Cameron Belt
Junior Seminar
Fall 2013
Public Relations
Table of Contents
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Cover Letter
Resume
Prodigal Media Script
Prodigal Media Press Release
Prodigal Media Commercial Links
Slippery Rock University Press Release
Slippery Rock University Brochure
Cameron Belt
1140 Hampton Drive
Allen, TX 75013
330.607.6709
October 1, 2013
Remington Corporate
14185 Dallas Parkway
Dallas, TX 75254
972.980.2700
To whomever it may concern:
I am applying for the position of events and presentation coordinator. As a recent graduate from Slippery
Rock University of Pennsylvania with a Bachelor’s of Science in Public Relations I believe that I am well
fitted for this position.
I am writing because I have become aware of a job opening that you have for an events and presentation
coordinator. As an eager college graduate, I have a lot to offer as a potential option for this position.
Throughout college I worked multiple different retail jobs. This has helped me gain experience dealing
with many different types of clients. Not all clients will be easy to work with and working retail has
helped me have patience and learn how to do whatever it takes to make the client happy.
Over the summer before my senior year of college, I worked as an intern for Prodigal Media, which is a
full service marketing and communications agency in Boardman, OH. I was able to meet with different
clients and did a lot of work with helping them bring their ideas from their head to on paper and from on
paper to a reality. As an intern I had a lot of responsibilities because of my skill base and because of the
size of the company I was able to work one on one with a lot of the employees.
Thank you for taking the time to consider me for this position. I will follow up with you in a week to
discuss the position further.
Respectfully yours,
Cameron Belt
CA M ER ON BELT
1140 Hampton Dr. | Allen, TX 75013 | 330.607.6709 | cnb1002@sru.edu
SKILLS PROFILE
- Relationship building expert
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Deadline driven
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Exceptional writer
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Exceptional multi-tasker
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Decisive problem solver
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Persuasive negotiator
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Organized and efficient
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Motivated team player
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Efficient with Photoshop, Adobe Illustrator, Adobe Premier, Final Cut Pro, Adobe InDesign, Microsoft Word, Microsoft
Excel, Microsoft PowerPoint
EMPLOYMENT HISTORY
Under Armour
Grove City, PA
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Product Salesperson
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Received recognition from customers as well as manager about excellent customer service
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Cash Wrap Specialist
Tommy Hilfiger
Grove City, PA
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Received recognition from customers as well as managers about excellent customer service
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Product Salesperson
Fossil
Grove City, PA
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Excelled in customer service, top salesperson in the store
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Stock associate
Prodigal Media
Boardman, OH
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Video Editing (Final Cut Pro and Adobe Premier)/Photoshop/Adobe Illustrator
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Wrote press releases and scripts
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Met with clients
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Social Media
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Research on potential clients
Ann Taylor Loft
Grove City, PA
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Manager recognition about top sales in the store
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Stock Associate
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Product Salesperson
EDUCATION
- Slippery Rock University of Pennsylvania
-Slippery Rock, PA
-August 2011-May 2014 (predicted)
-Bachelor of Science in Communication emphasis on Public Relations
8/1/2013 — Present
5/20/2013 — 8/26/2013
5/23/2013 — 8/15/2013
5/13/2013 — 8/23/2013
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Kent State University
-Kent, OH
-August 2010-May 2011
REFERENCES
References available upon request.
<13-NP-001> v2
Within every industry—including the Rent-to-Own industry—there are innovators, people who possess
an unusual amount of courage, character and vision. They are the doers, defined by their ability to bring
new ideas into fruition. They roll up their sleeves to get things done and are unafraid to defy the status
quo in the process. These revolutionaries remain on a constant journey of uncharted territory searching
for a “More, Better and Different” lifestyle. We call these people, Persons of Interest!
Our first persons of interest are Charlie Loudermilk and Ken Butler; they started Aaron’s by renting
folding chairs for 10 cents per chair in 1955, and later expanded into office furniture rental in the 1960s.
According to the computer, Ernie Talley, launched a “Blue Ocean Strategy” in the appliance and
electronic industry. He opened the first Rent-To-Own store in 1965 with Chuck Sims as manager. Talley
then proceeded to build the first Rent-To-Own chain, building 14 new stores between 1965 and 1974.
Shortly after, Sims opened opened 3 “Action TV” rental stores of his own in 1967.
With no know knowledge of Talley’s operation, Barry Gambini opened the first appliance Rent-To-Own
store in California in 1968.
Looking at my research, it says that Chuck Sims redefined previous Rent-To-Own marketing strategies
when he relocated his stores from the innercity to perimeter shopping centers in 1970. This strategy
expanded his customer base and introduced the Rent-To-Own industry to those living in suburban areas
while providing a safer environment for his associates. A year later, he renamed his company Remco and
began advertising on TV.
Our next person of interest is Tom Devlin: the founder of “Sight & Sound” TV rental. He opened his first
store in Wichita, Kansas in 1973 and within 5 years, he’d successfully opened 10 stores.
Checking my database, I see it says that the following year Chuck Sims also acquired 14 stores for Ernie
Talley. He then introduced “Store in a Box” in 1976, which resulted in larger stores that provide more
displayed merchandise.
Devlin later changed the name of “Sight & Sound” to “Rent-A-Center” in 1981 and within 2 years, had
completed the first industry IPO and raised more than $9 million.
That same year, Dennis Shields became the Executive Director of the TRIB buying group, and formed an
alliance with AVB/Brand Source. This strategic moved not only expanded TRIB’s buying power, but
provided a greater selection for his customers.
According to my research, our next person of interest is Wayland Russell, who was featured in Forbes
magazine’s 200 best companies twice. In 1986 he launched “Rainbow Rentals” with Jason Alford using
the tag line “More, Better, Different.” Russell and Alford opened 6 stores within the same month and 6
additional stores the following year!
In 1987, Russell revolutionized the industry when he collaborated with England Furniture. He eliminated
the middleman and opened factory-direct purchasing.
In the same year, Tom Devlin completed his strategic sale to Thorn EMI, raising $594 million, while
Charlie Loudermilk and Ken Butler entered the Rent-To-Own industry and introduced “Big Box” stores.
The following year, Loudermilk and Butler offered the “12-to-Own” option, which was the lowest term
in the industry.
Barry Gambini and Chuck Sims created APRO where Gambini served as APRO’s first president, which
brings us to our next person of interest, Bill Keese, who became the first full-time APRO Executive
Director in 1989 and established APRO as a legitimate enterprise. He is a major reason it has blossomed
to the premier organization that it is today.
During that same year Mark Speece and Mitch Fidel partnered with Ernie Talley to build the largest
company in the industry. (What’s the name of the company?)
My research also indicates that in the following year, Charlie Loudermilk and Ken Butler created Aaron’s
franchise.
In 1991, Wayland Russell was the first to offer rental computers to his customers.
And 5 years later in 1996, Bill Keese aired the first APRO produced TV commercial.
Within the same year, Larry Carrico followed suit and created his own marketing company “Imagery
Marketing.”
During this time, Wayland Russell and “Rainbow Rentals” became the only company in the industry to
offer 100% paid premiums for hospitalization, disability, and life insurance to its associates.
1997 marked the height of sponsorship within the industry with Bill Keese partnering with Habitat for
Humanity and Charlie Loudermilk and Ken Butler being sponsored by Nascar.
The following year, Ernie Talley acquired Rent-A-Center from Thorn EMI.
According to the computer, Bill Keese later launched a state of the art website in 2006 and then
introduced the newly designed store layout in 2011.
While in 2013, Mark Speece and Mitch Fidel built a system to support 2300 plus stores and (_____)
employees.
In 2013, the next person of interest is YOU! What new ideas will you bring forth to create a “More,
Better, and Different” lifestyle?
Contact:
Prodigal Media
42 McClurg Road, Boardman, OH 44512
330.707.2088
http://www.prodigalmedia.com/
For Immediate Release
Boardman, Oh (May 30, 2013)--We understand that there are concerns about noise at the Kibler H1 well
site. The site is undergoing testing and flaring gas is a normal part of this test. This type of flaring is
standard practice for testing at any well site and it is not unusual for noise levels to rise and fall.
Inspectors at ODNR have visited the site and have reported that there are no problems. The noise is only
temporary and will last for 2 more weeks. We will do the best we can to reduce the impact on the
neighbors. Thank you for your patience while we complete the testing of this well site.
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http://www.youtube.com/watch?v=JJm6JjE7A6w
http://www.youtube.com/watch?v=5rOWkhcYCyQ
http://www.youtube.com/watch?v=ihaK3aGlXkQ
http://www.youtube.com/watch?v=8EkopIuHEV8
Slippery Rock University of Pennsylvania
_____________________________________________________________________________________
1 Morrow Way, Slippery Rock, PA 16057●www.sru.edu●330.607.6709
Contact:
Cameron Belt, Public Relations Specialist
330.607.6709
cnb1002@sru.edu
For Immediate Release
SLIPPERY ROCK UNIVERSITY STUDENT PLANTS TREES AT NEW CHILDREN’S PARK
SLIPPERY ROCK, Pa. (Oct. 3, 2013)— A Slippery Rock University student plants trees at a local children’s
park on Wednesday after a tragic fire.
John Smith, 21, purchased 20 trees after hearing that a fire burnt down many of the trees at Slippery
Rock Park. He spent most of his Wednesday afternoon digging holes and planting trees.
“I grew up going to that park and it broke my heart to hear what had happened. I just want children to
grow up and appreciate how beautiful the earth is,” Smith said.
Smith’s selfless action has sparked many people to donate to help rebuild the park.
Slippery Rock University is Pennsylvania's premier public residential university. Slippery Rock University
provides students with a comprehensive learning experience that intentionally combines academic
instruction with enhanced educational and learning opportunities that make a positive difference in their
lives.
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