Logo
Deciding on a Logo
© 2015 albert-learning.com
Logo
Logos are a critical aspect of business marketing. As the company's major
graphical representation, a logo anchors a company's brand and becomes the
single most visible manifestation of the company within the target market. For this
reason, a well-designed logo is an essential part of any company's overall
marketing strategy.
Corporate logos are intended to be the "face" of a company: They are graphical
displays of a company's unique identity, and through colors and fonts and images
they provide essential information about a company that allows customers to
identify with the company's core brand. Logos are also a shorthand way of referring
to the company in advertising and marketing materials; they also provide an anchor
point for the various fonts, colors and design choices in all other business marketing
materials.
© 2015 albert-learning.com
Logo
VOCABULARY
Logo
A symbol or other small design adopted by an organization to
identify its products, uniform, vehicles, etc.
Manifestation
An event, action, or object that clearly shows or embodies
something.
Strategy
A plan of action or policy designed to achieve a major or overall
aim.
Anchor point
A rigid point of support, as for securing a rope.
Tranquility
A disposition free from stress or emotion.
Flavour
A substance added to food, etc, to impart a specific taste.
Identify
Recognize or distinguish
Notable
Worthy of attention or notice; remarkable.
© 2015 albert-learning.com
Logo
3 Forms of logo
Drawing
Iconic logo
Monogram
© 2015 albert-learning.com
Logo
© 2015 albert-learning.com
Logo
© 2015 albert-learning.com
Logo
LOGO
 Red evokes aggressiveness, passion, strength and vitality.
 Pink evokes femininity, innocence, softness and health.
 Orange evokes fun, cheeriness and warm exuberance.
 Yellow evokes positivity, sunshine and cowardice.
 Green evokes tranquility, health and freshness.
 Blue evokes authority, dignity, security and faithfulness.
© 2015 albert-learning.com
Logo
There’s much more to hidden meaning than just using negative space. While
negative space does help to create good logos, it’s the actual concept behind it that
makes the big difference.
In 1953 Baskin-Robbins launched a quite innovative concept in the ice cream
market by offering a total of 31 different flavors. The number 31 was present in the
original logo, right in between the names Baskin and Robbins.
Why 31? Just so a customer could have a different flavor every day of the month.
© 2015 albert-learning.com
Logo
The image is used to identify the organization. The image is used to identify
French's, a notable product or service.
As consumers grow to know, like and trust a specific brand, they are more likely
to respond positively to successive encounters with a logo--potentially leading to
increased sales or improved mind share within the target market. In addition, a
well-designed logo implies a degree of professionalism and competence that
could help steer potential new clients toward selecting the business rather than a
competitor with no or substandard logos.
© 2015 albert-learning.com