Feb. 25, 2013
Contact:
Curt Rom, Department of Horticulture, Arkansas Agricultural Experiment Station
479-575-2798 / sberries@uark.edu
Fast Facts:
 Walmart Foundation’s $3M donation to U of A Div of Ag sustainability center to
benefit national strawberry industry
 CARS to manage grant programs to help quality, safety, yield, sustainability and
profitability
 U.S. strawberry industry valued at $2.4 billion in 2011, according to USDA
Walmart Foundation donates $3 million to Division of Agriculture for strawberry
sustainability
FAYETTEVILLE, Ark. – Fresher strawberries for consumers and an economic boost for
local farmers throughout the country is the aim of a $3 million donation made recently
by the Walmart Foundation to the University of Arkansas System Division of Agriculture.
The donation will go to the Division’s Center for Agricultural and Rural Sustainability, or
CARS. The center will create and manage a national competitive grants program,
awarding money from the donation to land-grant and other public universities with
agricultural research and outreach programs with projects that will, among other things,
expand where strawberries can be grown, enabling shorter trips for the berries between
farm and consumer.
CARS is composed of faculty from multiple disciplines and focuses on enhancing
economic, social and ecological prosperity for rural communities around the world.
Established in 2007, CARS’ work includes developing tools for farmers in the U.S. and
around the world that can predict greenhouse gas impacts in livestock operations,
researching and teaching production methods that improve water quality and quantity,
and enabling farms to provide healthy and safe produce.
“We are excited this grant will enhance sustainable production of strawberries. That
means better access for shoppers to quality strawberries and better profitability for the
farmers growing the crops,” says Michelle Gilliard, Senior Director of the Walmart
Foundation. “Through partnership with institutions like the University of Arkansas, the
Walmart Foundation leverages the company’s commitment to locally grown fresh
produce in America by funding programs that make agricultural products better for
people and the environment.”
“We’re grateful to the Walmart Foundation for its support and we see this donation as a
starting point for innovations that will benefit consumers, farmers and the environment,”
said Mark Cochran, UA System Vice President for Agriculture.
Long haul berries
“Strawberries are a highly perishable fruit with a short shelf life in the supply chain,” said
Curt Rom, a horticulture professor for the Division of Agriculture, and part of the center’s
leadership team. “Strawberries travel an average distance up to or exceeding 3,000
miles from farm to market.”
Though prized for their delicate taste and texture, those same qualities can be the
berries’ weakness – especially when hauled thousands of miles.
It’s estimated that between the time the berries are picked to the time they reach the
consumer, losses can reach 36 percent, with an annual value of $1.14 billion, Rom said.
Problem-solving for better fruit
To solve these issues, the center will seek proposals from research and extension
teams at land-grant and public universities nationally that will expand strawberry
production areas, decrease energy use and environmental impacts, and cut product
losses. All of these add up to a more sustainable industry.
"The ongoing collaboration between land grant universities, agricultural producers, food
companies, and retailers is critical to improving quality, safety, and efficiency and
reducing negative impacts across the agricultural supply chain," said Professor Marty
Matlock, Engineering Program Director for CARS.
CARS will seek project proposals through its website at http://strawberry.uark.edu and
will award grants in May to coincide with National Strawberry Month.