Teaching and Studying Global Health and Social Media in an Open Online Environment Danielle Ferguson, Hannah Bass, Jeanine Guidry, Vivian Medina-Messner, Marcus Messner Open online course “Global Health and Social Media” Open online special topics course "MASC 291 - Global Health and Social Media" (service-learning designated) Course offered in Fall Semesters 2014 and 2015 Developed with support from ALT Lab at VCU 100+ VCU students enrolled for course credit 15 public participants enrolled for certificate through the VCU Office for Continuing and Professional Education Online lectures and expert talks Pre-recorded weekly online lectures Live Google Hangout discussions on social media strategies with nonprofit and government practitioners: FEMA American Diabetes Association Charity: water Doctors without Borders Online Discussions and Reflections Twitter Engagement Instagram Engagement Facebook Group Student team projects for clients International Children’s Heart Foundation ● Provide life saving surgeries in developing nations to children with congenital heart defects ● Train surgeons and medical staff in developing nations so they can provide care for their own people ● Send medications, surgical supplies and diagnostic equipment to medical facilities in developing countries ● Currently focused on Latin America International Children’s Heart Foundation ● Goals ● #ShowYourScar ● Fundraising Strategy International Children’s Heart Foundation Free Tools ● Repost for Instagram ● Flipagram ● Canva ● Hootsuite International Children’s Heart Foundation “Teach One. Heal Many.” Physicians for Peace is a nonprofit based in Norfolk, Va with two offices in the Philippines and Dominican Republic. Transforms lives by training, supporting and empowering healthcare professionals working with some of the world’s most underserved populations. ● Education leads to empowerment! ● Rather than healing just one person at a time, they teach others, in turn they can heal their communities and create a chain effect. ● Offering more than a Bandaid solution to see a world where no one struggles with illness, disability or death due to the lack of quality local healthcare. Physicians for Peace Our Campaign: ● Goals: Interaction, people of all ages can interact, donations, more attention to P4P. ● Hashtag and Campaign: Followers would be able to easily post their photos and videos under the hashtag #TeachForPeace answering the question “What Would You Teach?” This provides a simple and lighthearted way for audiences and users of all genders, ages, and demographics, on all types of social media platforms, to interact. ● Fundraising: You can choose to donate your tweet or post. #donateforpeace & social credibility. Physicians for Peace One step further: Snapchat live & sponsored stories Hootsuite & Sprout Social Compilation video for campaign wrap up Post more, original content. HAVE FUN!! Physicians for Peace Course Recognition First-Place in 2015 Teaching Competition of the Association for Education in Journalism and Mass Communication (AEJMC) 2015 VCU Community Engagement Award for Teaching 2015 Quest Global Impact Award for Virtual Global Classrooms Questions?