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• Strategic business unit
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HP Enterprise Services
HP Enterprise Services is the global
business and technology services
division of Hewlett Packard's HP
Enterprise Business strategic business
unit. It was formed by the combination
of HP's legacy services consulting and
outsourcing business and the
integration of acquired Electronic Data
Systems, which had defined the
outsourcing business when it was
established in 1962 by H. Ross Perot.
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Deutsche Telekom - Operations
1
On January 1, 2005, Deutsche Telekom
implemented a new company structure.
The two organizational business units of
T-Com and T-Online were merged into the
Broadband/Fixed Network (BBFN)
strategic business unit (T-Online merged
with parent Deutsche Telekom in 2006). It
provides around 40 million narrowband
lines, over 9 million broadband lines and
has 14 million registered Internet
customers.
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Technology roadmap - Satisfy essential conditions
1
marketing, R&D, the Strategic Business
Units ) with different planning horizons and
different perspectives and the process
should be needs driven
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Cross-functional team - Less unidirectional
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Overall corporate-level objectives drove
strategic business unit (SBU) objectives,
and these in turn, drove functional level
objectives
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Phase–gate model - Effective gating
1
*** Degree to which projects aligns with strategic
business unit|business unit strategy
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Strategic management - Growth and portfolio theory
The management of diversified
organizations required additional
techniques and ways of thinking. The first
CEO to address the problem of a multidivisional company was Alfred Sloan at
General Motors. GM employed semiautonomous “strategic business units”
(SBU's), with centralized support
functions.
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Telekom Malaysia - Since 2000
The following year saw the
restructuring of TM into two Strategic
Business Units: TM Wholesale and TM
Retail.[http://www.tm.com.my/ap/about/
background/Pages/2000.aspx]
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Nestle - Senior management
* Petraea Heynike, Executive Vice
President, Nestlé S.A. Strategic Business
Units, Marketing, Sales and Nespresso
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Dow Chemical - Water purification
Dow Water and Process Solutions
(DWPS) is a Strategic business
unit|business unit manufactures
Filmtec reverse osmosis membranes
which are used to purify water for
Potable|human use in the Middle
East. The technology was used during
the 2000 Summer Olympics and 2008
Summer Olympics.
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Océ - Products Organization
Océ has three Strategic Business
Units: Digital Document Systems
(small format), Wide Format Printing
Systems (wide format) and Océ
Business Services.
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Mahindra Group - History
By 1994, the Group had become so
diverse that it undertook a fundamental
reorganization, dividing into six Strategic
Business Units: Automotive; farm
equipment|Farm Equipment;
Infrastructure; Trade and Financial
Services; Information Technology; and
Automotive Components (known internally
as Systech)
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Siemens PLM Software
1
'Siemens PLM Software' (formerly 'UGS')
is a computer software company
specializing in 3D 2D Product Lifecycle
Management (PLM) software. The
company is a Strategic business
unit|business unit of Siemens AG|Siemens
Industry Automation division, and is
headquartered in Plano, Texas.
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Siemens PLM Software - Siemens PLM : 2007 - Present
The 2007 acquisition of UGS laid the
foundation for the Strategic business unit
of Siemens AG|Siemens Industry
Automation division - 'Siemens PLM
Software'. The entire operations of UGS
were amalgamated into Siemens
Automation Drives group as Siemens
PLM Software.
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Macsyma - Commercialization
1
Petti argued to Symbolics management
that Macsyma was a 'strategic business
unit' that should be funded based on its
performance and potential, not based on
the prospects of the main workstation
business
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Technology roadmapping - Satisfy essential conditions
1
marketing, RD, the Strategic Business
Units ) with different planning
horizons and different perspectives
and the process should be needs
driven
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Canadian Imperial Bank of Commerce
1
The bank's two strategic business units,
CIBC World Markets and CIBC Retail
Markets, also have international
operations in the United States, the
Caribbean, Asia and the United
Kingdom. Globally, CIBC serves more
than eleven million clients, and has over
40,000 employees. The company ranks at
number 172 on the Forbes Global 2000
listing. CIBC was named the strongest
bank in Canada and North America, and
the 3rd strongest bank in the world, by
Bloomberg Markets magazine, in May
2012.
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Business unit
In business, a 'strategic business unit'
(SBU) is a profit center which focuses on
product offering and market segment.
SBUs typically have a discrete marketing
plan, analysis of competition, and
marketing campaign, even though they
may be part of a larger business entity.
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Aggressiveness strategy - Prospector strategy
1
Typically the firm will be structured
with each strategic business unit
having considerable autonomy. The
industry that they operate in tends to
be in the introduction or growth stage
of its life cycle, with few competitors
and evolving technology
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Aggressiveness strategy - Defender strategy
Their goals tend to be efficiency
oriented rather than effectiveness
oriented. The industry tends to be
mature, with well defined technology,
products, and market segments. Most
sales tend to be repeat or replacement
purchases. Individual strategic
business units typically have
moderate to low levels of autonomy.
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Cobham plc - History
1
In June 2012 Cobham acquired Danish
satellite communications company Thrane
Thrane A/S, making it the core of
Cobham's new SATCOM strategic
business unit (SBU), to include SeaTel
marine, TracStar land and Omnipless
airborne SATCOM product lines.
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Cobham plc - Operations
Cobham is organised into three
technology divisions: Mission Systems,
Defence Systems, Aerospace and
Surveillance. The former Aviation Services
division is now a strategic business unit
(SBU) within Cobham Mission Systems.
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AXA - In the United Kingdom
1
In January 2007 AXA was reorganised
into strategic business units (SBU's)
aimed at competing within their
specific markets.
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BNP Paribas
1
The firm is a universal bank split into three
strategic business units: Retail Banking,
BNP Paribas CIB|Corporate Investment
Banking and Investment Solutions (which
includes Asset Management, custodial
banking, and real estate services).
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Bandai Namco Games
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Bandai Namco Games is a wholly owned
subsidiary of Bandai Namco Holdings
(BNHD) and specializes in management
and sales of video games and other
related entertainment products, while its
Bandai Namco Studios subsidiaries
specialize in the development of these
products. It is the core company of
Bandai Namco Group's Content strategic
business unit|Strategic Business Unit
(Content SBU).
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Bandai Namco Games - Bandai Namco Games
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'Bandai Namco Games' ('BNGI') is a core
company of the Content Strategic
Business Unit (Content SBU) of Bandai
Namco, and is responsible for all aspects
of Bandai Namco Group’s content
business, from creation to sales
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Bandai
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After the merger with game developer and
amusement facility operator Namco, Bandai
Company, Limited is now under the
management of Bandai Namco Holdings and
a member of Bandai Namco Holdings|Bandai
Namco Group. After group reorganisation in
2006, Bandai heads the group's Toys and
Hobby Strategic Business Unit
(SBU).[http://www.bandainamco.co.jp/en/abo
ut/business/toyshobby.html Toys and Hobby
Strategic Business Unit]
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Bandai - Former subsidiaries
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Before the formation of Bandai Namco
Holdings, Bandai had many subsidiaries.
After group reorganization in 2006, they
are managed under several strategic
business units (SBUs) of the group.
Further detail:
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Bandai Namco Holdings - Organization
1
NBHD is organized into three Strategic
Business Units, supplemented by
Affiliated Business Companies that
provide logistical support. The SBUs
consist of Toys Hobby, Content (video
games, anime and recording), and
Amusement Facility (theme parks).
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Bandai Visual
1
Since the reorganisation of Bandai Namco
Holdings in 2006, Bandai Visual now
heads the group's Visual and Music
Content Strategic Business Unit
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Sony EMCS
Sony Corporation is the electronics
Strategic business unit|business unit
and the parent company of the Sony
Group, which is engaged in business
through its four operating segments –
Electronics (including video games,
network services and medical
business), Motion pictures, Music
industry|Music and Financial
Services.[http://www.sony.net/SonyInfo/
CorporateInfo/Data/organization.html
Organization Data]
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Unit - Other uses
1
* Strategic business unit, a profit center which
focuses on product offering and market
segment
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Strategy dynamics - The Static Model of the Strategy Process
#* Concurrent with this assessment,
objectives are set. This involves crafting
vision statements (long term), mission
statements (medium term), overall
corporate objectives (both financial and
strategic), strategic business unit
objectives (both financial and strategic),
and tactical objectives.
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Empresas Públicas de Medellín - Energy transmission and distribution
EPM brings the magic of light to
thousands of people in Antioquia. Its
Energy Transmission and Distribution
strategic business unit (SBU) transports
and sells energy, reaching 1,720,000
homes in 123 municipalities around
Antioquia, and in one municipality of
Chocó, covering an area of approximately
64,000km².
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SBU
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* Strategic business unit, a business unit within
the overall corporate identity
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Profit impact of marketing strategy - Brief history of PIMS
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It was initiated by senior managers at
GE who wanted to know why some of
their business units were more
profitable than the others. With the
help of Sidney Schoeffler they set up a
research project in which each of their
strategic business units reported their
performance on dozens of variables.
This was then expanded to outside
companies in the early 1970s.
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Profit impact of marketing strategy - Brief history of PIMS
1
The initial survey, between 1970 and
1983, involved 2,600 strategic
business units (SBU), from 200
companies. Today 12,500 observations
exist for 4162 SBU's; PIMS is managed
by PIMS Associates in London. Each
SBU give information on the market
within which they operated, the
products they had brought to market
and the efficacy of the strategies they
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Strategic planning software - The Initial Vision of Strategic Planning Software
Second, in the early days of strategic
planning concepts were few. Concepts
typically included decentralization (e.g.
formation of strategic business units or
SBUs), relatively simplistic portfolio
analysis (e.g. BCG dogs/stars/cash
cow/? categorization), and were
frequently capital and operating
budgeting oriented. As a result, strategic
planning software was relatively simple
to create via word processing templates,
graphical outputs and budgeting models.
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Lifetouch - Rebranding to Lifetouch: 1980-1988
1
On August 1, 1984, Erickson announced a
new name for the corporation—
Lifetouch—saying that the new Logo
(programming language)|logo in script
“looks like we’re signing our work.”
Strategic business unit|Business units,
each with separate identities, were
Rebranding|rebranded: NSS became
Lifetouch National School Studios;
Kinderfoto became Lifetouch Portrait
Studios; Prestige Portraits became
Lifetouch Senior Portraits (now Prestige
Portraits); Universal Publications became
Lifetouch Publishing (now Lifetouch
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Cross functional team - Less unidirectional
Overall corporation|corporate-level
objectives drove strategic business
unit (SBU) objectives, and these in turn,
drove functional level objectives
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Enfocus - History
1
Enfocus was acquired by Artwork Systems in
2001. As of 2007, after the merger of Artwork
Systems and EskoGraphics, Enfocus
operates as a strategic business unit within
EskoArtwork (company)|Esko. In March 2008
EskoArtwork acquired Gradual Software, a
Belgian developer of workflow automation
software and integrated the Gradual Software
technology in the Enfocus business unit. In
2011, Esko was acquired by
Danaher_Corporation|Danaher.
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Cog (television commercial) - Schedule
1
Combined with Honda's use of different
advertising agencies in different regions
and the relative autonomy of its various
Strategic business unit|business units in
marketing decisions, meant that Cog
screened in only a few selected markets:
the United Kingdom, Sweden, and
Australia, and in cinemas in only a handful
of other countries
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Saudia - Privatization
In 2006, Saudia began the process of
dividing itself into Strategic Business Units
(SBU); the catering unit was the first to be
privatized. In August 2007, Saudi Arabia's
Politics of Saudi Arabia#Central
government|Council of Ministers approved
the conversion of strategic units into
companies. It is planned that ground
services, technical services, air cargo and the
Prince Sultan Aviation Academy, as well as
the catering unit, will become subsidiaries of
a holding company.
1
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List of Boeing 777 operators
1
The Boeing 777 is a long-range Widebody aircraft|wide-body twin-engine
jet airliner designed and
manufactured by Boeing Commercial
Airplanes, the commercial Strategic
business unit|business unit of Boeing
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Bharat Electronics - Development Timeline
1
*In the year 2000 BEL reorganised its
Bangalore unit into six Strategic
Business Units (SBUs). The RD groups
in Bangalore were also restructured
into Specific Core Groups and Product
Development Groups. The same year,
BEL shares were listed in the National
Stock Exchange.
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GMF AeroAsia - Before 2000 (millennium year)
1
The company was established in 1984
as Garuda Maintenance Facilities
Support Center. In seven years,
funded entirely by the Indonesian
government, it had spent US$200
million, of which 63% was used to
import hi-tech machinery and
equipment. In 1996, it became a
Strategic business unit|SBU changing
its name to Garuda Maintenance
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Australian Postal Commission - Future Ready Strategy (2010–present)
In February 2010, Ahmed Fahour was
appointed MD and CEO of Australia Post.
In May 2010, he announced a new
strategy dubbed Future Ready designed to
reinvigorate Australia Post. This included a
new organisation structure as well as a
renewed foray into digital businesses
under the eServices Strategic Business
Unit.
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Thomson North American Legal
1
'Thomson Reuters North American
Legal' (formerly Thomson North
American Legal) is the strategic
business unit of The Thomson
Corporation that specializes in
furnishing information and office
solutions to lawyers and other legal
professionals in the United States and
Canada
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Thomson International Legal and Regulatory
'Thomson International Legal and
Regulatory' is The Thomson Corporation's
strategic business unit that provides
information solutions to legal, tax,
accounting, intellectual property, business
and government professionals. Formerly
known as Thomson Legal and Regulatory,
its North American operations were placed
into the Thomson North American Legal
and Tax and Accounting groups in October
2006.
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Liberty Mutual - Strategic business units
Liberty Mutual conducts all of its
business through four strategic
business units: Personal Insurance,
Commercial Insurance, Liberty
International, and Global
Specialty.http://www.libertymutualgr
oup.com/omapps/ContentServer?c=c
ms_documentpagename=LMGInvesto
rRelations%2Fcms_document%2FSho
wDoccid=1240012984729
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Bovis Lend Lease - 2000 to present
Under the rebrand and internal
structural changes, the company was
re-identified as Lend Lease Project
Management Construction, and was
no longer a separate entity, but a
strategic business unit of the Lend
Lease Group.
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BNP Paribas Securities Services
1
The firm is a universal bank split into three
strategic business units: Retail Banking,
BNP Paribas CIB|Corporate and
Investment Banking and Investment
Solutions (which includes Asset
Management, custodial banking, and real
estate services)
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UGS Corp.
1
'UGS' was a computer software company
headquartered in Plano, Texas,
specializing in 3D 2D Product Lifecycle
Management (PLM) software. Its
operations were amalgamated into the
Siemens PLM Software Strategic business
unit|business unit of Siemens AG|Siemens
Industry Automation division, when
Siemens AG|Siemens completed the US
$3.5 billion acquisition of UGS on May 7,
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UGS Corp. - Acquisition by Siemens : 2007
1
On January 24, 2007 the German electronics
giant Siemens AG announced the acquisition
of UGS for US$3.5 billion; and after
completion of the deal, UGS became part of
Siemens Automation Drives group as the
UGS PLM Software division before being
renamed to Siemens PLM
Software.[http://www.usa.siemens.com/index.
jsp?sdc_p=c194fi1066558lmno1446093psuz
3sdc_bcpath=1063861.s_0,sdc_sid=1113913
0244 Siemens announces Siemens PLM
Software strategic business unit]
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Merpati Nusantara Airlines - Merpati Training Centre
1
Merpati Training Centre is a division of
Strategic Business Unit and is one of the
largest aviation training centres in
Indonesia
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Saudia - Privatization
In 2006, Saudia began the process of
dividing itself into Strategic Business Units
(SBU); the catering unit was the first to be
privatized. In August 2007, Saudi Arabia's
Politics of Saudi Arabia#National
government|Council of Ministers approved
the conversion of strategic units into
companies. It is planned that ground
services, technical services, air cargo and the
Prince Sultan Aviation Academy, as well as
the catering unit, will become subsidiaries of
a holding company.
1
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Keretapi Tanah Melayu - Board of directors
1
* 'Heads of strategic
business units'
(headed by general
managers):
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King Abdullah Design and Development Bureau
1
KADDB employs approximately 200
military and civilian personnel within
its two Strategic Business Units (SBUs).
The majority of its staff work in the
Engineering Group located within the
King Hussein Main Workshops.
Headquartered in central Amman,
KADDB is organized into three
divisions: the Engineering Group, the
Manufacturing Group, and the
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Bharat Earth Movers Limited - Infrastructure
1
In addition to the above there
are Five Strategic Business
Units (SBUs):
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Nigerian National Petroleum Corporation - Installations
In 1988, the corporation was
commercialised into 11 strategic business
units, covering the entire spectrum of oil
industry operations: exploration and
production, gas development, Oil
refinery|refining, distribution,
petrochemicals, Petroleum
engineering|engineering, and commercial
investments
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Bharat Electronics Limited - Development Timeline
1
* In the year 2000 BEL reorganised its
Bangalore unit into six Strategic
Business Units (SBUs). The RD groups
in Bangalore were also restructured
into Specific Core Groups and Product
Development Groups. The same year,
BEL shares were listed in the National
Stock Exchange.
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SABIC - Operations
SABIC is composed of six strategic
business units and a manufacturing group.
The business units are: Chemicals,
Polymers, Performance Chemicals,
Fertilizers, Metals and Innovative Plastics,
plus manufacturing. The Innovative
Plastics units also contains manufacturing
plants.
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