McCombs
Career Webinar
Tuesday; June 9, 2015
Reinventing Yourself:
You Can Do What You Love!
by Nina Pickell, UT MBA 1997
Entrepreneur, Executive and
CEO/Managing Consultant At Beyond Intent
Nina Pickell – Portfolio
 Formal education: BBA, MBA from UT-Austin
 Business education: 25+ years of leadership in global
companies and entrepreneurial ventures
 Strategy, marketing, product development, training,
talent acquisition/management, sales, tech leadership
 Entrepreneur; executive; strategic consultant; advisory
board member; owner of Internet franchises and music
ventures; marketing and branding expert; teacher;
executive and entrepreneur coach; charity ambassador
 My passions: Growing companies and helping people
achieve success; teaching; adding value to the world
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
The Facts
”Turning your passion into your job is easier
than finding a job that matches your passion.”
– Seth Godin
• It IS easier – but that doesn’t mean it is easy!
• Breaking free of the typical linear career path is difficult.
• People often rush to be entrepreneurs without
understanding financial leverage and business models
models – much less themselves – before they start.
•
Failure rates are high. They don’t have to be!
• Others are trapped for life in a traditional system where
95% of people make 5% wealthy – and many would
rather be doing something else for their career.
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Deciding What’s Ahead for You
Knowledge
is power.
Picking a
What are your
path on facts
opinions,
vs. opinions
attitudes,
Agenda
or emotion.
beliefs?
• How you can do what
you love!
Keeping
an open
mind.
• Identifying your strengths and how they can work for you.
• How to recognize and overcome typical fears/barriers.
• How to bridge gaps with the right resources, education
and team.
• An introduction to types of entrepreneurial ventures,
income streams, business systems and funding your
career.
• How to set yourself up for success.
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Reinventing Yourself
According to merriam-webster.com,
the definition of “reinvent” is to…
make major changes or improvements
remake or redo completely
present something in a different or new way
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Motivation for Change
A DREAM
 A passion for sharing talent or doing what you love
 A desire to help people/add some value to the world
A DESIRE
 Financial freedom or to earn more
 “Be your own boss”; freedom from
traditional job
 Time freedom
 To support a cause with time or money
AN IDEA for a product or a service
A NEED
 Identification of a problem or gap,
with or without a well-defined solution
"Each of us has
a fire in our
hearts for
something.
It's our goal in
life to find it and
keep it lit.”
- Mary Lou Retton
People typically want to become entrepreneurs
for the same reasons!
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Great Reinvention Examples
 Oprah
 Diddy
 Walt Disney
 Ellen Degeneres
 Lady Gaga
 JLo
 Emilio Estefan
 J. K. Rowling
 B.B. King
 John Glenn
 Richard Branson
 Arnold
Schwarzenegger
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
”If you can dream
it, you can do it.
Always remember
this whole thing
was started with
a dream and
a mouse.“
- Walt Disney
There is No One Right Way
 Know what it is that appeals to you
(e.g. the skills you’ll use, purpose, environment,
perceptions)
 All career paths and job categories are different
 Validating your perceptions and beliefs is key
 Interview people doing what you envision
 Research
 If you’re employed, explore options for new
roles (existing, creating one)
 Get a coach and/or mentor
 Try new things (e.g. volunteer, part-time)
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
You Are CEO of Your Career!
 Take charge!
 View your career strategically.
 You may choose to work for a company or work
for yourself – and there are many options.
 Your career path may not be linear or
“traditional”.
 You may not know your ultimate destination!
That’s okay!
 You may know something more general, like…
 The type of work you want to do next or the industry
 That you want a change
 That you want an adventure!
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Know Yourself!
 360º assessment
 Formal or informal
 Self-paced assessment tools to identify
strengths and weaknesses
 Identify what you enjoy or
don’t enjoy and
non-negotiables
 Professional coach
 Books, videos, workshops
 Meditation
 Writing/Journaling
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
What Do You Want?





What do you enjoy and want?
Do you want time freedom?
How involved do you want to be?
What do you want to earn?
What is security/freedom to you?
E = Employee
S = Self-Employed
B = Business Owner
I = Investor
No Leverage:
You are trading your
time for money.
Leverage:
People make money
for you or money
makes money for you.
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Where is the risk
the greatest?
Risk assessment is
personal.
Your perception
is your reality,
and…
the facts help you
shift your thinking.
Entrepreneurial Options
 Become self-employed (e.g. consultant, speaker, advisor)
 Start a business
 Buy a business
 Buy a franchise
 Buy “into” a network
marketing company
 Buy “into” a multi-level
marketing company
 Invest in a business
with/without partners
How do you decide
which option(s)
to choose...
or if
entrepreneurship
is for you?
 Become an investor in real estate, stocks, etc. (i.e. start a
venture or become your own investment advisor/manager)
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
When You Know What You Want…
 Focus first on increasing your skills,
abilities and knowledge.
 Set goals.
”A step over is a
 Develop an action plan.
step up.
Be willing to
 Be consistent – daily activities.
sacrifice
 Manage your thoughts and keep short-term gain
positive people around you.
for long-term
rewards.“
 Use effective branding
- Nina Pickell
techniques to help you
shape perceptions.
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Branding: Shaping Perceptions
 Great brands appeal to the heart and share
theirs – motivations, values, beliefs.
 You are your brand. What do you need to
overcome? What do you want to communicate?
 Describe your work and tell your “story” in a
compelling, authentic way.
 Understand your audience and what appeals.
 Authenticity – what you do, say and create has
to come from your heart and be true for you. You
can’t fake it and be successful for long!
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Some May Say You’re Crazy…
 For many, reinvention is a
choice for a bold, new
adventure.
 The distance between where
you are and where you want
to go is proportionate to the
resistance you will get along
the way.
 Your “why” must be strong
enough to sustain you, even
when the going gets tough!
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
”Don’t get
confused
between what
people say you
are and who you
know you are.“
- Oprah Winfrey
Greatest Fears – Any Familiar?
The top 100 phobias and fears
(fearof.net) of all time, in order:
#13 – fear of public speaking
Are more common than…
#54 – fear of sharks!
And, fear of zombies, ghosts and more!
#15 – fear of failure
#21 – fear of people
#30 – fear of success
#33 – fear of change
#37 – fear of fear
#44 – fear of everything
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
A Career or Business Portfolio
•
•
•
•
•
•
Residual, Other Income
Your Passions, Values
Your Strengths, Abilities
Your Assets, Resources
Desired Lifestyle
Retirement
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Factors for Success
 For everyone that is successful,
belief comes first.
 Believe it is possible!
 Believe in yourself,
or no one else will!
”You have to
expect things
of yourself
before you
can do them.“
 Build a positive network.
- Michael Jordan
 Visualize your goals! Feel how
you will feel when you achieve them!
 Read and listen to positive,
empowering content daily to
keep your motivation high.
 Educate yourself daily and journal.
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Getting Started on Your Future
 Decide what you want out of life and career
(e.g. motivators, outcomes).
 Study career and entrepreneurial options.
 Assess your strengths, weaknesses, assets.
 Know what you need and get it.
 Retrain where needed!
 Determine how you will bridge any gaps.
 Seek appropriate counsel, feedback and advice.
 Pick your path and develop a plan to set yourself up for
success!
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Keep an Open Mind!
 We all evolve as do our likes, goals and
dreams. You can reinvent yourself
many times.
 You may do many things. It is unlikely
you'll get everything you want in
your life in one venture.
 Sometimes trying on a job, career, or
venture is the only way to learn if it
is for you.
 You can be successful! It's about
preparation, learning the new game,
retraining where you need to, and
having the right plan that fits you.
”Successful
people often
reinvent
themselves
building on past
successes.“
 You don't have to be good at everything –
even as a leader or entrepreneur.
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
- Nina Pickell
Resources and Learning
 Resources: find experts, partners, advisors!
 Webinars – nina@beyondintent.com

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
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“Entrepreneurship: Is It For You?”
“Reinventing Yourself: You Can Do What You Love”
“Power Branding: Creating a Brand That Works For You”
“Global Internet Franchise: Create Ongoing Income”
“An Entrepreneur’s Getting Started Guide”
“Let’s Get Social: The Art of Internet Marketing”
 Workshops and advisory sessions



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Business analysis, planning and sustainable growth
Multiple income streams, business models, options, systems
Strategy, marketing, branding, product dev, ghostwriting
Your strengths, preferences and future
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Next Steps
 Get started – reinvention begins with you!
 Connect with me: LinkedIn.com/in/ninapickell;
FB, Twitter: @ninapickell; nina@beyondintent.com;
phone: 617-513-9631
 Attend webinars. Join my email list: Nina@beyondintent.com!
 Set up an advisory session to learn and explore!
 Follow experts on social media – LinkedIn, Twitter, Facebook
FB & Twitter: @ninapickell, Entrepreneur magazine, Fast
Company, Robert Kiyosaki, Guy Kawasaki, others in your
interest areas
 Register for workshops or take a class on entrepreneurship,
accounting, business, marketing, social media, etc.
 Contact resources (e.g. advisor, SCORE) to begin exploring ideas
and building a business plan if you have a venture in mind.
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631
Thank You!
 The recording of today’s presentation,
along with the PowerPoint slides, will
be available on our Career
Programming Web page by next week:
http://www.mccombs.utexas.edu/
alumni/careers/programming/
© 2015 Nina Pickell
nina@beyondintent.com; phone: 617-513-9631