JUNE RAMS
2 JUNE 2015
Copyright ©2012 The Nielsen Company. Confidential and proprietary.
STRUCTURE OF PRESENTATION

Features of the Survey

National Listening Trends

Focus on Radio Listening in Gauteng

Highlights of this release
2
FEATURES OF
THE SURVEY
JUNE RELEASE - 2015
• Combined rolling wave of two Large Urban fieldwork periods:Wave 6 - 2014 : Mid-October – mid-December
and
Wave 1 - 2015 : Mid-January – end-March
• Added to the latest available 6 month Small Urban/Rural wave
Copyright ©2012 The Nielsen Company. Confidential and proprietary.
• Producing a large sample of 28 931 for this release
4
Copyright ©2012 The Nielsen Company. Confidential and proprietary.
New Small Urban/Rural Data

First update for 2015

Brings in Jul-Dec 2014 fieldwork

Merged with the latest two large urban RAMS waves

This same small urban/rural sample will be carried until November
this year
5
Copyright ©2012 The Nielsen Company. Confidential and proprietary.
Key News Events

Postal Service, Platinum miners and Bus Service strikes

Oscar Pistorius sentence and appeal

Load-shedding countrywide

Disruption at State of Nation Address

Charlie Hebdo attack in Paris

Cape Town fires

Statue vandalism across SA

Attacks on foreign nationals

Rural-Limpopo: Political unrest
and protest action
6
Key Sports Events
SOCCER :
Africa Cup of Nations
UEFA Champions League
Barclays Premier League
FA Cup
PSL
RUGBY :
SupeRugby
Six Nations
November Internationals
CYCLING :
Momentum 94.7 Cycle Challenge
TENNIS :
Australian Open
Davis Cup
GOLF :
South African Open
PGA Tour
CRICKET:
ICC World Cup
NATIONAL
LISTENING
TRENDS
Time Spent Listening To Radio
50
40
- 5 mins
30
hrs
24h30
23h42
23h30
22h54
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
20
10
3h30
3h23
3h21
3h16
0
May-14
Dec-14
Per Week
Feb-15
Jun-15
Per Day
9
Time spent listening – by Community
Per Day
10
9
8
- 11 mins
7
6
5
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
4
3h08
3h37
3h08
3h26
3
2
1
0
Large Urban
Small Urban/Rural
Feb-15
Jun-15
10
Copyright ©2012 The Nielsen Company. Confidential and proprietary.
TIME SPENT
LISTENING
11
Incidence of Radio Listening
100
EC
KZN, LP
NW
Rural
KZN, LP
EC
WC, KZN, LP
Rural
WC, KZN, MP, LP
80
60
%
40
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
20
0
Past 7 Days
Mon-Fri
Sat
Sun
May-14
Dec-14
Feb-15
Jun-15
89.2
87.4
87.0
86.7
68.7
66.4
65.8
64.8
64.8
62.5
62.4
61.3
63.8
62.3
62.1
60.3
’000
32 642
24 412
23 089
22 722
12
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
7-day Diary with 15 minute intervals
STAT
STAT
13
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
0%
23
22
21
20
19
Feb-15
18
17
16
15
14
13
May-14
12
11
10
9
8
7
6
50%
5
4
3
2
1
0
RADIO LISTENING BY ¼ HOUR
AVE - MON-FRI
Jun-15
40%
30%
20%
10%
14
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
0%
23
22
21
20
19
Feb-15
18
17
16
15
14
13
May-14
12
11
10
9
8
7
6
5
4
3
2
1
0
RADIO LISTENING BY ¼ HOUR
AVE - SATURDAY
50%
Jun-15
40%
30%
20%
10%
15
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
0%
23
22
21
20
19
Feb-15
18
17
16
15
14
13
May-14
12
11
10
9
8
7
6
5
4
3
2
1
0
RADIO LISTENING BY ¼ HOUR
AVE - SUNDAY
50%
Jun-15
40%
30%
20%
10%
16
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
Place of Listening Question
17
Places Listened Yesterday
(Based on Yesterday Listeners)
91.9
At Home/Other Person's Home
15.0
Own Car/Car Pool
10.5
Taxi/Public Transport
9.3
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
At work/Office
5.9
Listened while Walking
3.2
Restaurant/Shopping Centre
5.5
Elsewhere
0
20
40
60
80
100
18
Both Commercial and Community
Stations carried on Diary
40 Commercial / Public
Broadcast Stations
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
239 Community Stations
21
additional
stations
for 2015
279 Stations in Total
19
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
NUMBER OF STATIONS
IN AVERAGE WEEK
20
% Radio Listening – Past 7 Days
Commercial and
Community
20 %
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
Commercial Only
63 %
Community Only
4%
Total Radio
87 %
21
Gender Profile
(Mon-Fri Listeners)
60
50
40
30
20
10
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
0
May-14
Dec-14
Feb-15
Jun-15
’000s
Males
Females
47.7
48.3
48.2
47.9
52.3
51.7
51.8
52.1
11 703
12 709
22
Age Profile
100
(Mon-Fri Listeners)
80
60
%
40
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
20
0
May-14
Dec-14
Feb-15
Jun-15
’000s
15-24
25-34
35-49
50+
25.1
24.6
24.7
24.3
25.1
24.7
24.5
24.8
25.1
25.0
25.0
25.1
24.7
25.7
25.8
25.8
5 930
6 055
6 139
6 288
23
Population Group Profile
(Mon-Fri Listeners)
100
80
60
%
40
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
20
0
May-14
Dec-14
Feb-15
Jun-15
’000s
Blacks
Coloureds
Indians
Whites
79.1
78.9
78.8
78.9
7.9
8.1
8.2
8.0
2.7
2.7
2.8
2.7
10.3
10.3
10.3
10.4
19 265
1 951
657
2 540
24
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
LISTENING VIA ANY PLATFORM

Is prompted in the Definition of Listening

And is emphasised on every individual day
page of the Diary
Please remember to
include all your
listening via a
radio, a computer,
a cellphone, the
television or
satellite here
25
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
Radio Listening via Another Device
40.0 %
4.3 %
89% own a
cellphone
39% have
accessed the
Internet in 7 Days
48%
have
smartphones
0.1 %
38% have
accessed DStv
channels in 7 Days
Source: AMPS
26
SOCIAL MEDIA
Radio Listeners
32%
10%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
on Cellphones
32% adults actively
engage with media
because of a comment
on social media
Source: AMPS
27
Media Consumption
Ave. Hours per day
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
Radio
3h16
Music on
devices
1h11
TV
2h59
Source: RAMS/TAMS/AMPS
28
STATION TRENDS
7 DAYS
AVE. MON-FRI
30
30
Whites
20
%
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
20
10
10
5.2
4.6
4.5
4.6
0
’000
1 925
1 749
1 707
1.9
1.9
1.8
805
720
727
688
0
1 724
May-14
2.2
’000
Dec-14
Feb-15
Jun-15
30
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
2.3
2.3
2.2
2.2
856
869
823
821
0
’000
May-14
1.1
1.1
1.0
1.1
426
424
394
396
0
’000
Dec-14
Feb-15
Jun-15
31
7 DAYS
AVE. MON-FRI
30
30
20
20
M-F
7 Days
638
1237
52 %
%
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
Loyalty
Factor
10
10
4.0
3.8
3.5
3.3
1 488
1 423
1 322
1 237
0
’000
May-14
2.0
1.7
1.7
1.7
742
636
623
638
0
’000
Dec-14
Feb-15
Jun-15
32
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
4.3
3.6
3.5
3.7
1 367
1 308
1 392
0
’000
1 605
May-14
1.7
1.4
1.3
1.5
648
530
501
561
0
’000
Dec-14
Feb-15
Jun-15
33
(Radio Algoa)
7 DAYS
AVE. MON-FRI
30
30
C/LT
WC
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
1.7
1.8
1.7
1.6
626
674
643
586
0
’000
May-14
0.8
0.9
0.9
0.8
294
328
321
295
0
’000
Dec-14
Feb-15
Jun-15
34
(The Border Drive)
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
0
’000
10
0.2
0.2
0.2
0.3
77
80
79
101
May-14
0
’000
Dec-14
Feb-15
0.1
0.1
0.1
0.1
29
36
34
37
Jun-15
35
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
0
’000
10
0.3
0.2
0.3
0.3
97
90
102
131
May-14
0
’000
Dec-14
Feb-15
0.2
0.2
0.2
0.2
58
60
66
79
Jun-15
36
7 DAYS
AVE. MON-FRI
30
30
Rural
LP
20
Rural
LP
Females
20
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
10
10
3.8
3.3
3.3
2.3
0
’000
1 412
1 244
1 225
1.2
1.2
0.9
579
459
456
325
0
850
May-14
1.6
’000
Dec-14
Feb-15
Jun-15
37
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
0
’000
10
0.4
0.4
0.5
0.5
167
162
179
181
May-14
0
’000
Dec-14
Feb-15
0.2
0.2
0.2
0.2
78
61
73
80
Jun-15
38
7 DAYS
AVE. MON-FRI
30
30
Rural
15-34
Blacks
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
20
%
20
10
10
4.6
4.4
4.5
1 675
1 704
3.8
0
’000
1 703
2.3
2.3
2.1
875
856
884
780
0
1 443
May-14
2.4
’000
Dec-14
Feb-15
Jun-15
39
7 DAYS
AVE. MON-FRI
30
30
Rural
20
20
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
10
10
5.1
5.0
5.0
4.4
0
’000
1 881
1 889
1 886
2.2
2.2
1.8
814
822
836
691
0
1 639
May-14
2.2
’000
Dec-14
Feb-15
Jun-15
40
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
1.9
1.7
1.7
1.7
693
649
650
626
0
’000
May-14
0.9
0.9
0.8
0.8
325
324
316
283
0
’000
Dec-14
Feb-15
Jun-15
41
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
1.7
1.5
1.6
1.7
635
578
598
634
0
’000
May-14
1.0
0.9
1.0
0.9
377
350
369
348
0
’000
Dec-14
Feb-15
Jun-15
42
7 DAYS
AVE. MON-FRI
30
30
Jhb
Rural
LP
20
Rural
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
4.8
4.9
4.7
4.5
0
’000
1 802
1 849
1 782
2.6
2.5
2.2
918
973
925
811
0
1 698
May-14
2.5
’000
Dec-14
Feb-15
Jun-15
43
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
5.5
5.1
5.1
5.2
0
’000
2 056
1 903
1 904
2.3
2.4
2.5
1 017
874
915
948
0
1 955
May-14
2.7
’000
Dec-14
Feb-15
Jun-15
44
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
4.4
4.2
3.9
4.2
0
’000
1 637
1 565
1 471
1.7
1.5
1.7
690
634
573
638
0
1 578
May-14
1.9
’000
Dec-14
Feb-15
Jun-15
45
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
2.7
2.8
2.6
2.6
1 018
1 057
975
965
0
’000
May-14
1.3
1.4
1.3
1.2
493
529
494
463
0
’000
Dec-14
Feb-15
Jun-15
46
7 DAYS
AVE. MON-FRI
30
30
20
20
%
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
10.9
10
9.6
9.7
9.6
10
0
’000
4 054
3 623
3 669
5.6
5.5
5.6
2 307
2 098
2 068
2 109
0
3 634
May-14
6.2
’000
Dec-14
Feb-15
Jun-15
47
7 DAYS
AVE. MON-FRI
30
30
MP
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
4.1
3.6
3.6
3.9
1 523
1 351
1 373
1 472
0
’000
May-14
2.3
1.9
1.9
2.1
841
715
734
775
0
’000
Dec-14
Feb-15
Jun-15
48
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
1.0
1.0
0.9
0.9
366
367
352
358
0
’000
May-14
0.6
0.5
0.5
0.5
205
190
182
185
0
’000
Dec-14
Feb-15
Jun-15
49
7 DAYS
30
20
AVE. MON-FRI
GP, NW
Rural
KZN, LP
17.3
17.4
17.0
16.9
20
%
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
30
10
10
0
’000
6 422
6 571
6 388
6.3
6.1
6.2
2 398
2 365
2 300
2 346
0
6 356
May-14
6.4
’000
Dec-14
Feb-15
Jun-15
50
7 DAYS
AVE. MON-FRI
30
30
L. Urban
20
20
%
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
Metros
10
9.1
8.3
8.3
8.0
10
0
’000
3 382
3 136
3 128
4.6
4.6
4.4
1 818
1 745
1 722
1 646
0
2 996
May-14
4.9
’000
Dec-14
Feb-15
Jun-15
51
7 DAYS
AVE. MON-FRI
30
30
Rural
LP
Females
15-34
20
%
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
20
10
10
2.9
2.7
2.6
3.1
1 062
1 015
997
1 185
0
’000
May-14
1.8
1.6
1.6
1.6
662
618
599
589
0
’000
Dec-14
Feb-15
Jun-15
52
7 DAYS
AVE. MON-FRI
30
30
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
10
10
1.1
0.8
0.7
0.6
394
295
281
216
0
’000
20
%
Urban
Females
35+
May-14
0
’000
Dec-14
Feb-15
0.4
0.3
0.3
0.2
149
104
99
76
Jun-15
53
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
1.1
1.1
1.1
1.1
415
412
414
418
0
’000
May-14
0.6
0.6
0.6
0.6
217
218
214
218
0
’000
Dec-14
Feb-15
Jun-15
54
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
2.3
2.4
2.3
2.5
868
908
882
923
0
’000
May-14
1.4
1.3
1.3
1.3
514
492
479
498
0
’000
Dec-14
Feb-15
Jun-15
55
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
0
’000
10
0.2 *
91
0.2
0.2
0.2
79
83
83
May-14
0
’000
Dec-14
Feb-15
0.1 *
37
0.1
0.1
0.1
29
31
29
Jun-15
* Large Urban data only
56
7 DAYS
AVE. MON-FRI
30
30
FS
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
2.5
2.4
2.2
2.3
919
914
842
856
0
’000
May-14
1.0
0.9
0.9
0.8
366
348
330
307
0
’000
Dec-14
Feb-15
Jun-15
57
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
0
’000
10
0.3
0.3
0.4
0.3
115
97
136
124
May-14
0
’000
Dec-14
Feb-15
0.1
0.2
0.2
0.2
55
60
77
63
Jun-15
58
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
5.1
5.2
5.1
4.9
1 902
1 951
1 905
1 847
0
’000
May-14
2.9
3.0
2.9
2.9
1 094
1 131
1 093
1 089
0
’000
Dec-14
Feb-15
Jun-15
59
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
1.7
1.4
1.4
1.5
646
523
532
563
0
’000
May-14
0.8
0.5
0.5
0.6
288
199
199
233
0
’000
Dec-14
Feb-15
Jun-15
60
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
0
’000
10
0.1*
0.1
0.2
0.2
31
43
58
66
May-14
0
’000
Dec-14
Feb-15
0.0 *
14
0.1
0.1
0.1
23
29
28
Jun-15
* Large Urban data only
61
7 DAYS
AVE. MON-FRI
30
30
LP
15-34
20
20
%
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
LP
Males
15-34
10
8.8
9.0
9.2
10
7.9
0
’000
3 284
3 372
3 475
5.1
5.2
4.6
2 007
1 918
1 976
1 719
0
2 988
May-14
5.4
’000
Dec-14
Feb-15
Jun-15
62
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
0.6
0.5
0.5
0.5
231
194
190
175
0
’000
May-14
0
’000
Dec-14
Feb-15
0.2
0.2
0.2
0.2
91
68
65
88
Jun-15
63
7 DAYS
AVE. MON-FRI
MP
30
20
Rural
EC, KZN
Vaal
20.2
20.7
20.5
20.0
%
10
12.4
12.7
12.6
11.9
4 598
4 784
4 751
4 479
10
0
’000
Rural
KZN
20
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
30
7 534
7 783
7 732
0
7 518
May-14
’000
Dec-14
Feb-15
Jun-15
64
7 DAYS
30
AVE. MON-FRI
Rural
EC
Reef
EC
Reef
30
KZN
20
20
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
11.4
11.3
%
11.9
12.3
10
10
0
’000
4 430
4 295
4 244
7.4
7.2
7.9
2 835
2 781
2 719
2 964
0
4 648
May-14
7.6
’000
Dec-14
Feb-15
Jun-15
65
7 DAYS
AVE. MON-FRI
30
30
Females
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
0
’000
10
0.4
0.9
0.7
0.8
142
335
271
317
May-14
0
’000
Dec-14
Feb-15
0.2
0.3
0.3
0.3
57
111
108
117
Jun-15
66
7 DAYS
AVE. MON-FRI
30
30
20
20
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
%
10
10
1.2
1.1
1.1
1.1
438
404
432
407
0
’000
May-14
0.5
0.4
0.4
0.4
179
151
155
167
0
’000
Dec-14
Feb-15
Jun-15
67
Total Community
AVE. MON-FRI
7 DAYS
ST/V
NC, FS
30
30
MP
23.4
23.1
23.1
23.5
20
20
%
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
Vaal
10
11.3
11.2
11.5
4 254
4 272
4 226
4 314
10
0
’000
11.4
8 711
8 694
8 682
0
8 841
May-14
’000
Dec-14
Feb-15
Jun-15
68
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
Exclusive 7 Day Stations - National Top 10
1 Umhlobo Wenene FM
1 751 000
37.7
Ukhozi FM
2 824 000
37.6
RSG
649 000
Phalaphala FM
309 000
Munghana Lonene FM
388 000
Thobela FM
947 000
Lesedi FM
1 058 000
29.1
CapeTalk
38 000
29.0
East Coast Radio
416 000
28.8
Motsweding FM
813 000
27.1
20
30
0
10
%
35.1
33.5
32.7
31.7
40
69
Favourite Station Questions
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
• Respondents are asked to record their
Favourite radio station
Second most favourite station
Third most favourite station
70
Favourite Radio Station - National Top 10
1
Ukhozi FM
Umhlobo Wenene FM
4 298 000
11.4
Metro FM
7.7
Lesedi FM
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
5 563 000
14.8
2 913 000
2 387 000
6.3
Thobela FM
5.4
2 031 000
Motsweding FM
5.1
1 926 000
RSG
1 225 000
3.3
Jacaranda FM
2.8
1 050 000
Ligwalawala FM
2.5
936 000
East Coast Radio
2.3
854 000
0
10
20
30
71
GAUTENG
NOTE:
THE FOLLOWING CHARTS
HAVE BEEN REBASED ON
THE 6 411 DIARY KEEPERS
IN GAUTENG.
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
Radio in Gauteng
2.2
Stations per
week
Daily Listening time:
3h12
73
Incidence of Radio Listening in
Gauteng
100
80
60
%
40
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
20
0
Past 7 Days
Mon-Fri
Sat
Sun
May-14
Dec-14
Feb-15
Jun-15
92.0
87.2
86.7
88.0
69.7
64.9
63.4
65.2
62.9
59.7
58.9
60.0
62.0
61.2
60.1
60.3
’000
8 553
6 343
5 830
5 867
74
TIME SPENT LISTENING IN GAUTENG
= Jozi (1.9), 1.7
= 5FM (2.4), 2.3
= Munghana (1.7),
1.5
Total
- Phalaphala (1.4),
1.1
= Tembisa (1.0), 1.0
+ Umhlobo (1.4), 2.3
= Thetha (0.8), 1.0
= RSG (2.9), 2.8
= Metro (12.8), 13.0
- iKwekwezi (4.2), 3.0
= 702 (3.7), 3.6
- Thobela (5.2), 4.6
+ Ukhozi (10.7), 11.4
- Mots (5.4), 4.8
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
+ YFM (4.2), 4.9
+ Lesedi (9.7), 11.1
- Other (5.7), 5.3
= Other Comm (6.5),
6.7
= Jac (5.7), 5.7
= 947 (6.2), 6.0
% Gross ¼ hours : Ave. Mon-Fri
- Kaya (6.5), 6.2
(Feb 15) vs Jun 15
75
TIME SPENT LISTENING IN GAUTENG
- RSG (2.8), 1.9
= SAfm (1.2), 1.3
= Lesedi (1.0), 1.2
English Home
Language 15%
+ Mots (0.5), 1.2
+ YFM (1.8), 2.6
+ Other (3.6), 3.9
+ Ukhozi (0.6), 1.1
+ Radio Islam (3.3),
3.9
+ Classic (3.3), 3.9
- 947 (24.0), 22.2
+ Kaya (3.4), 4.3
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
+ Lotus (4.3), 5.0
- Other Comm (6.2),
5.7
- 702 (20.3), 16.7
- 5FM (7.9), 6.5
+ Metro (4.9), 8.8
% Gross ¼ hours : Ave. Mon-Fri
- Jac (10.9), 9.8
(Feb 15) vs Jun 15
76
Afrikaans Home
Language 11%
TIME SPENT LISTENING IN GAUTENG
+ Bosveld (1.0), 1.5
+ Kofifi (1.1), 1.4
+ Tuks (1.1), 1.5
- Other (2.1), 1.6
- Oos-Rand Stereo
(3.6), 1.8
- Kaya (2.9), 2.1
= YFM (1.5), 1.3
- Classic (2.0), 1.3
- Groot (1.6), 1.1
+ 2000 (0.8), 1.1
- Pulpit/Kansel (1.5),
1.0
- IFM (2.7), 2.1
= 702 (2.4), 2.3
+ Other Comm (2.6),
3.4
+ Jac (26.4), 28.5
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
= Metro (3.7), 3.6
= Radio Pretoria
(3.9), 4.0
+ 5FM (3.3), 4.1
+ 947 (13.8), 14.4
= RSG (22.0), 21.9
% Gross ¼ hours : Ave. Mon-Fri
(Feb 15) vs Jun 15
77
Nguni Home
Language 32%
TIME SPENT LISTENING IN GAUTENG
= Ligwalagwala (1.5),
1.7
= 5FM (1.6), 1.6
= Thobela (1.5), 1.4
= Jac (0.9), 1.0
+ 702 (1.1), 1.7
- Mots (1.8), 1.0
= Tembisa (2.1), 2.1
- Thetha (1.4), 1.0
- 947 (3.3), 2.5
- Other (4.4), 3.0
= Jozi (3.2), 3.3
+ Ukhozi (26.2), 30.2
= Other Comm (3.5),
3.5
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
+ Lesedi (4.4), 4.7
- iKwekwezi (9.3), 5.9
+ Umhlobo (3.6), 6.1
- Metro (15.5), 13.3
+ YFM (5.3), 7.1
% Gross ¼ hours : Ave. Mon-Fri
- Kaya (9.4), 8.9
(Feb 15) vs Jun 15
78
Sotho Home
Language 40%
TIME SPENT LISTENING IN GAUTENG
+ 947 (1.3), 1.6
= 702 (1.8), 1.9
+ Thetha (0.7), 1.5
- Jozi (1.9), 1.3
= 5FM (1.0), 1.0
- Jac (2.6), 2.0
+ Moretele (0.3), 1.0
- Ukhozi (2.6), 2.3
+ Lesedi (20.3), 22.6
- Phalaphala (3.4),
2.3
+ iKwekwezi (2.1),
2.4
= Munghana (3.5),
3.5
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
= Other (4.0), 3.9
= YFM (4.8), 4.6
= Other Comm (5.5),
5.6
+ Metro (15.0), 16.6
+ Kaya (5.6), 5.9
- Thobela (11.8), 9.7
% Gross ¼ hours : Ave. Mon-Fri
- Mots (11.8), 10.3
(Feb 15) vs Jun 15
79
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
30
’000
7 DAYS
20
%
10
0
0.4
0.5
0.4
0.5
36
44
42
46
May-14
Dec-14
Feb-15
Jun-15
80
30
7 DAYS
20
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
10
1.5
1.7
1.7
1.5
138
160
165
150
0
’000
May-14
Dec-14
Feb-15
Jun-15
81
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
30
0
’000
7 DAYS
20
%
10
0.2
0.2
0.2
0.3
22
21
24
33
May-14
Dec-14
Feb-15
Jun-15
82
30
7 DAYS
20
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
10
4.7
4.7
4.8
5.0
443
461
466
484
May-14
Dec-14
0
’000
Feb-15
Jun-15
83
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
30
’000
7 DAYS
20
%
10
0
0.7
0.6
0.6
0.5
63
55
57
47
May-14
Dec-14
Feb-15
Jun-15
84
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
30
’000
7 DAYS
20
%
10
0
0.7
0.7
0.6
0.7
62
65
62
63
May-14
Dec-14
Feb-15
Jun-15
85
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
30
’000
7 DAYS
20
%
10
0
0.6
0.6
0.5
0.7
55
59
53
64
May-14
Dec-14
Feb-15
Jun-15
86
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
30
’000
7 DAYS
20
%
10
0
1.0
1.0
0.9
1.3
97
94
87
127
May-14
Dec-14
Feb-15
Jun-15
87
30
7 DAYS
20
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
10
2.0
1.7
1.9
2.2
187
166
185
212
0
’000
May-14
Dec-14
Feb-15
Jun-15
88
30
7 DAYS
20
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
10
1.3
1.6
1.9
2.2
119
151
181
210
0
’000
May-14
Dec-14
Feb-15
Jun-15
89
30
7 DAYS
20
%
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
10
0.9
1.1
1.0
0.9
90
109
100
92
0
’000
May-14
Dec-14
Feb-15
Jun-15
90
Total Community
Gauteng
7 DAYS
30
20
18.6
18.7
1 774
1 814
19.9
20.3
1 931
1 973
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
%
10
0
’000
May-14
Dec-14
Feb-15
Jun-15
91
Top 10 Favourite Radio Stations – Gauteng
(Based on Diary Keepers in Gauteng)
Metro FM
15.9
Ukhozi FM
10.0
975 000
Lesedi FM
9.8
952 000
947
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
1 542 000
6.9
675 000
Kaya FM 95.9
5.6
544 000
Jacaranda FM
5.5
537 000
99.2 YFM
5.2
503 000
Thobela FM
4.3
420 000
Motsweding FM
3.7
364 000
702
3.7
364 000
0
10
20
30
92
HIGHLIGHTS
Highlights
Time Spent Listening:
- In total, there has been a slight decrease (-5 minutes per day) compared to the
February 2015 release, from the new Rural sample
Incidence of Radio listening:
- Stable on the February release, with the exception of Sunday listening which is
significantly down
Copyright ©2013 The Nielsen Company. Confidential and proprietary.
¼ Hour Listening levels :
- Compared to the previous release, there is no change in Monday to Friday listening
by quarter hour
- Saturday listening has decreased in the late morning and early afternoon, while
Sunday listening is slightly lower in the morning through to early afternoon
Other Trends:
- Listeners listen to an average of 1.9 stations a week
- Profiles of listeners by gender, age and population remain comparable
94
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