise
of the “Boom Boom Mansion.” These club parties were extremely successful.
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Towson is a popular spot for university students and tourists to the local area. The area has a population of 620,961 people living in the area. The addition of students from Towson University will increase the amount
of business to the Boom Boom Club.
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Mission
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It’s not just the glamour of a new sound, or the lure of dancing to great music. It’s the people who will find us to be valuable.
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Fun, is also part of the mission. We want to be the primary place for top performing artists to come to and reach a large audience. We will bring all students together and we will be the only venue in the area that is able
to attract all local students and members of the community because of the great networking, fun, and camaraderie.
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Keys to Success
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>We provide exceptional services to our customers that leave them with an impression that will create a a core group of students and locals who will frequent the establishment.
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>Our devotion to creating a consistent atmosphere of networking, music and ethnic sounds will produce unique content that is appealing to all consumers.
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>We have developed a strict control of our costs and it will be adhered to at all times without any exceptions.
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Objectives
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>To locate and capitalize on a superb spot in Towson close to the local college.
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>Launch the venue with publicity and a possible grand opening event in the first year
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>Create and maintain a tight budget for operations, cash flow and automate it with computer control.
Pen To Parchment created Boom Boom’s Proposal
boomboomsrawbar.com/
Non-Profit Organizations
The Single Wives Club
Created Content on site
and developed their
Media Kit.
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Business Marketing Video
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Talent
Dennis Carahar Award Winning Children’s Muscian
Pete’s Tire: PA
Created an entire marketing plan
Creative Marketing Tactics
Team
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Development
Research
Communication
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Commit
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SEO optimization
Social Media Campaigns
Thank you for your time
Colette Davis
Pen To Parchment,LLC
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