WELCOME
ENTREPRENEURS!
Plan to enter. Plan to win. But most importantly, plan to succeed.
2013 Be Your Own Boss Bowl
 Business planning
competition for aspiring and
early-stage entrepreneurs
from Temple University
 15th annual competition
 Managed by the Innovation
and Entrepreneurship
Institute – a top 10
nationally ranked program
Plan to enter. Plan to win. But most importantly, plan to succeed.
BYOBB Objectives
 The creation, launch and sustainability of
new ventures – including small business,
truly scalable enterprises and social
innovation ventures – from the Temple
community
 To develop, improve and refine business
planning skills
 To drive economic development and
social change in the region and beyond
Plan to enter. Plan to win. But most importantly, plan to succeed.
Social Impact
The Social Impact track is for new ventures
designed primarily to create social value.
Unlike a traditional business venture with their
focus on profits, social ventures pursue the
double bottom line of social impact and, in
the best cases, financial sustainability.
For purposes of the BYOBB, a company whose
primary motive is financial, but which donates
a relatively small amount of money or time to
social causes does not qualify as a social
impact firm.
Plan to enter. Plan to win. But most importantly, plan to succeed.
Social Impact
Entries in the Social Venture Track of the BYOBB may
be nonprofit, for-profit, or hybrid in design, but must:
 Incorporate a measurable social and/or
environmental bottom line into its mission and
practices, and
 Plan to attain financially self-sufficiency primarily
through earned revenues (by making money)
Plan to enter. Plan to win. But most importantly, plan to succeed.
2013 BYOBB At a Glance
 Three Competitive Tracks:
 Lower (Undergraduates)
 Upper (Grad Students, Alum, Faculty, Staff)
 Social Impact
 Three Category Prizes
 Best written plan by a woman
 Best written plan by a minority
 Best written clean tech plan
 Total value >$225,000
 $145,000 cash, $25,000 Microsoft prizes, $30,000
professional services plus gift certificates, incubation
space, more…
Plan to enter. Plan to win. But most importantly, plan to succeed.
2013 Prizes & Recognition
 Grand Prize: $70K cash; $10K in Microsoft products,
$30K in professional services, and $5K in incubation
services and intensive coaching/mentoring from IEI
 First Place (each track): $10K cash; 2K in Microsoft
products, incubation services
 Second Place (each track): $5K cash, 1K in Microsoft
products, incubation services
 Priority for the Temple Accelerator Program
 PR from Temple University, Fox School of Business
 Philadelphia Inquirer, Metro, USA Today, Entrepreneur
magazine and others
Plan to enter. Plan to win. But most importantly, plan to succeed.
2012 BYOBB At a Glance
81 business plans submitted
About 160 people competing (total)
55% Upper track, 45% undergraduates
14 schools and colleges within Temple
143 senior executive mentors, majority
from GPSEG
 283 preliminary judges
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 Grand prize: PHmHEALTH
(Mike Mittelman, MBA ‘10) – Mobile
healthcare IT platform and services
addressing in home healthcare issues
Plan to enter. Plan to win. But most importantly, plan to succeed.
Past BYOBB Winners
 2007 – Advanced Medical Solutions
(Undergraduates, College of Engineering)
 2008 – Legal Organics (Undergraduate,
College of Liberal Arts)
 2009 – Pit Bull Development (Upper Track,
School of Tourism and Hospitality
Management)
 2010 – Next Engineering (Undergraduates,
College of Engineering)
 2011 – pureNANO (Graduate Student, Fox
School of Business)
Plan to enter. Plan to win. But most importantly, plan to succeed.
BYOBB Important Dates
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September 26 – Info Session
October 24 – Info Session
November 28 – Info Session
February 12 – On Demand Mentoring Session
March 25 – Plans Due
April 10 – Finalists Announced
April 18 – Scrub Day - Finalist Presentations
April 25 – Finalist Presentations and Awards
Ceremony
Plan to enter. Plan to win. But most importantly, plan to succeed.
‘12 Fall Business Planning Workshops
Tuesdays from 4:30 to 6:00 p.m. 503D Alter Hall
September 4 – Legal 101 for Entrepreneurs
September 11– Overview of Business Planning
September 18 – Idea Creation and Opportunity Assessment
September 25 – Matching Products & Services with Markets
October 2 – Competitive Analysis
October 9 – Marketing and Branding for Startups
October 16 – Strategy and Business Model
October 23 – Management and Team Building
October 30 – Financial Forecasting and Funding Sources
November 1– Developing Investment Presentations (Thursday)
November 13 – Entrepreneurial Sales Process
Plan to enter. Plan to win. But most importantly, plan to succeed.
Additional Temple Resources
 Executives/Entrepreneurs in Residence:
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Glen Gaddy – Strategist in Residence
Mike Jones – Legal Executive in Residence
Ted LeBow – Profitability Coach, Financial Executive
Lisa Peskin – Sales Executive in Residence
Chris Rabb – Social Entrepreneur in Residence
Ellen Weber – Angel Investor in Residence
 2012-2013 Entrepreneur in Residence: Bernie Spain,
Co-Founder, Dollar Express
 Temple business librarians @ Paley Library
 Legal clinic at the Temple SBDC
 IEI Staff (by appt) and IEI Resource Center
 IEI mentor/subject matter expertise network
 Online articles @ www.fox.temple.edu/iei
Plan to enter. Plan to win. But most importantly, plan to succeed.
Rules & Regs & Info
 Participants are encouraged to work in teams
 4 person max per team
 Teams may be comprised of non-Temple affiliates
 The business founder/CEO/main shareholder must have
a Temple University affiliation
 Students, alumni, staff & faculty from all of Temple’s 17
schools and colleges are eligible, plus TU Health System
and other Temple organizations (Paley Library, Office of
Technology Transfer, etc.)
 The business plan may focus on either the creation of a
new business or an already existing business (less than
two years)
Plan to enter. Plan to win. But most importantly, plan to succeed.
More Rules & Regs & Info…
 Plans for expansions of existing businesses are ineligible
 You may revise and resubmit your plan one time, providing you
were not a prior finalist & plan has been updated/upgraded
 Compete in three tracks
 Undergraduate
 Upper Track: Graduate Students/Staff/Faculty/Alumni
 Social Impact
 Any team not comprised of solely undergrad students must
compete in Graduate Student/Staff/Faculty/Alum track
 Non-profit and social entrepreneurship businesses are
encouraged to participate
 Participants who declare their intent will receive a business plan
guidebook and a Senior executive mentor upon request, and
completion of a one-page “vision paper.”
Plan to enter. Plan to win. But most importantly, plan to succeed.
Senior Executive Mentor Program
 One-on-one mentoring program with mentors from the
Greater Philadelphia Senior Executive Group & other orgs
 Two-way project-based mentoring program
 Mentors may not do any primary work or write plans
 Mentors provide feedback, advice and counsel
 Protégé or mentee:
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Drives the plan forward & is the responsible party
Communicates regularly with their mentor
Is respectful of mentor’s time and other commitments
Sticks to agreed upon schedule and due dates
 To get the mentor, you agree to complete and enter the
business plan. “Commit to finish.”
Plan to enter. Plan to win. But most importantly, plan to succeed.
Sections of a Business Plan
 EXECUTIVE SUMMARY
 COMPANY OVERVIEW
 INDUSTRY ANALYSIS
 THE TARGET MARKET
 THE COMPETITION
 STRENGTHS & RISKS
(Business and Operational)
 MARKETING PLAN &
SALES STRATEGY
 OPERATIONS
 MANAGEMENT &
ORGANIZATION
 DEVELOPMENT,
MILESTONES & EXIT PLAN
 FINANCIAL DATA &
PROJECTIONS
Plan to enter. Plan to win. But most importantly, plan to succeed.
Start Early!
 There are 180 days until your plans are
due!
 That’s about twenty six weeks
 Break it down into “chunks” and stick to
a schedule
 Allow time for re-writes, more research,
exams, glitches at work, etc.
 Take advantage of winter break
Plan to enter. Plan to win. But most importantly, plan to succeed.
Suggested Timeline
Company Overview – one to two weeks
Industry Analysis – one week
Target Market – two weeks
The Competition – two weeks
Strengths and Risks – one week or less
Marketing Plan & Sales Strategy – two weeks
Operations – one week or less
Management & Organization – one week or less
Development, Milestones & Exit Plan – one week
Financial Data & Projections – two weeks
Executive Summary, Title Page, Table of Contents &
Proofreading – one week
Plan to enter. Plan to win. But most importantly, plan to succeed.
Business Plan – Do’s and Don’ts
 DO comply with the 15-page limit, excluding title
page, table of contents and executive summary
 DO use the template available on the IEI website,
www.fox.temple.edu/iei
 DO your homework – research!
 DO use spell check and a professional writing style
 DO submit a plan that’s clear, concise, compelling
and complete
 DO proofread your document prior to submitting
 DON’T skip sections
 DON’T turn your plan in after 3/25 @ 5 pm
Plan to enter. Plan to win. But most importantly, plan to succeed.
What Makes a Winning Plan?
 Evidence of thorough research regarding market,
industry and competition
 Market segmented properly
 Industry trends recognized
 Competitive strengths and weaknesses addressed
 Direct and Indirect
 A well organized, well written, sophisticated plan
that makes a compelling business case
 “I would invest in this business”
 Sound strategy and revenue model; plan is
executable
 Financials that are grounded in sound
assumptions and which are attainable
Plan to enter. Plan to win. But most importantly, plan to succeed.
Need Help?
 IEI staff
 Jaine Lucas, Executive Director
jaine.lucas@temple.edu – Alums & Graduate Students
 Amy Yom, Associate Director
amy.yom@temple.edu – Undergrads
 Entrepreneurship Facilitators: Melinda & Jasmin
 IEI Innovation Lab & Resource Center
 Mentor meeting rooms & IEI Innovation Lab
 “You can do it. We can help.”
Plan to enter. Plan to win. But most importantly, plan to succeed.