Campaign and Manifesto training
Objectives
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By the end of today’s session, you will be able to:
• Describe what students at Queen Mary have in common and identify
ways to find out what students want
• Analyse what makes a ‘good’ or ‘bad’ manifesto
• Summarise winning campaign tips
• Illustrate public speaking techniques
How does the process work
Voting Period
Key
dates
Husting
Manifesto deadline
Forms
Expense
Rules
Candidate handbook
Bye Law 10 - Elections
Where can you find out what students want?
Course
Reps
NUS
Union Strategic Plan
Course mates
National Students
Survey
Elected Officers
Societies
Sports Clubs
Who are you representing?
Task
Think of 5 things that Queen
Mary Students have in common
Re-open Nominations
Mile End positions
• Postgraduate Research
Representative (Mile End)
• Postgraduate Taught
Representative (Mile End)
Cross Campus positions
• Commercial Services Officer
• Student Council Chair
Barts and The London positions
• Barts and The London Faculty
Representative (Pre-Clinical)
• International Representative
(Barts and The London)
• Postgraduate Research
Representative (Barts and The
London)
• Postgraduate Taught
Representative (Barts and The
London)
• Societies Officer (Barts and The
London)
• External Affairs Officer (BL)
• Secretary (BL)
So what areas could you improve…
Your manifesto
Appealing
Achievable
How to write a good manifesto
• Your manifesto should state what you plan to do in your time of
office and what changes you would like to make
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• Think about what you believe you can achieve and what your
voters would respond to
• Think about your record if you are running for re-election
Task
Around the room are different stations about manifestos.
Split up into groups of three and complete each task.
How to write a good manifesto
Top Tips!
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TITLE
Dos
 Have 3 or 4 specific pledges
 Be size A4
 Tell the reader a little bit about
yourself
 Include a photo of yourself
 Be clear and concise
 Be creative and inspiring
 Be realistic
 Make it relevant
Top Tips!
Don’ts
 Use woolly or unspecific
pledges
 Cause offence
 Be too complicated
 Be boring
 Make it about your opponents
Your Campaign Message
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Theme
Colour
Slogan
Your Campaign Publicity
T-shirts
Social media/website
Posters
Leaflets
Your Campaign Videos
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How and Where to campaign
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Campaign
team
Campaign
manager
Talking to
students
Lecture
shout outs
Halls of
residence
Student
events
Public Speaking
Public speaking can be daunting but with
preparation and practise it can make you
much more confident!
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Hustings speeches are 1 minute only!
Lecture shout-outs are not likely to be much
longer
Task
Write a 1 min speech. Deliver it to the group
Good
Luck