Cracking the discovery code?
A Scholarly Publisher Perspective
Martha Sedgwick
Executive Director of Product Innovation, SAGE
Los Angeles | London | New Delhi
Singapore | Washington DC
Los Angeles | London | New Delhi
Singapore | Washington DC
Los Angeles | London | New Delhi
Singapore | Washington DC
Los Angeles | London | New Delhi
Singapore | Washington DC
Understanding discovery
 Open web search
 Library search
 Academic / A&I search
 Within SAGE’s universe
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Singapore | Washington DC
SAGE Knowledge Case Study
Bounce rate
Pages / visit
Visit length
Open web
85%
1
0:40
Library
29%
4
4:88
Academic
26%
6
3:02
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Singapore | Washington DC
1. Open Web Search
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Open Web Search
Usage / Traffic Source
Open web
Library
Academic
Social media
Direct
Unknown / other
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Singapore | Washington DC
Open Web Search: what we are doing
●
●
●
●
Regular audits to monitor search engine optimisation
Product dashboards with SEO metrics
Development roadmaps with SEO goals
SEO standards compliance - structured mark-up &
semantic enrichment
● Strong relations w. search engines
● Internal SEO analyst
Los Angeles | London | New Delhi
Singapore | Washington DC
2. Library search – what we know
● Discovery Services
● Catalogues
● A-Z Lists
● Research Guides
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Library discovery – what we are doing
● Dedicated Library Discoverability Analyst
● Regular feeds to vendor systems with full text & metadata
& KBART lists to knowledge bases
● Standards work – ODI NISO working group, KBART , PIE-J and
industry collaborations
● Strong relations with discovery vendors
● Focus on metadata improvements
● Widgets & LibGuides
● Discovery checklist for customers and discovery evaluations for
low-use institutions
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Singapore | Washington DC
Cross-sector research
1.8
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
-0.2
-0.4
-0.6
-0.8
-1
Control
EDS
Primo
Summon
Los Angeles | London
| New Delhi
WCL
Singapore | Washington DC
-1.2
3. Academic / A&I search
● “Power” users
● Use case: deep research, building expertise
● Standards compliance & leadership inc. encouraging
A&I services to cover relevant titles
● Google Scholar relations
● Development roadmaps with targeted goals
● Product dashboards with targeted metrics
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Singapore | Washington DC
4. Integrated SAGE product offering
● Cross-product interlinking driven by semantic analysis
● Faceted search through controlled vocabulary tags
● Editorial influence in search results for some products
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Singapore | Washington DC
A Case Study:
Bringing teaching, learning,
and research to life
● Social sciences discipline collections (120-200 hours at launch)
•
Q1 2015 Launches: Education, Media & Communication, Counselling & Psychotherapy
•
Q4 2015 Launches: Business & Management, Psychology, Criminology & Criminal Justice
•The majority of video in each collection
is exclusive, and includes high definition
video newly produced by SAGE, with
coverage of contemporary issues.
•Some of the key features and
functionality include: transcription; video
clipping, embedding, and close
captioning.
Los Angeles | London | New Delhi
Singapore | Washington DC
Core Video Discovery Use Cases
Teaching Faculty
● Uses the same DVD he’s used every year
● Search YouTube for a clip
● Asks librarian for a video clip
Institution: UCLA
Age: 58
Likes: Data, currency
Dislikes: Seeing funding dwindle
Student
● Search Google for information on a topic
● Search YouTube for a clip
● Access LMS (e.g. Moodle) for a clip
Institution: UIUC
Age: 21
Likes: Feeling like an expert.
Dislikes: The time research takes
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Singapore | Washington DC
Discovery Challenges
● Text-based content
● Standards & protocols
● Library discovery & cataloguing
● Multi-channel approach
● YouTube
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Discovery Plans
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Abstract creation
Extensive Metadata – 124 fields per video
ISBNs & DOIs
Knowledgebase (ERM) data
MARC records
Library discovery indexing
Test: YouTube snippets to drive referrals
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Singapore | Washington DC
Some things we need to focus on….
● Metadata – quality & compliance
● Standards – advocacy & adoption
● Transparency – cross-sector cooperation
● Partnerships – co-development
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Singapore | Washington DC
Thanks!
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Singapore | Washington DC