SWSOFT GLOBAL HOSTING SUMMIT 2006
Customizable OSS / BSS
Doug Johnson
June 2006
About SWsoft, Inc.
Global leader in hosting infrastructure software
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Software Deployments (as of Nov 2006)
– 10,000 service providers in 100 countries
– 120,000 servers, 10 million domains
Funding
London, UK Moscow,
– Profitable - 200% annual growth
Russia
Sales &
R&D
Novosibirsk,
Marketing
– Backed by Insight, Bessemer, and
Russia
(new!)
R&D
Intel Capital
Frankfurt,
Beijing,
Germany
Expertise
China
International
Sales &
Headquarters Operations
– 700 experts, including 500 engineers
Marketing
Washington DC
(new!)
Sales & Marketing
– Unique hiring model at MIPT, NSU
Support, Services
Singapore
– 28+ patents pending
Sales &
Marketing
– Multiple industry awards - including recognition
as a IT Week 2005 Top Innovator
Tokyo,
Japan
Sales &
Marketing
What is PEM?
• Customizable solution for automating a hosting infrastructure
• Two primary sub-systems:
– Operations Support System
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Provisioning
Resource management
Monitoring
Service management
– Business Support System
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Account management
Storefront and order processing
Domain registration
Billing and invoicing
Fraud screening
Workflow engine
Which Solution is Right for My Business?
HSPcomplete
PEM
Pre-integrated for rapid
deployment
Modular for growth and
customization
Scalable to tens of thousands of
accounts
Scalable to millions of accounts
Easy to install and manage
Distributed
Cost efficient option
Full Windows Services support
PEM benefit highlights:
• Extends to support new services and interfaces
• Integration with existing infrastructure and systems
• Flexible and robust billing engine
Home Building and Software Development
• Base Model + Options
– extra bedroom
– garage
• Base Model + Options
– custom workflow
– custom services
What services can PEM deliver today?
PEM Services
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Domain Registration, Parking, DNS Management
Mail Hosting
Shared Web Hosting – Linux
Shared Web Hosting – Windows
Hosted Exchange
Windows SharePoint Services
Data Hosting (MySQL, PostgreSQL, MSSQL)
Windows Media Hosting
VPS Hosting – Virtuozzo for Linux
VPS Hosting – Virtuozzo for Windows
VPS Hosting with Plesk control panel
… expands to include your service offerings
PEM Functional Architecture
• Architecture Overview
– Distributed
– Scalable
– Customizable
– Extendable
• Flexibility enables
hosting service providers
to deliver new services
without purchasing a
new architecture
PEM in Production – KPN – Joost Pisters
• About KPN
KPN provides telephone, Internet, television, mobile, and data
services to customers in The Netherlands and Western Europe.
KPN serves 2.2 million Internet subscribers and 6.9 million fixed
line subscribers.
• PEM Integration Capabilities
– KPN Content Management System
• PEM Offering Flexibility
– KPN Sales Offering in technical control panel
PEM Business Case
Save Money
Grow Revenue
• Automate common tasks
– $3-5 per month per customer
• Retain customers
– $25 / acquisition
• Reduce fraud
– 5% uncollectibles
• Upsell customers
– 10% revenue increase
• Improve marketing
– $2,000 / month online
• Speed deployment
– Save 6 months of time
PEM Revenue Generation
• Up-sell opportunities
– Plan upgrades
– Add applications
– Add resources
• Up-sell features
– Purchase directly from
control panel
– Automatic provisioning
– Create plans based on
any type of platform
Add Applications
Plan Upgrades
Antivirus
Blog
Content Mgnt.
Database
DNS
E-Commerce
FTP
Games
Mail Services
Monitoring
Spam Filters
etc.
Basic
Shared Hosting
Add Resources
Bandwidth
Disk space
IP addresses
Mailboxes
etc.
Advanced
Shared Hosting
Virtual Private
Server (VPS)
Dedicated
Server
Multi-layer Support
• Multi-Tiered
– PEM scales to support any business
model by providing a customizable
reseller hierarchy
• Customizable at all levels
– PEM provides customizable interfaces
for service providers, resellers, and
end users
SWSOFT GLOBAL HOSTING SUMMIT 2006
PEM.Exchange Solution
PEM.Exchange Solution
• Value Added Offering
– Business class email
– SharePoint collaboration
– Future HMC development
• PEM Delivers
– Storefront
– Domain registration
– Resource allocation and
tracking
– Control panels
– Billing
• Packaged Offering
– Software
– Configuration
– Special pricing
– Implementation
– Training
– Maintenance
Architecture Diagram
• 19 server deployment
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5 Exchange front end servers
5 Exchange back end servers
2 DNS servers
2 Active Directory servers
1 Provisioning server
2 PEM front end server
2 PEM back end severs
• 30,000 mailboxes
• Fully redundant and
scalable
PEM Demo
• Live Demo on CrucialServer
PEM Roadmap
• Please contact pemsales@swsoft.com for an updated PEM
roadmap slide.
SWsoft Services
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Analysis &
Design
Impl.
& Custom.
Functional
Specification
Customized
Software
Deployment
Systems
& Business
Integration
Migration
Deployed
System
Industry-Standard Process
Highly-Experienced Engineering and Service Team
Constantly growing: 500+ engineers
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Customer Migration Experts
Hundreds of accumulated years of real-life experience and deployments
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Reuse Existing Technologies
Plesk & Virtuozzo & HSPcomplete experience
Maintenance
& Support
Completed & Operational
System
Adopted and customized
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Training
SWSOFT GLOBAL HOSTING SUMMIT 2006
PEM.Billing Manager
What is the PEM Billing Manager?
• PEM Billing Manager is a separate product but is tightly
integrated with the PEM OSS
• Modular structure and open API allows the PEM Billing
Manager to integrate with complex environments
Service Provider, Reseller, and Customer
Control Panels
XML
XML
Provisioning
System
In-House System
3rd Party Application
XML
Support
CRM
Reseller
XML
Marketing
Billing Manager
Core Services
Trouble Ticketing
System
XML
Custom Application
Billing
Virtuozzo
Ecommerce
Plesk
Accounting
System
Domain Registrar
Payment Gateway
PEM Billing Manager
• PEM Billing Manager delivers
centralized account
management and billing
functionality to providers who
have a custom control panels
Billing Manager Features
• Storefront
• Order Processing
• Workflow
• Service Plan Management
• Discounts, Promotions
• E-Commerce
• Reseller Support
• Trouble Ticketing
• Fraud Screening
• API and SDK
Built on StellArt Platform
Development Environment
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Based on Industry Standard Tools
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Automated Code Generation
(LISA)
Together
DB Objects
– C++, SQL, XML, XSL, PHP
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4-tier Client-Server Technology
Distributed Security and
Transaction Management
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RDBMS-independent
Customizable
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Scalable Up and Down
Business
Objects
Database Schema
Business Rules
KDevelop
GUI/API declaration
XML UI/API
Deployed Distributed Application
HTML Interface
DB
– User interface: XML
– Business logic: custom modules
External Systems
App Servers
Java Interface
XML UI/API
Integrate
– Database Objects
– Business objects
– User interface
LISA
Accounting
Provisioning
Customer-Care
PEM Billing Manager (BM) Architecture
BM Core
Order Processing
BM Service Gates (~10) BM Plug-Ins (~30)
PEM Gate
Workflow Engine
Fraud Screening
Domain Registration
Gate
E-Commerce
Notifications
OpenSRS
GoDaddy
Authorize.Net
Payment Gate
Reporting
PaymentTech
Promos & Discounts
Service Plan Manager
Manually Provisioned
Items Gate
OpenSRS
API
GoDaddy
API
Authorize.Net
API
PaymentTech
API
Billing Manager Components
• PEM Billing Manger delivers a pre-packaged solution that can be
integrated and modified according to service provider needs.
Billing Manager Core*
Extended by Service
Gates
Customizable storefront
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Fraud screening system
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Centralized account management system
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Trouble ticketing system
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Resource usage accounting
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Reporting
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Workflow
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Tax computations
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System
Payment gateways
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Domain registration with name spinning
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Network and resource provisioning
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Accounting system
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PEM Billing Manager
• PEM Billing Manager meets the specific needs of hosting
service providers:
Multiple Service Offerings
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Domain Registration
Shared Hosting Plans
Virtual Private Servers
Dedicated Servers
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Application Hosting
DSL and Cable
VoIP and IM
Provider defined plans
Resource Based Billing
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Disk space
Mailboxes
Bandwidth
Domains
• Applications
• Services
• Provider defined resources
Open Interfaces
• Payment gateways
• Domain registrars
• Control panels
• Internal systems
• Third party systems
• Provider defined interfaces
Workflow Builder
• Configure the workflow to fit the provider’s operations
• Flow can include automatic and manual steps
• Billing Manager is shipped with few pre-defined workflows
Order Placed
Fraud
Screening
No
Success
Yes
Mark Order
As Fraud
Charge
Credit Card
Put Order
On Hold
Provision
Services
Feature Highlight – Ancillary Services
• PEM Billing Manager can be expanded to bill services not
traditionally offered by hosting providers
Feature Highlight – Robust Reporting
• Drill down reports for service providers and resellers
PEM Roadmap
• Please contact pemsales@swsoft.com for an updated Billing
Manager roadmap slide.
Wrap up and questions
Thank you for your attention.
Contact information:
Douglas Johnson
+1 703 995 6221, djohnson@swsoft.com