Name of founder
Founding date
Type of products
CEO
Adidas
Adolf Dassler
1949
Sports footwear, bags, shirts, watches, eyewear
Herbert Hainer
Sponsorship
American football, Artistic gymnastics, Baseball, Basketball,
Boxing, Cricket, Cycling, Football,
Golf, Handball, Tennis, Volleyball etc.
Nike
Phil Knight
1938
NIKE SHOES, CLOTHING & GEAR
Mark Parker
Football, Artistic gymnastics, Baseball,
Basketball, Boxing, , Cycling, Football, Golf,
Handball, Tennis etc.
Divesification
Expansion
Focuses On Sports, Diversifying
China shoe suppliers
Nike Swooshes into Diversification. Nike's mission is “to bring inspiration and innovation to every athlete in the world
China, India, Russia, Canada, South
America, Europe
United States. Most of the factories are located in
Asia, including Indonesia, China, Taiwan,
India,Thailand, Vietnam, Pakistan, Philippines, and Malaysia.

So we’re hardly surprised that the ongoing rivalry between Adidas and Nike has made headlines again.
It has just been announced that Nike is market leader over Adidas for the first time since the 2009-
10 season. Nike supplies shirts for 26 clubs, Adidas for 18. Adidas, however, provided the highestscoring boots at the World Cup and sponsored the two teams – Germany and Argentina – that made the final. Then there were the Adidas-sponsored
London buses, which were everywhere.Still
everyone has to pick a side.

• Vying for the top spot
• Adidas, a World Cup sponsor since 1970, is providing apparel and cleats to finalists Germany and semi-finalists Argentina. Long the world's biggest soccer brand in terms of revenue, it is aiming for record soccer sales this year of 2 billion euros ($2.7 billion).
• But Nike, which is supplying the now-eliminated hosts Brazil and other semi-finalists Holland, is nipping at Adidas' heels in terms of market share.
• This year's World Cup saw more athletes wear Nike shoes than all of the other brands combined and last month Nike said its soccer-related revenue had shot up 21 percent to 1.7 billion euros in its last fiscal year that ended in May.

Strong demand for NIKE, Inc brands drove Q4 revenue to $6.7 billion, up 7 percent, or 9 percent on a currency neutral basis. Fiscal
2013 revenues from continuing operations were $25.3 billion, up 8 percent, or 11 percent excluding the impact of changes in foreign currency.