PureApplication
Smarter Path to Innovation:
PureApplication Positioning
System, Service, Software
Kim Overbay
Director, Worldwide Sales
IBM PureApplication
A hybrid cloud app platform
PureApplication
for cloud enabling apps and middleware
with enterprise grade qualities of service
© 2014 IBM Corporation
PureApplication
Why do people want to use Cloud in the First Place?
Vocabulary – Months to Minutes
Mindset– Heroics simply don’t scale
Approach– Automate everything!
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© 2015 IBM Corporation
“
With PureApp, IBM has changed my
vocabulary from months to minutes.
-- IT Vice President
Fortune 500 financial services company
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© 2015 IBM Corporation
PureApplication
Building custom cloud is not simple
Virtualized Workloads
Application Deployment & Management
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• High Opex spend on
application and
system lifecycle
management
• Reduced flexibility
with closed multivendor solutions
Application high availability
Complex disaster recovery setup
Custom application monitoring solution
Disparate systems for overall troubleshooting
Cloud Orchestration
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Virtual system deployment
Automation & self-service
Usage metering
License management
Security & Governance
Maintenance across multi-vendor solution
Infrastructure
Client Starting Point
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 Separately purchased components
 Client integrated and configured server, storage,
network
 Client installed virtualization software
© 2015 IBM Corporation
PureApplication
PureApplication simpilfies the entry point into cloud
Virtualized Workloads
Client Starting Point
IBM & Partner Patterns
Application Deployment & Management
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• Built in expertise
• Platform management,
monitoring, and
virtualization
Application high availability
Complex disaster recovery setup
Custom application monitoring solution
Disparate systems for overall troubleshooting
Cloud Orchestration
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
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


Virtual system deployment
Automation & self-service
Usage metering
License management
Security & Governance
Maintenance across multi-vendor solution
Infrastructure
 Separately purchased components
 Client integrated and configured server, storage,
network
 Client installed virtualization software
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© 2015 IBM Corporation
PureApplication
What is PureApplication?
Seamlessly deploy & move
workloads between on &
off-premises without change:
PureApplication System
PureApplication Service
PureApplication Software
A hybrid cloud application platform
for cloud enabling applications and middleware
with enterprise grade qualities of service
Automated elasticity
Multi-site deployment
High availability & disaster
recovery
Monitoring
License management
Intelligent placement
Centralized logging
Security
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200+ IBM and 3rd party
patterns including:
Portal
BPM
Cognos
DataPower
Mobile
WAS
DB2
Oracle
MQ
IIB / Message Broker
+ any Red Hat / AIX /
Windows software
© 2015 IBM Corporation
IBM Internal Use Only
PureApplication Momentum
Fast growing business
40%+
Client Base Growth
through 3Q
Worldwide success
40
Repeat Sales
Countries w/ PureApp sales
Recent wins in Pakistan,
Vietnam, Sri Lanka, Finland
35%+
Seamless Hybrid Cloud Capabilities
Proven Capabilities
50%
35-50%
Deals with hybrid components
Savings realized by IBM Global
Technology Services
© 2015 IBM Corporation
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PureApplication
Accelerate New Business Initiatives with PureApplication
Deploy applications anywhere seamlessly
Hybrid
Create applications once and deploy between on-premises and off-premises
without change using Patterns.
Accelerate Application Delivery
Faster
Deploy apps into test and/or production in minutes, not months.
BlueShield of California is able to grow or add capacity in minutes
and deploy new applications within an hour.
Adopt open technologies with enterprise strength management
Open
Easily integrate emerging technologies such as Docker into your enterprise
environment and integrate existing middleware, applications and databases.
Automate and Simplify
Lower
Cost
Less
Risk
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Clients can achieve savings up to 70%.
IBM GTS is saving 35 -50% in just labor costs, and hardware
consolidation brings even higher savings.
Automate with Patterns to minimize errors
Leverage Patterns and built-in automation for faster, repeatable
and reliable deployments.
© 2015 IBM Corporation
PureApplication
A hybrid cloud application platform for easily
deploying applications and middleware with
enterprise grade qualities of service
On a Pre-Integrated System
POWER or x86
On-Premises
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On SoftLayer
On Your Own Infrastructure
Available in SoftLayer data
centers worldwide
Bring your own hardware
Off-Premises
On-Premises
© 2015 IBM Corporation
PureApplication
Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of
client and partner engagements that are captured, lab tested and optimized into a deployable form
What is a Pattern?
The pre-defined architecture of an application:
• For each component of the application (i.e.
database, web server, etc)
• Pre-installation on an operating system
• Pre-integration across components
• Pre-configured & tuned
• Pre-configured Monitoring
• Pre-configured Security
• Lifecycle Management
Monitoring
Lifecycle
Management
• In a deployable form, resulting in repeatable
deployment with full lifecycle management
• Delivering superior results:
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•
•
•
•
Agility: Faster time-to-value
Efficiency: Reduced costs and resources
Simplicity: Simpler skills requirements
Control: Lower risk and errors
© 2015 IBM Corporation
PureApplication
Patterns are on the path to Hybrid Cloud
On-Premises
Private Cloud
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Patterns
Off-Premises
Private Cloud
1
Capture your application into a Pattern
that you can create once, deploy anywhere
2
Select a Hybrid Cloud application platform
that simplifies deployment and management
© 2015 IBM Corporation
PureApplication
PureApplication patterns accelerate
key business initiatives
Data Management
Business Analytics and Data Warehousing
Information Integration and Governance
Application Infrastructure
Connectivity, Integration and SOA
Business Process Management
Mobile Development and Connectivity
Social Collaboration
Asset and Facilities Management
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© 2015 IBM Corporation
PureApplication
Business Partner patterns
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© 2015 IBM Corporation
PureApplication
Insurance
Blue Shield of California ensures cost-effective and
timely development of customer portal with Perficient
Hours to deploy
environments using Portal, Virtual
Data Power and WebSphere
Content Manager patterns
Reduced expense
and enriched solution compared to
traditional deployment model
Increased
availability and recoverability
“Blue Shield has gained tremendous efficiencies by leveraging the
power of Patterns received with the system; Through PureApp's
single interface, we can control, monitor and manage multiple
environments. PureApp has provided us with the confidence to meet
the needs and expectations of the business.”
— Michael Mathias, CIO, Blue Shield of California
Solution components
IBM® PureApplication™ System
IBM Business Partner Perficient
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Business Challenge:
Motivated by the Affordable Care Act (ACA), Blue Shield of California firm
needed to rapidly create an exceptional Web and mobile experience for their
members, providers, producers and employees.
© 2014 IBM Corporation
PureApplication
Tangerine Bank speeds mobile development with
IBM PureApplication System and IBM MobileFirst
30 minutes, not days
to configure a test environment
2 weeks
expected app development time, down
from 6 weeks
Increased business agility
to help drive growth
Solution components
• IBM® PureApplication®
System
• IBM MobileFirst
“Using IBM’s MobileFirst set of products along with IBM
PureApplication System, we have been able to coordinate
our infrastructure with our development. Now we are geared
to move at the speed of mobile.”
– Peter Aceto, President and CEO,
Tangerine Bank
https://www.youtube.com/watch?v=H993luDwD0c
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© 2014 IBM Corporation
PureApplication
Walgreens boosts pharmacy customer satisfaction
with business process management
More than 1 million
electronic prescriptions filled daily
through IBM PureApplication
Quick time-to-value
with pattern-based deployment
Flexibility
to quickly incorporate regulatory
rule changes
“When our pharmacists are in front of our customers,
we see better outcomes and happier customers. The
IBM solution helps improve service levels.”
Solution components
• IBM® PureApplication® System
• IBM Business Process Manager
• IBM Operational Decisions Manager
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– Jason Stott, Director of IT,
Walgreens
https://www.youtube.com/watch?v=L8DAw17NH88
© 2014 IBM Corporation
PureApplication
Key Entry Points for PureApplication…
Where to Get Started
Hybrid Cloud
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• To have the cost effectiveness and flexibility of cloud with their existing
enterprise applications
• To move to a composable business model
• To simplify management across on- and off-premises clouds
Accelerating Solutions
• Business solutions take too long to develop and deliver
• Business needs to streamline and innovate repeatedly. They need a
cost-effective solution that supports ongoing flexibility and innovation.
IT transformation
3
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• Need to consolidate hardware and software investments
• Need to upgrade or migrate existing solutions
• Too much investment is required just to maintain the status quo
© 2014 IBM Corporation
PureApplication
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© 2015 IBM Corporation
PureApplication
Backup
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© 2014 IBM Corporation
PureApplication
What is PureApplication System W2500?
Upgrade to larger systems without taking an outage
Mini
All Configurations
Cores
32
64
96
128
TB RAM
0.5
1.0
1.5
2.0
Hardware: Rack, Chassis, PDUs, Cabling
Networking: 10 GbE – TOR (320 Gb) /
Chassis (160 Gb) / Node (40 Gb) – 8 Gb FC
Software Entitlements: Operating
Systems, Hypervisors, Platform
Middleware (Java Runtime, Web
Application Server, Database), Workload
Deployment, Management and Monitoring
Power or Intel
Storage: 24 TB HDD + 2.4 TB SSD
Enterprise
Cores
32
64
96
128
160
192
224
320
384
TB RAM
1.0
2.0
3.0
4.0
5.0
6.0
7.0
10.0
12.0
Power or Intel
Storage: 48 TB HDD + 6.4 TB SSD
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© 2014 IBM Corporation
PureApplication
What is PureApplication System W3700?
Upgrade to larger systems without taking an outage
Hardware: Rack, Chassis, PDUs, Cabling
Networking: 10 GbE – TOR (320 Gb) /
Internal (160 Gb) / Node (40 Gb) – 16 Gb FC
Software Entitlements: Operating Systems,
Hypervisors, Platform Middleware (Java
Runtime, Web Application Server,
Database), Workload Deployment,
Management and Monitoring
Power 8
Cores
TB RAM
40
80
120
160
200
32 GB / core
Storage: 96TB HDD + 6.4 TB SSD
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© 2014 IBM Corporation
PureApplication
What is PureApplication Service on SoftLayer?
Run applications you have
with the cloud economics you want
and the isolation you need
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Service on
Separate
Built with dedicated SoftLayer hardware to isolate compute,
network & storage to keep applications safer off-prem
Seamless
Portability of traditional enterprise applications across onprem and off-prem clouds without re-architecting system
topology, storage, network designs, etc. via Patterns
Simple
Easiest way to run, scale and manage traditional enterprise
applications and the underlying infrastructure
Speed
Fastest way to adopt off-prem cloud for traditional enterprise
applications via Patterns
Same
Identical interface & experience for developers & operations
on-prem & off-prem
© 2014 IBM Corporation
PureApplication
PureApplication Service is globally available on SL data centers
SoftLayer has 19 data centers in 13 countries across the globe (as of 11/01/2015)
PureApplication Service is available on all SL data centers based on capacity availability
Tokyo
Hong Kong
Seattle
San Jose
Toronto
London Amsterdam
Paris Frankfurt
Dallas
Mexico City
Washington D.C.
Houston
Singapore
Sao Paulo
Melbourne
NOTE: PureApplication Service may not be available on a specific data center due to available
capacity
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© 2014 IBM Corporation
PureApplication
Expert Selected Dedicated PureApp Infrastructure Configurations
eSeries (e32)
mSeries (m128 or
m256)
sSeries (s256 or
s512)
Single Processor Quad Core
Xeon 3450
Single Processor Octo Core
Xeon 2670
Double Processor Octo Core
Xeon 2670
Processor Speed
2.66 GHz
2.60 GHz
2.60 GHz
Processor Cache
8 MB
20 MB
20 MB
Cores
4 cores
8 cores
16 cores
PVUs
280 PVUs (4 x 70 PVU)
560 PVUs (8 x 70 PVU)
1,120 PVUs (16 x 70 PVU)
Memory Type
DDR3 Registered 1333
DDR3 Registered 1333
DDR3 Registered 1333
32 GB
128 GB or 256 GB
256 GB or 512 GB
Public Bandwidth
Unlimited Bandwidth
Unlimited Bandwidth
Unlimited Bandwidth
Uplink Port Speed
1 Gbps Private
1 Gbps Public
2 Gbps Private
2 Gbps Public
2 Gbps Private
2 Gbps Public
HDD SAN (iSCSI)
HDD SAN (iSCSI)
HDD SAN (iSCSI)
1 TB *
1 TB *
1 TB *
RAID 50
RAID 50
RAID 50
Processor
Memory Amount
Storage Type
Storage Amount
Storage
Redundancy
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* Additional storage available for separate purchase
© 2014 IBM Corporation
PureApplication
Enhanced Hybrid Enterprise Connectivity
Two ways to connect PureApplication Service to on-premise systems
Secure 2-way VPN Tunnel
Corporate Office
Corporate Office
PureApplication Service
over internet
SoftLayer Point of Presence
PureApplication Service
(PoP options: 1Gbps OR 10Gbps)
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IBM intends to support PoP capability for PureApplication Service. Subject to change without
notice
© 2014 IBM Corporation
PureApplication
What is PureApplication Software?
Bring your own…
1
OR
PowerVC + HMC
2
3
x86 x86 or Power Hardware
•
Same speed / simplicity as PureApp System / Service, for deploying and
managing workloads: patterns, lifecycle management (scaling, monitoring,
caching…)
•
Flexibility to manage your own x86 or Power HW
Values
Differences • Requires install / config of the environment vs. pre-integrated PureApp System /
Service experience
from
PureApp • Does not include integration / config / management of storage, network and
hypervisors.
System or
Service • Client owns support/maintenance of hardware, firmware, virtualization
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© 2014 IBM Corporation
PureApplication
Comparing management experience of PureApp offerings
PureApplication
Software
•Weeks, conducted by client
•Self managed storage
•Standard PMR support for PA
SW, BAU support by vendor for
rest
•6-12 months per major firmware
upgrade (per large client
experience)
•PureAS requires additional
security, encryption measures
•Often requires re-cabling,
multiple team involvement
•No OS, middleware, hypervisor
More Flexibility
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PureApplication
System
Installation
•Hours, Conducted by IBM
Storage
•48 TB Integrated, managed storage
•Self managed external storage
Support
•Integrated Support with “one throat”
across HW, PA SW, OS, hypervisor,
etc.
Maintenance /
Firmware
Security
Increasing capacity
Entitlements
•Hours – days with no workload
downtime
•Integrated with system
•IBM support engineer installs
compute node in 20 minutes, no
downtime
•WAS, DB2, RHEL, Vmware
included
Lower Cost & Faster time to
market
© 2014 IBM Corporation