Costco Craze
Answer these questions relating the Costco documentary.
1. What is Grey Marketing? How does Costco use it to bring in Gucci?
2. Explain the process of choosing Kirkland toilet paper
3. How many products does Costco sell? Why do they sell fewer
products than Supermarkets?
4. How does Costco make their profits?
5. Why is the produce in Costco always placed in the back?
6. Why does Costco have no directory?
7. Differentiate between “triggers” and “treasures”