LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
1
ANALYZING
THE AUDIENCE
 Good Speakers Are Audience
Centered
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
2
ANALYZING
THE AUDIENCE
 Good Speakers Understand The
Psychology Of Audiences.
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
3
ANALYZING
THE AUDIENCE
 A Speaker’s Task Is To Make
This Audience Want To Hear
This Speech At This Time.
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
4
ANALYZING
THE AUDIENCE
 Auditory Perception Is Always
Selective.
 Everything A Speaker Says Is
Filtered Through Each Audience
Member’s Frame Of Reference.
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
5
ANALYZING
THE AUDIENCE
 Every Speech Contains
Two Messages:
Message
Sent by
Speaker
Message
Received By
The Audience
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC Instructor
6
ANALYZING
THE AUDIENCE
Audiences Are Egocentric
Pay Attention to Messages That
Affect Them Directly
They Take The Approach: “Why
Is This Important To Me?”
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
7
ANALYZING
THE AUDIENCE
Two Implications For Speakers:
 Listeners will judge a speech based
upon their knowledge & beliefs.
 Speakers must relate their messages
to an audience’s existing knowledge
& beliefs
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
8
ANALYZING
THE AUDIENCE
Demographic Audience Analysis
 Age
 Gender
 Racial, Ethnic, & Cultural Background
 Religion
 Group Membership
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
9
ANALYZING
THE AUDIENCE
Situational Audience Analysis





Size
Physical Setting
Disposition Toward The Topic
Disposition Toward The Speaker
Disposition Toward The Occasion
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
10
ANALYZING
THE AUDIENCE
Ways To Get Information:
Informal Inquiry
Ask
LCCC ENG 111
The Person Who Hires You.
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
11
ANALYZING
THE AUDIENCE
Questionnaires
3
LCCC ENG 111
Types of Questions:
 Fixed-Alternative
 Scale
 Open-Ended
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
12
ANALYZING
THE AUDIENCE
Questionnaires
4
LCCC ENG 111
Guidelines:
 Plan Carefully
 Use all 3 types of Questions
 Should be Clear &
unambiguous
 Should Be relatively brief
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
13
ANALYZING
THE AUDIENCE
 Use Audience Analysis Information To
Adapt Speech To Audience During
Preparation Of The Speech
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
14
ANALYZING
THE AUDIENCE
 A Good Speaker Adapts To The
Audience During The Presentation
LCCC ENG 111
KimAlyse Popkave, M.Ed., CMI, CPPC
Instructor
15