PERSUASIVE
SPEECH
Technology
Movie Clip Connection
http://movieclips.com/watch/old-school2003/thats-the-way-you-debate/
Movie Clip Connection
In the movie clip…
1.
2.
3.
4.
How does Will Ferrell prove his point?
Does he establish credibility?
What persuasive language does he use?
Other ideas of good speaking skills?
Definition
 Establishes a fact
 Think of the facts associated with the technology
that you want to discuss
 Changes a belief
 You believe that this technology changed the world /
will change the world because…
 Moves an audience to act on a policy
 Should people support this technology?
 Is the government implementing a policy to support
this technology?
Persuasive Techniques to
Consider
1. Appeal to your audience!
a. How can you make this speech
interesting to your audience?
CONSIDER: If your audience is bored and
you are nervous, then this speech will be a
bad experience.
b. emotional appeal – a statement that
arouses strong feelings
- anger, joy, sadness, pride, shame
CONSIDER: Your speech will be
much more memorable if you can get your
audience to have an emotional reaction.
Persuasive Techniques to
Consider
2. Establish Credibility- The quality of being
believable
a. Competent- know your topic and
show that you are knowledgeable!
b. Sincere- show that you genuinely
care about this topic
c. Dynamic- show energy and
enthusiasm while presenting
THIS IS WHY YOU NEED TO CHOOSE A
TOPIC THAT INTERESTS YOU!
Persuasive Techniques to
Consider
3. Meet Ethical Standards- Society’s
guidelines for right, just, and moral
behavior.
a. Don’t lie, distort, attack an idea
without giving evidence
b. Don’t manipulate- the shrewd
or devious management of facts
for your own purpose
Using a Deductive
Approach
Deductive Approach
1. Present THESIS and then present
reasons to support it
2. Start general and move to the specific
3. Statement-of-reasons:
1. DIRECTLY state your thesis
2. THREE supporting reasons
Preparing the Persuasive
Speech
Step One: Choose the Topic
Do you want to persuade the audience about
Speech A or Speech B?
What specific technology are you going to
discuss?
SOME IDEAS
3D Television
Hybrid / Electric Cars
Tablets
eBooks / Digital Readers
Evolution of Cell Phones (Android, iPhone)
Preparing the Persuasive
Speech
Step Two: Research
Remember the databases from last year?
Ex: Opposing Viewpoints, EBSCOHost
Find evidence to support your point of view.
You completed this task last year while
composing the research paper!
Facts, Statistics, Expert Quotations /
Opinions
Preparing the Persuasive
Speech
Step Three: Thesis Statement
*Look at the handout*
You need to decide on:
The three subtopics that support your
persuasive stance on the particular
technology.
Think of the five paragraph essay:
Each body paragraph explores a
different topic that supports the main
topic.
Preparing the Persuasive
Speech
Step Four: Outlining the Information
Please take out your outlines and handouts
from last week
This outline is what I will look at while you are
giving your speech! Keep in mind:
1. If you become lost, then I can help you find your place
2. If you give a speech that is entirely different than your outline,
then this shows me that you did not practice / do not know your
content
3. This outline is similar to one for a five paragraph essay
Preparing the Persuasive
Speech
Step Four: Outlining the Information – Hooks
Hook – this is the attention-getter; the first sentence(s)
that you say in order to get the attention of the
audience.
NOTE:
do not say, “I am going to be
talking about ________” – this
is very weak!
do not say, “Hi. I’m _________ and I
am giving my speech on _________.”
*A hook should be much more
interesting *
Preparing the Persuasive
Speech
Step Four: Outlining the Information – Hooks
Shocking Fact / Statistic – Look through your research or find a
new piece of research. You can use one of the statements from this
article to start your speech. Use something that shocked you / made you
more interested in your topic.
Interesting Quote – Look through your research or find a new piece
of research. You can use a quotation from an expert or knowledgeable
source to start your speech. Please do not go to quotes.com to find the
quote – remember that you want this speech to be credible!
Tell a Story / Anecdote – Find a story that applicable to your topic
and share it with your audience. Make sure that you know this story well
when you share it with the audience. Again, this should be from a credible
source!
http://www.youtube.com/watch?v=KYtm8uEo5vU
This video not only uses humor and a creative use of props, but provides a short anecdote.
Preparing the Persuasive
Speech
Step Four: Outlining the Information – Hooks
Try Something New and Effective:
Series of Three Questions
 Create a scenario or simply create interest by asking
three thought-provoking questions – these are
rhetorical
 These three question should make the audience think
about your topic (since this is persuasive- you want
them to consider the questions from your perspective)
For Example: Did you know that ________? Can you
imagine a world without _______? Finally, what would
your quality of life be if you didn’t have __________?
Preparing the Persuasive
Speech
Step Four: Outlining the Information –
Background Information
 This section of your introduction is highly
informative
 This is the information that your audience needs to
know before you can persuade them
 You need to educate your audience on this topic




History – Who, What, Where, When, Why, How
Inventors
Life Before this Technology
People, Events, Items Associated with this Technology
Preparing the Persuasive
Speech
Step Four: Outlining the Information –
Background Information
 You might want to find an informative article on
your topic if you do not know enough adequate
information
 Can you answer the who, what, where, when, why, and how of your
topic with the research that you currently have?
 Write this in outline format. Please use complete sentences
Preparing the Persuasive
Speech
Step Four: Outlining the Information –
Making Research Persuasive
First Type of Evidence = Facts
 Can be proven; exists; real

How can you make a fact persuasive?
1. Make sure that this fact SUPPORTS your argument
2. Tell the audience HOW and WHY this fact SUPPORTS
your persuasive argument by using language such as:
 “This proves that _________________”
 “This supports ___________________”
 “By knowing ______________, one can ___________”
** You need to tell your audience the connection **
Let’s look at the handout…
Preparing the Persuasive
Speech
Step Four: Outlining the Information –
Making Research Persuasive
Second Type of Evidence = Expert Opinions / Expert
Quotations
 Statement of belief about a subject from a person who is
recognized as an authority on the subject (this is why I don’t
want you going to quotes.com for expert quotations!)
 Need to tell your audience the name of this person and his/her title
 According to Dr. Smith, a cardiovascular surgeon at the Cleveland
Clinic, “Technology has greatly improved the process of
conducting surgery on a human heart because…”
 NOTICE: I provide the audience with this expert’s name
 NOTICE: I provide the audience with his title / profession, which
proves that he is a credible source!
Preparing the Persuasive
Speech
Step Four: Outlining the Information –
Making Research Persuasive
Third Type of Evidence = Statistics
 Numerical Facts
 “Only six out of every ten registered voters voted in the last
school election.”
 What do you think the speaker was trying to persuade the
audience about in this speak?
 What should the next statement be in this speech?
 HINT: “This proves”
“This shows”
“One can conclude”
Preparing the Persuasive
Speech
Step Four: Outlining the Information –
Making Research Persuasive
Fourth Type of Evidence = Comparison and Contrast
 Comparison – a statement that shows the similarities
between people, places, things, events, and ideas
 HELPS listeners relate NEW IDEAS to FAMILIAR CONCEPTS
 Contrast – a statement that highlights the difference
between two things
 “Unlike _______”
“In contrast to _________”
By associating your topic with ideas that are more familiar to your
audience, you can persuade them to agree with you
Preparing the Persuasive
Speech
Take out your articles and highlighters…
Try to find:




Two facts for each of your three supporting reasons in
your thesis statement
Two expert opinions / quotations for each of your three
supporting reasons
One statistic for each of your three supporting reasons
Something to either compare or contrast your topic with
IS YOUR THESIS ARRANGED FROM THE LEAST
PERSUASIVE POINT TO THE MOST PERSUASIVE
POINT? If not, then FIX IT NOW!
Preparing the Persuasive
Speech
Let’s Take a Break…and Watch this Video
http://www.youtube.com/watch?v=PpaWnHC2nf0
Pay attention to:
1. Hook the Audience
2. Background Information: History
3. Use of Visual Aid
4. Use of Facts
5. Use of Quotation
6. Use of Comparison / Contrast
7. How He Makes the Evidence Persuasive
Step Four: Outlining the
Information – Background
Info
 Word Choice helps in persuading an audience.
 Salespeople are smooth talkers and skilled in word
choice. Here are examples:
Contract – Agreement/paperwork
Sign here – OK the paperwork . Autograph
Sell/buy – Get involved
Cancellation – Right of rescission
Commission – Fee for my services
Problem – Challenge
What are the benefits of using these different
terms?
Step Four: Outlining the
Information – Word Choice
 Remember Connotation and Denotation?
 Consider: “I like you” vs “I love you”
 Like and love synonymous but convey a very
different message to the listener.
 Think about the emotion you want us to feel as
we leave the room. What words will get us to that
feeling?
 Brainstorm for a few minutes.
Step Four: Outlining the
Information – Transitions
 You need to have as many transitions as
possible
 *Remember* - Repetition is key in a speech!
 Restate your previous point before moving into a
new point
 “Besides ___________, __________ also proves”
 “In addition to ____________, the __________ shows”
http://larae.net/write/transition.html
Step Four: Outlining the
Information – Conclusions
You must…
1.
2.
3.
Restate your thesis in a new and fresh way
(especially because this is a speech and you want
the audience to remember)
Re-visit the three reasons why the audience should
support your point of view
End with a strong statement that is not only
memorable, but leaves the audience thinking
Step Four: Outlining the
Information – Conclusions
Techniques to Consider
 Summary: short restatement of key
information.
 This is very informative, so you need to be sure to
add persuasive language
 You should summarize your main points in your
conclusion so the audience
remembers your main points
Step Four: Outlining the
Information – Conclusions
Techniques to Consider
 Stirring Ending: helps intensify the
emotion or feeling that you want the
audience to experience
 This could include a quotation, a story,
personal experience, or an illustration
Step Four: Outlining the
Information – Conclusions
Techniques to Consider
 Hook and Return: Bring an effective hook
into the conclusion so that your speech
makes a circle.
 If you really like your hook and you feel that
it adds to your speech, then revisit it in a
new and fresh way in your conclusion
 This will trigger the memory of your
audience
Step Four: Outlining the
Information – Conclusions
Your conclusion should…
1. Restate the thesis in a new and fresh
way
2. Revisit the most important points from
supporting reasons
3. Use a technique such as a really strong
summary, a stirring ending, or a hook
and return to keep the audience
interested
Step Five: Works Cited
 You can use NoodleTools or create the
citations on your own using Purdue
University’s Online Writing Lab
 www.noodletools.com
Step Six: How Should I
Dress
Business Casual – mixes a formal look with
a casual look; button down shirt, khakis
- you WILL NOT receive credit for dress if
you wear jeans, a t-shirt, tennis shoes
- you need to look professional!
Step Six: How Should I
Dress
Wearing Certain Colors Can Be Symbolic
Green- represents harmony and balance
Red- represents power and danger; speed and
confidence
Yellow- represents support, hope, and remembrance
Purple- represents royalty, something remarkable,
creative thinking
Black- represents darkness, evil, mourning; represents
formal events
White- represents purity, marriage
Speech Tips
The Triangle
 Create a triangle while giving a speech by:
 Moving to three points in the room
 There is a center point and one point on each side
of the center
 You will address the class from the center of the room
 You will address the class from the corner of the room
 You will address the class from the other corner of the
room
 MAKE A STRATEGY: How will I remember to make a
triangle?
Speech Tips
Eye Contact
 Look around the entire room while giving a
speech
 Find a few friends that you can look at in a
comfortable manner
 Look over the heads of your audience if you start to
feel uncomfortable (this is better than staring at the
notecard)
 DO NOT look at the teacher the entire time!
Speech Tips
Arms
 Attempt to use hand gestures and arm
movements in a way that will stress points
 Counting
 Pointing
DO NOT:
1. Put your hands on your hips
2. Cross your arms
3. Put your hands in your pockets
4. Play with your hair
5. Play with your clothes