AUSSIE PIES (A) Cost Classifications Cost Classifications External reporting Predicting cost behavior Assigning costs to cost objects Decision making Cost Classifications External reporting Product vs. period costs Predicting cost behavior Variable vs. fixed costs Assigning costs to cost objects Direct vs. indirect costs Decision making Relevant vs. irrelevant costs LET’S DEFINE ALL OF THE COSTS MENTIONED IN THE CASE. WHO CAN GIVE ME ONE COST MENTIONED IN THE CASE? Aussie Pies’ Costs Ingredients Utilities for cooking Utilities for lighting the store Pie boxes Rent on store Rent on cooking equipment Rent on fixtures Chefs salaries Sales assistant salary Let’s start by looking at these costs from an external reporting perspective. Cracker Barrel The Cheesecake Factory The Cheesecake Factory Cost Classification Summary Product Ingredients Utilities for cooking Utilities for lighting in store Pie boxes Rent on store Rent on cooking equipment Rent on fixtures Chefs salaries Sales assistant salary Period Variable Fixed Direct Indirect Relevant Irrelevant Product vs. Period Costs (external reporting) Product Ingredients Utilities for cooking Utilities for lighting in store Pie boxes Rent on store Rent on cooking equipment Rent on fixtures Chefs salaries Sales assistant salary Period Product vs. Period Costs (external Reporting) Product Ingredients Period √ Utilities for cooking √ Utilities for lighting in store √ Pie boxes √ Rent on store √ Rent on cooking equipment √ Rent on fixtures √ Chefs salaries √ Sales assistant salary √ What are the profit implications of treating a cost such as utilities for cooking as a period cost rather than a product cost? Product Costs (excluding raw materials inventory) Product Costs (excluding raw materials) Ending work in process inventory or ending finished goods inventory Balance Sheet Period Costs Cost of goods sold Selling & Admin. expense Income Statement Does a restaurant have work in process or finished goods inventory? A Matching Perspective Why not include the rental cost of cooking equipment in COGS? A Matching Perspective Why not include the rental cost of cooking equipment in COGS? A manufacturer treats manufacturing equipment depreciation as a product cost because some units may be produced in the current period but not sold until a later period. A Matching Perspective Why not include the rental cost of cooking equipment in COGS? A manufacturer treats manufacturing equipment depreciation as a product cost because some units may be produced in the current period but not sold until a later period. A software developer incurs costs to develop products that will be sold in a later period. So in these two instances there is a need to match costs with revenues. A Matching Perspective Why not include the rental cost of cooking equipment in COGS? A manufacturer includes equipment depreciation in product cost because some units may be produced in the current period but not sold until a later period. A software developer incurs costs to develop products that will be sold in a later period. So in these two instances there is a need to match costs with revenues. There is no such matching concern with a restaurant. Furthermore, cost of goods sold is more useful if not confounded with various non-food costs. From an external reporting perspective, what would be Aussie Pie’s unit product cost? Unit Product Cost Amount Ingredients Pie boxes Unit product cost Unit Product Cost Amount Ingredients $1.20 Pie boxes $0.02 Unit product cost $1.22 Let’s look at Aussie Pies’ costs from a cost behavior standpoint. Variable vs. Fixed Costs (with respect to the number of pies produced) Ingredients Utilities for cooking Utilities for lighting in store Pie boxes Rent on store Rent on cooking equipment Rent on fixtures Chefs salaries Sales assistant salary Variable Fixed Variable vs. Fixed Costs (with respect to the number of pies produced) Variable Ingredients √ Utilities for cooking √ Utilities for lighting in store Pie boxes Fixed √ √ Rent on store √ Rent on cooking equipment √ Rent on fixtures √ Chefs salaries √ Sales assistant salary √ WHAT ARE AUSSIE PIE’S FIXED COST PER MONTH? Fixed Costs Amount Utilities for lighting in store Rent on store Rent on cooking equipment Rent on fixtures Chefs salaries Sales assistant salary Total fixed costs Fixed Costs Amount Utilities for lighting in store Rent on store $300 11,900 Rent on cooking equipment 8,000 Rent on fixtures 5,000 Chefs salaries 3,600 Sales assistant salary 1,200 Total fixed costs $30,000 WHAT ARE AUSSIE PIE’S VARIABLE COSTS PER PIE? Variable Costs Amount Ingredients $1.20 Utilities 0.03 Packaging 0.02 Total variable cost per pie $1.25 Cost Behavior Total VC 5,000 units 10,000 units 15,000 units 20,000 units 25,000 units 30,000 units VC/Unit Total FC FC/Unit Cost/Unit Cost Behavior Total VC VC/Unit 5,000 units $1.25 10,000 units $1.25 15,000 units $1.25 20,000 units $1.25 25,000 units $1.25 30,000 units $1.25 Total FC FC/Unit Cost/Unit Cost Behavior Total VC VC/Unit Total FC 5,000 units $1.25 $30,000 10,000 units $1.25 $30,000 15,000 units $1.25 $30,000 20,000 units $1.25 $30,000 25,000 units $1.25 $30,000 30,000 units $1.25 $30,000 FC/Unit Cost/Unit Cost Behavior Total VC VC/Unit Total FC 5,000 units $6,250 $1.25 $30,000 10,000 units $12,500 $1.25 $30,000 15,000 units $18,750 $1.25 $30,000 20,000 units $25,000 $1.25 $30,000 25,000 units $31,250 $1.25 $30,000 30,000 units $37,500 $1.25 $30,000 FC/Unit Cost/Unit Cost Behavior Total VC VC/Unit Total FC FC/Unit 5,000 units $6,250 $1.25 $30,000 $6.00 10,000 units $12,500 $1.25 $30,000 $3.00 15,000 units $18,750 $1.25 $30,000 $2.00 20,000 units $25,000 $1.25 $30,000 $1.50 25,000 units $31,250 $1.25 $30,000 $1.20 30,000 units $37,500 $1.25 $30,000 $1.00 Cost/Unit Cost Behavior Total VC VC/Unit Total FC FC/Unit Cost/Unit 5,000 units $6,250 $1.25 $30,000 $6.00 $7.25 10,000 units $12,500 $1.25 $30,000 $3.00 $4.25 15,000 units $18,750 $1.25 $30,000 $2.00 $3.25 20,000 units $25,000 $1.25 $30,000 $1.50 $2.75 25,000 units $31,250 $1.25 $30,000 $1.20 $2.45 30,000 units $37,500 $1.25 $30,000 $1.00 $2.25 Let’s look at the topic of assigning costs to cost objects. Direct vs. Indirect Costs If Aussie Pies eventually opened a second store and hired two additional chefs for that store, then what would be the direct and indirect costs with respect to a specific store? Direct vs. Indirect Costs Direct Ingredients Utilities for cooking Utilities for lighting in store Pie boxes Rent on store Rent on cooking equipment Rent on fixtures Chefs salaries Sales assistant salary Indirect Direct vs. Indirect Costs Direct Ingredients √ Utilities for cooking √ Utilities for lighting in store √ Pie boxes √ Rent on store √ Rent on cooking equipment √ Rent on fixtures √ Chefs salaries √ Sales assistant salary Indirect √ Let’s look at the topic of cost classifications for decision making. Relevant vs. Irrelevant Costs Assume the Aussie Pies’ owners claimed that the cost per Aussie Pie (at a volume of 30,000 units sold) is $2.25 per pie. Relevant vs. Irrelevant Costs Assume the Aussie Pies’ owners claimed that the cost per Aussie Pie (at a volume of 30,000 units sold) is $2.25 per pie. Assume that Aussie Pies turned down a corporate client that wanted to buy 1,000 pies at $2.00 each because the price was below $2.25 per pie. Comment on the wisdom of this decision. Relevant vs. Irrelevant Costs Assume the Aussie Pies’ owners claimed that the cost per Aussie Pie (at a volume of 30,000 units sold) is $2.25 per pie. Assume that Aussie Pies turned down a corporate client that wanted to buy 1,000 pies at $2.00 each because the price was below $2.25 per pie. Comment on the wisdom of this decision. Does the concept of “opportunity cost” affect your answer? Relevant vs. Irrelevant Costs If Aussie Pies is considering staying open 2 additional hours everyday, what costs on the next slide would be potentially relevant to this decision? Relevant vs. Irrelevant Costs Relevant Ingredients Utilities for cooking Utilities for lighting in store Pie boxes Rent on store Rent on cooking equipment Rent on fixtures Chefs salaries Sales assistant salary Irrelevant Relevant vs. Irrelevant Costs Relevant Ingredients √ Utilities for cooking √ Utilities for lighting in store √ Pie boxes √ Irrelevant Rent on store √ Rent on cooking equipment √ Rent on fixtures √ Chefs salaries Sales assistant salary √ √ Assumes that Chefs would demand an increase in salary to work two extra hours everyday. Cost Classification Summary Product Ingredients Period √ Utilities for cooking √ Utilities for lighting in store √ Pie boxes √ Variable Fixed Direct Indirect Relevant √ √ √ √ √ √ √ √ √ √ √ √ Irrelevant Rent on store √ √ √ √ Rent on cooking equipment √ √ √ √ Rent on fixtures √ √ √ √ Chefs salaries √ √ √ Sales assistant salary √ √ √ √ √ Let’s take a closer look at the value of understanding cost behavior. HOW MANY AUSSIE PIES HAVE TO BE SOLD TO BREAKEVEN? Equation Method (P)(Q) ̶ (V)(Q) ̶ F = Profit Equation Method ($3.25)(Q ) ̶ ($1.25)(Q) ̶ $30,000 = 0 2Q = $30,000 Q = 15,000 pies What is the breakeven point in sales dollars? Equation Method ($3.25)(Q ) ̶ ($1.25)(Q) ̶ $30,000 = 0 2Q = $30,000 Q = 15,000 pies 15,000 pies × $3.25 = $48,750 HOW MANY AUSSIE PIES HAVE TO BE SOLD TO EARN A 20% RETURN ON SALES? Equation Method ($3.25)(Q) ̶ ($1.25)(Q) ̶ $30,000 = ($0.65)Q 1.35Q = $30,000 Q = 22,223 pies WHAT PROFIT WOULD AUSSIE PIES EARN IF IT RAISED INGREDIENTS COST BY $0.50, INVESTED $5,000 IN A MONTHLY ADVERTISING CAMPAIGN AND WAS ABLE TO SELL 25,000 UNITS AT $3.25 PER UNIT? Equation Method ($3.25)(25,000) ̶ ($1.75)(25,000) ̶ $35,000 = Profit Profit = $2,500 AUSSIE BELIEVES IT CAN SELL 20,000 PIES AT A PRICE OF $3.25. HOWEVER, BASED ON MARKET RESEARCH IT BELIEVES FOR EACH $0.25 SHIFT IN PRICE, DEMAND WILL SHIFT BY 1,500 PIES. WHAT IS THE OPTIMAL PRICE? Optimal Price Volume 20,000 units Price $3.25 VC per CM per Unit Unit Total CM Fixed Costs Profit Optimal Price Volume Price 26,000 units $2.25 24,500 units $2.50 23,000 units $2.75 21,500 units $3.00 20,000 units $3.25 18,500 units $3.50 17,000 units $3.75 15,500 units $4.00 14,000 units $4.25 VC per CM per Unit Unit Total CM Fixed Costs Profit Optimal Price Volume Price VC per CM per Unit Unit 26,000 units $2.25 $1.25 24,500 units $2.50 $1.25 23,000 units $2.75 $1.25 21,500 units $3.00 $1.25 20,000 units $3.25 $1.25 18,500 units $3.50 $1.25 17,000 units $3.75 $1.25 15,500 units $4.00 $1.25 14,000 units $4.25 $1.25 Total CM Fixed Costs Profit Optimal Price Volume Price VC per CM per Unit Unit 26,000 units $2.25 $1.25 $1.00 24,500 units $2.50 $1.25 $1.25 23,000 units $2.75 $1.25 $1.50 21,500 units $3.00 $1.25 $1.75 20,000 units $3.25 $1.25 $2.00 18,500 units $3.50 $1.25 $2.25 17,000 units $3.75 $1.25 $2.50 15,500 units $4.00 $1.25 $2.75 14,000 units $4.25 $1.25 $3.00 Total CM Fixed Costs Profit Optimal Price Volume Price VC per CM per Unit Unit Total CM 26,000 units $2.25 $1.25 $1.00 $26,000 24,500 units $2.50 $1.25 $1.25 $30,625 23,000 units $2.75 $1.25 $1.50 $34,500 21,500 units $3.00 $1.25 $1.75 $37,625 20,000 units $3.25 $1.25 $2.00 $40,000 18,500 units $3.50 $1.25 $2.25 $41,625 17,000 units $3.75 $1.25 $2.50 $42,500 15,500 units $4.00 $1.25 $2.75 $42,625 14,000 units $4.25 $1.25 $3.00 $42,000 Fixed Costs Profit Optimal Price Volume Price VC per CM per Unit Unit Total CM Fixed Costs 26,000 units $2.25 $1.25 $1.00 $26,000 $30,000 24,500 units $2.50 $1.25 $1.25 $30,625 $30,000 23,000 units $2.75 $1.25 $1.50 $34,500 $30,000 21,500 units $3.00 $1.25 $1.75 $37,625 $30,000 20,000 units $3.25 $1.25 $2.00 $40,000 $30,000 18,500 units $3.50 $1.25 $2.25 $41,625 $30,000 17,000 units $3.75 $1.25 $2.50 $42,500 $30,000 15,500 units $4.00 $1.25 $2.75 $42,625 $30,000 14,000 units $4.25 $1.25 $3.00 $42,000 $30,000 Profit Optimal Price Volume Price VC per CM per Unit Unit Total CM Fixed Costs Profit 26,000 units $2.25 $1.25 $1.00 $26,000 $30,000 $(4,000) 24,500 units $2.50 $1.25 $1.25 $30,625 $30,000 $625 23,000 units $2.75 $1.25 $1.50 $34,500 $30,000 $4,500 21,500 units $3.00 $1.25 $1.75 $37,625 $30,000 $7,625 20,000 units $3.25 $1.25 $2.00 $40,000 $30,000 $10,000 18,500 units $3.50 $1.25 $2.25 $41,625 $30,000 $11,625 17,000 units $3.75 $1.25 $2.50 $42,500 $30,000 $12,500 15,500 units $4.00 $1.25 $2.75 $42,625 $30,000 $12,625 14,000 units $4.25 $1.25 $3.00 $42,000 $30,000 $12,000 Assume that Aussie Pies decides to pay its sales assistant a commission of $0.06 per pie sold instead of a salary and each chef is paid a salary of $1,000 plus a commission of $0.04 per pie sold. If Aussie Pies sells 22,000 units, how would it prepare an income statement for external reporting purposes? Traditional Income Statement Amount Sales Cost of goods sold Gross margin Operating expenses: Chefs compensation Utilities expense Rent expense Selling expense Total operating expenses Net operating income Traditional Income Statement Amount Sales (22,000 × $3.25) $71,500 Cost of goods sold (22,000 × $1.22) 26,840 Gross margin 44,660 Operating expenses: Chefs compensation (($2,000 + (22,000 × $0.04 × 2)) $3,760 Utilities expense ($300 + (22,000 × $0.03)) $960 Rent expense ($11,900 + $8,000 + $5,000) $24,900 Selling expense (22,000 × 0.06) $1,320 Total operating expenses $30,940 Net operating income $13,720 Given the same assumptions, how would Aussie Pies prepare a contribution format income statement? Contribution Margin Income Statement Amount Sales Cost of goods sold Chefs commission Cooking utilities Selling commission Total variable cost Contribution margin Chefs salaries Utilities expense Rent expense Total fixed cost Net operating income Contribution Margin Income Statement Amount Sales (22,000 × $3.25) $71,500 Cost of goods sold (22,000 × $1.22) 26,840 Chefs commission (22,000 × $0.04 × 2) Cooking utilities (22,000 × $0.03) Selling commission (22,000 × $0.06) 1,760 660 1,320 Total variable cost 30,580 Contribution margin 40,920 Chefs salaries Utilities expense 2,000 300 Rent expense 24,900 Total fixed cost 27,200 Net operating income $13,720