How to Become a Kangen Marketing
Artist
The Importance of Branding: Every successful company needs to have strong brand recognition.
When you think of strong brands, you think of Nike, Apple, Coca-Cola. They have feelings
associated with their brands, that’s how we know that they are powerful because people make
buying decisions based on feelings first. For example Nike wants you to feel that you can Just Do It.
No matter what it is, you have the willpower and you can do it. Apple wants you to feel smarter than
the person who uses a PC. Coca-Cola wants you to feel that when you open their can you will
suddenly have more fun in your life and your day will go so much better. Now we know why that is
not true because it will also give you an acid overload. We know when branding has reached the
ultimate level of success is when people are associating the right feelings with that brand. These
companies accomplish it by running very expensive TV commercials. Enagic does not do that
because of our marketing structure. We are the walking, talking marketing department for
Enagic. The sooner we recognize the importance of our role, the sooner our company will become
the household name that it should be. Kangen Water would spread like wildfire if we had big media
campaigns and endorsements from actors and athletes who are drinking it, but then we wouldn’t
have the financial freedom that comes from our commission structure. That’s why every distributor
needs to make it part of their daily business strategy to create as much visibility for our product as
possible. How do you do that? By becoming a walking billboard!!! Have your Kangen Bottle always
with you everywhere you go. Have your Kangen shirt on when you go to the gym. Wear your
Kangen Hat when you go to the grocery store. Have Kangen Water decaled on your car. That’s
what I call being the product of the product. If you are willing to be a walking advertisement, then
you have finally reached a level of belief in the product that will attract success. If you are just trying
it out and don’t want to draw too much attention to yourself as a Kangen Water distributor, then you
are not ready to be very successful in this business yet. When I see someone go as far as putting
Kangen Water all over their car, that’s when I know that they finally got it and there is no turning
back. That’s commitment! My key to success is Visibility = Credibility = Profitability. If you are
visible, you are more credible, then you will be more profitable. This is a proven formula. All
successful companies build their credibility by being visible first. When people see Kangen Water
advertised on what we wear and drive, then we will reach a higher level of credibility and then we
become order takers. We want everyone to associate True Health with Kangen Water. We want
Kangen Water to be so popular and credible in the eyes of consumers that "competition" won't
matter anymore. They will never do what we do. They will never have an army of passionate
distributors wearing Kangen gear everywhere they go. This is our advantage! So let us join forces
and market our product by increasing our visibility, credibility and profitability.
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