THE TEEN SPOT
A partnership
Owned by:Kristin Pressey, Mike
Thomas, Tanya Brown, and Linda
Willis
THE TEEN SPOT!
General Company Description
Details about business
The Teen Spot is a place for teenagers in middle and high
school to hang out after school and party on weekends.
Business highlights include:
• bus transportation provided
• library/quiet room where students study or read
• snack lounge to buy fountain drinks and foods like: hamburgers, hot
dogs, chicken fingers, slices of pizza, sub sandwiches, French fries,
side salads, ice cream cones, ice cream sundaes
• one snack and one beverage vending machine
• arcade with a pool table, air hockey table, and video games
• 2 T.V. theaters: 1 shows cartoons all day, the other will be for movies
General Company Description
cont’d
• 2 All purpose rooms: one with a jukebox to be
used during the week
• Both rooms will be used as dance party rooms
on the weekends.
• There will be an adult in every room to monitor
the safety and well being of the students.
• Rooms will also be loaned to civic and
community groups for meetings and events
Company Description Cont’d
On the Friday and Saturday nights there will a D.J. and dancing for
students aged 13-18.
o In order to prevent culture clashes, there will be one room that always
plays a mix of R&B, Hip Hop, Reggae, House, Techno, Country, and
Rock/Pop music. The rest of the month will follow this schedule:
–
–
–
–
1St
2nd
3rd
4th
Friday -R&B/Hip Hop/ Reggae/ House
Friday- Rock & Roll/ Pop music
Friday-Country & Western
Friday- R&B and Pop
Business operation Schedule: Tuesday-Saturday from 2:00PM-11:30 PM.
This business is different from the competition because there are no
other businesses that cater to teenagers as an after school hangout and
weekend dance club.
Organizational Structure
The Owners:
Name: Kristin
Pressey
Age: 31
Education:
Bachelor’s DegreeVA Tech
Occupation- 7th
Grade Teacher
Name: Tanya Brown
Age: 40
Education: High
School
Occupation- Former
Manager of Chuck E
Cheese’s
Organizational Structure
The Owners:
Name: Mike
Thomas
Age: 35
Education:
Bachelor’s Degree
in Business
Occupation: Car
Salesman
Name: Linda Willis
Age: 33
Education: Masters
Degree in
Counseling
Occupation: High
School Guidance
Counselor
Organization Cont’d
Our business will be a partnership with each owner
responsible for 25% of the business.
We will need:
night custodians (2)
2 D.J.s for the Friday and Saturday night dance parties
security guards (2)
cooks (2)
cashiers (3-5) for the snack lounge
bus boys (2) to clean up the restaurant
attendants to monitor theme rooms (1/room)
and 2 front desk people to check in guests.
the owners are in charge of hiring, training and firing
employees.
Factors of Production
Human Resources
Cashiers (3)- for
restaurant
Night Custodians (2)
D.J.- Fri./Sat.
Security guard (2)
Cooks (3-5)
Sales people- for
snack lounge (3-5)
Human Resources
Attendants-for
theme rooms
(1/room)
Front desk person
(2)- check in guests
Bus boys (2)- to clean
up restaurant
Factors Cont’d
1.
2.
3.
4.
5.
6.
7.
8.
Capital Resources
Tables – for restaurant &
library
Chairs- for restaurant &
library
Booths- for restaurant &
library
2-T.V.s- for TV room
2-VCR’s- for TV room
Pool table- for game room
Air hockey – for game
room
Video games- for game
room
Capital Resources
9. D.J. equipment- for Fri./Sat dance
club
10. Magazines- for the library/quiet
room
11 Books-for the library quiet room
12 Bookshelves- for library/quiet
room
13. Trashcans- to place trash in
14. Menu board- for restaurant
15. Cash registers- take entrance
fees
16. Laminating machine- laminate ID
17. Camera- take ID pictures
Prices
• Daily Admission
$5.00 for Non-members
• Membership Rates
• $25.00 per month for weekends only
$100.00 per month for Tues.-Thurs.
only
$115.00 per month unlimited visits
**Monthly payment plans are available.
Menu Items
Sodas- $1.25-$1.75
Fries- $1.00-$1.75
Hamburger/Cheeseburger- $2.00
Hot dogs-$1.50
Pizza slice-$2.00
Chicken Fingers- $2.00
Sub Sandwiches-$3.00-$6.00
Side salad-$2.00
Ice cream sundae-$2.00
Combos-$4.00 & up
Competitor Research
There are no businesses like mine in the area.
Chuck E Cheese’s is a play land for kids with games,
food, and an indoor playground area.
–
–
–
no fee to get in, but they charge for food and to play the arcade
games.
Food prices range from $2.00-$10.00.
Chuck E Cheese’s has been in business for over 10 years.
The Boys and Girls Club is the only other business
similar to mine in that they provide a place for students
after school where they can study and play games.
–
–
sometimes cater to outside groups and host activities and lockins, but they do not turn into a teen party spot.
Cost= $30.00 per week= $120.00/month
Marketing Plan
Geographic Area:includes all students on the Peninsula if
they have a membership or come with a guest.
City & state:in the old Hills Department store building in
Newport News, VA because it is central to Williamsburg,
Newport News, Hampton, and York County.
Targeted Clientele:all students in middle and high school
Marketing Cont’d
My business is better than the competition because there
are no businesses like it for teenagers to have fun on the
weekends. We will also have security and ID badges to prevent
people from causing disturbances that ruin the fun for others.
We will have rules and a strict 3-strikes/no-tolerance policy.
I will advertise my business with flyers under windshields at
the movies, Chuck E Cheese’s, the skating rink, and at the
movies. I will send flyers home with the students from school.
I will also take out yellow pages and newspaper advertisements.
How often will you advertise? More at the beginning and as
needed when business slacks off.
Financial Plan
Start Up Funds
$200,000-$300,000
Items needed to set
up and carry out
your business:
$1000 per year for video
game equipment
$1,000 for advertisement
Employees will be paid
minimum wage
Suppliers
I will need a frozen food distributor for the foods- Sysco
Foods of Hampton Roads
A beverage distributor- Pepsi Cola Co.
A snack vendor- Snack Attack Vending
I will need a paper products supplier for napkins, toilet
paper, plastic wear, paper towels, cleaning products, etc.Tidewater Wholesalers Ink.
I will need a company to rent video games from- Wometco
Amusements
Financial Cont’d
How goods & services will be
distributed:
I will distribute my service when
students come to my facility.
Troubleshooting
What could go wrong
1. People could get into fights
2. Some
music nights might be
unpopular-low attendance
3. There could be
disagreements over what to
watch in the TV theaters
4. People could trash the placenot clean up after
themselves
5. Teenage employees could
cater to their friends and
give away free food.
6. Someone could fall, choke,
or get hurt.
What I would do
1. Fighting
2.
3.
4.
5.
6.
immediately causes loss of
membership and banning from The Spot
Poll the students on what music they like best
and play only that music.
Take a poll about what people want to watch.
Post a schedule on the wall in advance of what
will be watched.
3 Strikes and you are out policy. Video
cameras will monitor behavior.
Fire dishonest employees
POST ALL RULES- have members sign a
contract, have guest sign a contract upon
entering, require school ID for membership
and record info onto a guest list, keep a first
aid kit on hand, train all managers in first aid
Insurance
Company: All State
Amount: $1,000,000
I chose them because…they have a good reputation
and I like their commercials on TV. I would want fire, flood,
theft, and liability protection because there will be a lot of
expensive equipment in the building.
Questions, Comments, or
Concerns?
The Teen Spot
A Partnership
Owned by: Kristin Pressey, Mike Thomas,
Tanya Brown, and Linda Willis