25 June 2013 Dear xxx, Thank you for your interest in the services of OUR COMPANY and the protection of your brand. My name is NAME and I will personally be looking after your trademark application should you decide to apply for trademark registration. As such, please find below our initial review of your proposed trademark application. Your Trademark Application details Your proposed trademark application details are as follows: Your proposed trademark is for samsung. Your selected goods and services are: Goods and Services Class 9 41 42 Mobile phones Mobile library services Design of mobile telephones Our recommendations as to your trademark During examination of your trademark application, the examiner will consider primarily 1) with your trademark conflicts with any earlier trademarks (refer to our search results below), and 2) whether your trademark application is too descriptive of the goods and services for which registration is sought. OPTION 1 We believe that your trademark application may be considered by the examiner as being too descriptive of the goods and services. Specifically, in the course of trade, the examiner may assert that other traders have a legitimate right to describe their goods and services in this way. If the examiner does raise such an objection, we may be able to overcome the objection by filing evidence of use, however note that such submission of evidence is time-consuming and may not overcome the objection. As such, we therefore recommend the first instance that you consider revising your trademark. Note additionally that you may also decide to apply for a design/logo application in that these applications generally comprise devices being substantially distinctive so as to overcome the examiners reservations as to your trademark’s adaptability to distinguish. Our recommendations as to your proposed goods and services Please ensure that the goods and services items you have selected adequately cover your actual or intended use of the trademark. Note that, down the track, others may request certain of your goods and services be removed if you cannot demonstrate actual use of such goods and services. OPTION 1 We have had a brief look at your website www.example.com and believe you may select the incorrect goods and services. Specifically,... Search Results We have performed an initial search of the trademarks registered and have uncovered the following potentially conflicting trademarks. In class 9 you selected: Mobile phones; Mobile library services; Design of mobile telephones. Number Trademark SAMSUNG 318353 SAMSUNG 596511 1226240 SAMSUNG DUOS 1251253 SAMSUNG OMNIA 1298125 SAMSUNG UVENDING 1304240 SAMSUNG SAVANNA SAMSUNG PIXON 1306040 Filing Date 18MAY1978 19FEB1993 26FEB2008 14JUL2008 08MAY2009 12JUN2009 21NOV2008 Goods and Services All goods in this class including: amplifiers; alkaline batteries; alumina parts for magnetron; automatic vending machines; buzzers; battery chargers; binoculars; cathode ray tubes bulbs; cathode ray tubes; cold cathode fluorescent tube; capacitors; car communication equipment; cameras; cash registers; charge coupled device cameras; color filter for liquid crystal display; computer programs; computer memories; computers; cable T V convertors; deflection coils; cassette tape recorders; compact disk players; digitizers; discharge indicator tube; deflection yoke; dot, ink-jet, or laser printers; electric flat irons; electronic switching systems; electronic view-finder tube; vacuum cleaners in this class; electric measuring devices; electroluminescent display; electron guns; electronic calculators; ferrite core for rotary transformer of video cassette recorder; flat display tube; field emission display; filters for filtering electro-magnetic waves; flash gun; flyback transf players; computer network hubs, switches and routers players; computer network hubs, switches and routers Vending machines; computers; computer monitors players; televisions; personal digital assistants (PDAs); notebook computers; DVD players; computer printers; computer monitors; semiconductors; headsets for mobile phones; camcorders; digital cameras; parts and accessories for the aforesaid goods players; portable multimedia players (PMP); audio speakers for computer; compact disk players; blank audio-video compact discs; cathode ray tubes; camcorders; video cameras; video projectors; digital cameras; downloadable graphics and music via a global computer network and wireless devices; game software; computer mouse; mouse pads; optical disk drives 1313902 SAMSUNG WEBTOUCH SAMSUNG STAR 1314096 SAMSUNG APPS 1341053 1341290 SAMSUNG WAVE 1343881 SAMSUNG MONTE 1344187 SAMSUNG VITA SAMSUNG SHARK 1349369 1349605 SAMSUNG XCOVER 1350649 SAMSUNG BEAM 1355759 SAMSUNG CHAMP 07AUG2009 10AUG2009 18JAN2010 18JAN2010 03FEB2010 08FEB2010 08MAR2010 08MAR2010 15MAR2010 13APR2010 Mobile phones, smart phones; parts, accessories and fittings in this class therefor players; computer network hubs, routers and switches players; television sets; semiconductors; digital cameras; DVD players Mobile telephones; smart phones; operating system software for smart phones Mobile telephones; headsets for mobile telephones; electric battery chargers; electric rechargeable batteries Mobile telephones; smart phones; operating system software for smart phones; application software for mobile telephones Mobile telephones and smart phones Mobile telephones and smart phones; parts and accessories therefor players Mobile phones players; portable multimedia player; speakers for use with computers; compact disc players; unprocessed audio-video compact disc; cathode ray tubes (CRT); camcorders; video cameras; projection apparatus; digital cameras; downloadable electric music; downloadable digital images, namely photographic or video images; computer operating and computer application software for mobile phones; game software; computer mouse; mouse pads players; portable multimedia player; speakers for use with computers; compact disc players; unprocessed audio-video compact disc; cathoderay tubes(CRT); camcorders; video cameras; projection apparatus; digital cameras; downloadable electronic music; downloadable digital images, namely photographic or video images; computer operating and computer application software for mobile phones; game software, recorded; computer mice; computer mouse pads. 1366435 SAMSUNG DIVE 11JUN2010 1406240 SAMSUNG STORY 31JAN2011 1458684 HI Samsung 10NOV2011 players; portable multimedia players; audio speakers for computers; compact disc players; movie projectors; game software, recorded; video recorders; video disc players 22NOV2011 players; portable multimedia players; audio speakers for computers; compact disc players; movie projectors; game software, recorded; computer mice; computer mouse pads; video recorders; video disc players SLIM SAMSUNG LED 1460816 TV 1462117 SAMSUNG S MEMO M SAMSUNG SMART INTERACTION 1467661 1468262 SAMSUNG SMART CAMERA 29NOV2011 players; network access server hardware; network access server operating software; PDA (personal digital assistants); portable computers; portable multimedia player; printers for computers; semiconductors; smart phones; software for network management system; stylus for portable electronic devices; switch routers; tablet computer accessories namely batteries, electric battery chargers, data communication cables, wired headsets, wireless headsets, ear phones, car chargers, leathers cases, hands frees, snap-on covers, stylus, audio decks, phone holders, screen protective films, phone straps, faceplates and portable speaker; tablet computer operating system software; tablet computers; telephones; telephones used as terminal devices for Internet protocol (IP) PBX (private branch exchange); television receivers; USB flash memory; wireless headsets; chargers for cellular phones; rechargers for cellular phones; headsets for cellular phones; cases for cellular phones 29DEC2011 players; portable multimedia players; audio speakers for computers; compact disc players; movie projectors; game software, recorded; computer mice; computer mouse pads; video recorders; video disc players 03JAN2012 Cameras; camcorders; camera cases; tripods for cameras; lighting devices for taking pictures; flash lamps for cameras; flash guns for cameras 1469976 SAMSUNG JOY 16JAN2012 1469977 SAMSUNG FRESH 16JAN2012 SAMSUNG MOBILE LIVE PIN 1471501 27JAN2012 players; network access server hardware; network access server operating software; PDAs (Personal Digital Assistants); portable computers; portable multimedia players; printers for computers; semiconductors; smart phones; software for network management system; stylus for portable electronic devices; tablet computer accessories namely batteries, electric battery chargers, data communication cables, headsets, ear phones, car chargers, leathers cases; hands frees, snap-on covers, stylus, audio decks, tablet holders, screen protective films, tablet straps, faceplates and portable speakers; tablet computer operating system software; tablet computers; telephones; telephones used as terminal devices for Internet protocol (IP) PBX (private branch exchange); television receivers; USB flash memory; wireless headsets players; network access server hardware; network access server operating software; PDAs (Personal Digital Assistants); portable computers; portable multimedia players; printers for computers; semiconductors; smart phones; software for network management system; stylus for portable electronic devices; tablet computer accessories namely batteries, electric battery chargers, data communication cables, headsets, ear phones, car chargers, leathers cases; hands frees, snap-on covers, stylus, audio decks, tablet holders, screen protective films, tablet straps, faceplates and portable speakers; tablet computer operating system software; tablet computers; telephones; telephones used as terminal devices for Internet protocol (IP) PBX (private branch exchange); television receivers; USB flash memory; wireless headsets players; network access server hardware; network access server operating software; PDA (personal digital assistants); portable computers; portable multimedia player; printers for computers; semiconductors; smart phones; software for network management system; stylus for portable electronic devices; switch routers; tablet computer accessories namely batteries, electric battery chargers, data 1472414 SAMSUNG SMART STATION 1472418 SAMSUNG GALAXY CAMERA 1475666 SAMSUNG SMART CAMCORDER 1485452 N SAMSUNG N SERVICE 1487467 SAMSUNG S VOICE 1493436 SAMSUNG GALAXY ACE ADVANCE 1499071 SAMSUNG KNOX SAMSUNG ATIV S 1503764 SAMSUNG ATIV TAB 1503765 1507560 SAMSUNG KEYSTONE 01FEB2012 01FEB2012 17FEB2012 11APR2012 23APR2012 28MAY2012 communication cables, wired headsets, wireless headsets, ear phones, car chargers, leathers cases, hands frees, snap-on covers, stylus, audio decks, phone holders, screen protective films, phone straps, faceplates and portable speakers; tablet computer operating system software; tablet computers; telephones; telephones used as terminal devices for Internet protocol (IP) PBX (private branch exchange); television receivers; USB flash memory; wide area network (WAN) routers; wireless headsets players; portable multimedia players; audio speakers for computers; compact disc players; movie projectors; computer game software; computer mouse; computer mouse pads; video recorders; video disc players; cell phone cases; pocket calculators; camcorders; cameras; tablet computers; video cameras; earphones; integrated circuits; electronic photocopiers; headsets for use with computers; recorded computer software Cameras; camcorders; camera cases; tripods for cameras; lighting devices for taking pictures; flash lamps for cameras; flash guns for cameras Cameras; camcorders; camera cases; tripods for cameras; lighting devices for taking pictures; flash lamps for cameras; flash guns for cameras players; television sets; semiconductors; digital cameras; DVD players; mobile phones; smart phones; video cameras; battery chargers; camcorders; computer monitors; computer printers; electronic calculators; photocopiers; glasses; cash registers; electric batteries; fibre optic cables; electric audio and visual apparatus and instruments; cases for mobile phones; devices for hands-free use of mobile phones; personal digital assistants; tablet computers; mouse; pre-recorded electronic media of music; pre- recorded electronic media of non-music; downloadable electronic publications D) eyeglasses; wide area network(WAN) routers D) eyeglasses; wide area network (WAN) routers 28JUN2012 Security platform software programs, downloadable and preloaded computer security software, downloadable and preloaded smartphone security software, downloadable and preloaded tablet PC security software, computer hardware and software for providing secure remote access to computer and communication networks, smartphone hardware and software for providing secure remote access to smartphone and communication networks, tablet PC hardware and software for providing secure remote access to tablet PC and communication networks 19JUL2012 Mobile telephones; smart phones; tablet computers; notebook computers 19JUL2012 09AUG2012 Mobile telephones; smart phones; tablet computers; notebook computers Mobile phones and telephones 1510224 1519967 SAMSUNG SMART SCHOOL SAMSUNG SMART SERIES 22AUG2012 15OCT2012 SAMSUNG TEC 1521211 TILES 1530643 SAMSUNG XPRESS 1534596 SAMSUNG NET 1540127 Samsung Roz 1545608 SAMSUNG YES 1545611 SAMSUNG SAY SAMSUNG KNOX 1551469 1558421 Samsung BARAM 1559142 Samsung LOOKE 1559337 Samsung DEWY 18OCT2012 11DEC2012 08JAN2013 11FEB2013 11MAR2013 11MAR2013 12APR2013 22MAY2013 24MAY2013 27- D) eyeglasses; wide area network (WAN) routers LCD digital display screens, computer screens, television apparatus and television screens, flat screen display apparatus, all for use upon refrigerators; computer software that allows users to access the Internet or a global computer network via 'smart' refrigerators; computer software applications; computer software to enable users to program and distribute audio, video, text and other multimedia content via a communication network; communication software for use with, and to allow the exchange of data, graphics and text between, mobile phones, portable computers and 'smart' refrigerators; network access server hardware; network access server operating software; computer hardware and peripherals used in 'smart' refrigerators, including wireless local area networking products Near field communication (NFC) technology-enabled readers; near field communication (NFC) technology-enabled devices, namely, mobile phones and smart phones; radio frequency identification (RFID) tags; computer application software for wireless devices, namely, software for scanning barcodes, nearfield communication (NFC) tags, and RFID tags from wireless devices; computer application software for wireless devices used to manage near field communication technology features on those devices D) eyeglasses; wide area network(WAN) routers Smart phones; tablet PC D) eyeglasses; wide area network(WAN) routers D) eyeglasses; wide area network(WAN) routers D) eyeglasses; wide area network(WAN) routers Security platform software programs, downloadable and preloaded computer security software, downloadable and preloaded smartphone security software, downloadable and preloaded tablet PC security software, computer hardware and software for providing secure remote access to computer and communication networks, smartphone hardware and software for providing secure remote access to smartphone and communication networks, tablet PC hardware and software for providing secure remote access to tablet PC and communication networks D) eyeglasses; Wide Area Network (WAN) routers D) eyeglasses; wide area network(WAN) routers D) eyeglasses; wide area network(WAN) routers 1560393 SAMSUNG GAIA MAY2013 31MAY2013 Smart phones; mobile telephones; tablet computers; computers; notebook computers; digital cameras; software for mobile devices Potentially conflicting trademarks in Class 41 In class 41 you selected: Mobile phones; Mobile library services; Design of mobile telephones. Number Trademark Filing Date 17APR1997 Entertainment; sporting and cultural activities including amusement parks; computer education training services; correspondence courses; country club services; education in the field of design; fashion shows; gymnasiums; movie theatres; production and distribution of motion picture; production of radio and television programs; publication of books and magazines; record production; rental of sports equipment (except vehicles); rental of stage scenery; zoological gardens 20JUL2000 Pro-game team management 18JAN2010 Entertainment services, namely, providing online computer games services provided from local or global communications networks, including the Internet, intranets, extranets, television, mobile communication, cellular and satellite networks; entertainment services, namely, to enable users to program audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related programs through a web site or via a global computer network; information relating to music entertainment, education, interactive entertainment and education, provided on-line from local or global communications networks, including the Internet, intranets, extranets, television, mobile communication, cellular and satellite networks; online electronic publication (read-only) providing services relating to digital video, audio and multimedia entertainment publishing services; music library services 10OCT2011 Entertainment services, providing services relating to digital video audio and multimedia entertainment publishing services, including music publishing; music library services SAMSUNG 732559 KHAN SAMSUNG PRO-GAME TEAM 843292 SAMSUNG APPS 1341053 1452902 SAMSUNG MUSIC HUB Goods and Services 1510224 SAMSUNG SMART SCHOOL 22AUG2012 1527466 SAMSUNG 22- Arranging and conducting of seminars; publication of texts other than publicity texts; publication of education materials; publication of books; providing on-line electronic publications (not downloadable); publication of periodicals; publication of electronic books and journals on-line; lending libraries; production of radio and television programs; tuition; instruction services; educational examination; educational research; arranging and conducting of educational events; education information; courses in Internet education; Internet education instruction; educational examination via Internet; correspondence courses; language instruction; instruction of social services; on-line educational examination Educational services; on-line electronic publishing of books and periodicals; electronic library services; correspondence courses; LEARNING HUB 1540084 SAMSUNG LEARNING SUITE NOV2012 11FEB2013 providing information about education; instruction services; courses in Internet education; arranging and conducting of seminars; providing online electronic publications (not downloadable); tuition; instruction services; educational research; arranging and conducting of educational events; education information Arranging and conducting of seminars; publication of texts other than publicity texts; publication of education materials; publication of books; providing on-line electronic publications (not downloadable); publication of periodicals; publication of electronic books and journals on-line; lending libraries; production of radio and television programs; tuition; instruction services; educational examination; educational research; arranging and conducting of educational events; education information; courses in Internet education; Internet education instruction; educational examination via Internet; Correspondence courses; language instruction; instruction of social services; on-line educational examination Potentially conflicting trademarks in Class 42 In class 42 you selected: Mobile phones; Mobile library services; Design of mobile telephones. Number Trademark SAMSUNG 596515 SAMSUNG APPS 1341053 1366435 1485452 SAMSUNG DIVE N SAMSUNG N SERVICE Filing Date 19FEB1993 18JAN2010 11JUN2010 11APR2012 Goods and Services Class: 42 Architecture; copyright management; electrical equipment rental; engineering and drawing of aircraft; legal research; optician's services; patent exploitation; intellectual property assistance and consultancy; rental of robot (machine); surveying players; maintenance, repair and updating of computer software, computer operating system software, computer utility software; providing information concerning computer software via the Internet and other computer and electronic communication networks; providing consulting services and technical troubleshooting support for computer software and for handheld mobile digital electronic devices and other consumer electronics; computer hardware and software consulting services; multimedia and audio-visual software consulting services; computer programming; support and consultation services for developing computer systems and databases; information relating to computer hardware or software provided on-line from a global computer network or the Internet; creating and maintaining web-sites; design and development of web-sites featuring multimedia materials; hosting the web-sites of others; internet services, namely, creating indexes of information, sites and other resources available on global computer networks for o Providing web based software for smart phones; development of data processing programs; web site management; web site maintenance; hosting web site; rental of computer software; design of computer software; maintenance of computer software; updating of computer software; development of computer programs players; maintenance, repair and updating of computer software, computer operating system software and computer utility software; providing information concerning computer software via the Internet and other computer and electronic communication networks; providing consulting services and technical troubleshooting support for computer software and for handheld mobile digital electronic devices and other consumer electronics; computer hardware and software consulting services; multimedia and audio-visual software consulting services; computer programming; support and consultation services for developing computer systems and databases; information relating to computer 1507559 Samsung emeeting 09AUG2012 hardware or software provided on-line from a global computer network or the Internet; creating and maintaining web-sites; design and development of web- sites featuring multimedia materials; hosting the web- sites of others; information, advisory and consultancy services relating to all the aforesaid; designing, developing and hosting a website, v players; maintenance, repair and updating of computer software, computer operating system software and computer utility software; providing information concerning computer software via the Internet and other computer and electronic communication networks; providing consulting services and technical troubleshooting support for computer software and for handheld mobile digital electronic devices and other consumer electronics; computer hardware and software consulting services; multimedia and audio-visual software consulting services; computer programming; support and consultation services for developing computer systems and databases; information relating to computer hardware or software provided online from a global computer network or the Internet; creating and maintaining web sites; design and development of web sites featuring multimedia materials; hosting the websites of others; information, advisory and consultancy services relating to all the aforesaid; providing a web site, via a global computer networ OPTION 1 Of particular concern is trademark XXX, which we believe is substantially identical to your proposed trademark application. Note however that you may still be able to obtain trademark protection in certain circumstances. Specifically, this trademark appears to have been filed on XXX. As such, we may be able to obtain registration of your trademark application by showing your use of the trademark prior to the state. Alternatively, we may be able to obtain a letter of consent from the owner(s) for your registration of your trademark application. Please note that the above search results are initial search results only and may not therefore be exhaustive. OPTION 2 As such, we therefore recommend we conduct a professional trademark search prior to filing of your trademark application to identify potentially conflicting trademarks. During the search, we will utilise search terms to uncover those trademarks which may be considered by the examiner is being substantially identical or deceptively similar to your trademark application including by utilising search turns comprising spelling variations, phonetic equivalents and the like. Next Steps As such, in light of the above, we recommend... For your consideration, the costs for these recommendations and for the filing of your trademark application are as follows: Option Cost Application cost per class $ 500 Govt. fee per class $ 325 Option 1 $ 1112 Options 2 $ 200 Please consider our recommendations, and of course please let us know if you wish to discuss any aspect in further detail. Once you are satisfied with your application, please usethis link to resume your application Yours sincerely