For Immediate Release: Sunday, Oct. 21, 2012
Chevrolet Performance Takes Many Forms at SEMA Show
Expanded ‘Shop Talk’ Displays, Malibu Turbo Performance Concept featured
DETROIT – From stylized mini cars to drag strip-conquering muscle cars, Chevrolet will show
its broadest-ever range of performance and personalization choices at the 2012 SEMA Show.
The annual automotive aftermarket extravaganza kicks off Oct. 30.
Last week, Chevrolet previewed a squadron of small-car concepts debuting at the event, while
performance-oriented visions of the new Malibu Turbo and the forthcoming 2014 Impala will
also be on hand. Chevy’s display wouldn’t be complete without a few Corvette and Camaro
concepts, but their details are being kept under wraps until the show opens.
“At Chevrolet, performance comes in many different forms that appeal to many different
customers – and that’s exactly what we demonstrate at the SEMA Show,” said Chris Perry, vice
president of Chevrolet marketing. “We play close attention to the reaction our concepts receive,
because the feedback helps determine the viability for producing new accessories and even
special-edition production vehicles.”
Chevrolet is taking its popular Shop Talk garage experience display to a higher level this year,
too. Building on the success of the engine-building demonstrations last year, the new Shop Talk
display will offer four “bays” of activities:
 Crate Powertrain Systems – Chevrolet Performance’s engines, transmissions and
controllers are featured, along with a crate powertrain system installed on the open
chassis of a 1988 Monte Carlo SS.
 Chevrolet Performance Parts and Accessories – Displays of new Camaro ZL1- and
1LE-based upgrade kits, along with exterior and interior enhancements are on hand,
with installation demonstrations performed on a Camaro SS throughout the event.
 Sonic Personalization Installation – Chevrolet Performance brakes, suspension
components and wheels, along with Z-Spec accessories, will be demonstrated with live
installation sessions on an Inferno Orange Metallic Sonic.
 Build Your Own Crate Engine – The assembly procedures for a supercharged LS9
crate engine will be demonstrated, showing the steps customers take when they
purchase the Build Your Own Crate Engine option with an LS7 or LS9 engine from
Chevrolet Performance.
“Chevrolet Performance is the direct line from the factory for performance and personalization
parts and the SEMA Show gives us the chance to show everything our engineers have been
working on,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and
Motorsports. “From Sonic to Cruze, to Camaro, Corvette and Silverado, we offer more parts and
accessories than anyone in the aftermarket.”
Chevrolet Performance’s range includes E-Rod emissions-compliant crate engines, which have
received Executive Order numbers from California Air Resources Board – making them legal for
installation in more than 20 million pre-1996 vehicles in California.
Malibu Turbo Performance Concept
With its new 2.0L turbocharged engine producing 20 pounds of boost – to generate 259
horsepower – the 2013 Malibu Turbo can sprint from 0 to 60 mph in 6.3 seconds and reach a
top speed of 155 mph. That makes it the fastest Malibu ever from Chevrolet.
Designers and engineers gave the Malibu Turbo Performance Concept an aggressive edge,
with a blend of high-performance and upscale appointments inside and out, wrapping them in
Berlin Blue Tricoat exterior paint and a Jet Black/Navy Blue interior. It’s only a vision of where
the Malibu Turbo production model could go, but those designers and engineers will be listening
to the reaction it elicits in Vegas. The concept’s unique elements include:
 Ground effects package, including front splitter, rockers and rear diffuser, accented in
Heroic Blue
 Custom lower grille and fog lamp grilles
 Black ice-tinted chrome accents
 Blaze Red-painted fog lamp bezels and inner exhaust bezels
 Black-painted mesh grille inserts, fog lamp grilles, window surround moldings and wheel
center caps
 Clear tail lamp lenses
 Unique “Turbo” badges
 New 20x8.5-inch aluminum wheels in Night Rider chrome
 Pirelli PZero 255/35ZR20 tires
 RECARO sport seats trimmed in Jet Black leather and Navy Blue suede, with red accent
stitching
 Jet Black leather and Navy Blue suede-wrapped flat-bottom steering wheel, door panels
and instrument panel
 Navy Blue suede-wrapped shift boot
 Dark Argent and black chrome trim plates.
Complementing the turbocharged powertrain is a Chevrolet Performance concept HiPer Strut
front suspension and rear springs, concept six-piston front brake calipers used with two-piece
cross-drilled rotors and a concept cold-air intake system to help the force-inducted engine draw
cooler, denser air, which can help it make more power.
2014 Impala Concept
The all-new 2014 Impala – Chevrolet’s flagship full-size sedan – was redesigned to deliver
greater style, refinement and technology. A personalized vision of the new Impala will be shown
at the SEMA Show, featuring a red exterior and black leather interior along with Black Ice-tinted
chrome accents, refinished exterior trim and refinished 20-inch wheels.
The Impala goes on sale in early 2013 as the 10th generation of one of the industry’s most
enduring – and popular – nameplates. Production highlights include:
 All-new exterior design with a sleek proportion, sculpted body sides, active grille
shutters, standard 18-inch wheels and projector-beam headlamps – high-intensity
discharge headlamps and LED daytime running lamps standard on LTZ models
 A choice of one of three powertrains engineered to deliver performance and efficiency
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All-new interior with flowing design and integrated center stack that incorporates an
available eight-inch touch screen display with Chevrolet MyLink
Roomier feel with more front and rear legroom and generous storage compartments
Quieter environment with a greater emphasis on comfort – including active noise
cancelation with four-cylinder powertrains
360 degrees of active safety features include 10 standard airbags and OnStar, along
with available features such as full-speed-range adaptive cruise control, collision
mitigation braking, forward collision alert, lane departure warning, side blind zone alert,
rear cross traffic alert, rear camera and rear-park assist.
Impala was America’s best-selling full-size sedan in 2011 with sales of more than 171,000,
which earned it a place among the year’s 10 best-selling cars overall, along with Chevrolet
Malibu and Cruze.
Small-car contingent
Chevrolet explores the wilder side of its mini, small and compact cars at the SEMA Show this
year, with a stable of stylized Spark, Sonic and Cruze concepts. The cars demonstrate the
possibilities for customers who want a more personalized driving experience. They include:
 Spark Z-Spec – It demonstrates a cohesive and branded package of enhancements
drawn from accessories already available through Chevrolet dealers – giving the cheeky
Spark a definite attitude.
 Spark Sinister – The aggressive-looking concept blends rally-inspired exterior cues with
a black appearance for a night-racing aesthetic that looks at home in the shadows of a
city’s industrial district.
 Sonic Z-Spec 1 – This performance-oriented vision of the Sonic sedan blends the ZSpec aesthetic with a more capable driving experience, including a power-enhancing
exhaust system and upgraded brakes. The capability is matched with street-smart good
looks and decked out in a custom Synergy Green exterior color.
 Sonic Z-Spec 2.5 – A tuner-inspired concept with the performance to back up its
aggressive stance, the Sonic Z-Spec 2.5 sedan shows what’s attainable with Chevrolet
Performance and Chevrolet Accessories parts, along with select aftermarket
components and a dash of color.
 Cruze Upscale – The compact sedan moves up a few rungs on the luxury ladder with a
Burnished Brandy Metallic exterior and unique exterior appointments. Inside is a brown
leather-trimmed interior. This is a Cruze that exudes comfort, taste and style.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in
more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides
customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high
quality. More information on Chevrolet models can be found at www.chevrolet.com.
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