Video Production 101
Creating a video for little cost
to promote your organization
Let’s get to know each other!
• Introduce yourself- where you’re from,
organization and title.
• Then answer the question:
“What is the CRAZIEST thing you’ve ever
done?”
(Keep it PG-13 PLEASE )
Why create a video?
(Mashable)
1. Video Attracts New, Relevant Search Traffic (Rev.
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from Louisiana)
Video Assets Can Easily be Published and Managed
Videos Encourage Sharing- Vs. Plain Text
(FaceBook study by YouBrand)
Video Engage Site Visitors
Being able to “see” your organization builds trust
Builds intimacy and personalization
It is now easier to do than EVER…and it’s also cost
effective!
Objectives for this class
You can’t learn it all in an hour and a half!
Do more research, take online/class courses
With that being said after today you
should…
Understand the concepts of basic
videography and editing
and it’s usefulness to your organization
LETS GET IT STARTED!!!
ITEMS YOU WILL NEED
• A video camera or video/camera combination at
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least 6 Megapixels recommended, with built in
sound recorder
Learn about camera specifications!
An SD card 8 GB minimum recommended
A tripod
A computer with basic editing software-most
PC’s with Windows, after Windows 7, have
Windows Live Movie Maker
windows.microsoft.com
Storyboard/Plan
• What is the Mission of your organization?
• How could you translate your “elevator speech” into an
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image?
Brainstorm with others.
Who will you have convey this image or tell your
organizations story?
Where will your production take place? The office? On
location?
What will have the most impact?
Coordinate all of the above on a visual story board to set
your thoughts into motion.
Write a script…sometimes however adlibbing works!
Camera Basics
From “The Bare Bones Camera Course
for Film and Video” by Tom Schroeppel
(used $6.50 on amazon.com)
• Practice, Practice, Practice!
• Shoot experimental footage in all modes.
• Learn if your camera has automatic focus,
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manual focus or both and how to use it.
Automatic doesn’t mean it will always be in
focus. (Canon PS S3IS for instance)
Cameras with zoom lenses offer the most
possibility
READ THE MANUAL! PLEASE!
Camera Basics
• Camera Icon-takes still Images
• Video Icon shoots your video
Camera Basics
• EXP- Exposure-How much light is let in or out…some
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cameras you can adjust.
ISO-International Standards Organization- a low ISO
number produces a higher quality picture. High ISO
number requires less light but generally has a lower
quality image
Aperture-the hole in the center of the lens that light
travels through
f/stop (f/2, f/11, f/16, etc.)-A measure of how big or
how little the aperture is.
Dark room- use f/2 Bright room “stop down” to f/11 or
f/16. Automatic settings can be used.
Composition
• Some cameras have an image stabilization
feature. The last thing you want is a video
which looks like it’s been shot in an earth
quake.
• Use a tripod- even if you have image
stabilization a tripod is useful.
• Practice making pans (left to right), tilts
(up and down) and zooms to make fluid.
Composition
RULE OF THIRDS-Mentally divide the frame
into thirds both horizontally and vertically.
Proper Head Room
• One of the most common errors is failing
to leave enough space, from the front or
to the side.
Types of camera shots
Basic
Other things to remember
• Balance colors-bright colors attract the viewers
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eye.
Instead of shooting straight on try shooting at
an angle to give more depth
Do practice runs experimenting with the various
types of shots and making sure you can hear
your subject.
Use a logical sequence e.g. two people talking to
each other. Shot both, then one, then cut to a
shot of the other and then cut back out to both.
Sound
• Some cameras have built in sound recorders.
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Test it! Make sure you know the camera’s sound
limits. Background noise is distracting.
Some cameras have input for a microphone.
Handheld, Lapel and Booms work the best.
http://www.videouniversity.com/articles/audio_f
or_video_part_2/
Let’s look at a simple production
TIME MENTORING PROGRAM
http://www.youtube.com/watch?v=x9JqZKL
uiLs
Editing
• Editing takes practice get to know your software
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first by reading the help guides and instructional
manuals…practice makes perfect.
Learn the basics first (WLMM)
Making a Video for Your Nonprofit
• http://www.youtube.com/watch?v=DG04J
nf2WmU
Important starting points from
video
Set the scene
Capture honest moments
Powerful images & topics create discussion
Share positive stories/don’t exploit
Try to be creative not confusing
Create continuity-go step by step
Start Strong!
Simplify your message
Q and A??
• www.cci-bcas.org