Flyers
A flyer considers careful analysis and planning. Establish why
the flyer is needed. Once the purpose is determined, analyze the
intended readers of the document and their needs. Gather
information about the topic and decide what to include in the
flyer. Finally, determine the document design and style that will
be most successful at delivering the message.
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Flyers are used to gain public attention.
Flyers are usually a single page in length
Flyers are an inexpensive means of reaching the community.
Many flyers go unnoticed because they are designed poorly.
Choose the words for the text. The text in a flyer is organized
into three areas: headlines, body copy, and signature line.
Headline: is the first line of text on the flyer. It conveys the
product or service being offered, such as a car for sale, or
personal lessons, or it can contain a message such as a lost or
found pet.
Body: consists of all text between the headline and the signature
line. This text highlights the key points of the message in as a
few words as possible. It should be easy to read and follow.
While emphasizing the positive, the body copy must be realistic,
truthful, and believable.
Signature line: is the last line of text on a flyer, contains contact
information, or identifies a call to action.
General Guidelines for Making Flyers:
1. Choose the words for the text. Follow the less is more
principle. The less text, the more likely the flyer will be
read. Use as few words as possible to make a point.
2. Identify how to format various elements of the text. The
overall appearance of a document significantly affects its
ability to communicate clearly. Examples of how you can
modify the appearance, or format, of text include changing
its shape, size, color, and position on the page.
3. Find the appropriate graphical image (s). An eyecatching graphical image should convey the flyer’s overall
message. It should show a product, service, result, or
benefit, or visually convey a message that is not expressed
easily with words.
4. Establish where to position and how to format the
graphical image. The picture should grab the attention of
passersby and draw them into reading the flyer.
5. Determine whether the page needs enhancements such
as a border or spacing adjustments.
6. Correct errors and revise the document as necessary.
Post the flyer on a wall and make sure all text and images
are legible from a distance. Ask someone else to read the
flyer and give you suggestions for improvement.
7. Determine the best method for distributing the
document. Documents can be distributed on paper or
electronically.
Tips:
Headings are typical size 72 font.
Body is usually 22-28 or so font.
**Utilize bullets to highlight points.
Use color
 Red expresses danger, power, or energy and often is
associated with sports or physical exertion.
 Brown represents simplicity, honesty, and dependability.
 Orange denotes success, victory, creativity, and
enthusiasm.
 Yellow suggests sunshine, happiness, hope, liveliness, and
intelligence.
 Green symbolizes growth, healthiness, harmony, blooming,
and healing, and often is associated with safety or money.
 Blue indicates integrity, trust, importance, confidence, and
stability.
 Purple represents wealth, power, comfort, extravagance,
magic, mystery, and spirituality.
 White stands for purity, goodness, cleanliness, precision,
and perfection.
 Black suggests authority, strength, elegance, power, and
prestige.
 Gray conveys neutrality and thus often is found in
backgrounds and other effects.
Found Dog
Adorable, loving, friendly, well-behave dog found
early Friday morning, June 1, wandering on the bike
trail at Filcher Park in Hampton Township.
 Male, adult cocker spaniel
 Tan color with patches of white on his chest
 Green and silver collar with the name, Bailey,
on the tag.
If this is you lost dog, call 555-1039.