Yelp - Quick Report - Hoover's

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Yelp Inc.
San Francisco, CA United States • NYSE
Company Description
140 New Montgomery St #900
San Francisco, CA 94105-3821,
United States
Phone: +1-415-908-3801
http://www.yelp.com
If yelping doesn't sound like fun, you may not be as hip as you think. Yelp offers usergenerated reviews and information on local businesses and service providers through its website
at Yelp.com, and via its mobile app. Its content targets younger, urban consumers and covers
restaurants, bars, salons, retailers, doctors, and museums. The site has a social media-friendly
interface -- users can create and maintain profiles (complete with friend networks and photos),
where they can blog on experiences with businesses. Yelp has established a foothold in cities
across the US, Canada, and Europe. The firm was founded in 2004 by former PayPal engineers
Jeremy Stoppelman and Russel Simmons. It went public in 2012.
Geographic Reach
According to Google Analytics, roughly 120 million unique visitors used Yelp.com and its
mobile application was used on some 11 million unique mobile devices on a monthly average
basis during 2013.
Yelp has been expanding globally. It now has sites in Austria, Canada, France, Germany,
Ireland, the Netherlands, Spain, and the UK. The firm continues to strengthen its presence in
markets throughout the US, and has plans for expansion in Canada and Western Europe.
Yelp’s sales force works from five primary locations: San Francisco, California; Scottsdale,
Arizona; New York City: London, UK; and Hamburg, Germany. The company has an office in
Dublin, Ireland as well.
Operations
Yelp divides itself into three segments for reporting purposes: local advertising, brand
advertising, and other services. Local advertising, which contributed 83% of revenue in fiscal
2013, includes free and paid business listings for businesses of all sizes. Brand advertising,
which accounted for about 12% of total revenue during fiscal 2013, offers advertising for
national brands in the automobile, financial services, logistics, consumer goods, and health and
fitness industries. Other services contributed the remaining 5% of annual revenue in fiscal 2013.
Financial Performance
Yelp’s total revenue increased by 69%, to $233 million in fiscal 2013 compared to $137 million
in fiscal 2012. The spike was largely due to a 77% increase in local advertising revenue. Brand
advertising revenue increased 36%, primarily due to an increase in the average spend per brand
advertiser. Other services revenue increased by 54% during fiscal 2013 compared to the previous
period, primarily due to an increase in revenue from the sale of Yelp Deals and remnant
advertising inventory.
Yelp reported a decrease in net loss (only $10 million in fiscal 2013 compared to $19 million in
fiscal 2012) mainly due to the large revenue growth offsetting increased expenses.
Strategy
The company is counting on a strategy of reaching more people for growth: As it adds users, its
content expands to cover more local businesses, which in turn attracts more consumers and more
advertisers. Yelp sees its local business accounts as an opportunity for growth, as it generates
revenue from only a small fraction of those businesses.
Mergers and Acquisitions
During fiscal 2013 Yelp acquired SeatMe for a price of about $12.7 million ($2.2 in cash and the
rest in stock).
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Key Information
184488356
D-U-N-S Number
Headquarters
Location Type
No
Subsidiary Status
Public
Company Type
Plant/Facility Size (sq. ft.) (modeled) 6,859
Rents
Owns/Rents
Deloitte & Touche LLP
Accountant
1,984
2013 Employees (All Sites)
93
Employees (This Site)
43.04%
1-Year Employee Growth
2004
Year of Founding
Internet Content Providers
Primary Industry
73750000: Information retrieval services
Primary SIC Code
517919: All Other Telecommunications
Primary NAICS Code
Yelp
Tradestyle
37.786937/-122.39988
Latitude/Longitude
Minority Owned/Women Owned No
Key Financials
Fiscal Year-End December
$232.99M
2013 Sales
1-Year Sales Growth 69.36%
2013 Net Income ($10.07M)
$515.98M
Total Assets
$4.75B
Market Value
Prescreen Score Low Risk
People
Title
Chairman
Co-Founder and CEO
COO
CFO
VP Corporate Infrastructure
VP European Marketing
President, Founder
President
National Client Partner
Managing Director And Senior Vice
President
Vice President
Vice President
Name
Max Levchin
Age : 38
Jeremy
Stoppelman
Age : 36
Geoff Donaker
Age : 40
Robert Krolik
Age : 45
Todd Miner
Colleen Curtis
Collette Simkoknauss
Jessica Vieaux
Tammie Soto
Lindsey Pollack
Neil Kumar
Cindy Mesaros
Compensation
salary : $37,501.00 , total
compensation : $8,097,964.00
salary : $37,501.00 , total
compensation : $6,243,727.00
salary : $321,875.00 , total
compensation : $3,007,548.00
Title
Vice President Of Sales
Vice President Of Marketing
Vp Of Marketing
Director European Operations
Director Tax And Treasury
Director
Director Sales Training
Director
Associate Director
Associate Director
Director Of Business Applications
Director Of Sales Operations And Ad
Director Of Marketing Southeast
Director Of East Coast Sales
Yelp Las Vegas Community Director
Yelp San Francisco Community
Manager
Mid Market Account Manager
Deals Support And Account
Management
Deals Support And Account
Management
Account Manager
Name
Jed Nachman
Brad Porteus
Andrea Rubin
Jessica Card
Joel Edelmann
Peter Fenton
Pete Hancock
Diane Irvine
Ian Macbean
Ian Macbean
Mike Marchetti
Wendy Ness
Monica Silvestre
Kayti Sullivan
Misti Yang
Jon Akerman
Zach Anderson
Shuryn Barnes
Shuryn Barnes
Elyce Baumstark
Compensation
Title
Associate Sales Manager
Associate Sales Manager
Associate Sales And Training Manager
Engineering Manager Data Mining
Kansas City Community Manager
La East Community Manager
Orlando Community Manager
Community Manager San Antonio
Engineering Manager Of Infrastructure
Senior Community Manager And
Marketing Director (Yelp Columbus)
Account Manager
Account Manager
Community Manager And Marketing
Account Manager
Junior Sales Manager
Account Manager
Junior Sales Manager
Junior Sales Manager
Board Members
Name
Ben Bellettini
Ben Bellettini
Roger Benson
Jim Blomo
Joi Brozek
Katie Burbank
Colleen Burns
Gloria Carey
Ben Chess
Christina
Christian
Jordan Compis
Ali Craig
Jamie D'Orso
Morgan Davis
Derrick Davis
Nicole Ellinger
Nate Evans
Nate Evans
Compensation
Title
Name
Compensation
Max Levchin
Chairman
Age : 38
Historical Events
Mar 02, 2012
IPO Trading
The company went public with an offering worth $107.25 million.
Nov 17, 2011
IPO Filing
The company filed to go public with an offering worth $100 million.
Products and Operation
Selected Local Guides
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US
Atlanta
Austin
Boston
Chicago
Dallas
Denver
Detroit
Honolulu
Houston
Los Angeles
Miami
New York
Portland
San Francisco
Seattle
Washington, DC
International
Amsterdam
Barcelona
Edinburgh
Halifax
Hamburg
Lyon
Madrid
Melbourne
Milan
Montreal
Munich
Rome
Vienna
2013 Sales
$ mil. % of total
Local advertisig 193 83
12
Brand advertising 28
12
5
Other
233 100
Total
2013 Reviewed Businesses
% of total
23
Shopping
20
Restaurants
11
Home & local services
9
Beauty & fitness
Arts, entertainment & events 7
6
Health
4
Auto
4
Nightlife
4
Travel & hotel
12
Other
100
Total
2013 Reviews
% of total
39
Restaurants
20
Shopping
8
Nightlife
7
Beauty & fitness
Arts, entertainment & events 7
5
Home & local services
3
Auto
3
Health
3
Travel & hotel
Other
Total
5
100
Selected Business Categories
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Arts, entertainment & events
Automotive
Beauty & fitness
Health
Hotel & travel
Nightlife
Restaurants
Shopping
Industry Information
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Media*
Internet Publishing, Broadcasting & Search Portals*
Internet Content Providers (primary)
Information Collection & Delivery
Professional Services Sector*
Advertising & Marketing Services*
View More Industry Information
Denotes In-depth Industry Insight by First Research
Competitors
Company
AOL
Better Business Bureaus
CityGrid Media (Top
Competitor)
Consumers Union
craigslist (Top Competitor)
Facebook
Google
Groupon
LivingSocial
MSN
Gross
Revenue
$2,319.90M
$11.00M
Net Profit
Margin
3.21%
--
Net Operating Cash
Flow
$318.90M
--
$2.70M
--
--
$253.20M
$7.04M
$7,872.00M
$59,825.00M
$2,573.66M
$1,144.70M
--
--23.66%
20.29%
(4.73%)
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--$4,222.00M
$18,659.00M
$218.43M
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Company
OpenTable
Restaurant.com
Time Out Group
TripAdvisor
Yahoo! (Top Competitor)
Yellowbook
Zagat
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Gross
Revenue
$190.05M
$11.30M
-$944.66M
$4,680.38M
$747.10M
$15.80M
Net Profit
Margin
11.40%
--19.82%
29.19%
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Net Operating Cash
Flow
$66.01M
--$349.52M
$1,195.25M
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