Strengths

Internal positive aspects that are under control
and upon which you may capitalize in planning
 What are your advantages?
 What do you do well?
 What do others see as your strengths?
SWOT
Strengths

Bogotá, Colombia is the largest bicycle scheme in Latin America.


Every Sunday they have 70 miles of closes off bust streets just for bikers

Average bike is sold for $550
•
In 8 years the local number of buses in Bogota has cut down 7000 buses
•
Helps get to places quickly and avoid traffic and avoid bus tickets
•
Bike is made for paved roads and hilly terrain
• Weaknesses
•
Buses are expected to cover the entire city in the next decade
•
High crime rate (should be a threat)
SWOT Analysis: Pedal Power




Strengths:
-Biking is simple, all ages can enjoy
-located on Main Street
Weaknesses:
-Prices are high
-Challenges of the seasonality of business
Opportunities:
-Increasing trend of active lifestyle
-multiple universities 3 miles from retail store
Threats:
-Price pressure from mass merchants
-Online bicycle sales
-Lack of brand awareness
Weaknesses
 Internal
negative aspects that
are under your control and
that you may plan to improve
What
could be improved?
What is done badly?
What should be avoided?
SWOT of City
Strengths


Conservation
minded
Infrastructure built
around biking
Opportunities
Weaknesses
Rush hour traffic
•
All stores close at 6pm
(unless granted permission
by gov’t)
•
Threats
Large population
Other bike stores
Many demographics
Many people
already bike
Opportunities

Positive external conditions that you do not control but
of which you can plan to take advantage
 Where are the good chances facing you?
 What are the interesting trends?
 What changes in technology are taking place?
 What changes in social patterns, population profiles,
lifestyle changes?
 Local events?
Threats

Negative external conditions that you do not control but
the effect of which you may be able to lessen
 What obstacles do you face?
 What is your competition doing?
 Are the required specifications for your business,
products or services changing?
 Is changing technology threatening your business?
 Do you have bad debt or cash-flow problems?
 Could any of your weaknesses seriously threaten
your business?
Areas to Concentrate on for
SWOT
Finance –availability of loans
 Operations – location, labor productivity,
quality control, customer responsiveness
 Administration – quality of staff,
communication, delegation
 Marketing – market share, service
reputation, customer service, advertising
effectiveness
 Personnel – salary/rewards, recruiting,
training, teamwork


Strengths:
 Assortment
of sizes, shapes, and colors to fit
the needs of a variety of consumers
 Similar products have seen success in different
venues even during the recession
 Environmentally friendly
 Unique, specifically designed purpose could
draw in avid gardeners

Weaknesses:
 Bags occupy space that could be used for other
purposes such as entertainment
 High upfront cost
 Size and weight of the bags would make them
difficult to transport and store
 Lack of brand awareness and market presence

Opportunities:
 The current “green” movement could increase the
appeal of BioBags to consumers
 Holding a distinctive spot in the market niche could
improve company longevity
 Could appeal to new and relatively unexplored group
of buyers
 “Kitchen gardening, organic gardening, urban farming
and container gardening are all among the top 10 global
gardening trends for 2010.”

Threats:
Competition from established companies
in the gardening sector
 Ex)
L’Atelier Vert
Price
pressure from said companies
The online sale of similar products
Seasonal nature of the product could be
detrimental to selling patterns