Guidelines
for the Presentation
Martin Kies*
Institute of Economics | 2015-01-29
* Strongly influenced by „Präsentations- und Foliencoaching“ from André Seemann (Institute of Controlling, Ulm University)
Slide 2
Seminar in Competition Policy | Institute of Economics
Recommended Structure
Introduction
Main
Section
Conclusion
Appendix
• 1 slide + cover page
• Short overview about the content of the presentation
•
•
•
•
Background of the case / market / involved companies (including data, if attainable)
Embeddedness in economic theory / presentation of an econcomic example
Presentation and discussion of the decision of the European Commission
If reasonable: overview about similiar cases
• Summary (1-2 slides)
• Question leading to a discussion
•
•
•
•
Sources and bibliography
If reasonable: prepared answers on expected questions
If reasonable: background information
If reasonable: intermediary calculations
Slide 3
Seminar in Competition Policy | Institute of Economics
Incorporate Organizational and Interaktive Elements into your Timing
Introduction
(Situation,
Problem, Task)
5 min
10 min
Discussion
10 min
20 min
25 min
35 min
Presentation,
Results
and Summary
In the case of two presenters, the share of each contribution
should be around the same length (within the given time).
Slide 4
Seminar in Competition Policy | Institute of Economics
The Grade Depends on Several Different Important Aspects
Presentation
Slides
Discussion
• Explanations are
clear and
comprehensible
• Time management
• Rhetorical skills
• Structure is logical
• Main points can
be understood
solely based on
the slides
• Slides are clearly
readable and not
cluttered
• Complete and
honest declaration
of sources and
literature
• Solid background
knowledge when
answering
questions
• If some facts are
not known, honest
declaration of
nescience
Slide 5
Seminar in Competition Policy | Institute of Economics
A Good Preparation is Essential
Presentation
Comprehension
• Speak slowly and
clearly
• Practice repeatedly –
with a mirror or even
better a partner
• Always be aware of the
time – Be aware on
how to stretch or
shorten every single
slide in case of time
difficulties
• You should have
significantly more
knowledge than
displayed on your
slides
• Do not present what
you do not understand!
• Never use technical
terms you do not fully
understand
Slide 6
Seminar in Competition Policy | Institute of Economics
The Basic Requirements Have to Be Met
Layout
• You do not have to use the official
layout of the university
• A decent layout is requested
• If applicable, it may be customized
to your topic
• Only one layout per group is
permitted
Technology
• Possible programs are e.g.
• PowerPoint
• Open Office Impress
• Latex Beamer (e.g. with Lyx)
• Supported formats by us
• pdf and ppt/pptx are supported
• The support of differing formats
has to be requested
• With your own notebook
• HDMI generally not supported in
contrast to e.g. VGA
• If in doubt check first with the
teaching assistants
Slide 7
Seminar in Competition Policy | Institute of Economics
The Layout Has to Be Appropriate
• Consistent colour scale
• page numbers
• Font size min. 18 pt
Layout
• Flashy / too many colours
• Too many animations
• Cluttered slides
Slide 8
Seminar in Competition Policy | Institute of Economics
Example on How to Use Animations Effectively
Potential for
product
development
Sustainable
success in sales and
earnings
Attractive
products and
services
• Complex slides can be
build gradually
• The focus is drawn to the
new element
Loyal and
paying
customers
• Animations can be used
to illustrate the point
• More is often less!
Slide 9
Seminar in Competition Policy | Institute of Economics
A seminar presentation should train the scientific method
The presentation has to meet the same standards as a written
seminar thesis.
Citations and adaptations from scientific sources have to
be labed as such, based on the rules for seminar theses.
Here we cite based on Kranz (2013).
Fig. 1.1: Logo of Ulm University,
Source: www.uni-ulm.de
Appendix
Slide 11
Seminar in Competition Policy | Institute of Economics
Be Aware of the Specific Tasks of This Seminar
Basis
Presentation of the competetion case and its
ruling
• Should be 50% to 75% of the presentation
• Explain main aspects and background of the case in detail
• In the case of a very big case: Focus on one part of the case, but give a short introduction about what the
case as a whole is about
Own
contribution
Contribution which exceeds the presentation
of the case by the European Commission
• Should be 25% to 50% of the presentation
• e.g.: Brief description of an economic model dealing with one aspect of the case and discussion in how far
the assumptions of the model fit to the current case.
• e.g.: Assume you are in the role of a consultant for the firm and based on an economic model you argue
why the behavior of the firm should be allowed, because it does not decrease total welfare.
• e.g.: You compare the case with a related competition case and discuss the differences in the economic
situation, firm behavior and decision.
Discussion
A question which can be used for the
discussion after the presentation
• Your audience – mostly students – should be able to discuss the topic based on your presentation.
• You may have prepared several likely questions and their answers in advance.
Slide 12
Seminar in Competition Policy | Institute of Economics
Structure Your Contents to Increase the Knowledge Transfer
Introduction
• Introduction of
the topic
• Target of the
presentation
• Presentation of
an agenda
• Relevance of
the topic
•…
Main Section
• Logical
argumentation
• Connect your
slides
meaningfully
• Summarize
intermediate
results
Conclusion
Appendix
• Summarize
final results
• Open question
leading to
discusssion
• Possible
background
information
• Possibly your
results in
further detail
• Possibly
intermediary
calculations
•…
Slide 13
Seminar in Competition Policy | Institute of Economics
Bibliography
•
Kranz, S. (2013),
"Richtlinien zur Erstellung einer wissenschaftlichen Arbeit“ ,
http://www.uni-ulm.de/fileadmin/website_uni_ulm/mawi.inst.160/pdf_dokumente/richtlinien_eng.pdf,
Version from 2013-06-05