Vera Bradley Inc. (VRA)
Vera Bradley Inc.
(VRA)
Riya Raavicharla
Charles Ro
Background
● Founded by Patricia R. Miller and Barbara Bradley
Baekgaard after noticing a lack of feminine-looking luggage
● Headquarters is located in Fort Wayne, Indiana
● Has a reputation as a leader in the gift industry
● Employs 2300 people directly and many more through subcontracting
● 2012 fiscal sales were $461 million
● Vera Bradley is an internationally recognized brand
What they do?
• Vera Bradley designs, manufactures and markets a distinctive line of superior quality handbags, travel items, stationery and accessories that convey the Vera Bradley image and unique lifestyle.
• The company combines smart product designs with distinctive and colorful fabrics and trims
• Vera Bradley has a loyal following of customers who appreciate the function and quality of bags and luggage.
Recent News
• Vera Bradley Names Robert Wallstrom Chief Executive Officer (November 5,
2013)
• Vera Bradley Disney Collection is available at Disney stores (September 21,
2013)
• Vera Bradley to Expand and Add Jobs (August 2, 2013)
• 20th Annual Vera Bradley Foundation Classic raises record amount for Breast
Cancer Research (June 3, 2013)
• Vera Bradley Baby Collection Available (March 14, 2013)
• Vera Bradley To Grace 'The Stage' At Isetan Shinjuku, Tokyo (Aug 14, 2012)
• Vera Bradley Cell Phone Cases Available at Verizon Stores and Online at verizonwireless.com (June 1, 2012)
• Vera Bradley To Be Available At Von Maur (June 1, 2012)
Technicals
Price:
52-week:
Market Cap:
P/E:
Div/Yield:
964.38M
14.31
(N/A)
23.90
17.27 - 27.15
EPS:
Shares:
1.65
40.61M
Beta: 1.32
Institutional Ownership: 80%
1-Month Chart
6-Month Chart
1-Year Chart
Financials
Second Quarter Results
Released - September 11, 2013
Increased 1.9% to $125.4 million
Direct net revenues increased 14.2%
Competitors
● Coach, Inc.
● Michael Kors
● Macy's, Inc.
Competitors
Reasons to Buy
● Next Earnings report releasing on - December 11, 2013
● Growth expected
● Appeals to more consumers as competitors provide higher priced goods
● Growing in size compared to its competitors
● New stores continue to open, Robert Wallstrom
● 45% increase of people visiting the website
http://www.nasdaq.com/press-release/vera-bradley-announces-fiscal-2014second-quarter-financial-results-20130911-01016 http://www.nasdaq.com/symbol/vra/recommendations https://www.google.com/finance?q=vra&ei=PiWiUoDPOdO60AH3fQ http://www.fool.com/quote/NASDAQ/vera-bradley-inc/VRA/analystratings?source=iqpfolmu0000001&lidx=1 http://www.nasdaq.com/earnings/report/vra http://www.verabradley.com
