Module 1 Readings and Assignments
Early in the week, complete the following:
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

Read the online lectures for Module 1
From the textbook, International marketing, read:
o
o
The scope and challenge of international marketing
The dynamic environment of international trade
From the Internet, read:
o
o
Bureau of Economic Analysis, U.S. Department of Commerce. Retrieved October 26, 2007,
from http://www.bea.gov/international/index.htm#services.
World Trade Organization. Retrieved October 26, 2007, from http://www.wto.org.
Assignments Summary: Module 1
Assignment 1: Sharing Experiences—Autobiography
Assignment 2: International Financial Institutions
Assignment 3: Global Marketing Success and Failure
Due Dates
Thursday, September 6, 2012
Saturday, September 8, 2012
Tuesday, September 11, 2012
Module 2 Readings and Assignments
Early in the week, complete the following:
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

Read the online lectures for Module 2
From the textbook, International marketing, read:
o
o
o
History and geography: The foundations of culture
Cultural dynamics in assessing global markets
Culture, management style, and business systems
From the Internet, read:
o
CultureGrams Online http://www.culturegrams.com/ (for-fee databases)
Assignments Summary: Module 2
Assignment 1: Target Foreign Market
Due Dates
Sunday, September 16, 2012
Tuesday, September 18,
2012
Assignment 2: Course Project Task 1
Module 3 Readings and Assignments
Early in the week, complete the following:


Read the online lectures for Module 3
From the textbook, International marketing, read:
o
o
The political environment: A critical concern
The international legal environment: Playing by the rules
Assignments Summary: Module 3
Assignment 1: Industry Readiness for Going Global
Due Dates
Monday, September 24, 2012
Assignment 2: Course Project Task 2
Wednesday, September 26, 2012
Module 4 Readings and Assignments
Early in the week, complete the following:



Read the online lectures for Module 4
From the textbook, International marketing, read:
o
o
Developing a global vision through marketing research
Emerging markets
From the Internet, read:
o
Gikandi, D. (n.d.). International marketing research on the Web. 4hb.com. Retrieved September 10, 2007,
from: http://www.4hb.com/0111intlmarkresrce.html
Assignments Summary: Module 4
Assignment 1: Going Global
Assignment 2: Course Project Task 3
Due Dates
Sunday, September 30, 2012
Wednesday, October 3, 2012
Module 5 Readings and Assignments
Early in the module, complete the following:



Read the online lectures for Module 5
From the textbook, International marketing, read:
o
o
o
Global marketing management: Planning and organization
Products and services for consumers
Products and services for businesses
From the Internet, read:
o
o
IMRI Research http://www.imriresearch.com/
Global 100 http://www.global100.org/2005/index.asp
Assignments Summary: Module 5
Assignment 1: Marketing Strategy Analysis
Assignment 2: Multi-Domestic and International Marketing
Due Dates
Friday, October 5, 2012
Sunday, October 7, 2012
Module 6 Readings and Assignments
Early in the module, complete the following:


Read the online lectures for Module 6
From the textbook, International marketing, read:
o
o
o
International marketing channels
Exporting and logistics: Special issues fur business
Integrated marketing communications and international advertising

From the Internet, read:
o
Office of the United States Trade Representative http://www.ustr.gov/
Assignments Summary: Module 6
Assignment 1: International Trade Unions
Assignment 2: Course Project Task 4
Due Dates
Monday, October 15, 2012
Wednesday, October 17, 2012
Module 7 Readings and Assignments
Early in the module, complete the following:



Read the online lectures for Module 7
From the textbook, International marketing, read:
o
o
Personal selling and sales management
Pricing for international markets
From the Internet, read:
o
Internet Trade Bureau http://internettradebureau.com/
Assignments Summary: Module 7
Assignment 1: Internet and Marketing
Assignment 2: Sales and Marketing Personnel
Due Dates
Saturday, October 20, 2012
Sunday, October 21, 2012
Module 8 Readings and Assignments
Early in the module, complete the following:


Read the online lectures for Module 8
From the textbook, International marketing, read:
o
Developing global marketing strategies
Assignments Summary: Module 8
Assignment 1: Course Project Final Submission
Assignment 2: Course Project Presentation
Due Dates
Friday, October 26, 2012
Friday, October 26, 2012
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