Oral Presentation
of Business Plan
2012
Build A Business
Purpose of A Business Plan
• Explains the idea behind your business and
spells out how your product or services will be
produced.
• Sets specific objectives and describes how your
business expects to achieve it.
• Describes the backgrounds & experience of the
people who will be running it.
Importance of a Business Plan
• Makes you think about all aspects of your
business
• May help you secure financing for your business.
• Helps you communicate your ideas to others.
• Can serve as a tool for managing your business.
Elements of Oral Business Plan
Presentation
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Introductory Components
Marketing Plan: Assessment of the Environment
Marketing Plan: Marketing Mix & Break Even
Analysis
Management Functions
Financial Data
SWOT Analysis
Quality of Slideshow
Quality of Oral Delivery
Question and Answers
Introductory Components 5%
• Relevant Introductory Information – Name
of business, logo, data & other pertinent
information
• Executive Summary – Summarizes entire plan
& includes important details such as: Concept &
Opportunity, Product/Service, Market,
Management & Financial Requirement.
Introductory Components
• Company Description - Describes in general
terms a clear and concise picture of what the
company does, original date, industry sector,
location, legal description, brief history (if
existing company).
• Mission Statement - Brief statement that will
set the tone, provides direction for the company.
Market Plan 25%
Assessment of the Environment (10%)
• Current Economic Conditions- Snapshot of
the environment
• Industry Analysis – Both the real-world &
virtual industries. Provide competitive national
or local business trends
• Target Market - Geographic, Demographic &
Psychographic.
• Market Segmentation - Age, Income, Product
Type, Geography, Buying patterns & Customer
Needs
Marketing Plan (cont.)
The Marketing Mix & Breakeven Analysis (15%)
The Marketing Mix:
• Product - Key Products & Features
• Price – Pricing Objectives (Maximize Profits?
Maximize Sales?), How Prices Determined (DemandBased? Cost-Based?)
• Placement – % of Sales from Trade Shows? % WebBased Sales, % from Non-Virtual Customers
• Promotion – How do Customers Know about
Business? Doing Business with You?
• Positioning – Image Created in Customer’s Mind
Marketing Plan (cont.)
Break-Even Analysis:
• Provide amounts in total dollars or number of
sales.
• Provide details about assumptions used to
perform analysis.
• Provide Profit Margin Percentage assuming all
costs are fixed except for Cost of Goods Sold).
Management Functions 10%
• Planning –What are the goals of business?
What are the strategies to achieve each goal?
• Organizing – How is the firm organize
to meet the objectives?
• Directing – How are directions, assignments,
instructions & information provided?
• Controlling - How does the firm monitor
progress towards the goals?
Financial Data 10%
• Start-up Cost (only if
new business)
• Balance Sheet
• Income Statement (1 yr)
• Cash Budget Statement
(1yr)
• Financial Write-up
• Compare projected &
actual financial
statements
90
80
70
60
50
East
West
North
40
30
20
10
0
1st 2nd 3rd 4th
Qtr Qtr Qtr Qtr
SWOT Analysis & Discussion of
Business Risks 5%
SWOT Analysis (2.5%)
• Internal Audit – Strengths & Weaknesses
• External Audit – Opportunities & Threats
Discussion of Business Risks (2.5%)
• Business Risks – Identified & Addressed
• Strategy for dealing with Risks
Quality of Slideshow 10%
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Logical Organization
Well Designed
Understandable Content
Creativity
Professional Layout
Appropriate Use of Graphs, Charts, & Photos
Writing Skills Free of Errors
Quality of Oral Delivery 10%
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Persuasive, Engaging, Articulate
Correct Grammar, Avoid Use of Slang & Fillers
Appropriate Voice Projection
Personable, Connects with Audience
Professional Attire and Demeanor
Appropriate Body Language
Syncopation of Slides and Speaker
No Frivolous Content or Redundant
Questions and Answers 25%
• Accuracy - Relevant, Truthful and Accurate
• Quality - Response Appropriate, Answers
Question
• Poise - Comfortable, Confident, Responds Well
• Team Coordination - Responses Not
Dominated By a Single Team Member, Majority
of Team Members Participate
Time Penalty
10 Second Grace Period before 1st Penalty
• Up to 30 seconds over: 1 point
• 31 to 60 seconds over: 2 points
• 61 seconds up to 2 minutes over: 5 points
• More than 2 minutes over: 10 points