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Microeconomics
Chapter 1: The Art and Science of Economic Analysis
The Economic Problem
Wants, desires: unlimited
Resources: scarce
Not freely available
Economic choice
Economics
How people use scarce resources to satisfy unlimited wants
Resources
Inputs; factors of production
Used to produce goods and services
Goods and services are scarce because resources are scarce
Labor
Capital
Natural resources
Entrepreneurial ability
*Labor
-Physical and mental effort used to produce goods and services
-We allocate our time to different uses
-Payment: Wage
Capital
Buildings, equipment, and human skills used to produce goods and services
Physical capital
Human creations used to produce goods and services
Human capital
Knowledge and skill people acquire to increase their productivity
Payment: Interest
Natural resources
All gifts of nature
Renewable resource
Can be drawn on indefinitely if used conservatively
Exhaustible resource
Does not renew itself
Available in a limited amount
Payment: Rent
*Entrepreneurial ability
-Imagination required to develop a new product or process
-Skill needed to organize production
-Willingness to take the risk of profit or loss
-Payment: Profit
Entrepreneur
Profit-seeking decision maker who starts with an idea
Organizes an enterprise to bring that idea to life
Assumes the risk of the operation
Goods and Services
Good
Tangible product used to satisfy human wants
Service
Activity, or intangible product, used to satisfy human wants
Scarcity
When the amount people desire exceeds the amount available at a zero price
*Scarce good/service
-The amount people desire exceeds the amount available at a zero price
*Choice
-Give up some goods and services
Bads
We want none of them; not even at a zero price
Free goods and services
“There is no such thing as a free lunch”
Involve a cost to someone
Economic Decision Makers
Households
Consumers
Demand goods and services
Resource owners
Supply resources
Firms, Governments, Rest of the World
Demand resources
Produce goods and services
Markets
Market
Set of arrangements by which buyers and sellers carry out exchange at mutually
agreeable terms
Product markets
Goods and services are bought and sold
Resource markets
Resources are bought and sold
A Simple Circular-Flow Model
Flow of
Resources
Products
Income
Revenue
Among economic decision makers
Interaction
Households
Firms
The simple circular-flow model for households and firms
*Households earn income by supplying resources to the resource market, as shown in
the lower portion of the model. Firms demand these resources to produce goods and
services, which they supply to the product market, as shown in the upper portion of the
model. Households spend their income to demand these goods and services. This
spending flows through the product market as revenue to firms.
Rational Self-Interest
Individuals are rational
Make the best choice
Given the available information
Maximize expected benefit
With a given cost
Minimize expected cost
For a given benefit
The lower the personal cost of helping others, the more help we offer
Choice Requires Time & Information
Time and information
Scarce
Valuable
Rational decision makers
Willing to pay for information
Improve choices
Acquire information:
Additional benefit expected exceeds the additional cost
Economic Analysis Is Marginal Analysis
Comparison
Expected marginal benefit
Expected marginal cost
Marginal
Incremental, additional, extra
Rational decision maker:
Change the status quo if expected marginal benefit exceeds expected marginal cost
Microeconomics & Macroeconomics
Microeconomics
Study of the economic behavior in particular markets
Individual economic choices
Markets coordinate the choices of economic decision makers
Individual pieces of the puzzle
Macroeconomics
-Study of the economic behavior of entire economies
-Performance of the economy as a whole
-Economic fluctuations
-Rise and fall of economic activity
-Relative to the long-term growth trend of the economy
-Business cycles
The Science of Economic Analysis
Economic theory / model
Simplification of economic reality
Make predictions about cause and effect in the real world
Good theory
Guide
Sort, save, understand information
The Scientific Method
Identify the question and define relevant variables
Specify assumptions
Other-things-constant
Behavioral assumptions
Formulate the hypothesis
Key variables relate to each other
Test the hypothesis - evidence
Variable
-A measure that can take on different values at different times
-Other-things-constant assumption
-Other variables remain unchanged
-Ceteris paribus
Behavioral assumption
Describes the expected behavior of economic decision makers, what motivates them
Hypothesis
Theory about how key variables relate
The Scientific Method: Step by Step
The steps of the scientific method are designed to develop and test hypotheses about
how the world works. The objective is a theory that predicts outcomes more accurately
than the best alternative theory. A hypothesis is rejected if it does not predict as
accurately as the best alternative. A rejected hypothesis can be modified or reworked in
light of the test results.
Normative Versus Positive
Positive economic statement
Can be proved or disproved by reference to facts
‘What is’
Normative economic statement
Reflects an opinion, which cannot be proved or disproved by reference to the facts
‘What should be’
Predicting Average Behavior
Individual behavior
Difficult to predict
Random actions of individuals
Offset one another
Average behavior of groups
Predicted more accurately
Pitfalls of Faulty Economic Analysis
Fallacy = incorrect idea / belief
The fallacy that association is causation
If two variables are associated in time, one must necessarily cause the other
The fallacy of composition
What is true for the individual, or part, must necessarily be true for the group, or the
whole
-The mistake of ignoring the secondary effects
-Unintended consequences
-Secondary effects
-Unintended consequences of economic actions that may develop slowly over time as
people react to events
Median Annual Pay by College Major
Understanding Graphs
Origin
Horizontal axis
Vertical axis
Graph
Functional relation
The value of the dependent variable depends on the value of the independent variable
Basics of a graph
Any point on a graph represents a combination of particular values of two variables.
Here point a represents the combination of 5 units of variable x (measured on the
horizontal axis) and 15 units of variable y (measured on the vertical axis).
Point b represents 10 units of x and 5 units of y.
U.S. Unemployment rate since 1900
A time-series graph depicts the behavior of some economic variable over time. Shown
here are U.S. unemployment rates since 1900.
Drawing Graphs
Types of relations between variables
Positive; direct
As one variable increases, the other increases
Negative; inverse
As one variable increases, the other decreases
Independent; unrelated
As one variable increases, the other remains unchanged
Schedule Relating Distance Traveled to
Hours Driven
The distance traveled per day depends on the number of hours driven per day,
assuming an average speed of 50 miles per hour. This table shows combinations of
hours driven and distance traveled. These combinations are shown as points in Exhibit
7.
Graph Relating Distance Traveled to Hours Driven
Points a through e depict different combinations of hours driven per day and the
corresponding distances traveled. Connecting these points creates a graph.
Slopes of Straight Lines
Slope
Change in vertical variable
For a given increase in horizontal variable
Slope = Change in the vertical distance/ Increase in the horizontal distance
Slope of a straight line
The same value along the line
Alternative slopes for straight lines
The slope of a line indicates how much the vertically measured variable
changes for a given increase in the variable measured along the horizontal
axis. Panel (a) shows a positive relation between two variables; the slope is
0.5, a positive number. Panel (b) depicts a negative, or inverse, relation.
When the x variable increases, the y variable decreases; the slope is 0.7, a
negative number.
Panels (c) and (d) represent situations in which two variables are unrelated. In panel (c),
the y variable always takes on the same value; the slope is 0. In panel (d), the x variable
always takes on the same value; the slope is mathematically undefined but we simplify
by assuming the slope is infinite.
Slopes
Value of slope
Depends on units of measurement
Measures marginal effects
Slope of a curved line
Differs along the curve
Slope of a curved line at one point
Slope of the tangent
Slope depends on the unit of measure
The value of the slope depends on the units of measure. In panel (a), output is
measured in feet of copper tubing; in panel (b), output is measured in yards. Although
the cost is $1 per foot in each panel, the slope is different in the two panels because
copper tubing is measured using different units.
Slope at different points on a curved line
The slope of a curved line varies from point to point. At a given point, such
as a or b, the slope of the curve is equal to the slope of the straight line that
is tangent
to the curve at the point.
Some curves have both positive and negative slopes. The hill-shaped curve (in red) has
a positive slope to the left of point a, a slope of 0 at point a, and a negative slope to the
right of that point.
The U-shaped curve (in blue) starts off with a negative slope, has a slope of 0 at point b,
and has a positive slope to the right of that point.
Line Shifts
Change in the assumption
Changes the relationship between variables
Expressed by a line shift
Shift of line relating distance traveled to hours driven
Line T appeared originally in Exhibit 7 to show the relation between hours driven and
distance traveled per day, assuming an average speed of 50 miles per hour. If the
average speed is only 40 miles per hour, the entire relation shifts to the right to T,
indicating that any given distance traveled requires more driving time. For example, 200
miles traveled takes 4 hours of driving at 50 miles per hour but 5 hours at 40 miles per
hour. This figure shows how a change in assumptions, in this case, the average speed
assumed, can shift the entire relationship between two variables.
Chapter 2: Economic Tools and Economic Systems
Choice and Opportunity Cost
Scarcity
Make a choice
Pass up another opportunity
Opportunity cost
The value of the best alternative forgone when an item or activity is chosen
Opportunity lost
Monetary aspect
Non-monetary aspect
Opportunity Cost
Opportunity cost is subjective
‘the road not taken’
Calculating opportunity cost
Requires time and information
Time: the ultimate constraint
Opportunity cost varies with circumstance
Depends on the alternative
Sunk Cost and Choice
Sunk cost
Has already been incurred
Cannot be recovered
Irrelevant for present and future economic decisions
Economic decision makers
Relevant: costs affected by the choice
Irrelevant: sunk costs
Law of Comparative Advantage
Specialize in the task that you do better
Law of comparative advantage
The individual, firm, region, or country
With the lowest opportunity cost of producing a particular good
Should specialize in that good
Specialization and exchange
Better off
*Absolute advantage
-Ability to make something
-Using fewer resources than other producers use
*Comparative advantage
-Ability to make something
-At a lower opportunity cost than other producers face
Specialization and Exchange
Barter
Direct exchange of one product for another without using money
Simple economies
Few goods, little specialization
Money facilitates exchange
Degree of specialization
Limited by the extent of the market
Division of Labor
Division of labor
Breaking down the production of a good into separate tasks
Increased productivity
Downside:
Repetitive
Tedious
Routine tasks – robots
*Specialization of labor
-Takes advantage of individual preferences and natural abilities
-Allows workers to develop more experience at a particular task
-Reduces the need to shift between different tasks
-Permits the introduction of labor-saving machinery
Efficiency and the PPF
Production Possibilities Frontier (PPF)
Assumptions
Output: consumer and capital goods
Production: 1 year
Fixed resources (quantity, quality)
Fixed technology
Fixed ‘rules of the game’
Resources - scarce for the economy
Economy’s production options
PPF
A curve showing alternative combinations of goods
That can be produced when available resources are used efficiently
A boundary line between inefficient and unattainable combinations
*Efficiency
-When there is no way resources can be reallocated to increase the production of one good
without decreasing the production of another
-Getting the most from available resources
*Inefficient combinations
*Unattainable combinations
The Economy’s Production Possibilities Frontier
If the economy uses its available resources and technology efficiently to produce consumer
goods and capital goods, that economy is on the production possibilities frontier, AF. The PPF is
bowed out to reflect the law of increasing opportunity cost; the economy must sacrifice more
and more units of consumer goods to produce an additional increment of capital goods. Note
that more consumer goods must be given up in moving from E to F than in moving from A to B,
although in each case the gain in capital goods is 10 million units. Points inside the PPF, such as
I, represent inefficient use of resources. Points outside the PPF, such as U, represent
unattainable combinations.
The Shape of the PPF
Movement down along PPF
Give up some consumer goods to get more capital goods
Law of increasing opportunity costs
To produce more of one good, a successively larger amount of the other good must be
sacrificed
Slope of PPF
Opportunity cost of 1 unit capital good
What Can Shift the PPF?
Economic growth
An increase in the economy’s ability to produce goods and services
Outward shift of the economy’s PPF
Changes in resource availability
Outward shift of PPF – increase in:
Size, health of labor force
Skills of labor force
Availability of other resources
Shifts of the Economy’s Production Possibilities Frontier
When the resources available to an economy change, the PPF shifts. If more resources become available,
if technology improves, or if the rules of the game improve, the PPF shifts outward, as in panel (a),
indicating that more output can be produced. A decrease in available resources causes the PPF to shift
inward, as in panel (b).
Panel (c) shows a change affecting consumer goods production. More consumer goods can now
be produced at any given level of capital goods. Panel (d) shows a change affecting capital goods
production.
Best 10 & worst 10 (183 countries): ease of doing business
What We Learn from the PPF?
Efficiency
Scarcity
Opportunity cost
Law of increasing opportunity cost
Economic growth
Choice
Costs
Benefits
Economic Systems
Three questions
What?
How?
For whom?
Economic system
Set of mechanisms and institutions
That resolve the what, how, and for whom questions
Criteria
Ownership of resources
Allocation of resources
Incentives
Range from
Pure capitalism, to
Pure command system
Pure Capitalism
Private property rights
An owner’s right to use, rent, or sell resources or property
Unregulated markets
Answer the three questions
Resources – most productive use
Goods and services – most valued
Voluntary buying and selling
Adam Smith (1723–1790)
Market forces allocate resources as if by an “invisible hand”
Unseen force that harnesses the pursuit of self-interest
To direct resources where they earn the greatest reward
Although each individual pursues his or her self-interest
“Invisible hand” promotes general welfare
Pure Capitalism: Flaws
No central authority
People with no resources could starve
Monopoly
Side effects for people not involved
No public goods
Pure Command System
Public/communal ownership of property
Government planners
Central plans
Direct resources
Coordinate production
Answer the three questions
Communism
Pure Command System: Flaws
Resources
Used inefficiently
Wasted (no incentives)
Preferences of planners
Limited variety of products
Less freedom of economic choice
Mixed and Transitional Economies
Increasing role of government
In capitalist economies
Increasing role of markets
In command economies
Government
Economic activity
Regulates the private sector
Economies based on Custom or Religion
association-iscausation fallacy
The incorrect idea that if two variables are associated in time, one must necessarily cause the
other
behavioral assumption
An assumption that describes the expected behavior of economic decision makers, what
motivates them
Capital
The buildings, equipment, and human skills used to produce goods and services
circular-flow model
A diagram that traces the flow of resources, products, income, and revenue among economic
decision makers
dependent variable
a variable whose value depends on that of the independent variable
economic fluctuations
The rise and fall of economic activity relative to the long-term growth trend of the economy; also
called business cycles
economic theory, or economic model
A simplification of reality used to make predictions about cause and effect in the real world
Economics
The study of how people use their scarce resources to satisfy their unlimited wants
entrepreneur
A profit-seeking decision maker who starts with an idea, organizes an enterprise to bring that
idea to life, and assumes the risk of the operation
entrepreneurial ability
The imagination required to develop a new product or process, the skill needed to organize
production, and the willingness to take the risk of profit or loss
fallacy of composition
The incorrect belief that what is true for the individual, or part, must necessarily be true for the
group, or the whole
good
A tangible product used to satisfy human wants
graph
a picture showing how variables relate in two dimensional space; one variable is measured along
the horizontal axis and the other along the vertical axis
horizontal axis
line on a graph that begins at the origin and goes to the right and left; sometimes called the x axis
hypothesis
A theory about how key variables relate
independent variable
a variable whose value determines that of the dependent variable
interest
Payment to resource owners for the use of their capital
Labor
The physical and mental effort used to produce goods and services
macroeconomics
The study of the economic behavior of entire economies, as measured, for example, by total
production and employment
marginal
Incremental, additional, or extra; used to describe a change in an economic variable
market
A set of arrangements by which buyers and sellers carry out exchange at mutually agreeable
terms
microeconomics
The study of the economic behavior in particular markets, such as that for computers or unskilled
labor
natural resources
All gifts of nature used to produce goods and services; includes renewable and exhaustible
resources
negative relation (inverse relation)
occurs when two variables move in opposite directions; when one increases, the other decreases
normative economic statement
A statement that reflects an opinion, which cannot be proved or disproved by reference to the
facts
origin
on a graph depicting two-dimensional space, the zero point
other-things constant assumption
The assumption, when focusing on the relation among key economic variables, that other
variables remain unchanged; in Latin, ceteris paribus
positive economic statement
A statement that can be proved or disproved by reference to facts
positive relation (direct relation)
occurs when two variables increase or decrease together; the two variables move in the same
direction
product market
A market in which a good or service is bought and sold
profit
Reward for entrepreneurial ability; sales revenue minus resource cost
rational self-interest
Each individual tries to maximize the expected benefit achieved with a given cost or to minimize
the expected cost of achieving a given benefit
rent
Payment to resource owners for the use of their natural resources
resource market
A market in which a resource is bought and sold
Resources
The inputs, or factors of production, used to produce the goods and services that people want;
resources consist of labor, capital, natural resources, and entrepreneurial ability
scarcity
Occurs when the amount people desire exceeds the amount available at a zero price
secondary effects
Unintended consequences of economic actions that may develop slowly over time as people
react to events
service
An activity, or intangible product, used to satisfy human wants
slope of a line
a measure of how much the vertical variable changes for a given increase in the horizontal
variable; the vertical change between two points divided by the horizontal increase
tangent
a straight line that touches a curve at a point but does not cut or cross the curve; used to measure
the slope of a curve at a point
variable
A measure, such as price or quantity, that can take on different values at different times
vertical axis
line on a graph that begins at the origin and goes up and down; sometimes called the y axis
wages
Payment to resource owners for their labor
Chapter 2:
absolute advantage
The ability to make something using fewer resources than other producers use
barter
The direct exchange of one product for another without using money
comparative advantage
The ability to make something at a lower opportunity cost than
division of labor
Breaking down the production of a good into separate tasks
economic growth
An increase in the economy’s ability to produce goods and services; reflected by an outward
shift of the economy’s production possibilities frontier
economic system
The set of mechanisms and institutions that resolve the what, how, and for whom questions
efficiency
The condition that exists when there is no way resources can be reallocated to increase the
production of one good without decreasing the production of another; getting the most from
available resources
law of comparative advantage
The individual, firm, region, or country with the lowest opportunity cost of producing a
particular good should specialize in that good
law of increasing opportunity cost
To produce more of one good, a successively larger amount of the other good must be sacrificed
mixed system
An economic system characterized by the private ownership of some resources and the public
ownership of other resources; some markets are regulated by government
opportunity cost
The value of the best alternative forgone when an item or activity is chosen
private property rights
An owner’s right to use, rent, or sell resources or property
Production possibilities frontier (PPF)
A curve showing alternative combinations of goods that can be produced when available
resources are used efficiently; a boundary line between inefficient and unattainable combinations
pure capitalism
An economic system characterized by the private ownership of resources and the use of prices to
coordinate economic activity in unregulated markets
pure command system
An economic system characterized by the public ownership of resources and centralized
planning
specialization of labor
Focusing work effort on a particular product or a single task
sunk cost
A cost that has already been incurred, cannot be recovered, and thus is irrelevant for present and
future economic decisions
Chapter 1
Economics is the study of how people choose to use their scarce resources to produce, exchange,
and consume goods and services in an attempt to satisfy unlimited wants. The economic problem
arises from the conflict between scarce resources and unlimited wants. If wants were limited or if
resources were not scarce, there would be no need to study economics. Economic resources are
combined in a variety of ways to produce goods and services. Major categories of resources include
labor, capital, natural resources, and entrepreneurial ability. Because economic resources are
scarce, only a limited number of goods and services can be produced with them. Therefore, goods
and services are also scarce, so choices must be made.Microeconomics focuses on choices made
in households, firms, and governments and how these choices affect particular markets, such as the
market for used cars. Choice is guided by rational selfinterest. Choice typically requires time and
information, both of which are scarce and valuable. Whereas microeconomics examines the
individual pieces of the puzzle, macroeconomics steps back to consider the big picture—the
performance of the economy as a whole as reflected by such measures as total production,
employment, the price level, and economic growth.
Economists use theories, or models, to help understand the effects of an economic change, such as
a change in price or income, on individual choices and how these choices affect particular markets
and the economy as a whole. Economists employ the scientific method to study an economic
problem by (a) formulating the question and isolating relevant variables, (b) specifying the
assumptions under which the theory operates, (c) developing a theory, or hypothesis, about how the
variables relate, and (d) testing that theory by comparing its predictions with the evidence. A theory
might not work perfectly, but it is useful as long as it predicts better than competing theories do.
Positive economics aims to discover how the economy works. Normative economics is concerned
more with how, in someone’s opinion, the economy should work. Those who are not careful can fall
victim to the fallacy that association is causation, to the fallacy of composition, and to the mistake of
ignoring secondary effects.
Chapter 2
Resources are scarce, but human wants are unlimited. Because you cannot satisfy all your wants,
you must choose, and whenever you choose, you must forgo some option. Choice involves an
opportunity cost. The opportunity cost of the selected option is the value of the best alternative
forgone. The law of comparative advantage says that the individual, firm, region, or country with the
lowest opportunity cost of producing a particular good should specialize in that good. Specialization
according to the law of comparative advantage promotes the most efficient use of resources.
The specialization of labor increases efficiency by (a) taking advantage of individual preferences and
natural abilities, (b) allowing each worker to develop expertise and experience at a particular task,
(c) reducing the need to shift between different tasks, and (d) allowing for the introduction of more
specialized machines and large-scale production techniques.
The production possibilities frontier, or PPF, shows the productive capabilities of an economy when
all resources are used efficiently. The frontier’s bowed-out shape reflects the law of increasing
opportunity cost, which arises because some resources are not perfectly adaptable to the production
of different goods. Over time, the frontier can shift in or out as a result of changes in the availability
of resources, in technology, or in the rules of the game. The frontier demonstrates several economic
concepts, including efficiency, scarcity, opportunity cost, the law of increasing opportunity cost,
economic growth, and the need for choice. All economic systems, regardless of their decisionmaking processes, must answer three basic questions: What is to be produced? How is it to be
produced? And for whom is it to be produced? Economies answer the questions differently,
depending on who owns the resources and how economic activity is coordinated. Economies can be
directed by market forces, by the central plans of government, or, in most cases, by a mix of the two.
Chapter 3
Most household income arises from the sale of labor, and most household income is spent on
personal consumption, primarily services.
Household members once built their own homes, made their own clothes and furniture, grew their
own food, and supplied their own entertainment. Over time, however, the efficiency arising from
comparative advantage resulted in a greater specialization among resource suppliers.
Firms bring together specialized resources and in the process reduce the transaction costs of
bargaining with all these resource providers. U.S. firms can be organized in three different ways: as
sole proprietorships, partnerships, or corporations. Because corporations are typically large, they
account for the bulk of sales.
When private markets yield undesirable results, government may intervene to address these market
failures. Government programs are designed to (a) protect private property ad enforce contracts; (b)
promote competition; (c) regulate natural monopolies; (d) provide public goods; (e) discourage
negative externalities and encourage positive externalities; (f) promote a more even distribution of
income; and (g) promote full employment, price stability, and economic growth.
In the United States, the federal government has primary responsibility for providing national
defense,
ensuring market competition, and promoting stability of the economy. State governments provide
public higher education, prisons, and—with aid from the federal government—highways and welfare.
And local governments provide police and fire protection, and, with help from the state, local
schools.
The federal government relies primarily on the personal income tax, states rely on income and sales
taxes, and localities rely on the property tax. A tax is often justified based on (a) the individual’s
ability to pay or (b) the benefits the taxpayer receives from the activities financed by the tax.
The rest of the world is also populated by households, firms, and governments. International trade
creates gains that arise from comparative advantage. The balance of payments summarizes
transactions between the residents of one country and the residents of the rest of the world.
Although consumers gain from comparative advantage, nearly all countries impose trade restrictions
to protect specific domestic industries.
Chapter 4
Demand is a relationship between the price of a product and the quantity consumers are willing and
able to buy per period, other things constant. According to the law of demand, quantity demanded
varies negatively, or inversely, with the price, so the demand curve slopes downward.
A demand curve slopes downward for two reasons. A price decrease makes consumers (a) more
willing to substitute this good for other goods and (b) more able to buy the good because the lower
price increases real income. Assumed to remain constant along a demand curve are (a) money
income, (b) prices of other goods, (c) consumer expectations, (d) the number or composition of
consumers in the market, and (e) consumer tastes. A change in any of these will shift, or change,
the demand curve. Supply is a relationship between the price of a good and the quantity producers
are willing and able to sell per period, other things constant. According to the law of supply, price
and quantity supplied are usually positive, or directly, related, so the supply curve typically slopes
upward.The supply curve slopes upward because higher prices make producers (a) more willing to
supply this good rather than supply other goods that use the same resources and (b) more able to
cover the higher marginal cost associated with greater output rates.
Assumed to remain constant along a supply curve are (a) the state of technology, (b) the prices of
resources used to produce the good, (c) the prices of other goods that could be produced with these
resources, (d) supplier expectations, and (e) the number of producers in this market. A change in
any of these will shift, or change, the supply curve. Demand and supply come together in the market
for the good. A market provides information about the price, quantity, and quality of the good. In
doing so, a market reduces the transaction costs of exchange—the costs of time and information
required for buyers and sellers to make a deal. The interaction of demand and supply guides
resources and products to their highest-valued use.
Impersonal market forces reconcile the personal and independent plans of buyers and sellers.
Market equilibrium, once established, will continue unless there is a change in a determinant that
shapes demand or supply. Disequilibrium is usually temporary while markets seek equilibrium, but
sometimes disequilibrium lasts a while, such as when government regulates the price.
A price floor is the minimum legal price below which a particular good r service cannot be sold. The
federal government imposes price floors on some agricultural products to help farmers achieve a
higher and more stable income than would be possible with freer markets. If the floor price is set
above the market clearing price, quantity supplied exceeds quantity demanded. Policy makers must
figure out some way to prevent this surplus from pushing the price down. A price ceiling is a
maximum legal price above which a particular good or service cannot be sold.
Governments sometimes impose price ceilings to reduce the price of some consumer goods such as
rental housing. If the ceiling price is below the market clearing price, quantity demanded exceeds the
quantity supplied, creating a shortage. Because the price system is not allowed to clear the market,
other mechanisms arise to ration the product among demanders.
Chapter 5
The price elasticities of demand and supply show how responsive buyers and sellers are to changes in
the price of a good. More elastic means more responsive.
When the percentage change in quantity demanded exceeds the percentage change in price, demand
is price elastic. If demand is price elastic, a price increase reduces total revenue and a price decrease
increases total revenue. When the percentage change in quantity demanded is less than the
percentage change in price, demand is price inelastic. If demand is price inelastic, a higher price
increases total revenue, and a lower price reduces total revenue. When the percentage change in
quantity demanded equals the percentage change in price, demand is unit elastic; a price change does
not affect total revenue.
Along a straight-lined, downward-sloping demand curve, the elasticity of demand declines steadily
as the price falls. A constant-elasticity demand curve has the same elasticity everywhere.
Demand is more elastic (a) the greater the availability of substitutes, (b) the more narrowly the good
is defined, (c) the larger the share of the consumer’s budget spent on the good; and (d) the longer the
time period consumers have to adjust to a change in price.
The price elasticity of supply measures the responsiveness of quantity supplied to price changes.
Price elasticity of supply depends on how much the marginal cost of production changes as output
changes. If marginal cost rises sharply as output expands, quantity supplied is less responsive to price
increases and is thus less elastic. Also, the longer the time period producers have to adjust to price
changes, the more elastic the supply.
Income elasticity of demand measures the responsiveness of demand to changes in consumer income.
Income elasticity is positive for normal goods and negative for inferior goods.
The cross-price elasticity of demand measures the impact of a change in the price of one good on the
demand for another good. Two goods are defined as substitutes, complements, or unrelated,
depending on whether their cross-price elasticity of demand is positive, negative, or zero,
respectively.
Chapter 6
Utility is the sense of pleasure or satisfaction that comes from consumption; it is the want-satisfying
power of goods, services, and activities. The utility you get from consuming a particular good
depends on your tastes. The law of diminishing marginal utility says that the more of a particular
good you consume per period, other things constant, the smaller the gain in total utility received from
each additional unit consumed. The total utility derived from consuming a good is the sum of the
marginal utilities
derived from each additional unit of the good. At some point, additional consumption could reduce
total utility.
Utility is subjective. Each consumer makes a personal assessment of the want-satisfying power of
consumption. By translating an individual’s subjective measure of satisfaction into units of utility, we
can predict the quantity demanded at a given price as well as the effect of a change in price on
quantity demanded.
The consumer’s objective is to maximize utility within the limits imposed by income and prices. In a
world without scarcity, utility is maximized by consuming a good until its marginal utility reaches
zero. In the real world—a world shaped by scarcity as reflected by prices—utility is maximized when
the budget is exhausted and the marginal utility of the final unit consumed divided by that good’s
price is identical for each different good.
Utility analysis can be used to construct an individual consumer’s demand curve. By observing the
effects of a change in price on consumption, we can generate points that trace a demand curve.
Consumers typically receive a surplus, or a bonus, from consumption. Consumer surplus is the
difference between the maximum amount consumers would pay for a given quantity of the good and
the amount they actually pay. Consumer surplus increases as the price declines.
Consumption involves a money price and a time price. People are willing to pay a higher money
price for products that save time.
The Appendix to this chapter provides many of the same insights into demand and utility
maximization using indifference curves. This method allows one to estimate the relative sizes of the
income and substitution effects, which are described in Chapter 3 as the reasons for the negative
slope of the demand curve.
Chapter 7
Explicit costs are opportunity costs of resources employed by a firm that take the form of cash
payments. Implicit costs are the opportunity costs of using resources owned by the firm. A firm earns
a normal profit when total revenue covers all implicit and explicit costs. Economic profit equals total
revenue minus both explicit and implicit costs.
Resources that can be varied quickly to increase or decrease output are called variable resources. In
the short run, at least one resource is fixed. In the long run, all resources are variable.
A firm may initially experience increased marginal returns as it takes advantage of increased
specialization of the variable resource. But the law of diminishing marginal returns indicates that the
firm eventually reaches a point where additional units of the variable resource yield an ever-smaller
marginal product.
The law of diminishing marginal returns from the variable resource is the most important feature of
production in the short run and explains why marginal cost and average cost eventually increase as
output expands.
In the long run, all inputs under the firm’s control are variable, so there is no fixed cost. The firm’s
long-run average cost curve, also called its planning curve, is an envelope formed by a series of
short-run average total cost curves. The long run is best thought of as a planning horizon.
A firm’s long-run average cost curve, like its short-run average cost curve, is U-shaped. As output
expands, average cost at first declines because of economies of scale—a larger plant size allows for
bigger and more specialized machinery and a more extensive division of labor. Eventually, average
cost stops falling. Average cost may be constant over some range. If output expands still further, the
plant may experience diseconomies of scale as the cost of coordinating resources grows. Economies
and diseconomies of scale can occur at the plant level and at the firm level.
In the long run, a firm selects the most efficient size for the desired rate of output. Once the firm’s
size is chosen, some resources become fixed, so the firm is back operating in the short run. Thus, the
firm plans for the long run but produces in the short run.
Chapter 8
Market structures describe important features of the economic environment in which firms operate.
These features include the number of buyers and sellers in the market, the ease or difficulty of
entering the market, differences in the product across firms, and the forms of competition among
firms.
A perfectly competitive market is characterized by (a) a large number of buyers and sellers, each too
small to influence market price; (b) firms in the market supply a commodity, which is a product
undifferentiated across producers; (c) buyers and sellers possess full information about the
availability and prices of all resources, goods, and technologies; and (d) firms and resources are
freely mobile in the long run.
The market price in perfect competition is determined by the intersection of the market demand and
market supply curves. Each firm then faces a demand curve that is a horizontal line at the market
price. The firm’s demand curve also indicates the average revenue and marginal revenue received at
each rate of output. Firms in perfect competition are said to be price takers because no firm can
influence the market price. Each firm can vary only the amount it supplies at that price.
Exam 1
1. Question :
Student Answer:
The U.S. economy is best characterized as
pure capitalist
pure communist
pure socialist
Points Received:
mixed capitalist
8 of 8
Comments:
Question 2.Question :
The most common form of business organization in the United
States is the corporation
Student
True
Answer:
Points Received:
False
8 of 8
Comments:
Question 3.Question :
Student
True
Answer:
Points Received:
The fastest-growing component of U.S. personal consumption is
manufactured goods.
False
8 of 8
Comments:
Question 4.Question :
Student Answer:
Which of the following is most likely to be an inferior good?
a luxury car
air ticket
used cloth
Points Received:
diamond
8 of 8
Comments:
Question 5.Question :
Student
True
Answer:
Points Received:
If supply increases and demand decreases, the supply and demand
model predicts that equilibrium price will fall.
False
8 of 8
Comments:
Question 6.Question :
Student
True
Answer:
Points Received:
A major advantage of the partnership form of business organization
is the limited personal liability of the owners.
False
8 of 8
Comments:
Question 7.Question :
A new hormone will increase the amount of milk each cow
produces. If this hormone is adopted by many dairies, what will be
the effect on the milk market?
Student Answer:
an increase in supply, higher equilibrium price, and lower
equilibrium quantity
a decrease in supply, higher equilibrium price, and lower
equilibrium quantity
an increase in supply, lower equilibrium price, and higher
equilibrium quantity
an increase in supply, higher equilibrium price, and higher
equilibrium quantity
Points Received:
8 of 8
Comments:
Question 8.Question :
Student
True
Answer:
Points Received:
Based on an analysis of opportunity cost, everyone must go to
college because opportunity cost is objective concept, in other
words, it is the same for everyone.
False
8 of 8
Comments:
Question 9.Question :
Student
True
Answer:
Points Received:
A price floor set above the equilibrium price will result in a surplus.
False
8 of 8
Comments:
Question 10.Question :
Student Answer:
A change in quantity demanded is caused by a change in
income
population
taste or preferences
Points Received:
price of the product
8 of 8
Comments:
Question 11.Question :
Student
Answer:
True
Households demand in the goods markets but supply resources in
the resources markets such as labor skills.
False
Points Received:
8 of 8
Comments:
Question 12.Question :
Student
True
Answer:
Points Received:
The primary source of revenue for the federal government is the
corporate business tax.
False
8 of 8
Comments:
Question 13.Question :
Student Answer:
In economics, parking lot structure is considered as
physical capital
human capital
labor
Points Received:
land
8 of 8
Comments:
Question 14.Question :
Student
True
Answer:
Points Received:
The fundamental problem in economics is to have unlimited
resources and very limited wants.
False
8 of 8
Comments:
Question 15.Question :
Student
True
Answer:
Points Received:
The typical concave (i.e., bowed-out) shape of the production
possibilities frontier reflects the law of increasing opportunity cost
False
8 of 8
Comments:
Question 16.Question :
Sugar and honey are viewed as substitutes for each other in many
cooking applications. If the price of sugar rises, we would expect
Student Answer:
the demand for honey to increase
the demand for honey to decrease
the quantity demanded for honey to increase
Points Received:
the quantity demanded for honey to decrease
8 of 8
Comments:
Question 17.Question :
Student
True
Answer:
Points Received:
A production possibilities frontier will shift outward if there is an
decrease in resources such as labor and capital.
False
0 of 8
Comments:
Question 18.Question :
Student
True
Answer:
Points Received:
In economics, money is an example of physical or real capital.
False
8 of 8
Comments:
Question 19.Question :
The effect of an increase in consumer income on equilibrium price
and quantity of Florida orange juice (a normal good) is
Student Answer:
to decrease equilibrium price and quantity
to increase equilibrium price and quantity
to increase equilibrium price and decrease equilibrium quantity
Points Received:
to decrease equilibrium price and increase equilibrium quantity
8 of 8
Comments:
Question 20.Question :
Student
True
Answer:
Points Received:
In the circular-flow diagram, households are buyers in the markets
for goods and services.
False
8 of 8
Comments:
Question 21.Question :
A public good is available to all regardless of who pays for it and
who does not.
Student
True
Answer:
Points Received:
False
8 of 8
Comments:
Question 22.Question :
Student Answer:
Price ceilings result in
surplus
shortage
inflation
Points Received:
budget deficit
8 of 8
Comments:
Question 23.Question :
Student
True
Answer:
Points Received:
A leftward (inward) shift of a supply curve represents a
decrease in supply
False
8 of 8
Comments:
Question 24.Question :
Student
True
Answer:
Points Received:
If a certain type of clothing becomes more fashionable (more
demand), we would expect that its price will increase.
False
8 of 8
Comments:
Question 25.Question :
Which of the following best describes the invisible-hand concepty
explained by Adam Smith?
Student Answer:
The desires of resource suppliers and producers to further
their own self-interest will automatically further the public
interest
The nonsubstitutability of resources creates a conflict
between private and public interests and calls for government
intervention
The market system is the best system for overcoming the scarce
resources-unlimited wants problem
Points Received:
Central direction by the government will improve resource
allocation in a capitalistic economy
8 of 8
Comments:
Question 26.Question :
Student
True
Answer:
Points Received:
An example of a positive economic statement is, "An
increase in the price of a product causes consumers to
purchase more of that product."
False
8 of 8
Comments:
Question 27.Question :
Student
True
Answer:
Points Received:
Inflation Rate in the US is an example of microeconomics concept.
False
8 of 8
Comments:
Question 28.Question :
Student Answer:
In 2006, the price of oil increased, which in turn caused the
price of natural gas to rise. This can best be explained by
saying that oil and natural gas are:
complementary goods and the higher price for oil increased the
demand for natural gas
substitute goods and the higher price for oil increased the
demand for natural gas
complementary goods and the higher price for oil decreased the
supply of natural gas
Points Received:
substitute goods and the higher price for oil decreased the supply of
natural gas
8 of 8
Comments:
Question 29.Question :
If people specialize in producing those goods for which they
possess a comparative advantage, then the economy as a
whole can produce a greater quantity of goods
Student
True
Answer:
Points Received:
False
8 of 8
Comments:
Question 30.Question :
Student
True
Answer:
Points Received:
Profit is the payment made for land resources.
False
0 of 8
Comments:
Discussion Topic #1
Hey Class,
I look forward to reading what everyone has to say in these discussion posts! I personally
feel that our society has become compromised of several distressed and needy countries
because of the way our civilization is being regulated. Our society appears to be permitting
individuals the opportunity to use their personal aptitudes to generate currency. Depending
where each individual is born and what existence they’re born into can distress the
opportunities they have while ensuing financially. A person who’s brought into an
existence with additional opportunities over someone else who was brought into an
existence with limited opportunities, doesn’t essentially assure them achievement. The
readiness of each individual regulates whether they’re capable of working their way out of
bankruptcy or bypass from becoming needy. The individuals who have the readiness and
inspiration to prosper and take advantage of their own circumstances will more likely end
up sophisticated in the striking demand of our civilization. With everyone having authority
in civilization also means that there are individuals who aren’t as privileged to be in a
healthier, superior condition. Take Brazil for example; a nation that has a generous
quantity of natural resources is exploited by nations that have additional inspiration and
authority then Brazil once had. Brazil generates and harvests abundant quantities of
agricultural goods that are dispersed all over the world. For instance; sugarcane, corn and
rice are imported to more manufacturing nations, such as the United States of America.
However, capitals aren’t being dispersed correspondingly which permits more powerful
and parsimoniously nations like the United States to exploit Brazil’s capitals. Therefore,
with nations that aren’t as privileged as those who’re more controlling, this takes away
financial opportunities from individuals who live in a reduced amount of privileged
circumstances.
Thanks for reading and best of luck to you all in this class!
-Jared Taplin
Discussion Topic #2
Some economists argue that the government intervention makes the economic outcome even
worse. Some argue that there are important economic roles of the government. What is your
opinion? Does the government do good or bad?
Hey Class,
In regards to this particular question, I personally feel there’s quite a few of each. While the
government starts to interfere in essential methods, it can eventually do a whole lot of upright.
For instance, administrative action to deliver public goods is critical as well as valuable;
however, as soon as the administration starts becoming excessively invasive, it can indeed do
destruction. An example of this situation could be determined by our complex tax system as it
makes it too easy to evade taxes which essentially provide tax breaks to businesses with the
finest clients. Additionally, there’s also the case of either being good or bad, relying completely
on what the government prepares. This sequential must be determined by a specific group of
individuals, for instance; the associates of the Federal Reserve in addition to the Fed chairman.
They use a certain quantity of control over the movement of currency within our economic
system. Overall, there is an assured quantity of presumption involved in making these
conclusions, so sometimes it will work out whereas other times, it just doesn’t. Therefore, the
issue, obviously, is mainly focusing on which government involvement is required and which is
excessively invasive.
Thanks for reading!
-Jared Taplin
Discussion Topic #3
What is the best way to prevent and reduce smoking? Briefly discuss.
Please read the article below to have a general idea about the topic.
Case Study: Deterring Young Smokers
As the U.S. Surgeon General warns on each pack of cigarettes, smoking can be
hazardous to your health. Researchers estimate that smoking kills 440,000 Americans a
year—10 times the fatalities from traffic accidents. Smoking is the overwhelming cause
of lung cancer, which is the top cancer killer among women. Four of five people with
lung cancer die within three years. Smoking is also the leading cause of heart disease,
emphysema, and stroke.
Thus, smoking imposes major health and economic costs. Policy makers try to reduce
these costs by discouraging smoking, especiallly among young people. About one in
four U.S. high school students were smokers in 2005, the same rate as in 2003. Each
day, about 3,000 U.S. teens under 18 become regular smokers. Worldwide, an
estimated 100,000 teens become regular smokers each day.
One way to reduce youth smoking is to prohibit the sale of cigarettes to minors. A
second way is to raise the price through higher cigarette taxes. The amount by which a
given price hike reduces teen smoking depends on the price elasticity of demand. This
elasticity is higher for teens than for adults. Why are teenagers more sensitive to price
changes than adults?
First, recall that one factor affecting elasticity is the importance of the item in the
consumer’s budget. Because teen income is relatively low, the share spent on
cigarettes usually exceeds the share spent by adult smokers.
Second, peer pressure shapes a young person’s decision to smoke more than an
adult’s decision to continue smoking (if anything, adults face negative peer pressure for
smoking). Thus, the effect of a higher price gets magnified among young smokers
because that higher price also reduces smoking by peers. With fewer peers smoking,
teens face less pressure to smoke.
And, third, young people not yet addicted to nicotine are more sensitive to price
increases than are adult smokers, who are more likely to be already hooked.
The experience from other countries supports the effectiveness of higher cigarette taxes
in reducing teen smoking. For example, a large tax increase on cigarettes in Canada cut
youth smoking by two-thirds. Another way to reduce smoking is to change consumer
tastes through health warnings on packages. In Canada, these warning include photos
showing the how smoking can affect the brain, teeth, and gums, and a wilted cigarette
depicts male impotence.
In Australia, labels show gangrenous limbs, underweight babies, cancerous mouths,
and blind eyes. Belgium adds corpses to the picture.
In California, a combination of higher cigarette taxes and an ambitious awareness
program contributed to a 5 percent decline in lung cancer among women, even as it
rose 13 percent in the rest of the country. (As of 2007, state taxes varied from a low of 7
cents per pack in South Carolina to a high of $2.58 in New Jersey.)
More generally, the message about the dangers of smoking along with the higher cost
of cigarettes has had an effect over time. Only about 20 percent of American adults now
smoke, down from more than half in the 1960s.
According to the U.S. Centers for Disease Control and Prevention, each pack of
cigarettes sold in the United States costs society $7.18 in higher health care costs and
in lost worker productivity. The added cost exceeds $150 billion a year, which works out
to be about $3,400 per smoker per year.
SOURCES
Hutchinson, “Smoke Signals: Adolescent Smoking and School Continuation,” NBER
Working Paper 12462, (August 2006); and Hana Ross and Frank Chaloupka, “The
Effects of Public Policies and Prices on Youth Smoking,” : John Tauras, “An Empirical
Analysis of Adult Cigerette Demand,” Eastern Economic Journal, Vol. 31, No. 3
(Summer 2005): pp. 361–375
Hey Class,
After reading this article, I’ve come to the conclusion that it’s tremendously informative to learn
and gather material from. I personally have never touched a cigarette in my life ever since my
dad laid hands on his first cigarette at age 16. Furthermore, I know several individuals who’ve
appeared to have been pressured into obsession during my years attending middle and high
school. It’s an unhealthy alternative when dealing with stress along with pressure, therefore,
making it extremely impossible to quit the addiction. I have to somewhat show some kind of
gratitude towards those methods in particular in which are adapted to decreasing smoking
addictions in the youth seen throughout our society today. Although it can become problematic
to reach out to try and urge adults to make a better choice for a healthier lifestyle over bad habits
of cigarette smoking, it makes the situation even worse while persuading the individual to
change their mind. However, while relating towards the younger generation of citizens, they
generally have a much better opportunity to obtain a healthier and happier lifestyle minus those
chimney smokers. With that being said, I personally feel that concentrating more towards the
younger age bracket is considered to become the best method to inspire modifications in the
world. It was interesting to read how we precisely mark their monetary circumstances with the
intention of discouraging those who’re incapable of disbursing for such expenses; though, my
only distress towards this situation is that by increasing the value for a pack of cigarettes, teens
will eventually turn around and use their currency for merchandise that could become even more
harmful than the effects of what cigarette smoke causes to your body. Therefore, I believe that
the most active alternative method to daunt such terrible addictions is to surge more awareness of
how much harm it can tremendously cause to your body. By combining philosophies of
contempt for smoking used throughout television shows, movie flicks and commercial
advertisements, optimistically teenagers will eventually keep an eye on their television role
models and discard the elements, too!
Thanks for reading!
-Jared Taplin
For a firm to produce in the short run, rather than shut down, the market price must at least cover the
firm’s average variable cost. If price is below average variable cost, the firm shuts down. That
portion of the marginal cost curve at or rising above the average variable cost curve becomes the
perfectly competitive firm’s short-run supply curve. The horizontal sum of each firm’s supply curve
forms the market supply curve. As long as price covers average variable cost, each perfectly
competitive firm maximizes profit or minimizes loss by producing where marginal revenue equals
marginal cost.
Because firms are not free to enter or leave the market in the short run, economic profit or loss is
possible. In the long run, however, firms enter or leave the market and otherwise adjust their scale of
operation until any economic profit or loss is eliminated.
Competition drives each firm in the long run to produce at the lowest point on its long-run average
cost curve. At this rate of output, marginal revenue equals marginal cost and each also equals the
price and average cost. Firms that fail to produce at this least-cost combination do not survive in the
long run.
In the short run, a firm’s change in quantity supplied is shown by moving up or down its marginal
cost, or supply, curve. In the long run, firms enter or leave the market and existing firms may change
their scale of operation until firms still in the industry earn just a normal profit. As the industry
expands or contracts in the long run, the long-run industry supply curve has a shape that reflects
either constant costs or increasing costs.
Perfectly competitive markets exhibit both productive efficiency (because output is produced using
the most efficient combination of resources available) and allocative efficiency (because the goods
produced are those most valued by consumers). In equilibrium, a perfectly competitive market
allocates goods so that the marginal cost of the final unit produced equals the marginal value that
consumers attach to that final unit. In the long run, market pressure minimizes the average cost of
production. Voluntary exchange in competitive markets maximizes the sum of consumer surplus
and producer surplus, thus maximizing social welfare.
1. Question :
Student Answer:
Suppose Ernie gives up his job as financial advisor for P.E.T.S., at
which he earned $30,000 per year, to open up a store selling spot
remover to Dalmatians. He invested $10,000 in the store, which had
been in savings earning 5 percent interest. This year's revenues in
the new business were $50,000, and explicit costs were $10,000.
Calculate Ernie's economic profit.
10,000
10,500
9,500
Points Received:
40,000
8 of 8
Comments:
Question 2.Question :
Along a straight-line downward-sloping demand curve,
elasticity is greater at higher prices.
Student
True
Answer:
Points Received:
False
8 of 8
Comments:
Question 3.Question :
Student
True
Answer:
Points Received:
At McDonald's, economies of scale at the firm level occur over the
range of output for which the firm's total cost curve is upward
sloping
False
8 of 8
Comments:
Question 4.Question :
Student Answer:
Which of the following markets best approximates the perfectly
competitive market structure?
Coca Cola
Apple
Google
Points Received:
A small wheat farmer
8 of 8
Comments:
Question 5.Question :
Student
True
Answer:
Points Received:
Total Utility is maximum when marginal utility is zero.
False
8 of 8
Comments:
Question 6.Question :
Student
True
Answer:
Points Received:
A perfectly competitive firm's short run supply curve is the entire
MC curve.
False
0 of 8
Comments:
Question 7.Question :
Student Answer:
All of the following are true of a perfectly competitive firm in longrun equilibrium except one. Which is the exception?
P=MC
MR=MC
ATC is at its minimum
Points Received:
MC at its minimum
8 of 8
Comments:
Question 8.Question :
Student
True
Answer:
Points Received:
Claude's Copper Clappers sells clappers for $65 each in a perfectly
competitive market. At its present rate of output, Claude's marginal
cost is $65, average variable cost is $45, and average total cost is
$67. To maximize his profit or minimize his loss, Claude should
shut down
False
8 of 8
Comments:
Question 9.Question :
Student
True
Answer:
Points Received:
Diamond has more value because its total utility is greater than its
marginal utility. Water, on the other hand, has less value because its
marginal utility is greater than its total utility.
False
0 of 8
Comments:
Question 10.Question :
Student Answer:
Which one of the followings is a good example of fixed cost?
rent
utility
labor
Points Received:
raw materials
8 of 8
Comments:
Question 11.Question :
Student
True
Answer:
Points Received:
Comments:
Diamond has more value because its total utility is greater than its
marginal utility. Water, on the other hand, has less value because its
marginal utility is greater than its total utility.
False
8 of 8
Question 12.Question :
Student
True
Answer:
Points Received:
If the cross-price elasticity of demand between two goods is
positive, then the goods may go well together in consumption (they
are complements).
False
0 of 8
Comments:
Question 13.Question :
Student Answer:
For which of the following is demand most likely to be perfectly
inelastic?
airline ticket
Pepsi Cola
Insulin medicine
Points Received:
a BMW car
8 of 8
Comments:
Question 14.Question :
Student
True
Answer:
Points Received:
In Connecticut, the apple market is perfectly competitive. Suppose
that consumer tastes change so that the market demand for apples
increases. In that case, the demand curves faced by individual firms
will not change.
False
8 of 8
Comments:
Question 15.Question :
Student
True
Answer:
Points Received:
General Motors Company undertook a massive restructuring
program to decentralize into six smaller decision-making groups.
The reason would be reducing diseconomies of scale.
False
8 of 8
Comments:
Question 16.Question :
Student Answer:
One group of people uses New York City subways only during rush
hour to travel to and from work. Another group uses them only in
midday for leisure activity. If New York City wants to increase
transit fares with the smallest possible reduction in revenue, for
which group should it increase the fare?
The rush-hour group because its demand for subway service is
more elastic than that of the midday group
The rush-hour group because its demand for subway service is
less elastic than that of the midday group
The midday group because its demand for subway service is
more elastic than that of the rush-hour group
Points Received:
The midday group because its demand for subway service is
less elastic than that of the rush-hour group
8 of 8
Comments:
Question 17.Question :
Student
True
Answer:
Points Received:
Wheat farmers in Kansas would benefit from a devastating crop
failure in North Dakota (another major wheat-producing state) if the
U.S. demand for wheat is elastic.
False
0 of 8
Comments:
Question 18.Question :
Student
True
Answer:
Points Received:
In the long run, all of a firm's inputs are variable
False
8 of 8
Comments:
Question 19.Question :
Student Answer:
Suppose Toyota produces 100,000 cars per year at its California
plant at an average cost of $6,000 and it doubles output and total
costs by building an identical plant in Kentucky. Toyota has
exhibited
constant cost
increasing cost
decreasing cost
Points Received:
economies of scale
8 of 8
Comments:
Question 20.Question :
Student
Answer:
True
If a firm's economic profit is positive, its accounting profit must
also be positive.
False
Points Received:
8 of 8
Comments:
Question 21.Question :
Student
True
Answer:
Points Received:
The availability of substitutes makes the demand for a good less
elastic
False
8 of 8
Comments:
Question 22.Question :
Student Answer:
If the price of Pepsi-Cola increases from 40 cents to 50 cents per
can and the quantity demanded decreases from 100 cans to 50 cans,
then, according to the midpoint formula, the value of price elasticity
of demand for Pepsi-Cola is
0
-1
-2
Points Received:
-3
8 of 8
Comments:
Question 23.Question :
Student
True
Answer:
Points Received:
The long-run average cost curve is also known as the firm's
planning curve
False
8 of 8
Comments:
Question 24.Question :
Student
True
Answer:
Points Received:
The market or industry demand curve is the sum of individual
quantities demanded at each price.
False
8 of 8
Comments:
Question 25.Question :
Student Answer:
Another word for elasticity is
utility
price
profit
Points Received:
responsiveness
8 of 8
Comments:
Question 26.Question :
Student
True
Answer:
Points Received:
The law of diminishing marginal utility implies it is possible that
the marginal utility of my tenth pistachio nut is less than the
marginal utility of my third pistachio nut, other things constant
False
8 of 8
Comments:
Question 27.Question :
Student
True
Answer:
Points Received:
If a perfectly competitive firm's ATC is less than price, the firm
will shut down immediately.
False
0 of 8
Comments:
Question 28.Question :
Student Answer:
The monopolist maximizes its profit when
P=ATC
MR=ATC
MR=MC
Points Received:
MC=AVC
8 of 8
Comments:
Question 29.Question :
Student
True
Answer:
Points Received:
The U.S. Postal Service has as much monopoly power now as it had
100 years ago
False
8 of 8
Comments:
Question 30.Question :
Student
True
Answer:
Points Received:
The demand curve facing a monopolist lies below its marginal
revenue curve
False
0 of 8
Comments:
1. Question :
Student
True
Answer:
Points Received:
A technological breakthrough that increases the marginal
productivity of capital would increase the demand for loanable
funds, leading to a lower equilibrium market interest rate
False
9 of 9
Comments:
Question 2.Question :
Student
True
Answer:
Points Received:
Since the 1930s, competition in the United States have increased
among industries.
False
0 of 9
Comments:
Question 3.Question :
Student Answer:
If the government wishes to provide a natural monopolist with a
"fair" rate of return, it will force the firm to set
MR=MC
P=MC
P=ATC
Points Received:
P=MR
0 of 9
Comments:
Question 4.Question :
Student
True
Answer:
Points Received:
The McDonald's restaurants in Russia grow their own
potatoes to guarantee that they are grown correctly. Growing
potatoes is very different from running a fast-food restaurant.
One could say of McDonald's decision to grow its own
potatoes for the Russian franchise that the bounded
rationality criterion is outweighed by the need for quality
control
False
9 of 9
Comments:
Question 5.Question :
There is an inverse relationship between the present value of a
future amount and the interest rate used for discounting.
Student
True
Answer:
Points Received:
False
9 of 9
Comments:
Question 6.Question :
Student Answer:
Which of the following is not a principal-agent relationship?
Adam and Gloria get married
Payless, Getless, Inc., hires a salesperson
Dixie hires a lawyer
Points Received:
Citizens elect a state senator
9 of 9
Comments:
Question 7.Question :
Student
True
Answer:
Points Received:
As concentration in an industry increases, the value of the
Herfindahl index falls.
False
9 of 9
Comments:
Question 8.Question :
Student
True
Answer:
Points Received:
Government controls of price, output, entry of new firms, and
quality of service in industries where monopoly appears desirable
are known as social regulation.
False
9 of 9
Comments:
Question 9.Question :
Student Answer:
There are five firms in the cresset industry. The market shares of
the five firms are 60 percent, 15 percent, 15 percent, 6 percent, and
4 percent. The Herfindahl index is
96
4,102
9,640
Points Received:
Comments:
10,000
9 of 9
Question 10.Question :
Student
True
Answer:
Points Received:
The Sherman Act created FTC.
False
9 of 9
Comments:
Question 11.Question :
Student
True
Answer:
Points Received:
Screening is the attempt by the uninformed side of the market to
uncover the relevant but hidden characteristics of the informed
party.
False
9 of 9
Comments:
Question 12.Question :
Student Answer:
A firm's marginal rate of return on investment curve shows the amount
saved by the firm at each alternative interest rate
invested by the firm at each alternative interest rate
saved by the firm at each alternative rate of time preference
invested by the firm at each alternative marginal resource cost
Points Received:
9 of 9
Comments:
Question 13.Question :
Student
True
Answer:
Points Received:
One of the major reasons for interest rates to differ is risk
False
9 of 9
Comments:
Question 14.Question :
Student
True
Answer:
Points Received:
Vertical integration has no effect on the internal organization of a
firm; it only affects the outside markets.
False
9 of 9
Comments:
Question 15.Question :
Student Answer:
You expect to rent out a vacation home on Sanibel Island for $800 a
month as an investment. Upkeep is estimated at $3,000 a year. If
the current market interest rate is 5 percent, you are willing to pay
__________ for the house.
132,000
122,000
142,000
Points Received:
152,000
9 of 9
Comments:
Question 16.Question :
Student
True
Answer:
Points Received:
Suppose Sally buys a Volvo because they are safe and, as a result,
drives faster and pays less attention to other cars on the road. This
is an example of adverse selection.
False
9 of 9
Comments:
Question 17.Question :
Student
True
Answer:
Points Received:
Interest rate tends to rise as risk is higher
False
0 of 9
Comments:
Question 18.Question :
Student Answer:
If a seller knows more about the good than the buyer does, there exists
optimal search
asymmetric information
an externality
Points Received:
profit maximization
9 of 9
Comments:
Question 19.Question :
Student
True
Answer:
Points Received:
The Clayton Act passed in 1914
False
9 of 9
Comments:
Question 20.Question :
Student
Answer:
True
The tendency for the poorest risks to buy health insurance and the
tendency of the insured to take more risks with their health are
known as moral hazard and adverse selection, respectively.
False
Points Received:
9 of 9
Comments:
Question 21.Question :
Student Answer:
Consider two resource markets in which the demand curves
slope downward. In market A, the supply curve is horizontal,
equilibrium price is $6, and 100 units of the resource are
hired. In market B, the supply curve is vertical, equilibrium
price is $20, and 30 units of the resource are hired. Which of
the following is true?
Total resource earnings are the same in both markets
Total resource earnings are greater in market A
Total resource earnings are greater in market B
Points Received:
There is more economic rent in market A
9 of 9
Comments:
Question 22.Question :
Student
True
Answer:
Points Received:
If a monopolistically competitive firm is in long-run
equilibrium and average cost equals $150, then the
market price must be $150.
False
9 of 9
Comments:
Question 23.Question :
Student
True
Answer:
Points Received:
If the supply of oceanfront lots is fixed and perfectly inelastic, the
demand for the resource determines its price and the level of
economic rent
False
9 of 9
Comments:
Question 24.Question :
Student Answer:
Which of the following is the best example of monopolistically
competitive market?
wheat
crude oil
dry cleaning in Santa Monica
microsoft
Points Received:
9 of 9
Comments:
Question 25.Question :
Student
True
Answer:
Points Received:
Work is an attractive use of your time if the utility of consumption
made possible by work exceeds the disutility of work itself.
False
9 of 9
Comments:
Question 26.Question :
Student
True
Answer:
Points Received:
Suppose the only professional hockey team within 500 miles is the
Salt Lake City Slappers team. If the State of Utah imposes a profits
tax on sports teams, the Slappers will maintain ticket prices and
suffer a loss and shut down.
False
9 of 9
Comments:
Question 27.Question :
Student Answer:
If a firm hires a resource in a perfectly competitive resource market
it must also be a price taker in the product market
it must also be a price maker in the product market
it faces a horizontal marginal resource cost curve
Points Received:
it faces a vertical marginal resource cost curve
9 of 9
Comments:
Question 28.Question :
Student
True
Answer:
Points Received:
An increase in the price of a resource will cause a rightward shift of
its supply curve.
False
9 of 9
Comments:
Question 29.Question :
Student
True
Answer:
Points Received:
Monopolistically competitive firms will have excess capacity in the
long run
False
9 of 9
Comments:
Question 30.Question :
Student Answer:
Suppose that the demand for my new book, Spatulas From Around
the World, is such that the demand curve lies everywhere below the
average variable cost of producing it. To maximize profits or
minimize losses, I should
lower the price
raise the price
earn economic profit
Points Received:
shut down
9 of 9
Comments:
Question 31.Question :
Student
True
Answer:
Points Received:
If ten cases of pretzels are sold at a price of $8 each and the
marginal product of the last unit of labor is 5, the firm's total
revenue is $13.
False
9 of 9
Comments:
Question 32.Question :
Student
True
Answer:
Points Received:
Resource price differentials that trigger the reallocation of resources
so as to equalize payments for similar resources are known as
reallocation differentials.
False
9 of 9
Comments:
Question 33.Question :
Student Answer:
A game show host who gave up his job as a teacher brags about his
salary, saying "the rest is pure gravy." Here, "the rest" refers to
economic rent
interest
explicit cost
Points Received:
profit
9 of 9
Comments:
Question 34.Question :
Game Theory is used to explain perfect competition.
Student
True
Answer:
Points Received:
False
0 of 9
Comments:
Question 35.Question :
Student
True
Answer:
Points Received:
Derived demand refers to demand for good and services
False
0 of 9
Comments:
Question 36.Question :
Student Answer:
There is an excess capacity in the long run under
oligopoly
monopoly
monopolistic competition
Points Received:
perfect competition
9 of 9
Comments:
Question 37.Question :
Student
True
Answer:
Points Received:
Union membership has increased in US since 1950s
False
9 of 9
Comments:
Question 38.Question :
Student
True
Answer:
Points Received:
Monopoly is a price taker
False
9 of 9
Comments:
Question 39.Question :
Student Answer:
Tacit collusion occurs in industries that are
oligopoly
monopoly
perfect competition
Points Received:
monopolistic competition
9 of 9
Comments:
Question 40.Question :
Student
True
Answer:
Points Received:
Comments:
Under monopolistic competition, P=MR.
False
0 of 9
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