Flyers A flyer considers careful analysis and planning. Establish why the flyer is needed. Once the purpose is determined, analyze the intended readers of the document and their needs. Gather information about the topic and decide what to include in the flyer. Finally, determine the document design and style that will be most successful at delivering the message. Flyers are used to gain public attention. Flyers are usually a single page in length Flyers are an inexpensive means of reaching the community. Many flyers go unnoticed because they are designed poorly. Choose the words for the text. The text in a flyer is organized into three areas: headlines, body copy, and signature line. Headline: is the first line of text on the flyer. It conveys the product or service being offered, such as a car for sale, or personal lessons, or it can contain a message such as a lost or found pet. Body: consists of all text between the headline and the signature line. This text highlights the key points of the message in as a few words as possible. It should be easy to read and follow. While emphasizing the positive, the body copy must be realistic, truthful, and believable. Signature line: is the last line of text on a flyer, contains contact information, or identifies a call to action. General Guidelines for Making Flyers: 1. Choose the words for the text. Follow the less is more principle. The less text, the more likely the flyer will be read. Use as few words as possible to make a point. 2. Identify how to format various elements of the text. The overall appearance of a document significantly affects its ability to communicate clearly. Examples of how you can modify the appearance, or format, of text include changing its shape, size, color, and position on the page. 3. Find the appropriate graphical image (s). An eyecatching graphical image should convey the flyer’s overall message. It should show a product, service, result, or benefit, or visually convey a message that is not expressed easily with words. 4. Establish where to position and how to format the graphical image. The picture should grab the attention of passersby and draw them into reading the flyer. 5. Determine whether the page needs enhancements such as a border or spacing adjustments. 6. Correct errors and revise the document as necessary. Post the flyer on a wall and make sure all text and images are legible from a distance. Ask someone else to read the flyer and give you suggestions for improvement. 7. Determine the best method for distributing the document. Documents can be distributed on paper or electronically. Tips: Headings are typical size 72 font. Body is usually 22-28 or so font. **Utilize bullets to highlight points. Use color Red expresses danger, power, or energy and often is associated with sports or physical exertion. Brown represents simplicity, honesty, and dependability. Orange denotes success, victory, creativity, and enthusiasm. Yellow suggests sunshine, happiness, hope, liveliness, and intelligence. Green symbolizes growth, healthiness, harmony, blooming, and healing, and often is associated with safety or money. Blue indicates integrity, trust, importance, confidence, and stability. Purple represents wealth, power, comfort, extravagance, magic, mystery, and spirituality. White stands for purity, goodness, cleanliness, precision, and perfection. Black suggests authority, strength, elegance, power, and prestige. Gray conveys neutrality and thus often is found in backgrounds and other effects. Found Dog Adorable, loving, friendly, well-behave dog found early Friday morning, June 1, wandering on the bike trail at Filcher Park in Hampton Township. Male, adult cocker spaniel Tan color with patches of white on his chest Green and silver collar with the name, Bailey, on the tag. If this is you lost dog, call 555-1039.