How to Make Money
with Amazon SEO
Corey Creed
Who is Corey Creed?
• 2003 – Started my E-commerce business
• 2003 – Started Doing Internet Marketing for Clients
• 2007 – Moved to Charlotte, taught Classes (12/07 Meetup)
• 2011,2012 – Director of Training, Social Fresh
• 2013 – Director of Client Services, Ephricon
• 2014 (April) – CEO & CMO, Rhino Goods
Why I Like Amazon
Hippo Inc
• Ecommerce
• Drop Ship only
• Started in 2003
• Sales - $75K / Month
• Margin 24%
• High Overhead
• 2 Salespeople
Rhino Goods
• Amazon Business
• Private Label only
• Started April 2014
• Sales - $25K / Month
• Margin 50%
• No Overhead
• 1 China Employee
Facts
Amazon Has:
• 209 million users
• 89 warehouses
• 1,000 warehouse robots
Facts
Amazon :
• spent $158 million on Google search ads (2013)
• sold $89 billion in 2014
• sold 426 items per second on Cyber Monday
Facts
Amazon has 2 million marketplace sellers
Only 7% of Amazon’s sales are come from selling
books.
Largest Internet Companies
by Revenue
Top 6 E-com Companies
by Revenue
These are not the reasons I sell on Amazon!
Want to hear what I believe?
Where do People Search?
Where Search Starts
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Videos – YouTube
Breaking News – Twitter
Quick facts – Google
Location – Google Maps
Books – Amazon
Ideas – Pinterest
Buy Stuff – Amazon!
Where’s the Money?
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Buy Stuff – Amazon!
Ideas – Pinterest
Books – Amazon
Location – Google Maps
Quick facts – Google
Breaking News – Twitter
Videos – YouTube
Where’s the Money?
“ Our biggest search
competitor is Amazon.
People don't think of Amazon
as search, but if you are
looking for something to buy,
you are more often than not
looking for it on Amazon.“
- Eric Schmidt, Google CEO
October 2014
I am an SEO Guy, too
How Does it Work?
How Does it Work?
https://sellercentral.amazon.com
How WE Do It
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Identify Products to Sell
Source them
Private Label them
Send them to “Fulfillment By Amazon” (FBA)
Rank them on Amazon
Advertise on Amazon
Collect Money from Amazon
Identify Products
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Product Requirements
Price – About $15 to $60
Brand – Not brand dependent
Size – (Much) less than 18” x 14” x 8”
Weight – (Much) less than 20 lbs
Identify Products
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How to Find Products
Best Seller Rankings (BSR) by Category
Scrapers (www.AmaSuite.com)
Look around you
Poke around Amazon
Poke around Alibaba
Your existing suppliers
Source Products
Where to Get Products Made
USA – Use Google
Type into Google “Private Label {product}”
Go several pages deep. Manufacturers don’t SEO
China
Use Alibaba
Hire a sourcing agent
Private Label
How to Private Label Products
To Start
Stick it in a plastic bag and put a sticker on it
If it Sells
The manufacturer may do it for you
Improve pricing & quality – Get it Made
Fulfillment by Amazon
Use Fulfillment by Amazon
Create an Amazon Seller Central Account ($39/mon)
Create a listing: Title, Bullet Points, Description, Images
Get a Label
Send in your products
NOTE: They do the rest!
Rank on Amazon
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How Does Amazon Rank Products?
Keywords – Title, Bullets, Description
Sales Volume
Conversion Rate
Volume and Conversion Rate by Keyword
Reviews – Quantity and Quality
Advertise on Amazon
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“Amazon Sponsored Products”
Create Campaign / Ad Group
Enter daily budget ($5)
Enter bid ($0.30)
Select product
Select keywords (optional)
Collect from Amazon
How Do I Get Paid?
Amazon does a direct deposit every two weeks.
Review – What WE do
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Identify Products to Sell
Source them
Private Label them
Send them to “Fulfillment By Amazon” (FBA)
Rank them on Amazon
Advertise on Amazon
Collect Money from Amazon
The Key
Maintenance?
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Stay Stocked
Add more products
Ignore products that don’t sell
Add more products
Stay Stocked
Add more products
Marketing?
Product Launches
– Keyword Research
– Competition Research
– Optimize Listing
– Optimize Images
– Ping your list (maybe)
– Coupon Sites (maybe)
Marketing?
Other Options
– Build a list
– Build a website
– Google AdWords
– Facebook Ads
– Other stuff you know (blogger outreach, SEO, etc)
NOTE: None of this is necessary in general!
Start SIMPLE & CHEAP!
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Identify Products to Sell
Source them
Private Label them
Send them to “Fulfillment By Amazon” (FBA)
Rank them on Amazon
Advertise on Amazon
Collect Money from Amazon
Learn more?
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Amazing Selling Machine (ASM) - www.Amazing.com
Rapid Crush Inc (during ASM Launch)
Sourcing Profits - www.SourcingProfits.com
Sam Brella - www.SamBrella.com
• Jerry West
• Ryan Moran
• Chris Guthrie?
Amazon Cool Tools
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SearchRank - www.sellerlabs.com
AMZ Tracker - www.AMZTracker.com
AMA Suite - www.AMASuiteApps.com
Feedback Genius – www.FeedbackGenius.com
A-Zon Power Pack - www.TheNetResults.com
Merchant Words - www.MerchantWords.com
Profit Spotlight www.ProfitSpotlight.com
FBA Toolkit - www.FBAToolkit.com
CamelCamelCamel - www.CamelCamelCamel.com
I’m all ears!
Questions?