Marketing Needs Assessment
Full Name
Job Title
Company
Street Address
City
State
Zip Code
Phone #
e-Mail Address
We’d like to gain a better understanding of your needs, your current activity, and understand your
views on how marketing can benefit your company.
The following survey should only take 5-7 minutes to complete. This information will help us
understand how we can maximize your marketing efforts, engage your audience and help you gain a
better return on your investment.
1.
What are your immediate marketing needs? (check all that apply.)
☐ Strategic Marketing Planning
☐ Content Warehouse
☐ Branding
☐ Website
☐ Social Media
☐ Sales Materials
☐ Sales Presentation
☐ Advertising Campaign
☐ Video/Audio
☐ Direct Marketing
☐ Sales Promotion
☐ Trade Shows & Events
☐ Sponsorships
☐ Public Relations
☐ Other
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513.712.2600
2.
What marketing executions do you currently have in place? (check all that apply.)
☐
☐
☐
☐
☐
☐
☐
☐
☐
☐
☐
☐
☐
☐
☐
☐
Strategic Marketing Planning
Content Warehouse
Branding
Website
Social Media
Sales Materials
Sales Presentation
Advertising Campaign
Video/Audio
Direct Marketing
Sales Promotion
Trade Shows & Events
Sponsorships
Public Relations
Other
None
3. Are your current marketing initiatives guided by a Strategic Marketing Plan?
☐ Yes
☐ No
4. Are you inclined to view marketing as an investment rather than an expense?
☐ Yes
☐ No
5. Are your current marketing initiatives aligned with your strategic business goals
& objectives?
☐ Yes
☐ No
6. Is there consensus among your leadership team as to how you directly measure
the results of your marketing efforts?
☐ Yes
☐ No
7. Do you monitor the return on your marketing initiatives?
☐ Yes
☐ No
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8. If asked what your company does, would everyone in your company deliver the
same message?
☐ Yes
☐ No
9. Have you determined your relevant differentiators that set you apart from your
competitors?
☐ Yes
☐ No
To what extent do you agree with the following statements?
10. Marketing methods that were progressive a few years ago are becoming
obsolete and new, innovative approaches are being developed every day.
☐ Strongly agree
☐ Moderately Agree
☐ Agree
☐ Moderately Disagree
☐ Strongly Disagree
11. We are innovative marketers and have kept pace with the rapidly evolving
approaches to engage with our target customers.
☐ Strongly agree
☐ Moderately Agree
☐ Agree
☐ Moderately Disagree
☐ Strongly Disagree
12. We understand the importance of effectively incorporating social media into
our marketing mix?
☐ Strongly agree
☐ Moderately Agree
☐ Agree
☐ Moderately Disagree
☐ Strongly Disagree
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13. Our organization is properly structured and supported with the resources to
effectively drive our marketing efforts.
☐ Strongly agree
☐ Moderately Agree
☐ Agree
☐ Moderately Disagree
☐ Strongly Disagree
14. Among our senior leadership team there is strong value placed on operating
from a strategic marketing plan.
☐ Strongly agree
☐ Moderately Agree
☐ Agree
☐ Moderately Disagree
☐ Strongly Disagree
15. There is a willingness among our senior leadership team to regularly commit
time and resources to a comprehensive strategic marketing planning process.
☐ Strongly agree
☐ Moderately Agree
☐ Agree
☐ Moderately Disagree
☐ Strongly Disagree
16. Our brand is well known.
☐ Strongly agree
☐ Moderately Agree
☐ Agree
☐ Moderately Disagree
☐ Strongly Disagree
Thank you for completing the Marketing Needs Assessment.
Please save this document and e-mail it to Jackie Forster, Director of Business Development, at
jackie.forster@resonatemg.com. Once we receive it, we’ll review the information and contact
you to schedule an appointment. We look forward to helping you maximize the return on your
marketing investment.
Jay Blumberg
President & CEO
Resonate Marketing Group
e: jay.blumberg@resonatemg.com
p: 513-712-2600 ext.101
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