Social Strategist,
Branding Expert & Copywriter
Mary Agnes Antonopoulos www.MaryAgnes.com

International Speaker & Social Media Trainer
Ryan Lee’s FREEDYMFest!
Author101, Los Angeles 2015
JJ Virgin’s Mindshare 2015
Pulse NYC Event 2015
Nat'l Medical Editors Conference 2015
Integrative Health Summit, Los Angeles, 2014
The Big Social Cruise, Alaska & Canada 2014
Author101, Los Angeles 2014
NY Biz Expo, NYC June 20 2013
Keynote, All Access Mastermind, San Francisco, 2013
Speaker for Author University, Denver 2013
Speaker for Author101, Las Vegas, 2013
Speaker for Independent Book Publishers, Chicago, 2013
Guest Expert & Speaker for IBPA University San Fran, 2012
Speaker for NY Expo, November, 2012
Speaker for Elite Video Mastery, 2012
Keynote Speaker for Peace Island Institute, Turkey 2012
Keynote Speaker for Athens Small Biz Expo, Athens Greece, 2012
Speaker for Move People to Action, 2012
Speaker at the Javits Center in NYC for IBPA, 2011
Guest Expert for M365 Coaching 2011
Coach at Christine Comaford's 7 Figure Business Conference 2010
Mary Agnes Antonopoulos
Social Media Strategist
CMO Viral Integrtity
CEO of Rockaway Writer
New York, New York
Find me on Social Media!
www.Facebook.com/RockawayWriter https://www.linkedin.com/in/maryagnes
Twitter: @Viralintegrity
Client List
NY Times Bestselling Author, Jordan Belfort
NY Times Bestseller JJ Virgin
NY Times Bestseller, Jack Canfield
NY Times Best Seller Christine Comaford
Academy Award Winner Irene Cara
Bestselling Author Jonny Bowden
Panera Bread
Blane Friest, Master Coach and Videographer
Libby Gill & Co.
Midas Mufflers
Cheryl Liew Chng, CEO of Lifeworkz, Shanghai China
Steve Lishansky, CEO of Optimize International
Kelli Richards - All Access Group
Gary Goldstein (Producer of Pretty Woman),
Amazon Bestseller Seth David Chernoff
Roger Hodgson, The Voice of SuperTramp Sally
Anderson founder of Freefall Experiences
Howling Wolf Financial Literacy
Expert Profit Solutions, Donna Marie Thompson
UGH…. The list is too long, the page is too short :)

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Understanding the Algorithm of each Platform
So you can get a global following!

First, You need to understand that
Search Engine Optimization (SEO) is an
Algorithm
It’s a puzzle.
Google used to be about Keywords in how it answered a search query …
But now it’s all about Social Grid

The new SEO Model
Social Grid = Friends and Connections
The Grid = Who is Talking or Sharing about You!
Remember, Google OWNS YouTube
Video is HUGE in Google ’ s SEO Algorithm

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rd
www.

Facebook
Fan Pages
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Video gets the HIGHEST organic reach in the stream & the highest shares, comments, etc.
• “ Real ” Time… Stream
• 80% of *likes* …don’t come back unless you create a STRONG reason to do so.
• Updates are “ other ” ?
• Don’t build a house on a rental property!
• NEVER buy likes… why… you pay for them down the road over and over… http://MaryAgnes.com

+ www.DoctorSeibel.com

•
It’s FREE! (sort of) (THIS IS A NON Benefit!)
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Builds deeper relationships
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Increases brand awareness
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Broadens your network
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Highly Searchable
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Increases website traffic
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Generates leads and sales
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Empowers fans to be viral ambassadors for your brand
Source: Social Media for Tourism
Pros

Facebook Page and Group
Facebook pages are public profile created by corporate brands to connect to people through its stories
Facebook groups are private spaces where updates, photos can be shared with people of the group.
They communicate with people through updates, events, photos and attractive campaigns
People become member of the group through invitation
People ‘like’ these pages to connect with the brands – Fans
It allows people with common interest to come together and express their opinions
To promote their brand on facebook page, interaction on the pages increase the awareness about the brand, later it will create loyalty and make people recommend the brand
Engagement goes up through interactions on the page
Brands segment their audience through groups and allow them to have deeper conversation leading to deeper engagement
Creating meaningful Facebook Groups could encourage fans to form stronger social ties with each other, with the brand at the center of those ties.
There are quick links on the left of a facebook page which shows photos, infos and events
There are no quick links on groups

I love social…. But I don’t love the
CHANGES in social. 1% organic reach on Facebook? After ALL that work to build an audience?

The Direct Marketing
Association reports that some of the best email marketing reaches an ROI of $43 for every dollar spent, making it the most effective marketing channel out there.
Source: McKinsey & Company

WHY email?
SOCIAL is a place for discovery and discussion…
Even your ads should lead to the list first.
Not a sale.

Organising your email contacts
Before your email database really starts to grow, try to plan ahead. Think about how you intend to target your database, for example you might want to send a campaign to a certain age group.
If you plan to target groups, make sure you record the required information about the user in online forms or when manually collecting data.
If they’re coming from SOCIAL you can use opt-in forms that are actually
Surveys – more on that to come…. Then just RAMP up your Tags, etc.

Decide the objective of your email campaign for your segregated and tagged lists.
Before you start designing your email campaign choose one goal you hope to achieve.
Remember, Nurtured leads make 47 percent larger purchases than non-nurtured leads
Start by deciding one main message, and continue creating the campaign in a manner that backs up the main message, using customer Testimonials, etc.
Providing further product or service information in the PS of list love emails is a great way to make an email informative, yet also increase sales or sign ups without being insulting.

Grab Your Brand Advocates
Who are they?
The ones who trust you enough to ask for your help!

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Social Strategist,
Branding Expert & Copywriter
Mary Agnes Antonopoulos ma@viralintegrity.com
845-238-0018 (Text please) www.Facebook.com/RockawayWriter www.Linkedin.com/in/MaryAgnes