Use of Facebook for
SMEs
Andrew Greenyer
Director, Raise the Roof Marketing
Technologies or Channels
Blogs
Video
sharing
Photo
sharing
Social
networks
Podcasts
Micro
blogging
Virtual
worlds
Wikis
Facebook
• Facebook has over 1bn users
• Facebook is a social network that allows you to connect
with friends and family through request only
• Users can share photos, status updates, videos, links
• For Business:
•
•
•
•
Share breaking news
Share content from other platforms
Ask Questions
Provide Customer Service
Salon – Vogue Woodley
Leigh Sports Village
Encourage Interaction
• Asking questions that your fans can not resist
answering
• Post trivia, quizzes and games
• Create a poll
• Regular events that fans can engage with
Trivia plus a question
Simple Poll
Asking for advice
Creating an Advert on Facebook
Creating an Advert on Facebook
Testing your Ads
• Split Test – one item at a time
• Copy
• Image
• Offer
• Evaluate your click through rate – stop
adverts with too low CTR
Knock-Off Wood
Pinterest
Knock-Off Wood Stats
• Facebook: (Under “Knock-off Wood”): 116,000+ fans
• Twitter: 2550 followers
• YouTube: 30 videos
• Highlights:
• Ana White’s blog draws nearly three million unique page views every
month.
• 90-95% of her Facebook content comes from fans, and she leaves it
all public.
• Pinterest is the #1 referring site to her blog, bringing 6000 unique
visitors a day.
• In year two, the blog began bringing in enough advertising
revenue to support her family.
Things for you to consider
Take 10 mins to write your thoughts down
• Is Facebook right for your organisation
• If Yes, what do you have to do?
• Set up page – what do you need?
• Post status updates – what, when and how?
• Should you create an Advert(s) – what, who and how?
Use of Twitter for SMEs
Andrew Greenyer
Director, Raise the Roof Marketing
Twitter
• Twitter is a condensed version of Facebook status
updates
• Updates up to 140 characters in length
• A good way of relaying breaking news
• 500 million tweets per day
• Let followers know about upcoming events /
launches / share useful content
Twitter Profile
#HASHTAGS
Tweetdeck
Hootsuite.com
6 Tips for Improving Twitter
Link Click Through Rate
1. Write tweets between 120 and 130 characters
2. Place links about 25% of the way through
3. Chose the right words and phrases
4. Use action words
5. Experiment with the paper.li system
6. Tweet on the weekends
Analysis undertaken by Hubspot – based on 200,000 tweets with links
Paper.li – create your own newspaper
Customer Service via Twitter
Things for you to consider
Take 10 mins to write your thoughts down
• Is Twitter right for your organisation
• If Yes, what do you have to do?
•
•
•
•
Set up account – what do you need?
Post status updates – what, when and how?
Link back to website – what content?
How will you attract more followers?
Use of Youtube (video)
for SMEs
Andrew Greenyer
Director, Raise the Roof Marketing
Youtube
• Upload and share videos – professional and nonprofessional content
• 800m users per month
• 4bn hours of video watched per month
• 72 hours of video uploaded each minute
• For Business:
• Create product demonstrations
• Case Studies
• Interviews
Carpet Fitter
What could you use to create a video?
• Take 10 mins to list what you could video
•
•
•
•
Case Studies – who, what?
Product demo
Shop / Factory tour
Run a competition
Socialmediaexaminer.com
Bodyform –
Facbook
comment
that lead to a
video
and the video response.........
Results:
• 3.1m views on Youtube
• 13k likes for video on Youtube
• 4,500 comments on original post
on Bodyform Facebook page
The simple steps are as follows:
• Set out your objectives
• Listen to what is being said in the digital space, by whom and where
(e.g. competitors, consumers);
• Monitor these conversations, dialogues, likes and comments;
• Devise an engagement plan (including a rolling content plan) and do
not underestimate the resources and expertise required;
• Set up a governance policy
• Engage with honesty and transparency
• Monitor and evaluate on an ongoing basis.
• Think ROI not cost
CHECKLIST – Is Your Company
Ready for Social Media?
• My company has clear goals for social media.
• We have the human resources to commit to social media.
• We produce enough quality content to sustain social media
conversations.
• We know which social media sites are popular with our
prospects and customers.
• Our company website is prepared for social media attention.
• We’re ready to incorporate social media strategies
throughout the buying process.
Using Social Media as a
Marketing Tool
Andrew Greenyer
andrewgreenyer@raisetheroofmarketing.co.uk
@AGFormby
www.raisetheroofmarketing.co.uk
1