CLARK MONTESSORI
ATHLETICS
Clark Montessori Athletics Strategic Plan I www.clarkcougars.org @CMCougars
June 2013
Mission Statement & Guiding
Principles
Interscholastic Athletics & Learning…Excellence with Integrity
Mission
Our belief is participation in athletics has a great educational value for our students. Junior High & High school
athletics promote character traits of high value and give students another opportunity to experience success and take
this confidence to other areas of their life. Athletics install character traits in students such as the drive to take one’s
talents to the highest level of performance, embracing the discipline needed to reach high standards, and learning to
work with others as a team in pursuit of a common goal. Athletics also plays an important role in creating a sense of
community & belonging at Clark.
Guiding Principles
These principles shall guide the administration and implementation of Clark Montessori’s Interscholastic Athletics
program:
1.
2.
3.
4.
5.
To conduct athletics programs ethically within the spirit and best interest of the School, CPS, Miami Valley
Conference, and OHSAA rules and regulations.
To establish and maintain an environment in which athletic activities are conducted as an integral part of the
student-athlete’s academic experience.
To establish and maintain an environment that values cultural diversity and gender equity among studentathletics and interscholastic department & coaching staffs.
To protect the health of and provide a safe environment for student-athletes.
To establish and maintain and environment that fosters a positive relationship between student-athletes and
coaches.
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Clark Athletic Goals
#1 Academic Experience
#2 Athletic Excellence
#3 Student & Athlete Experience
#4 Facilities
#5 Communication
#6 Tradition
#7 Community Relationship/Engagement
#8 Resource Development
#9 Equality amongst Sports (Title IX)
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#1 Academic Excellence
GOAL: Clark Student Athletes will excel in the classroom. They will meet or exceed
all of CPS & OHSAA expectations for academic performance.
STRATEGIES:
1. Educate & communicate to all student-athletes of these standards.
2. Coaches should be aware and involved with weekly grade/behavior checks &
reports
3. Better utilize study tables & align practices accordingly to fit academic needs
(Help nights, etc.)
4. Provide 4-5 tutors during the school year to assist with study tables and provide
individual attention to students “at risk”
5. Establish team academic goals (Team GPA, Team All Academic, etc.)
MEASURE:
Have at least 50% of all student-athletes all-academic (3.0 or higher). No students
claimed ineligible during any season. Minimum Team GPA 2.5+.
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#2 Athletic Excellence
GOAL: Have our teams compete at the highest level in all sports. Be a major force in the MVC and Greater Cincinnati
area. Get our athletic programs to a point that kids inside Clark’s door & out want to be a part of something great.
Clark “Academy”…create a feeling of a private school in a public setting.
STRATEGIES:
1. Continue to work building relationships with our feeder schools (additional camps, having Montessori Nights, etc.)
2. Evaluating coaches & coaching staff to ensure we have pieces in place that provide kids with a top notch learning
environment. Set goals for each head coach and team before each season.
3. Develop Coaches and provide continual education. Have all coaches active & involved in their respective South
West Ohio Coaches Association (if applicable).
4. Compete in everything we do (academics, practice, strength & conditioning, games, etc.)
5. Schedule non-conferences opponents that compliment our conference schedule. Have teams battle tested for the
post season.
6. Work to enhance our off season programs. Hold kids accountable for being at “voluntary” event.
7. Utilize our Strength Coach. Renovate our strength room to maximize it’s efficiency.
8. Provide top level uniforms and equipment to make kids feel like they are a part of something great.
9. Have a full-time academic coach/monitor to scan all teams and provide necessary help to kids at risk to earn &
maintain eligibility.
10. Keep our Junior High kids at Clark! Recruit our own.
– Yearly letter to all Clark Junior High Kids
11. Have a plan to combat Open Enrollment. Look at potential transfers that could contribute. Have influence &
contribution during this enrollment process.
MEASURE:
Be in the MVC’s Top Division (Scarlet) for those sports with two divisions. Have each sport finish in the top 3 or higher
overall in the league, or top 2 in their Division. Win at least 3 MVC League Championships & send 14+ student-athletes
to college for athletics per year. Pave the path to win a State Championship.
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#3 Student & Athlete Experience
GOAL: To offer our students & student-athletes the best Junior High & High School experience in the
State of Ohio.
STRATEGIES:
1.
2.
3.
4.
5.
6.
7.
Provide the best and safest equipment & uniforms financial we can provide
– Looking into a uniform deal to keep look consistent and maximize dollars (Nike, etc.)
Provide the best strength & conditioning programs in the area
– Continue to utilize strength coach/upgrade equipment & training resources
– Custom workouts for each sport
– Add record boards/incentivize off season programs
Provide the best sports medicine to our student-athletes
– Top notch training room & trainer who is student focused & values relationship building
Have a “wow” factor at each event. Be innovative & create a “can’t miss” atmosphere that people want to come to be a part
of something great.
– Player Introductions, spotlights, video scorer's table, music/sound effects, contests/games, etc. Make things FUN!
Start a school spirit group that communicates & promotes athletic events to the school community
Developing Leaders….Continue to develop Student Athlete Leadership Team (S.A.L.T.)
– Provide more leadership opportunities for students to take ownership
Cultivate relationships with Alumni & Youth (Elementary Schools)
– More Alumni events & involvement. Make them feel a part of the school & culture even after they graduate
– Work with Montessori Elementary Schools & other community schools to get them involved. Have an elementary
night each season. Allow teams to play during halftime of games & be a part of the event. Provide an interactive
experience with Clark & Clark students.
MEASURE:
Have at least 50% of the students at Clark involved in athletics. Rank #1 in fan fun & entertainment.
See a dramatic increase in attendance by Clark students, alumni, & future students.
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#4 Facilities
GOAL: Develop a master facilities plan for Athletics to address short-term and long-term needs
STRATEGIES:
1.
Short Term Needs
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–
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2.
Gym
• Bigger Scorer’s Table (fit 6 people comfortably); Marketing/sponsorship potential
• Additional Seating (put two sets of aluminum bleachers on the mezzanine level; possible student section)
• Add additional sponsorship & marketing opportunities to raise funds (digital board, floor decals, etc.)
• Sell Naming rights to the gym
• Rent out gym space to organizations/teams to maximize revenue potential and kickback to Clark programs
Strength & Conditioning Room
• Complete renovation of weight room
• New rubber floor, new paint, all brand new equipment/dumbells/plyometrics, etc.
• Make a better floor plan to allow for more open space for core/agility work
• Sell naming rights to the fitness center
Turf
• Add additional nets around the perimeter of the field to increase safety & allow more feasibility for usage for softball &
baseball
• Add concrete slab and permanent shed for storage
• Put Cougar Logo on field/Create additional revenue thru sponsorships (banners, decals, etc.)
• Rent out turf space to organizations/teams to maximize revenue potential and kickback to Clark programs
Long Term Needs
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–
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Baseball & Softball
• Look for new permanent homes
• Possible locations: Oakley (both), Roselawn (baseball)
Purchase off site land (Oakley, Madisonville, etc.) to build an off site athletic complex
• Additional Gym, Turf Field/Track, Baseball/Softball fields, Tennis Courts,
Purchase church site/land next door (1.9m)
MEASURE:
Have top class facilities in the MVC. Increase sponsorship revenue by 200%. Maximize rental revenue from outside rental groups.
Provide a home to all Clark sports teams either on site or within a 2-3 mile radius from campus.
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#5 Communications
GOAL: Improve communication with all Clark Montessori constituencies: studentathletes, coaches, students, faculty & staff, alumni, elementary schools, donors,
business community, & media.
STRATEGIES:
1. 24 Hour policy for all coaches & staff in the Athletic Department
2. Utilize & be innovative in technology: All Call, School wide-email, One Call Now,
Social Media (Twitter/Vine)
3. Have summer coaches gathering to communicate/refocus our department
vision, develop relationships, continued education
4. Follow appropriate chain of command
5. Start & grow student spirit group that promotes athletic events/experience to
student base & community (refer to #3)
6. Addition of digital marketing board in gym/turf to communicate upcoming events
and increase school spirit
7. Inform Clark Alumni/Utilize Social Media/Stream games online
8. Presence in Elementary Schools
MEASURE:
Students, coaches, teachers, parents, alumni/youth, & community will be well
informed on schedules, special events, fundraisers, senior nights, promotions.
Communicate will be a top priority and receive necessary attention.
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#6 Tradition
GOAL: Celebrate, build, & enhance Clark’s Athletic traditions.
STRATEGIES:
1.
Show case accomplishments of Clark Teams & Individuals
1.
2.
3.
2.
3.
Start the Clark Athletic Hall of Fame
Student Spirit Group
1.
4.
5.
6.
7.
8.
9.
Conference Championship/District/Regional /State Qualifier Banners
College Athletics Board
Record Boards
Coming up with new & innovative ideas/cheers/theme nights
Continue to establish & enhance Alumni Events (Alumni Soccer, Basketball, etc.)
Continue to establish Montessori Elementary School Events, Camps (Montessori Nights)
Use our website and other social media outlets to communicate and educate fans about Clark’s Athletic
Traditions
Hold Season awards ceremonies to recognize the student-athletes & coaches. Take a look at our award
process. Make sure we make this event a special night for all involved.
Develop a healthy rivalry in sports (Summit, NCH)
Outwork & strategize Walnut Hills. Establish the kind of student-athlete we want at Clark.
MEASURE:
Clark has only been a school and had sports for a short period of time. We need to build tradition. Part of
building tradition, is being successful on the athletic venue. The other part is creating an environment/culture
that breeds success and builds momentum off that history of success. We will experience academic &
athletic success as outlined in #1 & #2, then celebrate and make visible & known our
accomplishments/acheivements.
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#7 Community
Relationship/Development
GOAL: Develop a comprehensive community relations plan to ensure student-athletes,
coaches, and staff actively participate in community service programs. Create good will, trust,
& support from the Hyde Park Community, local elementary schools, and fellow municipalities.
STRATEGIES:
1.
Open our doors/facilities/resources to the community
1.
2.
3.
2.
Promote fundraisers as community events, not just school based
1.
2.
3.
3.
Golf Outing
Running with the Cougars 5K Race
Mulch Sale, Mattress Sale, etc.
Promote team, academic, and athletic accomplishments thru local Media
1.
2.
3.
4.
4.
Hyde Park Farmer’s Market
Hyde Park Blast
Local Schools (allow them to use facilities when Clark sports are not using)
Enquirer
Eastern Hills Journal
www.clarkcougars.org
Social Media
Volunteerism
1. Have teams give back to the community
2. Team volunteer functions and requirements
3. Develop a list of 3-5 area that Clark Athletics is interested in supporting on an annual basic (food drive, serving dinner to homeless,
etc.)
5.
Cultivate relationship with business members of the community
1.
2.
Future donors/sponsors
Sponsors for summer leagues & tournaments
MEASURE:
Being able to see the interconnectivity between athletics, our school, and community. Our studentathletes will be the gold standard for servant leadership. Our community will recognize as their
partner/school of choice.
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#8 Resource Development
GOAL: Continue to enhance monetary and non monetary resources to Clark
Athletics through donations, corporate sponsorships, community partnerships,
grants, ticket sales, Boosters, & special events.
STRATEGIES:
1.
Increase attendance at games.
1.
2.
Increase Boosters Membership
1.
2.
3.
3.
4.
9.
Increase value of membership
Better communication on what Boosters does and the importance of volunteerism & impact of dollars.
Need to do a better job “recruiting” parents to volunteer & fundraiser
Maximize rental income on turf & gym
Increase corporate sponsorships
1.
2.
3.
4.
5.
5.
6.
7.
8.
Add more seating capacity. Better teams= more fans. Enhance communications, promotions, & atmosphere of events.
Fall & Winter Ad Book
Concession Deal
Health-Care provider
Signage on gym/turf
Video advertising board on scorers table/on turf
Take advantage of grant opportunities
Sell naming rights to Turf, Gym, & Weight Room
Maximize participation & revenue on special events (5k Race, Golf Outing, Spring Fling)
$200.00 fee per team per sports to help create a fund for maintaining current programs & developing future
initiatives
Alumni Development & Tracking
1.
Creating a needs list for each sport program for alumni to help sponsor
MEASURE:
Increase revenue streams by $20,000-$30,000 annually from where they are currently to meet the demands of
declining district revenue, cost of living increase, & expansion of Clark athletic programs.
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#9 Equality Amongst Sports (Title
IX)
GOAL: Continue Clark Athletics commitment to equality amongst sports &
compliance with Title IX.
STRATEGIES:
1.
2.
3.
4.
5.
6.
7.
8.
Evaluate the number of males vs. females participating in athletics at Clark
Evaluate the gender & race proportionality and equality amongst Head Coaches & Coaching Staffs in
each program
Ensure compensation of coaches is compliant to CPS policy and amongst similar sports/genders
Evaluate budget & expenses towards programs to ensure each team has needs met.
Evaluate uniforms, equipment, locker rooms, playing field, etc. to ensure teams have equal opportunities,
resources, & facilities.
Establish hiring procedures that includes interviewing a female and minority for every Head Coaching
position (if applicable).
Establish an Inclusion Team of students who can evaluate and give perspective amongst equality
amongst Clark Athletics
Review our program offerings to see if there are any gaps.
MEASURE:
Clark Athletics is committed to providing the best athletic experience for ALL! One of our top priorities is to
accept & appreciate our diversity in all areas. This culture should be reflected in our coaching staffs and the
decisions they make. Gender, racial, & social-economically equality shall be reflected in all areas of the
athletic department. Facilities, uniforms, & equipment will be comparable and appropriate to the respective
sport.
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