Business Plan and Financial Projections
Two Guys With Wieners, LLC
Contact: Grant Belcher
Phone: (405) 334-7978
E-mail: diggergrant@yahoo.com
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Two Guys With Wieners, LLC
MISSION
Two Guys With Wieners prides itself on providing a
unique and affordable dining experience for its
customers. We aim to be not just a restaurant, but a
one-stop shop for a memorable retail and tourism
experience for all.
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Two Guys With Wieners, LLC
Table of Contents
Executive Summary ..................................................................................................... 5
Ownership & Location .................................................................................................. 6
Trademarks .................................................................................................................. 6
Allocation of Funds ....................................................................................................... 7
Investor Proposition ..................................................................................................... 7
Financial Highlights ....................................................................................................... 8
Restaurants ................................................................................................................. 9
Merchandise .............................................................................................................. 10
Sample Merchandise Designs ..................................................................................... 10
Market Analysis Summary ......................................................................................... 13
Market Segmentation ................................................................................................. 16
Competitive Comparison ............................................................................................ 16
Strategy and Implementation Summary .................................................................... 18
Competitive Edge ....................................................................................................... 18
Marketing Strategy ..................................................................................................... 19
Management Summary ............................................................................................. 20
Financial Forecast ...................................................................................................... 21
Appendix ................................................................................................................... 29
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Two Guys With Wieners, LLC
Executive Summary
What started out as a simple hot dog joint in Crested Butte, Colorado has quickly become the most
talked-about restaurant and brand in town. Two Guys with Wieners, LLC (also referred to as “the
Company”) is proud to elevate the humble hot dog to a memorable and fun-filled dining experience
with endless potential for merchandising, expansion, and national brand recognition.
At Two Guys with Wieners, customers can design their dream dog, topping the world’s best hot dogs—
genuine Chicago 100% beef Vienna wieners—with their choice of over 20 classic, unorthodox, and
gourmet toppings. Those feeling less creative (or more adventurous) can choose from among our wide
and constantly-evolving selection of signature dogs, including:



Capone’s Wiener, a classic Chicago-style dog with all the top-shelf toppings you’d find at a dog
shop in Chi Town
The Cronkite, topped with sauerkraut, brown mustard, and melted Swiss cheese
Our classic Chili Cheese Dog, or knocked up a notch by adding a handful of jalapenos, making it
a Willie’s Wiener
While we’re known for our wieners, we also offer
burgers and burger melts, cheese steaks with
grilled onions on fresh hoagies, loaded baked
potato fries, chili cheese tots, onion rings, corn
dogs for the kids, and much more, including
vegetarian and gluten-free options. Our menu, like
our clientele, is ever-expanding and the
possibilities are endless.
Not hungry? No problem. This is where Two Guys
With Wieners strays from the usual restaurant
business model: we don’t strictly depend on
feeding the masses to succeed. The memorable
name and logo of our store immediately struck a
chord with locals and visitors alike, and our sign is
quickly becoming one of the most photographed
locations in Crested Butte. In a city blessed by
incredible mountain scenery and abundant wildlife,
this is ample evidence of just how popular our
brand truly is. We attract thousands of tourists per year to our humble little paradise, and all of them
are eager to carry home a memento of their trip. Two Guys With Wieners merchandise—all of it
proudly tagged “Crested Butte, Colorado”—is quickly becoming a must-have souvenir of any trip to our
fair city. In just two months, we’ve sold more than 600 t-shirts, and sales show no sign of slowing.
The marketing behind our merchandise is nothing if not extraordinary. From t-shirts to pint glasses,
pens to hats, almost every customer leaves wearing or carrying a Two Guys With Wieners billboard out
into the world. We aim to expand our merchandise sales to the web and mail order, leveraging social
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Two Guys With Wieners, LLC
media links and the hundreds of humorous t-shirt and souvenir marketplaces online to gain additional
exposure. We foresee this avenue becoming an even bigger sales generator than the restaurant itself.
Our successes to date have made it clear: Two
Guys With Wieners is far more than simply a
restaurant. It’s a one-stop shop for a unique
dining experience for all. Our next goal is to open
a second location in Stillwater, Oklahoma, where
the large local student population will further
drive recognition and demand for our food and
merchandise. As we move into larger markets
and other avenues of commerce, our
expectations are high. Our goal is to find the
right investors for the next few storefronts, and
then to move into full on franchise mode by
2014. Our model works anywhere, but thrives in
college towns or large tourist destinations.
Building the Wiener Empire has never been more
exciting, and we invite you to join us!
To achieve the Company’s objectives, is seeking $60,000 in total investor funding.
Ownership & Location
Two Guys With Wieners is a Limited Liability Company registered in the state of Colorado. The
Company is wholly owned by Grant Belcher and Rebecca Belcher (100%).
Trademarks
The Two Guys With Wieners name, intellectual property, and logo is protected by federal trademark
law, and cannot be legally used by any other person or entity in any form. This trademark applies to
both the restaurants’ services and all merchandise.
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Two Guys With Wieners, LLC
Allocation of Funds
The table below outlines the sources and uses of funding:
SOURCES & USES
Sources Of Funds
Investor
$60,000
Total Sources
$60,000
Uses Of Funds
Start-up Expenses
Lease Deposit
Total Start-up Expenses
$7,200
$7,200
Start-up Assets
Working Capital
$7,800
Inventory
Build Out
$5,000
$20,000
Kitchen Equipment
$10,000
Audio Visual Equipment
$5,000
Interior Design
$3,000
Signage
Total Start-up Assets
Total Uses
$2,000
$52,800
$60,000
Investor Proposition
The following investor proposition uses a number of variables to determine a hypothetical share of the
Company in exchange for investment. The following scenario is up for negotiation and is dependent on
operating and valuation assumptions. The investor share is based on an implied Return on Investment
(ROI) multiple of 3.71 and a company valuation of 8.00 times year 5 EBITDA. It should be noted that
the target rate of return is dependent on subjective measurements of risk and reward, and valuations
are subject to market conditions.
INVESTOR PROPOSITION
Investment
Target Rate of Return
Implied ROI Multiple
$60,000
30.0%
3.71
Value of Investment (Year 5)
$222,776
Year 5 EBITDA
$268,170
EBITDA Multiple
Projected Company Value (Year 5)
Proposed Investor Share
8.00
$2,145,359
10%
The Company is also open to alternative investment scenarios, including—but not limited to—
investment in the original Crested Butte store and/or development of a franchise investment program.
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Financial Highlights
The following table and graph illustrate the financial goals of the Company during the next five years:
FINANCIAL HIGHLIGHTS
Year 1
Year 2
Year 3
Year 4
Year 5
Total Revenue
$420,000
$540,979
$655,931
$758,834
$851,475
Gross Margin
$293,099
$378,704
$460,178
$533,227
$598,900
Operating Expenses
$176,523
$207,768
$255,257
$296,548
$333,397
EBITDA*
$119,243
$173,603
$207,587
$239,346
$268,170
Net Profit
$116,577
$170,936
$204,921
$236,679
$265,503
*Earnings befo re interest, taxes,
depreciatio n & amo rtizatio n
Profitability Ratios
Gross Margin/Revenue
EBITDA/Revenue
70%
28%
70%
32%
70%
32%
70%
32%
70%
31%
Net Profit %
28%
32%
31%
31%
31%
13.33%
N/A
8.51%
N/A
6.52%
N/A
5.31%
N/A
4.46%
N/A
N/A
N/A
N/A
N/A
N/A
Debt Ratios
Debt Ratio (Total Debt/Total Assets)
Interest Coverage Ratio
Debt Service Coverage Ratio
Days on Hand
Receivables
0
0
0
0
0
Inventory
30
30
30
30
30
Payables
30
30
30
30
30
$139,510
$147,310
$176,430
$323,741
$211,703
$535,444
$242,948
$778,391
$271,371
$1,049,763
Net Cash Flow
Cash Balance - Ending
Financial Highlights
$900,000
$800,000
Revenue
$700,000
$600,000
Direct Costs
$500,000
$400,000
Operating Expenses
$300,000
$200,000
Net Profit
$100,000
$0
Year 1
Year 2
Year 3
Year 4
Year 5
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Two Guys With Wieners, LLC
Restaurants
What started as a simple sausage sandwich has become a ubiquitous part of American culture. Simple
and delicious, the hot dog has long been associated with summer, street food, and baseball, and is the
perfect foundation for infinite topping variations, improvisations, and creations.
Two Guys with Wieners is proud to serve Chicago’s finest all-beef Vienna hot dogs at its Crested Butte,
Colorado, location. The Company’s quick service model allows for residents and visitors to this ski
town to enjoy a high quality, fresh hot dog every day of the week. Two Guys with Wieners offers
numerous signature variations on the classic hot dog, and is expanding its menu to include specialty
burgers, corn dogs, loaded corn
dogs, chicken strips, chicken pita
bombs, chili, cheese steaks, and
an assortment of sides. The
Company offers a full bar catering
to customers 21 and older, but
also provides a warm, familyfriendly dining atmosphere with
multiple kid-approved drinks and
dishes.
Two Guys with Wieners’
welcoming environment features
seating for up to 40 people. The
Company will work diligently to
create a similarly lively yet
relaxing atmosphere for guests in
its new Stillwater, Oklahoma
location. The Oklahoma menu
will be expanded and optimized
to serve a larger population, but
will remain true to its roots in
affordable, delicious bar and grill
specialties. Both Two Guys with
Wieners locations will boast a
well-designed dining and bar
space. From the sights and smells
of savory cuisine to thoughtful
use of design throughout the
space, Two Guys with Wieners
will create a memorable
environment for friends and
family to grab a quick meal, enjoy
a drink, or watch the big game.
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Two Guys With Wieners, LLC
Merchandise
Two Guys With Wieners’ key competitive advantage is the humor and fun embodied in its name and
logo. The Company already does a brisk trade in souvenir t-shirts, hats, glasses, and other merchandise
featuring its logo and location, and expects this sector of its business to eventually eclipse restaurant
sales. Two Guys With Wieners presently sells merchandise at its Colorado restaurant, and will work to
place its merchandise in alternative retail settings in the near future, such as truck stop stores, airport
gift shops, and t-shirt shops. These opportunities will build additional recognition for the brand
without additional overhead costs being incurred by the Company.
Merchandising growth will be supported by the Company’s increased web presence, especially its
online store, social media links, and placement of merchandise on numerous humor- and memorabiliarelated ecommerce marketplaces. Soon, even people who haven’t been able to travel to Colorado, or
who have never sampled a The Homewrecker, will be wearing the Two Guys With Wieners logo
proudly.
Sample Merchandise Designs
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Two Guys With Wieners, LLC
Market Analysis Summary
According to eMarketer, by the close of 2012, the number of U.S. citizens online will expand by 3.1% to
239 million, representing 75.6% of the total population. With more than three-quarters of the U.S.
population online, the Internet will reach a larger audience than ever before. Engagement in online
activities is also projected to increase. Nearly two-thirds of all web users will use a social network,
169.3 million people will watch online videos, and 88% of users will browse or research products
online.1
While the recession that began in late 2007 kept e-commerce sales relatively flat for nearly three
years, in 2010, e-commerce sales increased 14.8%, reaching $167.3 billion. The adoption of mobile
technology, as well as consumers increasing confidence and access to disposable income, led to a
steady increase in online sales. By the close of 2012, sales will have grown 15% from the previous year,
reaching $224.2 billion. The following charts from market research firm eMarketer indicate the
projected increase in ecommerce sales over the next four years, as well as a breakdown of sales
market share by category.2
More than 60 billion restaurant visits occurred between 2010 and 2011.3 A majority, 61%, of these
visits were to quick-serve, or fast food, restaurants. Market research firm IBISWorld indicates that at
the close of 2011, the Fast Food Restaurant industry earned a total of $169 billion in revenue. While
the industry saw sales decline at the height of the economic recession, increasing employment figures
1
“US Digital Media Usage: A Snapshot of 2012” eMarketer. Obtained at:
http://www.emarketer.com/Products/Explore/ReportList.aspx
2
“Fashion Adds Fuel to Fast-Growing Retail Ecommerce Sales” eMarketer. March 22, 2012. Obtained at:
http://www.emarketer.com/Article.aspx?R=1008919
3
Jennings, Lisa. “Fast-casual segment influences restaurant industry.” Restaurant News February 8, 2012. Obtained at:
http://nrn.com/article/fast-casual-segment-influences-overall-restaurant-industry
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Two Guys With Wieners, LLC
and a subsequent growth in disposable income will encourage revenue growth in the next five years.
The following chart provides an overview of the Fast Food Restaurant industry.4
The Company’s original location in Crestview, Colorado, and new second location in Stillwater,
Oklahoma, places the restaurant in well-trafficked areas. Two Guys with Wieners have chosen
locations that will be convenient for local consumer traffic. Although Crested Butte has a relatively
small year-round population, the town attracts visitors from around the world who enjoy skiing and
mountain biking. In the past, the city has hosted the X Games and U.S. Extreme Skiing Championships.
Stillwater, Oklahoma, is home to Oklahoma State University, which attracts more than 23,000 students
4
“Fast Food Restaurants” IBISWorld. December 2011. Obtained at: www.ibisworld.com
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Two Guys With Wieners, LLC
annually. The following table provides pertinent figures for the population surrounding Crested Butte
and Stillwater. This data is provided by ESRI, a market research firm.5
Full Demographic Report
2010 Total Population
2015 Total Population
2010 - 2015 Annual Rate
Crested
Butte,
Stillwater,
Colorado Oklahoma
1,726
44,977
1,855
48,373
1.45%
1.47%
2010 Households
2010 Average Household Size
2010 Families
2010 Average Family Size
786
2.19
305
2.71
17,660
2.19
8,115
2.91
Median Household Income
2000
2010
2015
$41,230
$52,128
$58,988
$25,459
$34,768
$39,200
Per Capita Income
2000
2010
2015
$26,789
$33,252
$40,216
$15,789
$21,307
$22,616
30.9
33.7
34.0
24.4
25.5
26.2
788
5.7%
6.6%
14.0%
20.9%
23.6%
13.6%
8.1%
2.3%
5.2%
$73,756
17,662
25.1%
14.5%
10.6%
14.2%
15.7%
8.0%
8.1%
2.0%
1.8%
$49,564
1,725
4.3%
3.1%
3.5%
44,975
5.0%
3.9%
3.4%
Median Age
2000
2010
2015
2010 Households by Income
Household Income Base
< $15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $199,999
$200,000 +
Average Household Income
2010 Population by Age
Total
0-4
5-9
10 - 14
5
Business Analyst Online. Obtained at: http://bao.esri.com/
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15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 - 84
85+
18+
13.2%
29.0%
19.0%
15.8%
8.1%
3.0%
0.8%
0.1%
86.4%
36.8%
17.4%
8.4%
9.0%
7.0%
4.3%
3.0%
1.8%
85.4%
2010 Population by Sex
Males
Females
55.8%
44.2%
50.7%
49.3%
2010 Population 25+ by Educational Attainment
Total
Less than 9th Grade
9th - 12th Grade, No Diploma
High School Graduate
Some College, No Degree
Associate Degree
Bachelor's Degree
Master's/Prof/Doctorate Degree
1,308
0.2%
0.6%
11.1%
20.6%
4.4%
47.6%
15.4%
22,905
2.0%
3.4%
17.3%
20.7%
5.2%
27.7%
23.8%
2010 Consumer Spending
Food Away from Home: Total $
Average Spent
Spending Potential Index
$2,808,174 $43,767,831
$3,572.74 $2,478.36
111
77
Market Segmentation
Two Guys with Wieners will target residents of and visitors to Crested Butte, Colorado, and Stillwater,
Oklahoma. While both cities have different demographic bases, the Company believes its target
audience will possess the following characteristics:






Families
College students
Tourists and skiers (Colorado)
OSU sports fans (Oklahoma)
Individuals and couples aged 18-55
Household income range: $30,000 and above
Competitive Comparison
The Company will face competition from existing restaurants that provide both a full bar and quick,
savory meals. Two Guys with Wieners focus on high-quality hot dogs, as well as comfortable dining
room and bar with televisions, will set it apart from other fast food restaurants. In Crested Butte,
Colorado, competition arises from the Secret Stash Pizza, a local pizzeria that also serves a full bar. As
there are few year-round residents of Crested Butte, competition for customers can be fierce. Two
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Guys with Wieners’ distinctive name and branding, as well as its hot dog menu, will set it apart the
Secret Stash.
Competition in Stillwater, Oklahoma, will come from the chain restaurant Buffalo Wild Wings, which
has an established national reputation for its chicken wings, bar, and sports viewing. Local restaurant
Eskimo Joe’s will also provide competition. Operating since 1975, Eskimo Joe’s is a known hang-out for
college students; however, the restaurant does not provide quick-service meals. Reviews on Yelp.com
complain that Eskimo Joe’s lacks for quality food and service.6
6
Eskimo Joes. http://www.yelp.com/biz/eskimo-joes-stillwater
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Two Guys With Wieners, LLC
Strategy and Implementation Summary
Two Guys With Wieners will continue to develop a brand that emphasizes its wide variety of gourmet
hotdogs along with a selection of other menu items including French fries, burgers, and various
appetizers. Additionally, the Company’s marketing materials will highlight its dedication to continued
growth. The Company will continue to encourage adoption of its products and services through a
variety of advertising techniques designed to spread
brand awareness, facilitated by the continued use of
its official, location-specific logos, which are featured
on all marketing materials, merchandise, and outdoor
signage.
With its brand and guiding principles established, the
Company sends a clear message about the benefits its
services offer prospective customers. The Company
promotes this message using a comprehensive
marketing strategy that includes development of
promotional merchandise, newspaper and radio
advertisements, and continued promotion of its
official website. Two Guys With Wieners intends to
use this approach to accomplish the following objectives:
Short Term
 Secure funding
 Significantly grow online presence and introduce web sales of merchandise
 Set up merchandise ecommerce through various online marketplaces
Long Term
 Generate enough revenue to expand operations
o Begin the process of franchising
To achieve these operational benchmarks, Two Guys With Wieners will continue to build on its
advantages, as outlined in the section below.
Competitive Edge
The Company experiences competition from other quick-service and fast-food restaurants, none of
which offer the variety of menu items that is a hallmark of Two Guys With Wieners. The Company will
continue to capitalize on its competitors’ weaknesses by building on several strengths:




Memorable and funny branding
Location-specific logos
Focused on merchandising and developing recognizable souvenirs
Targeted to a younger demographic
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Two Guys With Wieners, LLC


Affordable prices
Unique menu options
Marketing Strategy
Two Guys With Wieners will continue to use a variety of advertising channels to increase its exposure
among prospective customers. Specific channels will include:
Traditional Marketing Methods

Print media: Two Guys With Wieners places ads in local print publications. These
advertisements include the Company’s locations and may also offer limited-time discounts or
other incentives.

Radio: The Company will continue to develop radio ads designed to reach prospective
customers. Radio commercial production can be done cost-effectively, and provides flexibility
to tailor the message to the right customer segment. Radio also offers the opportunity to work
closely with the appropriate stations to use unique promotions to build awareness and drive
revenues.

Promotional goods: The Company will continue to invest in promotional products such as drink
ware and branded t-shirts emblazoned with the Company’s name and logo. Two Guys With
Wieners’ souvenirs has helped to grow the Company’s brand, and will play a pivotal role in its
ongoing expansion plan.
Web-Based Marketing Methods

Website: The Company will capitalize on its existing website (www.twoguyswithwieners.com)
to generate interest in its products and services. This website is search engine optimized and
contains a number of features including: shopping cart, client testimony, photo gallery,
company profile, locations, and menu.
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Management Summary
Grant Belcher, Owner
Grant Belcher is an experienced small business owner and has worked professionally in a large number
of industries. Currently along with owning Two Guys With Wieners, he is the owner of Kochevars
Saloon, located in Crested Butte, Colorado. Mr. Belcher has previously worked as a professional
Musician with Napalm Records, held the positions of Vice President and Chief Executive Officer of
Digger International Entertainment located in Chicago, Illinois, and served as General Manager for
Vision Quest Marketing located in Stillwater, Oklahoma. Mr. Belcher was born and raised in Kingwood,
Texas.
Rebecca Belcher
Becky Belcher is a Colorado native whose family relocated to Oklahoma when she was 10 years old.
She attended Oklahoma State University, and graduated with a Bachelor of Science degree. Mrs.
Belcher’s ties to Stillwater will help the Company establish its second storefront there. She and Grant
are the proud parents of a two-year-old daughter, Peyton.
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Financial Forecast
The following is a five-year revenue forecast. Direct costs include all costs which can be directly tied to
revenue and include “cost of goods.”
REVENUE FORECAST
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
Food Sales
$210,000
$236,633
$258,066
$273,983
$290,882
Merchandise Sales
$140,000
$186,805
$221,831
$249,964
$281,666
$70,000
$117,540
$176,034
$234,887
$278,927
$420,000
$540,979
$655,931
$758,834
$851,475
Food Sales
$61,855
$69,700
$76,013
$80,701
$85,679
Merchandise Sales
$36,364
$48,521
$57,618
$64,926
$73,160
Online Sales
Subtotal Cost of Revenue
$18,182
$116,401
$30,530
$148,751
$45,723
$179,355
$61,010
$206,637
$72,449
$231,287
Merchant Processing
Total Direct Costs
$10,500
$126,901
$13,524
$162,275
$16,398
$195,753
$18,971
$225,608
$21,287
$252,574
Gross Margin
$293,099
$378,704
$460,178
$533,227
$598,900
Online Sales
Total Revenue
Direct Cost of Revenue
Gross Margin/Revenue
70%
70%
70%
70%
70%
The table below shows the units and pricing assumptions underlying the revenue forecast:
UNIT ASSUMPTIONS
Year 1
Year 2
Year 3
Year 4
Year 5
Units
Food Sales
42,000
47,327
51,613
54,797
58,176
Merchandise Sales
5,833
7,784
9,243
10,415
11,736
Online Sales
2,917
4,898
7,335
9,787
11,622
50,750
60,008
68,191
74,999
81,534
Total Units
Unit Price
Food Sales
$5.00
$5.00
$5.00
$5.00
$5.00
Merchandise Sales
$24.00
$24.00
$24.00
$24.00
$24.00
Online Sales
$24.00
$24.00
$24.00
$24.00
$24.00
Direct Unit Cost
Food Sales
$1.47
$1.47
$1.47
$1.47
$1.47
Merchandise Sales
$6.23
$6.23
$6.23
$6.23
$6.23
Online Sales
$6.23
$6.23
$6.23
$6.23
$6.23
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Year 1 Revenue Monthly
$35,000
$30,000
$25,000
Merchandise Sales
$20,000
$15,000
$10,000
Food Sales
$5,000
Month 12
Month 11
Month 10
Month 9
Month 8
Month 7
Month 6
Month 5
Month 4
Month 3
Month 2
Month 1
$0
Annual Revenue
$700,000
$600,000
$500,000
Merchandise Sales
$400,000
$300,000
$200,000
Food Sales
$100,000
$0
Year 1
Year 2
Year 3
Year 4
Year 5
_______________________________________________________________________________ 22
CONFIDENTIAL – Do Not Distribute Without Permission
Two Guys With Wieners, LLC
The Company’s personnel forecast is outlined below. Personnel wages indicate the average wage per
position and personnel costs are total wages for each position.
PERSONNEL FORECAST
Year 1
Year 2
Year 3
Year 4
Year 5
Part-Time Labor
3
3
4
4
4
Online Fulfillment
1
2
3
4
5
4
5
7
8
9
Part-Time Labor
$9,360
$9,828
$10,319
$10,835
$11,377
Online Fulfillment
$9,360
$9,828
$10,319
$10,835
$11,377
Personnel Costs
Part-Time Labor
$28,080
$29,484
$41,278
$43,341
$45,509
Online Fulfillment
Total Payroll
$9,360
$37,440
$19,656
$49,140
$30,958
$72,236
$43,341
$86,683
$56,886
$102,394
8.91%
9.08%
11.01%
11.42%
12.03%
Personnel Count
Total Personnel
Personnel Wage
Payroll/Revenue
_______________________________________________________________________________ 23
CONFIDENTIAL – Do Not Distribute Without Permission
Two Guys With Wieners, LLC
The Company intends to deploy its funding to maximize growth and profitability. In the Profit and Loss
table below, gross margin equals revenue minus direct costs. The “bottom line” or profit (as measured
before and after interest, taxes, depreciation, and amortization) equals gross margin minus operating
expenses.
PRO FORMA PROFIT & LOSS
Year 1
Year 2
Year 3
Year 4
Year 5
Total Revenue
$420,000
$540,979
$655,931
$758,834
$851,475
Total Direct Cost of Revenue
$126,901
$162,275
$195,753
$225,608
$252,574
Gross Margin
$293,099
$378,704
$460,178
$533,227
$598,900
Gross Margin/Revenue
70%
70%
70%
70%
70%
Expenses
Rent
$28,800
$30,240
$31,752
$33,340
$35,007
Utilities
$12,000
$12,600
$13,230
$13,892
$14,586
Licenses & Fees
$3,000
$3,150
$3,308
$3,473
$3,647
Maintenance
Insurance
$6,000
$6,000
$6,300
$6,300
$6,615
$6,615
$6,946
$6,946
$7,293
$7,293
Accounting
$3,000
$3,600
$4,320
$5,184
$6,221
Marketing & Promotion
$60,000
$72,000
$86,400
$103,680
$114,048
Misc.
$12,000
$14,400
$17,280
$20,736
$24,883
$2,667
$5,616
$2,667
$7,371
$2,667
$10,835
$2,667
$13,002
$2,667
$15,359
Total Personnel
Total Op. Expenses
$37,440
$176,523
$49,140
$207,768
$72,236
$255,257
$86,683
$296,548
$102,394
$333,397
Profit Before Int. & Tax
$116,577
$170,936
$204,921
$236,679
$265,503
EBITDA
$119,243
$173,603
$207,587
$239,346
$268,170
Interest Expense
$0
$0
$0
$0
$0
Taxes Incurred
$0
$0
$0
$0
$0
$116,577
$170,936
$204,921
$236,679
$265,503
Depreciation
Payroll Taxes & Benefits
Net Profit
Net Profit %
27.8%
31.6%
31.2%
31.2%
31.2%
_______________________________________________________________________________ 24
CONFIDENTIAL – Do Not Distribute Without Permission
Two Guys With Wieners, LLC
The table and chart below demonstrate when the Company is expected to become profitable. Breakeven occurs when accumulated revenue equals accumulated expenses. According to the forecasted
financials, month 2 will be the point at which break-even will occur.
BREAK-EVEN ANALYSIS
Break-Even Month
2
Accumulated Gross Revenue
$62,323
$3,500,000
$3,000,000
$2,500,000
Accumulated Revenue
$2,000,000
$1,500,000
Accumulated Expenses
$1,000,000
$500,000
$0
1
4
7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58
_______________________________________________________________________________ 25
CONFIDENTIAL – Do Not Distribute Without Permission
Two Guys With Wieners, LLC
The following depictions of the Company’s projected cash flow show that the Company expects to
maintain sufficient cash balances over the five years of this plan. The “pro forma cash flow” table
differs from the “pro forma profit and loss” (P&L) table. Pro forma cash flow is intended to represent
the actual flow of cash in and out of the Company. In comparison, the revenue and expense
projections on the P&L table include “non-cash” items and exclude funding and investment
illustrations.
Cash Flow
$1,200,000
$1,000,000
$800,000
Net Cash Flow
$600,000
Cash Balance
$400,000
$200,000
$0
Year 1
Year 2
Year 3
Year 4
Year 5
CASH FLOW
Year 1
Year 2
Year 3
Year 4
Year 5
OPERATING
Net Profit
$116,577
$170,936
$204,921
$236,679
$265,503
$2,667
$2,667
$2,667
$2,667
$2,667
$0
$0
$0
$0
Adjustments to Net Profit
Depreciation & Amortization
(Increases)/Decreases in Accounts Receivable
(Additions)/Depletions of Inventory
Increases/(Decreases) in Accounts Payable
($5,792)
($2,777)
($2,249)
($2,210)
$0
($1,842)
$26,059
$5,605
$6,365
$5,812
$5,044
Net Cash From Operating Activities
$139,510
$176,430
$211,703
$242,948
$271,371
INVESTING
Purchase of Other Current Assets
$0
$0
$0
$0
$0
Sale of Other Current Assets
$0
$0
$0
$0
$0
Purchase of Land
$0
$0
$0
$0
$0
Sale of Land
$0
$0
$0
$0
$0
Purchase Long-term Assets
Sale of Long-term Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Net Cash From Investing Activities
$0
$0
$0
$0
$0
Investment
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
New Current Borrow ing
$0
$0
$0
$0
$0
Current Borrow ing Repay.
$0
$0
$0
$0
$0
New Long Term Liabilities
Long Term Liability Repay
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
FINANCING
Net Cash From Financing Activities
$0
$0
$0
$0
$0
NET CASH FLOW
$139,510
$176,430
$211,703
$242,948
$271,371
Beginning Cash
Ending Cash
$7,800
$147,310
$147,310
$323,741
$323,741
$535,444
$535,444
$778,391
$778,391
$1,049,763
_______________________________________________________________________________ 26
CONFIDENTIAL – Do Not Distribute Without Permission
Two Guys With Wieners, LLC
The balance sheet below highlights the Company’s projected assets, liabilities, and capital:
BALANCE SHEET
Year 1
Year 2
Year 3
Year 4
Year 5
Assets
Current Assets
Cash
Accounts Receivable
Inventory
Other Current Assets
Total Current Assets
$147,310
$323,741
$535,444
$778,391
$0
$0
$0
$0
$1,049,763
$0
$10,792
$13,569
$15,818
$18,028
$19,870
$0
$0
$0
$0
$0
$158,102
$337,310
$551,262
$796,420
$1,069,633
$40,000
$2,667
$40,000
$5,333
$40,000
$8,000
$40,000
$10,667
$40,000
$13,333
Fixed Assets
Long-term Assets
Accum. Depreciation
Land
$0
$0
$0
$0
$0
$37,333
$34,667
$32,000
$29,333
$26,667
$195,436
$371,977
$583,262
$825,753
$1,096,300
Current Liabilities
Accounts Payable
$26,059
$31,664
$38,029
$43,840
$48,884
Current Borrow ing
$0
$0
$0
$0
$0
Other Current Liabilities
$0
$0
$0
$0
$0
Subtotal Current Liabilities
$26,059
$31,664
$38,029
$43,840
$48,884
Total Fixed Assets
Total Assets
Liabilities and Capital
Long-term Liabilities
Total Liabilities
$0
$0
$0
$0
$0
$26,059
$31,664
$38,029
$43,840
$48,884
Paid-in Capital
$60,000
$60,000
$60,000
$60,000
$60,000
Retained Earnings
($7,200)
$109,377
$280,313
$485,233
$721,912
Earnings
Total Capital
$116,577
$169,377
$170,936
$340,313
$204,921
$545,233
$236,679
$781,912
$265,503
$1,047,416
Total Liabilities and Capital
$195,436
$371,977
$583,262
$825,753
$1,096,300
_______________________________________________________________________________ 27
CONFIDENTIAL – Do Not Distribute Without Permission
Two Guys With Wieners, LLC
The sensitivity analysis below assumes that revenues are 15% higher or lower than figures projected
earlier in this business plan:
BEST CASE SCENARIO
REVENUE IS 15% GREATER THAN PROJECTED
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
$483,000
$622,126
$754,321
$872,659
$979,196
Cost of Goods
$145,936
$186,617
$225,116
$259,449
$290,461
Gross Margin
$337,064
$435,509
$529,205
$613,211
$688,736
Gross Margin/Revenue
70%
70%
70%
70%
70%
Operating Expenses
$176,523
$207,768
$255,257
$296,548
$333,397
Net Profit
$160,542
$227,742
$273,948
$316,663
$355,338
Net Profit/Revenue
33%
37%
36%
36%
36%
Cash Flow
$183,475
$233,236
$280,730
$322,932
$361,206
Cash Balance
$191,275
$424,511
$705,241
$1,028,173
$1,389,379
WORST CASE SCENARIO
REVENUE IS 15% LESS THAN PROJECTED
Year 1
Year 2
Year 3
Year 4
Year 5
Revenue
$357,000
$459,832
$557,541
$645,009
$723,754
Cost of Goods
$107,866
$137,934
$166,390
$191,767
$214,688
Gross Margin
$249,134
$321,898
$391,151
$453,243
$509,065
Gross Margin/Revenue
Operating Expenses
Net Profit
Net Profit/Revenue
Cash Flow
Cash Balance
70%
$176,523
$72,612
20%
$95,546
$103,346
70%
70%
70%
70%
$207,768
$255,257
$296,548
$333,397
$114,130
25%
$135,894
24%
$156,695
24%
$175,668
24%
$119,625
$222,970
$142,676
$365,647
$162,964
$528,610
$181,536
$710,146
_______________________________________________________________________________ 28
CONFIDENTIAL – Do Not Distribute Without Permission
Two Guys With Wieners, LLC
Appendix
REVENUE FORECAST
M o nth 1
M o nth 2
M o nth 3
M o nth 4
M o nth 5
M o nth 6
M o nth 7
M o nth 8
M o nth 9
M o nth 10
M o nth 11
M o nth 12
Revenue
Fo o d Sales
$ 16,558
$ 16,724
$ 16,891
$ 17,060
$ 17,231
$ 17,403
$ 17,577
$ 17,753
$ 17,930
$ 18,110
$ 18,291
$ 18,474
M erchandise Sales
$ 9,865
$ 10,161
$ 10,465
$ 10,779
$ 11,103
$ 11,436
$ 11,779
$ 12,132
$ 12,496
$ 12,871
$ 13,257
$ 13,655
Online Sales
$ 4,398
$ 4,618
$ 4,849
$ 5,091
$ 5,346
$ 5,613
$ 5,893
$ 6,188
$ 6,498
$ 6,822
$ 7,164
$ 7,522
To tal Revenue
$ 30,821
$ 31,502
$ 32,205
$ 32,930
$ 33,679
$ 34,452
$ 35,249
$ 36,073
$ 36,924
$ 37,803
$ 38,711
$ 39,650
Fo o d Sales
$ 4,877
$ 4,926
$ 4,975
$ 5,025
$ 5,075
$ 5,126
$ 5,177
$ 5,229
$ 5,281
$ 5,334
$ 5,387
$ 5,441
M erchandise Sales
$ 2,562
$ 2,639
$ 2,718
$ 2,800
$ 2,884
$ 2,970
$ 3,059
$ 3,151
$ 3,246
$ 3,343
$ 3,443
$ 3,547
Direct Co st o f Revenue
Online Sales
Subto tal Co st o f Revenue
M erchant P ro cessing
To tal Direct Co sts
Gro ss M argin
Gro ss M argin/Revenue
$ 1,142
$ 1,199
$ 1,259
$ 1,322
$ 1,388
$ 1,458
$ 1,531
$ 1,607
$ 1,688
$ 1,772
$ 1,861
$ 1,954
$ 8,582
$ 8,765
$ 8,953
$ 9,147
$ 9,348
$ 9,554
$ 9,767
$ 9,988
$ 10,215
$ 10,449
$ 10,692
$ 10,942
$ 771
$ 788
$ 805
$ 823
$ 842
$ 861
$ 881
$ 902
$ 923
$ 945
$ 968
$ 991
$ 9,352
$ 9,552
$ 9,758
$ 9,970
$ 10,190
$ 10,416
$ 10,649
$ 10,889
$ 11,138
$ 11,394
$ 11,659
$ 11,933
$ 21,468
$ 21,950
$ 22,447
$ 22,960
$ 23,489
$ 24,036
$ 24,601
$ 25,184
$ 25,786
$ 26,409
$ 27,052
$ 27,717
70%
70%
70%
70%
70%
70%
70%
70%
70%
70%
70%
70%
UNIT ASSUMPTIONS
M o nth 1
M o nth 2
M o nth 3
M o nth 4
M o nth 5
M o nth 6
M o nth 7
M o nth 8
M o nth 9
M o nth 10
M o nth 11
M o nth 12
Units
Fo o d Sales
3,312
3,345
3,378
3,412
3,446
3,481
3,515
3,551
3,586
3,622
3,658
3,695
M erchandise Sales
411
423
436
449
463
476
491
506
521
536
552
569
Online Sales
183
192
202
212
223
234
246
258
271
284
298
313
3,906
3,961
4,016
4,073
4,131
4,191
4,252
4,314
4,377
4,442
4,509
4,577
To tal Units
Unit P rice
Fo o d Sales
$ 5.00
$ 5.00
$ 5.00
$ 5.00
$ 5.00
$ 5.00
$ 5.00
$ 5.00
$ 5.00
$ 5.00
$ 5.00
$ 5.00
M erchandise Sales
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
Online Sales
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
$ 24.00
Direct Unit Co st
Fo o d Sales
$ 1.47
$ 1.47
$ 1.47
$ 1.47
$ 1.47
$ 1.47
$ 1.47
$ 1.47
$ 1.47
$ 1.47
$ 1.47
$ 1.47
M erchandise Sales
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
Online Sales
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
$ 6.23
_______________________________________________________________________________
CONFIDENTIAL – Do Not Distribute Without Permission
29
Two Guys With Wieners, LLC
PERSONNEL FORECAST
M o nth 1
M o nth 2
M o nth 3
M o nth 4
M o nth 5
M o nth 6
M o nth 7
M o nth 8
M o nth 9
M o nth 10
M o nth 11
M o nth 12
P art-Time Labo r
3
3
3
3
3
3
3
3
3
3
3
3
Online Fulfillment
1
1
1
1
1
1
1
1
1
1
1
1
4
4
4
4
4
4
4
4
4
4
4
4
P art-Time Labo r
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
Online Fulfillment
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 2,340
$ 2,340
$ 2,340
$ 2,340
$ 2,340
$ 2,340
$ 2,340
$ 2,340
$ 2,340
$ 2,340
$ 2,340
$ 2,340
P erso nnel Co unt
To tal P erso nnel
P erso nnel Wage
P erso nnel Co sts
P art-Time Labo r
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
$ 780
To tal P ayro ll
Online Fulfillment
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
P ayro ll/Revenue
10.12%
9.90%
9.69%
9.47%
9.26%
9.06%
8.85%
8.65%
8.45%
8.25%
8.06%
7.87%
_______________________________________________________________________________
CONFIDENTIAL – Do Not Distribute Without Permission
30
Two Guys With Wieners, LLC
PRO FORMA PROFIT & LOSS
To tal Revenue
To tal Direct Co st o f Revenue
Gro ss M argin
Gro ss M argin/Revenue
M o nth 1
M o nth 2
M o nth 3
M o nth 4
M o nth 5
M o nth 6
M o nth 7
M o nth 8
M o nth 9
M o nth 10
M o nth 11
M o nth 12
$ 30,821
$ 31,502
$ 32,205
$ 32,930
$ 33,679
$ 34,452
$ 35,249
$ 36,073
$ 36,924
$ 37,803
$ 38,711
$ 39,650
$ 9,352
$ 9,552
$ 9,758
$ 9,970
$ 10,190
$ 10,416
$ 10,649
$ 10,889
$ 11,138
$ 11,394
$ 11,659
$ 11,933
$ 21,468
$ 21,950
$ 22,447
$ 22,960
$ 23,489
$ 24,036
$ 24,601
$ 25,184
$ 25,786
$ 26,409
$ 27,052
$ 27,717
70%
70%
70%
70%
70%
70%
70%
70%
70%
70%
70%
70%
Expenses
Rent
$ 2,400
$ 2,400
$ 2,400
$ 2,400
$ 2,400
$ 2,400
$ 2,400
$ 2,400
$ 2,400
$ 2,400
$ 2,400
$ 2,400
Utilities
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
Licenses & Fees
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
M aintenance
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
Insurance
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
$ 500
A cco unting
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
$ 250
M arketing & P ro mo tio n
$ 5,000
$ 5,000
$ 5,000
$ 5,000
$ 5,000
$ 5,000
$ 5,000
$ 5,000
$ 5,000
$ 5,000
$ 5,000
$ 5,000
M isc.
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
$ 1,000
Depreciatio n
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
P ayro ll Taxes & B enefits
$ 468
$ 468
$ 468
$ 468
$ 468
$ 468
$ 468
$ 468
$ 468
$ 468
$ 468
$ 468
To tal P erso nnel
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
$ 3,120
To tal Op. Expenses
$ 14,710
$ 14,710
$ 14,710
$ 14,710
$ 14,710
$ 14,710
$ 14,710
$ 14,710
$ 14,710
$ 14,710
$ 14,710
$ 14,710
P ro fit B efo re Int. & Tax
$ 6,758
$ 7,240
$ 7,737
$ 8,250
$ 8,779
$ 9,326
$ 9,890
$ 10,473
$ 11,076
$ 11,698
$ 12,342
$ 13,007
EB ITDA
$ 6,980
$ 7,462
$ 7,959
$ 8,472
$ 9,001
$ 9,548
$ 10,113
$ 10,696
$ 11,298
$ 11,921
$ 12,564
$ 13,229
Interest Expense
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Taxes Incurred
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$ 6,758
$ 7,240
$ 7,737
$ 8,250
$ 8,779
$ 9,326
$ 9,890
$ 10,473
$ 11,076
$ 11,698
$ 12,342
$ 13,007
Net P ro fit
Net P ro fit %
21.9%
23.0%
24.0%
25.1%
26.1%
27.1%
28.1%
29.0%
30.0%
30.9%
_______________________________________________________________________________
CONFIDENTIAL – Do Not Distribute Without Permission
31.9%
32.8%
31
Two Guys With Wieners, LLC
CASH FLOW
M o nth 1
M o nth 2
M o nth 3
M o nth 4
M o nth 5
M o nth 6
M o nth 7
M o nth 8
M o nth 9
M o nth 10
M o nth 11
M o nth 12
$ 6,758
$ 7,240
$ 7,737
$ 8,250
$ 8,779
$ 9,326
$ 9,890
$ 10,473
$ 11,076
$ 11,698
$ 12,342
$ 13,007
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$ 222
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
O P E R A T IN G
Net P ro fit
A djustments to Net P ro fit
Depreciatio n & A mo rtizatio n
(Increases)/Decreases in A cco unts Receivable
(A dditio ns)/Depletio ns o f Invento ry
Increases/(Decreases) in A cco unts P ayable
($ 3,464)
($ 180)
($ 186)
($ 192)
($ 198)
($ 204)
($ 210)
($ 217)
($ 224)
($ 231)
($ 239)
$0
($ 247)
$ 23,514
$ 197
$ 203
$ 209
$ 216
$ 223
$ 230
$ 237
$ 245
$ 253
$ 261
$ 270
$ 27,030
$ 7,479
$ 7,976
$ 8,490
$ 9,020
$ 9,567
$ 10,132
$ 10,716
$ 11,319
$ 11,942
$ 12,586
$ 13,252
P urchase o f Other Current A ssets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Sale o f Other Current A ssets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
P urchase o f Land
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Sale o f Land
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
P urchase Lo ng-term A ssets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Sale o f Lo ng-term A ssets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Net Cash Fro m Investing A ctivities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Investment
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
New Current B o rro wing
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Current B o rro wing Repay.
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
New Lo ng Term Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Lo ng Term Liability Repay
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Net Cash Fro m Financing A ctivities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Net Cash Fro m Operating A ctivities
IN V E S T IN G
F IN A N C IN G
N E T C A S H F LO W
B e ginning C a s h
E nding C a s h
$ 2 7 ,0 3 0
$ 7 ,4 7 9
$ 7 ,9 7 6
$ 8 ,4 9 0
$ 9 ,0 2 0
$ 9 ,5 6 7
$ 10 ,13 2
$ 10 ,7 16
$ 11,3 19
$ 11,9 4 2
$ 7 ,8 0 0
$ 3 4 ,8 3 0
$ 4 2 ,3 0 9
$ 5 0 ,2 8 5
$ 5 8 ,7 7 5
$ 6 7 ,7 9 5
$ 7 7 ,3 6 2
$ 3 4 ,8 3 0
$ 4 2 ,3 0 9
$ 5 0 ,2 8 5
$ 5 8 ,7 7 5
$ 6 7 ,7 9 5
$ 7 7 ,3 6 2
$ 8 7 ,4 9 4
$ 8 7 ,4 9 4
$ 9 8 ,2 10
$ 9 8 ,2 10
$ 10 9 ,5 2 9
$0
$ 12 ,5 8 6
$ 13 ,2 5 2
$ 10 9 ,5 2 9
$ 12 1,4 7 2
$ 13 4 ,0 5 8
$ 12 1,4 7 2
$ 13 4 ,0 5 8
$ 14 7 ,3 10
_______________________________________________________________________________
CONFIDENTIAL – Do Not Distribute Without Permission
32
Two Guys With Wieners, LLC
BALANCE SHEET
M o nth 1
M o nth 2
M o nth 3
M o nth 4
M o nth 5
M o nth 6
M o nth 7
M o nth 8
M o nth 9
M o nth 10
M o nth 11
M o nth 12
$ 34,830
$ 42,309
$ 50,285
$ 58,775
$ 67,795
$ 77,362
$ 87,494
$ 98,210
$ 109,529
$ 121,472
$ 134,058
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$ 8,464
$ 8,644
$ 8,830
$ 9,022
$ 9,219
$ 9,423
$ 9,634
$ 9,851
$ 10,075
$ 10,306
$ 10,545
$ 10,792
A ssets
Current A ssets
Cash
A cco unts Receivable
Invento ry
Other Current A ssets
$ 147,310
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$ 43,294
$ 50,953
$ 59,115
$ 67,797
$ 77,014
$ 86,785
$ 97,128
$ 108,061
$ 119,604
$ 131,778
$ 144,603
$ 158,102
$ 40,000
$ 40,000
$ 40,000
$ 40,000
$ 40,000
$ 40,000
$ 40,000
$ 40,000
$ 40,000
$ 40,000
$ 40,000
$ 40,000
$ 222
$ 444
$ 667
$ 889
$ 1,111
$ 1,333
$ 1,556
$ 1,778
$ 2,000
$ 2,222
$ 2,444
$ 2,667
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
To tal Fixed A ssets
$ 39,778
$ 39,556
$ 39,333
$ 39,111
$ 38,889
$ 38,667
$ 38,444
$ 38,222
$ 38,000
$ 37,778
$ 37,556
$ 37,333
To tal A ssets
$ 83,072
$ 90,509
$ 98,449
$ 106,908
$ 115,903
$ 125,452
$ 135,572
$ 146,283
$ 157,604
$ 169,556
$ 182,159
$ 195,436
A cco unts P ayable
$ 23,514
$ 23,711
$ 23,914
$ 24,123
$ 24,339
$ 24,562
$ 24,792
$ 25,030
$ 25,275
$ 25,528
$ 25,789
$ 26,059
Current B o rro wing
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Other Current Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Subto tal Current Liabilities
$ 23,514
$ 23,711
$ 23,914
$ 24,123
$ 24,339
$ 24,562
$ 24,792
$ 25,030
$ 25,275
$ 25,528
$ 25,789
$ 26,059
To tal Current A ssets
Fixed A ssets
Lo ng-term A ssets
A ccum. Depreciatio n
Land
Liabilities and Capital
Current Liabilities
Lo ng-term Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$ 23,514
$ 23,711
$ 23,914
$ 24,123
$ 24,339
$ 24,562
$ 24,792
$ 25,030
$ 25,275
$ 25,528
$ 25,789
$ 26,059
P aid-in Capital
$ 60,000
$ 60,000
$ 60,000
$ 60,000
$ 60,000
$ 60,000
$ 60,000
$ 60,000
$ 60,000
$ 60,000
$ 60,000
$ 60,000
Retained Earnings
($ 7,200)
($ 7,200)
($ 7,200)
($ 7,200)
($ 7,200)
($ 7,200)
($ 7,200)
($ 7,200)
($ 7,200)
($ 7,200)
($ 7,200)
$ 6,758
$ 13,998
$ 21,735
$ 29,985
$ 38,764
$ 48,090
$ 57,980
$ 68,453
$ 79,529
$ 91,228
$ 103,570
$ 116,577
To tal Capital
$ 59,558
$ 66,798
$ 74,535
$ 82,785
$ 91,564
$ 100,890
$ 110,780
$ 121,253
$ 132,329
$ 144,028
$ 156,370
$ 169,377
To tal Liabilities and Capital
$ 83,072
$ 90,509
$ 98,449
$ 106,908
$ 115,903
$ 125,452
$ 135,572
$ 146,283
$ 157,604
$ 169,556
$ 182,159
$ 195,436
To tal Liabilities
Earnings
_______________________________________________________________________________
CONFIDENTIAL – Do Not Distribute Without Permission
($ 7,200)
33