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Week 5: e-Business Customers and Customer Relations - Discussion
Permission Marketing (graded)
What is permission marketing and why do you think companies are using this type of
marketing? Secondly, do you think that permission marketing is the future? Why or why
not?
Responses
Responses are listed below in the following order: response, author and the date and time the
response is posted.
Response
417879314,416434
Author
414697574
Opening
Thoughts
Date/Time
0
Professor Crawford
11/25/2012 7:33:23 AM
Hi Guys,
Here is some supplemental information about permission marketing
http://www.bruceclay.com/blog/2007/11/permission-marketing-is-still-best/
Permission marketing is important to online business operations, but there are a number
of things we must consider.
Who is going to initiate the discussion about this topic?
417879314
RE:
Opening
Thoughts
414697574
Richelle Nolte
12/1/2012 11:35:42 PM
Customers settle to be aboard in an organization’s
marketing actions, typically as an outcome of motivation.
Permission marketing is about looking for the customer’s
permission prior to involving them in an affiliation and
offering something in exchange.
416621902,416977
416434311
RE:
Opening
Thoughts
414697574
John Scarbrough
11/28/2012 7:24:02 PM
Permission marketing is basically you are giving a company or business an opportunity
to do direct marketing and selling to you and to gather info in what you may or may
not be willing to buy.You are basically market research for them that is free.
416977181,417109
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416434311
RE:
Opening Professor Crawford
Thoughts
11/29/2012 8:12:53 AM
John,
Does the customer obtain any benefits from permission marketing?
417109938
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RE:
Opening John Scarbrough
Thoughts
11/29/2012 9:45:59 PM
The customer may get special deals on product or services as an
incentive for one thing or another. They also learn about the
products or services and in a way they get education to a certain
extent on the product that is being sold.
417109938
416977181
RE:
Opening Professor Crawford
Thoughts
11/30/2012 5:23:20
AM
John,
Yes, when done right, permission marketing can deliver
these benefits.
416540344,416621
416286197
RE:
Opening
Thoughts
414697574
Paul Dees
11/28/2012 1:31:12 PM
Permission Marketing can help get your business out to the consumer and
your customers if look at it they pay for a lot of our information so they
can text us and when we text back to them we have just open the door
for them to market their product to us in way we just give them
permission to market to our phones. So it is important to the business to
have permission marketing and the technology to do this.
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416540344
416286197
RE:
Opening Kevin Webb
Thoughts
11/28/2012 10:32:13 PM
The problem i see with permission marketing is the turn off factor. Yes it
helps get name and product recognition out there but it also can be seen as a
nuisance to the user of the phone and even if they wanted the product they
may be influenced to find a competitor or they ignore the message
altogether. Yes it is useful because it does work to a certain degree and it is
cost effective advertising but there are risks involved when using it.
417021224,417109
416621653
416540344
RE:
Opening Professor Crawford
Thoughts
11/29/2012 8:12:03 AM
Kevin,
You get it - when permission marketing becomes a nuisance, we
have issues.
Excellent critical thinking.
417109859,418140
417021224
416621653
RE:
Opening Jo Anne Joseph-Gittens
Thoughts
11/29/2012 11:35:39
PM
Ed,
Here is an excellent analysis of Permission Marketing from
blogger, Seth Godin:
“Permission marketing is the privilege (not the right) of
delivering anticipated, personal and relevant messages to
people who actually want to get them.
It recognizes the new power of the best consumers to ignore
marketing. It realizes that treating people with respect is the
best way to earn their attention.
… permission marketers understand that when someone
chooses to pay attention they are actually paying you with
something precious, for there's no way they can get their
attention back if they change their mind. Attention becomes
an important asset, something to be valued, not wasted.
Real permission is different from presumed or legalistic
permission. Just because you somehow get my email address
doesn't mean you have permission. Just because I don't
complain doesn't mean you have permission. Just because it's
in the fine print of your privacy policy doesn't mean it's
permission either.
Real permission works like this: if you stop showing up,
people complain, they ask where you went.
I got a note from a Daily Candy reader the other day. He was
upset because for three days in a row, his Daily Candy
newsletter hadn't come. That's permission.
Permission is like dating. You don't start by asking for the
sale at first impression. You earn the right, over time, bit by
bit.
One of the key drivers of permission marketing, in addition
to the scarcity of attention, is the extraordinarily low cost of
dripping to people who want to hear from you. RSS and
email and other techniques mean you don't have to worry
about stamps or network ad buys every time you have
something to say. Home delivery is the milkman's revenge...
it's the essence of permission.
Permission doesn't have to be formal but it has to be obvious.
My friend has permission to call me if he needs to borrow
five dollars, but the person you meet at a trade show has no
such ability to pitch you his entire resume, even though he
paid to get in.”
http://sethgodin.typepad.com/seths_blog/2008/01/permissionmark.html
417109859
417021224
RE:
Opening Professor Crawford
Thoughts
11/30/2012 5:22:28
AM
Jo Ann,
Thanks - this is what ethical permission
marketing should be. Using permission
marketing as a ploy to dump junk into
someone's mail box is not what Seth Godin had
in mind.
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417021224
RE:
Opening Kevin Webb
Thoughts
12/2/2012 5:43:25
PM
I like the point in the blog about how the
marketer must compete for the trust and
respect of potential consumers. I also believe
that it goes back to the principle of giving
customers what they want. As to the point if the
marketers are fighting for trust rather than
dollars, this is where this information becomes a
value to the customer rather than a wasted
opportunity. I would say this has always been a
target of most marketing departments in the
past as well as today. It's the technology that
makes the information available that has
revolutionized the way marketing is changing in
regard to these new techniques.
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416286197
RE:
Opening Professor Crawford
Thoughts
11/28/2012 4:30:38 PM
PAUL,
Do you see any downsides to permission marketing?
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416348107
RE:
Opening Jessica Lang
Thoughts
11/28/2012 11:56:44 PM
If the information gets in the wrong hands it is a violation of
personal privacy. Mobile phone apps collect huge amounts of
personal data like how fast and where we drive.
A US company called Flurry Analytics for example, tracks 1.4 billion
app sessions a day from more than 600 million mobile smartphones
and tablets. It offers more than 70,000 companies the chance to
''identify your best segments by demographics, interest, geography,
usage and more''.
Read more: http://www.smh.com.au/technology/technologynews/mobile-apps-allow-analysts-to-view-private-information20120918-264s9.html#ixzz2DamSR7Cf
This article explains the extent of information that is monitored and
how it is used to identify segments.
http://www.smh.com.au/technology/technology-news/mobile-appsallow-analysts-to-view-private-information-20120918-264s9.html
416783235,417109
416620918
416568840
RE:
Opening Professor Crawford
Thoughts
11/29/2012 8:09:16 AM
Jessica,
Good research.
Does it seem like the ability to accumulate personal
information is far ahead of the laws dealing with privacy
rights?
417109698
416783235
416620918
RE:
Opening Jessica Lang
Thoughts
11/29/2012 4:02:36
PM
Yes professor, mobile technology has launched
private data collection at a rate that privacy laws
cannot possibly keep up with. There is very little
regulation on electronic data and who's property
it is in all aspects of the world wide web except
for banking and social security information. The
world wide web in this aspect is referred to as
the Wild West where anything goes, and there
are no laws.
417109698
416783235
RE:
Opening Professor Crawford
Thoughts
11/30/2012 5:20:26
AM
Jessica,
Laws are catching up to the Web, and
as users increase their Web savvy,
more pressure exits to clean up the
junk, at least in my opinion.
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416348107
RE:
Opening Paul Dees
Thoughts
11/29/2012 10:24:50 PM
Think their can be a downside in permission marketing their not to
many thinks that there not some kind of downside because if the
companies don't have permission to market to that person then you
have a problem this why the companies communicate with the
customer first before they start to do marketing with them so their
is an upside and a downside to this.
416621429,418148
416488258
416348107
RE:
Opening Andrew Brown
Thoughts
11/28/2012 8:53:18 PM
From a business stand point I do not see a downside to permission
marketing, but from a customer I do. We have become a society
that is obsessed with "fame" and broadcasting ourself. This is why
facebook is such a success. People put entirely too much personal
information on their public sites. These permission marketing allows
companies to have access to everything that you post and all of
your contacts. Most people may not mind this but I am private
person that does a lot to protect my privacy.
418148113,417544
416621429
416488258
RE:
Opening Professor Crawford
Thoughts
11/29/2012 8:11:09 AM
Andrew,
Is it possible that even those who grant permission will
develop a negative view of us if we overload their mail
boxes?
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416621429
RE:
Opening Kevin Webb
Thoughts
12/2/2012 5:56:57
PM
If you actually have had a positive or negative
experience could be a factor in this scenario. Of
course if you had a positive experience with the
originator then perhaps it would not bother a
user and vice verse. However, i really think
overload is a result of marketers trying to get
around software filters and other barriers and
they are just using the internet version of direct
mail. I find physical direct mail more annoying
than e mail. So marketers know this and push
as much volume as they can out there. If they
get a cost return and increased sales back in the
bottom line then the marketer is doing the right
thing.
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417544390
416621429
RE:
Opening Andrew Brown
Thoughts
12/1/2012 10:38:15
AM
Absolutely. At my last job I was in charge of all
of the search engine optimization (SEO) which
included the social media marketing campaigns.
3-4 posts a week is what I found to be the most
effective. People want posts of substance, either
for coupons or links to articles that are relevant
to them. It is sort of like banners on websites.
There are so many that my brain filters them
out, so even the best tracking software will not
catch my attention.
417922259
417544390
RE:
Opening Professor Crawford
Thoughts
Andrew,
12/2/2012 7:29:22
AM
Banner blindness is an issue - thanks
for mentioning it.
You may find this article interesting.
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416082829
RE:
Opening
Thoughts
414697574
Robert Davis
11/27/2012 9:20:51 PM
I think that permission marketing is a great way to
build seller and customer trust, but there is a
downside to it. The information given during
permission marketing is confidential and must be
secured at all times. In the past there have been
many cases where information was stolen due to
poor security, misused due to fraud and used as a
tool to gain trust only to steal from unaware users or
consumers.
416348901
416289788
416082829
RE:
Opening Melissa Esselman
Thoughts
11/28/2012 1:42:04 PM
Robert,
I have to agree with you on this. I used to use the Publishers Clearing House
website and then I started getting a bunch of junk email so I quit using it. I
have several sites that I use on a daily basis and I opt-in on those sites
because they are sites that I know and trust. I also only get one email a
month instead of emails more than once a day. This is turn keeps me a
customer. You have to be able to trust the site that you use for permission
marketing because they may sell the information to the wrong company or
like you said identity theft is a big one.
416348901
416289788
RE:
Opening Professor Crawford
Thoughts
11/28/2012 4:32:45 PM
Melissa,
How about you - any experience with the PCI Data Security
Standards?
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416082829
RE:
Opening Professor Crawford
Thoughts
11/28/2012 4:31:59 PM
Robert
BINGO.
Are you aware of the payment card industry (PCI) data security standards?
415386484,415394
414738290
RE:
Opening
Thoughts
414697574
Joshua Gary
11/25/2012 10:02:55 AM
Professor and Classmates,
Much like the author of this bruceclay.com article, I get very pissy with spam email
and "automatic opt-in" advertising. I am very careful these days to read every line of
text on a web-based check out page. Most have boxes that require checking if you "do
not" want to be included on the advertisement distribution. That's crap as far as I'm
concerned. I love the national DO NOT CALL registry; it really does work. Bu as far as
emails, it the same companies that force you to become on "online" member so you
can "check out faster" next time. Who says there will be a next time? It should be
punishable by law to consider my purchase from a company as consent to bombard me
with emails and offers.
I have found that, in my opinion, very professional business ask a very simple question
when shopping online. "Would you like to receive product updates and special offers
from us?". Nordstrom, Rolex, BMW...these guys know that assuming a customer wants
to hear from them constantly could backfire. I turn away from companies that contact
me religiously, and I will consider this in my future business. I will ask once a year and state that I'll ask again in a year - the same question posed above.
R/
Joshua Gary
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415386484
414738290
RE:
Opening Christine Elwonger
Thoughts
11/26/2012 3:30:28 PM
Indeed – you have to be very careful. Even a query to a search engine
can trigger promotional material. There have been times when I am
online and making purchases at the end of my purchase, there is
usually a check-box that say “would you like to receive promotional
materials?” or “would you like to receive updates and notices of
sales?” – this, my friends, is permission marketing. Once you say
yes, it’s like petting a puppy, you have a friend for life and
sometimes it can be difficult to get rid of.
416023754,416251
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415386484
RE:
Opening Professor Crawford
Thoughts
11/26/2012 3:49:40 PM
Christine,
Why do you think companies continue doing things such as you
described?
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416023754
415394658
RE:
Opening Christine Elwonger
Thoughts
11/27/2012 7:41:00 PM
Well I’d say it’s for a couple of reasons really. One reason
may involve the privacy issues that we are constantly
trying to protect with our computers/mobile devices.
Perhaps businesses don’t want to damage a potential
relationship with their customer. But I’d say, in the long
run, it ultimately makes the customer feel as though the
organization using the permission marketing is respecting
them as a customer. That seems to me to be another
form of empowering the customer.
417021535,417109
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416023754
RE:
Opening Jasmin Rodriguez
Thoughts
11/28/2012 11:47:12
AM
This is also similar to when you sign up
online for a company and after your
registration process is over they ask
would you like to subscribe to their
updates, once that happens you receive
countless emails from that company.
Before knowing about how annoying that
can be, I would subscribe to all updates
from these companies I registered an
account with and see the problem with
that is once you opt-out of subscription
that company sells your email to other
companies and you receive more emails
even though you stop getting emails
from that specific company. I have had
to change my emails many times
because of this.
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416251552
RE:
Opening Christine Elwonger
Thoughts
11/29/2012
11:36:51 PM
Jasmin, it sometimes can feel like its
out of control. I have 5 email
addresses that I (try to) keep up with.
One for my friends and family, one for
junk stuff, one for school, one for work
and one for my smart phone (that I
never use except for apps). The junk
stuff email address gets bombarded
with so much. . .well, junk! Just like
you said, when you register with a site
you are subjected to their updates
unless you opt out. But by then, it’s
too late you are inundated with
notices, updates, advertisements,
promotions, etc. for multiple
companies, PLUS the updates from the
original company. One I’d like to
mention – Kim Kamando. I love some
of the information that I can get from
her site but once you use it you will
get mail from her site every single
day! It’s too much!
417632242
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417021535
RE:
Opening Professor Crawford
Thoughts
11/30/2012
5:18:51 AM
Christine,
I'm also a Kin Kommando fan
- great site with much useful
professional information. I
agree, though, that the junk
mail issue detracts from the
site. Have you attempted to
have yourself removed from
the site's mailing list?
417632242
417109570
RE:
Opening Jasmin Rodriguez
Thoughts
12/1/2012
2:51:39 PM
Professor,
I have removing
myself from
many of these
companies, but I
still continue to
get emails from
the companies.
Even when I
unsubscribe to
their email
updates which
send you deals
etc, I see get
emails, not as
over bearing as I
would usually
get, but I still
get then
occasionally. I
wish there was
some way I can
completely get
rid of all these
emails from
companies
instead of
changing my
email every few
months.
415654887
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414738290
RE:
Opening Professor Crawford
Thoughts
11/26/2012 3:48:46 PM
Joshua,
I wonder why companies continue to use these techniques?
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415394276
RE:
Opening Joshua Gary
Thoughts
11/26/2012 10:20:18 PM
Professor,
I would imagine the gamble of making a sale or getting further
exposure outweighs the risk of losing a customer outright. Also,
some folks don't want to take the time to follow the steps to
remove themselves from the spam techniques. Goes back to the
concept that if you throw enough crap at the wall something will
eventually stick.
R/
Joshua Gary
416349650
416085242
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RE:
Opening Robert Davis
Thoughts
11/27/2012 9:25:18 PM
I have to say spam is one of my pet peeves
also. What really concerns me is the credit
card companies can get your info and use it to
run unauthorized credit checks. The
information they get comes from places like
cell phone venders and other small business
that you give your information to but don’t use
discloser.
416349650
416085242
RE:
Opening Professor Crawford
Thoughts
11/28/2012 4:34:35 PM
Robert,
Really? - can you share a source for this information?
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RE:
Opening Carnisha Webster
Thoughts
11/27/2012 8:55:44 AM
During my shopping for the Christmas holidays every store that I made a
purchase from asked me for my e-mail address and no soon as I walked out
the door, it seemed as though they started sending me all kinds of emails.
Although they bomb-bard you with hundreds of e-mails sometimes they
actually are very helpful.
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415763113
RE:
Opening Richelle Nolte
Thoughts
12/2/2012 10:21:50 PM
I can't stand that as well Carnisha, when people ask for my email
and say they will send you coupons and I don't ever receive the
coupons but increase my junk mail. I do take advantage of the junk
option.
416350059
416079846
415763113
RE:
Opening Darnella Harris
Thoughts
11/27/2012 9:15:25 PM
Hi Carnisha, I truly understand...but you always have the right NOT
to provide your email address. I tell stores that I don't have an
email address even though I have one. I agree with Joshua above, I
really hate being bombarded with a lot of emails that I end up
deleting.
416350059
416079846
RE:
Opening Professor Crawford
Thoughts
11/28/2012 4:35:42 PM
Darnella,
Yep - I do it all the time and tell them I do not have a
phone number.
Perhaps we are part of a small rebellion:-)
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RE:
Opening
Thoughts
Vinh-Tho Nguyen
11/25/2012 9:47:32 PM
Spam mail has been a debating topics of some of my other classes when it involves
online advertising. Personally, I think it should be illegal for companies to send you
emails without you signing up to get their special offers or after unsubscribing they still
send you email. Reaching you by mail is just like calling you on your phone because
everyone with a smartphone gets their email by phone now. So since the
advertisement companies can't call your house or cell phone, so now they email the
ads to you. That small transition from calling your house to emailing you should be
applied because people use their email for more than one thing and having ads come
in is equally annoying as someone calling you during dinner time.
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RE:
Opening Professor Crawford
Thoughts
11/26/2012 3:50:35 PM
Vinh-Tho,
Have you discussed the CAN-SPAM Act?
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RE:
Opening Vinh-Tho Nguyen
Thoughts
11/28/2012 8:53:40 PM
I have not heard of the CAN-SPAM Act. Thank you for the useful
link Professor. You have enlighten my knowledge.
416620533
416488477
RE:
Opening Professor Crawford
Thoughts
Vinh-Tho,
11/29/2012 8:07:46 AM
The CAN-Spam Act is important and all e-merchants
should be ware of it.
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Permission
Marketing
0
Carnisha Webster
11/26/2012 8:52:52 AM
Permission marketing is the privilege (not the right) of delivering anticipated, personal and
relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating
people with respect is the best way to earn their attention.
http://sethgodin.typepad.com/seths_blog/2008/01/permission-mark.html
417761980,417947
415395309
RE:
Permission
Marketing
415239685
Professor Crawford
11/26/2012 3:51:14 PM
Carnisha,
Are there legal reasons behind permission marketing?
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415395309
RE:
Permission Ddungu Wasswa
Marketing
12/1/2012 7:43:17 PM
There are not such legal reasons behind permission marketing as
long as it done ethically and does not disturb the customer in its
email or mobile. Permission marketing has also made it easy for the
people receiving the mail to unsubscribe it through a simple single
click. Easy unsubscribing method is one legal requirement for the
almost all the countries. There are marketers which uses the concept
of my profile concept, where the user can click on unsubscribe link,
It is legal till this unsubscribe is easily visible to the people. In spite
of these two reasons there is no such legal requirement for the
permission marketing.
417947825
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RE:
Permission Jasmin Rodriguez
Marketing
12/2/2012 9:26:11 AM
Ddungu,
I have to disagree, do you know that even when you
unsubscribe to these email subscriptions those companies
sell your emails to other companies, which causes you to
receive more mail and its actually junk mail which makes
it worst because no person wants to have 200 + junk
emails in their junk mail. Permission marketing is a
market within itself, and even if you don't realize it there
are many unethical things about it.
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417761980
RE:
Permission Professor Crawford
Marketing
12/2/2012 7:30:13 AM
Ddungu,
How about the CAN-SPAM Act - legal issue?
415415904
Spam vs
Permission
Marketing
0
Rasheeda Williams
11/26/2012 4:34:42 PM
We all know that spam is unsolicited emails that are particularly offensive ones.
They promote whatever when it is unwelcome and jarring. Permission marketing,
on-the-other hand, ask for your permission to advertise or send you
advertisement. They wait for you and even look forward to your message for
communication. Seth Godin, a well known "marketing theorist" said, "The biggest
asset a company can build online is the privilege of permission, the list of people
who would miss you if you didn't show up."
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Rasheeda's
Observation
0
Professor Crawford
11/27/2012 10:13:14 AM
Hi Guys,
Rasheeda offered some observations about unproductive email.
Here is some information about email newsletters (best practices)
http://www.useit.com/alertbox/newsletters.html
Anybody have some comments to share.
416103828
RE:
Rasheeda's
Observation
415785711
Joshua Gary
11/27/2012 10:02:24 PM
Professor and Classmates,
After reading the useit.com article, I can testify that I do turn to my blackberry to read
the news when I have a break in action. I cannot recall any specific newsletters that I
receive on a regular basis, but I do know that my time is not wasted on social media. A
newsletter must be relevant for me to follow it, such as anything passed down by the
State Dept. I typically glance through anything that may affect the job or team. Now,
regarding email, I easily discard many items based on the subject line alone. I
intentionally use an old email address when shopping online, just in case I miss the
fine print that ropes me in to spam emails. I check it once a month to clear the 50-60
useless emails. Otherwise, I feel many organizations can and do benefit from
newsletters. They keep interested customers informed and provide a sense of
belonging and ownership, and quite often they attract new business.
R/
Joshua Gary
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RE:
Rasheeda's
Observation
415785711
Nathan Gurley
11/28/2012 12:08:34 AM
A lot of this stuff I can see truth in from previous experiences. I get a lot more emails
than I did five years ago. I can't go a week without 50-100+ personal emails whereas
five years ago I could go over a week and not receive anything of importance. I also
actively seek out newsletters now compared to what I did five years ago. The most
important personal newsletters go to my inbox, those I read every so often go to my
spam folder. I have rules created for my work newsletters to keep from cluttering up
my mailbox. I also agree with using my phone to kill time. If I'm out somewhere
waiting I tend to read on the Entrepreneur app, the Science magazine app, or play
sudoku. I don't view videos in my newsletters. They take too much time to download.
I'll only watch them if they download quickly and I can skim through them (where
youtube shows a mini-picture as I slide the progress bar). I tend to get a lot of useful
information from the reader's comments on the newsletter topics and I've also noticed
they don't tend to comment as much on videos.
Speaking of news, I learned from my publisher today that the word "news" was
created by early papers as a means of boasting that their reports came from all
directions - North, East, South and West.
418349092
417456624
416139751
RE:
Rasheeda's Rasheeda Williams
Observation
12/1/2012 12:02:12 AM
I agree Nathan. I will use my phone to delete the junk from the
news. I like that I get an alert on my phone to let me know that I
am getting mail. So, when I look at it I can just delete or keep. I
don't view videos or too much of anything on my phone. I'm
mostly scared that it will be a virus.
That is some new news for me. I didn't know that until now.
Thanks for the "news".
418349092
417456624
RE:
Rasheeda's Nathan Gurley
Observation
12/2/2012 11:16:13 PM
I know that feeling. That's mainly one of the reasons I have stuck
to an iPhone. I prefer the extra flexibility of an Android phone, but
don't care to spend the time right now researching the apps I
download, although at least Android devices will tell you what
information the application will access.
415984667
Permission
Marketing
0
Charles Granke
11/27/2012 6:36:20 PM
Permission marketing is marketing centered around obtaining customer consent to receive
information from a company. I think companies are using this method more because most
people despises a telemarketer and thus hates getting unwanted marketing material from a
company. I love having the option of receiving or not receiving marketing material from
websites I visit/register with.
416350638,416568
416054229
Permission
marketing
0
Paul Albert
11/27/2012 8:30:42 PM
Permission marketing is about seeking the customer’s permission
before engaging them in a relationship and providing something in
exchange. Basically online stores or businesses have to request
their customers in order for them to begin any sort of transaction,
sort of like a courtship. Nowadays companies are looking for more
ways to reach out and know more about their customers and how to
treat them better so they can retain their business and the internet
present the best medium to accomplish that goal.
416568651,416620
416350638
RE:
Permission
marketing
Paul,
416054229
Professor Crawford
11/28/2012 4:37:05 PM
Is there a legal requirement to seek permission?
416620262
416568651
416350638
RE:
Permission April Barton
marketing
11/28/2012 11:56:06 PM
There are many legal requirements to seek permission to use information for marketing. A
few of the questions that should be asked and honestly answered are “How was permission
granted? What does the permission cover? To whom has the consumer granted permission
to be marketed? Can permission be transferred to another entity?” (Marc S. Roth, 2001)
Although these questions are from an article published in 2001, I think they are still
relevant. If an organization cannot truthfully answer these questions and find themselves
within the legal requirements, then they should reconsider that segment of their marketing
plan.
Works Cited
Marc S. Roth, A. (2001, June 6). A Legal View of Permission Marketing. Retrieved
November 27, 2012, from http://www.dmnews.com/a-legal-view-of-permissionmarketing/article/73149/
Transmedia Design for the 3 Screens (Make That 5). (2011, August 29). Retrieved
November 28, 2012, from Jakob Nielsen's Alertbox:
http://www.devryu.net/re/DotNextLaunch.asp?courseid=7431341&userid=4376794&sessi
onid=7d198e6850&tabid=P2cH8vxdESve0umaIRrhARB9QoBFPxjXEa7YdcC907rPWke
6Q5SX+nZqn0163rWn&sessionFirstAuthStore=true&macid=0UAT6hptLnDiogtdWuJfE
VxzENF8WywJK+PHWGsEMve30eMDwdxNWbb
416620262
416568651
RE:
Permission Professor Crawford
marketing
11/29/2012 8:06:54 AM
April,
Check my CAN-SPAM Act posted below.
418342276
416350638
RE:
Permission Ddungu Wasswa
marketing
12/2/2012 10:59:24 PM
In United States permission marketing act is covered under CanSpam Act. Can-Spam allows the marketers to directly send the mail
to the people until they opt-out for that. Every mail should have a
unsubscribe option and if the receptionist opt out for such messages
then the marketer should address it within 10 days. The Can-Spam
act prohibits misleading information send to the receptionist the mail
should include true information of “from” till “to”. This act illustrate
no abuse should be sent and the marketers should avoid sending
multiple mails. The subject line which is very important in gaining
attention of the receiver should not be misleading.
418192639
416350638
RE:
Permission Paul Albert
marketing
12/2/2012 7:06:32 PM
I found this website with different forms of laws and regulations
to permission marketing.
http://www.lsoft.com/resources/optinlaws.asp
416078279
Permission
Marketing
0
Robert Davis
11/27/2012 9:12:32 PM
Permission marketing is an approach to selling goods and services in
which a prospect explicitly agrees in advance to receive marketing
information. Opt-in e-mail, where Internet users sign up in advance
for information about certain product categories, is a good example
of permission marketing.
416084116,416270
416079887
future of
marking
0
Robert Davis
11/27/2012 9:15:31 PM
I can see permission marketing becoming a future tool for ec0mmerance communicating. There is great power and
responsibility in permission based marketing, as long as you are
using it appropriately and respecting your community. When
someone voluntarily signs up to become a part of your email
marketing database, they are committing to you as a professional
and are giving you “permission” to send them timely, helpful and
relevant resources and information. This is the greatest way to grow
and build trust. It is also a very targeted and effective way to ‘ask
people for their businesses.
416270220
416084116
416079887
RE:
future of Darnella Harris
marking
11/27/2012 9:23:15 PM
On the websites that I create, each constituent must sign-in using their email address.
I don't ask for permission up front because if you are attending one of our seminars,
then we do need your email to provide up-to-date conference materials. But within the
first or last page of the website I also offer an option for the end user to opt-in or opt
out to receive non conference related materials. When we host a conference or I
attend a conference you have exhibitors who want to send promotional materials via
email. Most conference don't provide the opt-out options and end up selling the
attendee list to other companies. I think companies who want to have a loyal customer
should provide an option or ask permission.
416270220
416084116
RE:
future
Carnisha Webster
of
marking
11/28/2012 12:43:29 PM
Times have certainly changed in the past several years. Consumers (and
B2Bs) require permission before a business contacts them. Without
permission, people don’t like it and it makes the marketer look terrible.
However, it’s more than an opt-in
416308189,416620
416147055
Permission
Marketing
0
Ddungu Wasswa
11/28/2012 1:38:10 AM
The permission marketing can also be termed as invitational marketing. Promotional
message are sent to the consumer according to his interest. It has been found very
effective because the consumer gets what he wants. The marketing strategy has been
very fruitful in generating revenues as it targets the segmented specific clients. It will
be the future of marketing if the marketer does it ethically excluding spam, automated
tele calling, overloading with messages. It is cost efficient too and value for money
from the point of marketer too. It covers both mobile and computer which is the most
widely use device in the world.
416620081,416761
416308189
RE:
Permission
416147055
Darnella Harris
11/28/2012 2:37:57 PM
Marketing
I think some companies don’t think there is a problem with
not asking permission to market to consumers since so many
consumers who participate in “social media” and divulge their
contact information freely. And it is also becoming a “norm”
unless the consumer is proactive in not sharing their
information. However, I do believe since e-commerce and
eCRM is growing, this is going to be the “norm” on how
companies will market their good or services and how they
will reach consumers.
416761240,417109
416620081
416308189
RE:
Permission Professor Crawford
Marketing
11/29/2012 8:06:15 AM
Darnella,
How about a norm in compliance with the CAN-SPAM act mentioned in my
post below?
417109345
416761240
416620081
RE:
Permission Darnella Harris
Marketing
11/29/2012 3:03:17 PM
Interesting, but I don’t think the Federal Trade
Commission enforces this law. Controlling the Assault of
Non-Solicited Pornography and Marketing Act of 2003
(CAN-SPAM). It can hurt a lot of businesses and people if
they choose to levy the $16,000 fine. But how would they
catch people…by monitoring their email? Of course you
would have to be turned in, but randomly how would the
FTC know? I do see a lot of emails from legal or attorney
offices who places this general text at the bottom of their
emails. I wonder if they are also respecting the CANSPAM laws.
“The information contained in this transmission is
attorney privileged and/or confidential information
intended for the use of the individual or entity named
above. If the reader of this message is not the intended
recipient, you are hereby notified that any dissemination,
distribution or copying of this communication is strictly
prohibited. Please notify the sender of the error and then
immediately delete this message”.
I think the main requirements of CAN-SPAM are fair,
especially the first two
Don’t use false or misleading header information.
Your “From,” “To,” “Reply-To,” and routing information –
including the originating domain name and email address
– must be accurate and identify the person or business
who initiated the message.
Don’t use deceptive subject lines. The subject line
must accurately reflect the content of the message
417109345
416761240
RE:
Permission Professor Crawford
Marketing
11/30/2012 5:16:20
AM
Darnella,
This is enforcement, but, from what I have seen, the
biggest offenders get the most attention.
In my view, all the law does is require ethical conduct, not
at all unreasonable.
416351415,417295
416312741
Permission
Marketing
0
Neheah Moss
11/28/2012 2:51:46 PM
I've read it isn't a new concept, but it seems as though now its receiving a bit of a boom
or resurgence. Permission marketing is the process of getting someone's approval or
"permission" to send them relevant, preferably interesting information. I think we've all
experienced it in some similar situations, for example when you want to subscribe to a
website or free product the website will give you the option of checking this box to
receive promotional sales or something-related. It's a quicker method of sharing
information and gaining subscribers, plus it could easily be the future of online marketing
by talking only to those visitors and getting that marketing message strictly to them
(easier exchange). These two websites are a bit more explanatory in providing practical
examples: http://www.microbusinesshub.co.uk/why-use-permission-marketing/ ; and
http://mashable.com/2011/02/03/permission-marketing-social-data/
417295708,417526
416351415
RE:
Permission
Marketing
416312741
Professor Crawford
11/28/2012 4:39:02 PM
Neheah,
Have you ever tried to unsubscribe from subscription email?
If so, hared to do or easy to do?
417526500,418063
417295708
416351415
RE:
Permission Neheah Moss
Marketing
11/30/2012 4:26:27 PM
Modified:11/30/2012 4:26 PM
Actually I have unsubscribed from some email subscriptions, mainly
because I got bored with the emails, plus they would send me too many
sometimes then I just felt bombarded! Number one mistake in my
opinion from companies, they shouldn't send so many emails that are
loaded with too much content. Majority of the time it is an easy feat to
accomplish, usually there is a link at the bottom of the email that says
unsubscribe here and when I click on that it usually takes me to a page that
shows the email I would like to unsubscribe from their listing with a
button that allows your email to be removed from the system.
However, for some reason I receive emails from companies I have
never visited nor subscribed to and some of those are harder, because
they ask for you to email your email address that you would like to
unsubscribe and who knows if that works. Then sometimes when you
do unsubscribe there is a 24 hour waiting period where your email is
still on the listing and you can receive new emails before being
removed. Overall, sometimes it can be quite annoying...
417526500
417295708
RE:
Permission Professor Crawford
Marketing
12/1/2012 9:42:15 AM
Neheah,
Kind of mirrors my experience - at best, unsubscribing is annoying.
418063839
417295708
RE:
Permission Andrew Brown
Marketing
12/2/2012 3:07:08 PM
I know what you mean and agree Neheah. There are certain stores
that add you to their email list and send 1-2 emails a day full of
fluff. I refuse to read them and either unsubscribe or mark as
spam. Some other companies email me only a few times a month
and I usually excited to open them because they are either having
a big sale or making an announcement that I am interested in.
416847034,417109
416352419
Protecting
Customr
Mailboxes
0
Professor Crawford
11/28/2012 4:41:37 PM
Hi Guys,
We have mentioned overloading mailboxes and other annoying things that may ruin our use of
email as a permission marketing tool.
The link below leads to some thoughts about treating customers' mailboxes with respect.
http://www.useit.com/alertbox/20020317.html
Any thoughts to share about this topic?
417109213
416847034
RE:
Protecting
Customr
Mailboxes
416352419
11/29/2012 6:16:37 PM
Charles Granke
I am experiencing this right now. I ordered one or two things online last year from
Toys-R-Us for Christmas presents. I received around 10 emails a day from them during
December and even into January. Not to mention the emails from their other brand
stores. Since then I might receive three emails a month from them. I will not order
from them this year because it has already started again. Luckily I use an email
account specifically for online ordering.
417109213
416847034
RE:
Protecting
Professor Crawford
Customr
Mailboxes
11/30/2012 5:14:36 AM
Charles,
Seems like another example of Throw It Against The Wall And See If
Anything sticks.
In my view, there is no reason to annoy customers.
417953893
Usable
Mailing
Lists
416353223
0
Professor Crawford
11/28/2012 4:43:38 PM
Hi guys,
When we use email as a permission marketing tool, our email list is a valuable asset, and we
must be careful about building and maintaining our list always keeping our customers in mind.
Nielsen offers some important suggestions at the below link
http://www.useit.com/alertbox/20000820.html
One important point is making it easy to unsubscribe - I continue to be amazed at the number
of people reporting problems with the unsubscribe function.
Any thoughts about building and maintaining mailing lists to further our permission marketing
efforts?
RE: Usable Mailing Lists
417953893
RE:
Usable
Mailing
Lists
416353223
Charles Granke
12/2/2012 9:49:05 AM
I like the use of Opt-In mailing lists. An opt-in list is one where people
have knowingly signed-up to receive certain mailings from you at a preagreed frequency. Your opt-in list must contain two key elements: (a) the
user knows what he or she signed up for; and (b) you, the marketer,
must deliver only what the user requested. A simple yet effective way of
determining whether a person really wants your mailings is to send out a
confirmation email immediately after they sign-up. Not only will this help
you determine the validity of their email address, but it will serve as a
reminder to the person that he or she has agreed to receive your
newsletters or other mailings.
417588428,417017
416365189
CAN-SPAM
and the
Future of
Permission
Marketing
0
Professor Crawford
11/28/2012 5:12:09 PM
Hi Guys,
Business operators should be aware of the CAN-SPAM Act - see below link.
http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
With this as a frame, what is the future of permission marketing going to look like?
417588428
RE: CANSPAM and
the Future
of
Permission
Marketing
416365189
John Scarbrough
12/1/2012 12:49:08 PM
This will be a guide as to what a company can do with e-mail and how to comply and it
will also give guidence to the customer or end user in whar their rights are and how to
resolve complaints.
417423321,418201
417017562
RE: CANSPAM and
the Future
416365189
Nathan Gurley
11/29/2012 11:22:46 PM
of
Permission
Marketing
I think as the ability for businesses to track customers online movements becomes
more limited in regards to the EU's enforcement of the Do-Not-Track feature and users
become educated about business tracking habits, permission marketing will eventually
become the only permissible way for advertisers to interact with customers. In other
words, people will expect this type of behavior or will not do business with the
company.
418201262,418351
417423321
417017562
RE: CANSPAM and
the Future
Jessica Lang
of
Permission
Marketing
11/30/2012 10:00:33 PM
Very good point Nathan. People are becoming more and more aware of
protecting their privacy and generally they don't trust the web because of
viruses and threats. I think consumers really value a company that asks their
permission before sending advertisements rather than wonder how the
marketeer got your email address.
418351360
418201262
417423321
RE: CANSPAM and
the Future
Neheah Moss
of
Permission
Marketing
12/2/2012 7:19:10 PM
Modified:12/2/2012 7:29 PM
I agree, when a company especially when I usually encounter
this when purchasing online if a company doesn't give me that
option of permission that repels me from them. I'm already
weary of imputing my information online, but when you don't
give me a clear overview of what you plan on doing with it,
I'm hesitant. So with email now I barely enter into a
subscription, because as you mentioned and as mentioned on
the site some companies don't adhere to the requirements and
in the short run I suppose its the customers that feel the pinch.
Some companies can really work that angle, until the point
nobody notices until its almost too late what they doing to
customers and not protecting their privacy through their
website.
418351360
418201262
RE: CANSPAM and
the Future
Nathan Gurley
12/2/2012 11:22:11
PM
of
Permission
Marketing
Very true. One thing to keep in mind is that anytime you
input any sort of personal information into a web browser
on a web-site, make sure the page you are putting the
information on has SSL encryption. It will begin with
"https://". The "s" stands for secure. This ensures that no
one out there on the internet can easily intercept your
data (packets) and gain access to your personal
information.
417888303,417922
417109073
417017562
RE: CANSPAM and
the Future
Professor Crawford
of
Permission
Marketing
11/30/2012 5:12:39 AM
Modified:11/30/2012 5:12 AM
Nathan,
You raised an important issue - privacy laws lag our technical ability to
gather consumer information. Laws will catch up, and I'm curious about what
those who rely upon extensive tracking to do business will do,
This should be interesting.
Thanks for introducing this important concept to our discussion.
417922622,418351
417888303
417109073
RE: CANSPAM and
the Future
Nathan Gurley
of
Permission
Marketing
12/1/2012 11:59:13 PM
Thanks, I believe these new laws will lead to the creation of online
"shopping malls" of sorts. It will be done through a software
platform much like Apple and Android's App Marketplace. Tablets
and mobile devices are helping push this direction. In these
shopping apps, different stores will have links to shopping areas in
the app where people can look at products and purchase the
products through the application interface exactly how Apple does it
when you purchase a mobile/ipad software app. In this instance,
when an app is purchased, it is charged to Apple who then pay the
software creator. People wanting to search for products will be able
to look at the products via the web browser, but won't be able to
purchase anything until they install the app.
I think the privacy laws will be a little more lenient with these apps
because the user has to install the application before having access
to purchasing the products. In essence, the app provider will be the
organization with the power to limit how much/little information is
passed on to vendors. This also sounds like what boo.com's vision
was back in its day, initially starting with sporting apparel.
418351484
417922622
417888303
RE: CANSPAM and
the Future
Professor Crawford
of
Permission
Marketing
12/2/2012 7:31:26 AM
Nathan,
Logical and perceptive evaluation - it will be interesting to
see how the privacy issue is resolved.
418351484
417922622
RE: CANSPAM and
the Future
Nathan Gurley
of
Permission
Marketing
12/2/2012 11:22:31
PM
Thanks and yep, it will be.
416619537,418260
416506132
RE: CANSPAM and
the Future
of
Permission
Marketing
416365189
Joshua Gary
11/28/2012 9:23:50 PM
Professor, Classmates,
I like this one! What really gets me here; all the requirements listed in bold are exactly
what you'd expect from fair and honest business practices. Anybody here ever try to
opt out of MONSTER (resume/job website)? Yeah, good luck with that...
R/
Joshua Gary
418260087,418279
416619537
416506132
RE: CANSPAM and
the Future
Professor Crawford
of
Permission
Marketing
11/29/2012 8:04:07 AM
Joshua,
Yep - just do what is right. Wonder why it is so hard fro some management
teams to do the right (decent) thing?
418279969
418260087
416619537
RE: CANSPAM and
the Future
April Barton
of
Permission
Marketing
12/2/2012 8:43:56 PM
I found an interesting article addressing why some
management teams don’t do the right or ethical thing. It
states that business decisions are made “purely as a
business decision rather than an ethical one.” Management
would do a standard analysis, weigh the options and make
a decision. “The moral dimension was not a part of the
equation”.
This is standard procedure; however, the ethical aspects of
decisions need to be considered also. If decision makers
remove ethics from decisions then it will trickle down to
lower levels and the organization will soon operate from a
platform lacking in ethics.
Works Cited
Tenbrunsel, M. H. (2011, April). Ethical Breakdowns.
Retrieved December 2, 2012, from Harvard Business
Review: http://hbr.org/2011/04/ethical-breakdowns/ar/1
418279969
418260087
RE: CANSPAM and
the Future
Melissa Esselman
of
Permission
Marketing
12/2/2012 9:12:26 PM
April,
I fully agree with you. Businesses operating without ethics
are a lawsuit waiting to happen. Ethical decision making
includes all factors not just specific ones. Enron for
example was the biggest ethical failure that I have heard
of. This sentence in an article that I read was the one that
stood out the most to me because it shows that some
companies will ignore ethics until they get caught.
"In the final analysis, the conspiracy of Lay, Skilling
and others led to the collapse of the company due to
fraud, false reporting of revenue, shoddy accounting
practices and a general disregard for virtually every
tenet of business ethics."
http://voices.yahoo.com/the-enron-scandal-crimescandal-tragedy-controversy-136695.html?cat=3
The article itself was actually quite an interesting ready
because it points out everything that went wrong with
Enron and even what happened to the employees and
other countries went through when dealing with Enron.
This company was just one big ethical failure and the
government agencies and other governments involved are
just as much of a failure.
416619805
416503043
permission
technology
0
Jonhattan Melo
11/28/2012 9:18:35 PM
Permission marketing is the privilege (not the right) of delivering anticipated, personal and
relevant messages to people who actually want to get them today, technologies like Facebook
are helping to redefine the concept of permission marketing. Using these technologies, brands,
retailers, publishers and other sites are able to actively establish a permission-based relationship
with their users and customers on their own websites. since technology is so advance I do
believe permission technology is the future of marketing.
http://mashable.com/2011/02/03/permission-marketing-social-data/
416619805
RE:
permission
technology
416503043
11/29/2012 8:05:09 AM
Professor Crawford
Jonhattan,
That does seem to be the trend. Interesting research.
417644450,418120
416799031
Response
0
Richard Blackwell
11/29/2012 4:41:09 PM
Permission marketing is the process of gaining someone’s express
permission to send them interesting, relevant information. It
involves an understanding between you and your prospect or
customer.
The reason why companies are using this method is because
Permission Marketing:





is Cheaper
is Quicker
is Focused
Builds Trust
is More Enjoyable
418120277
417644450
RE:
Response
416799031
Richard Blackwell
12/1/2012 3:23:57 PM
Today, technologies like Facebook Connect and Google+ are
helping to redefine the concept of permission marketing.
Using these technologies, brands, retailers, publishers and
other sites are able to actively establish a permission-based
relationship with their users and customers on their own
websites. Now websites have the opportunity to embrace
transparency, to be upfront with people during the
registration process about how their data will be used, as well
as how it will benefit both parties.
418120277
417644450
RE:
Response Richard Blackwell
12/2/2012 5:06:39 PM
Permission marketing is becoming increasingly
common and is driven both by legal and social
pressures. Legally, web sites and social networks are
finding themselves under scrutiny by bodies such as
the FTC, which finds the growing level of complaints
from consumers about data privacy unacceptable. The
leading social network Facebook has long held a
contentious relationship when it comes to data privacy
and is only really now seeking to move to a more
user-driven permission-based hierarchy. As consumers
become more aware of the issues of data privacy, they
are starting to become more demanding about what
they expect from web content managers. The days of
being able to advertise to enormous groups of largely
random individuals are pretty much gone.
Source: http://www.helium.com/items/2086541permission-marketing
417455224,417527
417110999
More About
Email and
Permission
Marketing
0
Professor Crawford
11/30/2012 5:34:34 AM
Hi Guys,
Email is a primary permission marketing and sales transaction tool.
You may find the information at the below link useful, especially if you are
contemplating using email to aid a permission marketing effort.
http://www.useit.com/alertbox/confirmation-email.html
Does anybody care to offer comments about this aspect or permission marketing?
417527552,417796
417455224
RE: More
About
Email and
Permission
Marketing
417110999
Jo Anne Joseph-Gittens
11/30/2012 11:56:30 PM
Modified:11/30/2012 11:58 PM
I am in total agreement with the observation that for email to fulfill its
potential, messages must be designed for optimal usability. They must have a
user interface that both works in a crowded inbox and accounts for most
people's typically hectic approach to reading mail.
For me, Facebook’s has the best design of transactional email; of all the email
I get, apart from order and shipping confirmations, these are the ones I am
happy to read because I do not have to click on a link to reveal the final
message. The notification, or message text is already there in the body of the
email. The worst kind of email is the “tell-a-friend” recommendation for
some product or service. I delete those without a thought! And with more
than a little annoyance,
On the other hand, in order to achieve the goal of transactional email that my
company sends out, I use language and presentation that enhances my
company's reputation for customer service and increase users' confidence in
their dealings with us.
I scout opportunities from a film production website where I am a member.
My resume is posted there so people needing catering services can look me
up…but mostly I respond to other people’s job postings. Although relevant to
the recipient’s need, my emails are unsolicited so first, I apologize for the
intrusion, but offer what amounts to another service they are sure to need but
may not have thought of yet.
I’ll show you what I mean…attached to my resume is this standard cover
letter:
Dear (Producer/Director.)
I hope this is not too intrusive, but I thought you might want to check us out
when you start looking for someone to feed the crew.
We make great food and specialize in keeping production crews well-fed and
happy! And yes we do craft service too!
Sincerely,
Jo Anne Joseph
www.gogetters06.com
ALL BUDGETS WELCOME!
See rates and packages here.
Our CREDITS are our greatest asset:
Then I list all the films we have worked on…along with reference contact
info.
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RE: More
About
Email and Professor Crawford
Permission
Marketing
12/1/2012 9:45:42 AM
Jo Anne,
Well said. Usability is just another term for saying we really care about the
customer. That attitude comes through, and customers quickly pick up on the
attitude.
Why would we think an unusable site is worth considering as a source of
information or product.
Well said, and your sample does reflect a focus on the customer and
customer's real needs and priorities.
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417455224
RE: More
About
Email and Melissa Esselman
Permission
Marketing
12/1/2012 8:45:47 PM
Jo Anne
I have to fully agree with you. Emails that are usable are the best emails to
get. I get so much email to my yahoo email everyday that 90% of the time I
deleting almost 100 junk emails per day. Most of the time if it does not
include an unsubscribe link I just mark it as spam but I have learned that
with emails from companies I don't recognize it is easier to just hit the spam
button because most of the time their system will not be able your email
address. Designing your emails and websites for the customers satisfaction is
what keeps bringing them back. If your customers are not happy then you
are not happy because you aren't getting the business.
By the way I love the site. Very user friendly, the music in the background is
an awesome touch and the fact that your site is only 5 pages long is a big
plus. I also like how you included your menu in a few links to be downloaded
as a word document. These are the types of things that customers look for:
simplicity, ease of use, and only necessary downloads.
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417353068
RE: More
About
Email and
Permission
Marketing
417110999
Paul Albert
11/30/2012 7:06:06 PM
This system is pretty much a hit or miss, more than likely a
miss. Me personally, I hate having those email crowding my
inbox. The other problem is that the message in those email
are not structured to that specific customer. They're pretty
much targeting everybody even though that they know that a
majority of the people that received the email doesn't even
belong in their market segment.
418322190
417353068
RE: More
About
Email and Richelle Nolte
Permission
Marketing
12/2/2012 10:18:26 PM
I agree Paul I hate my inbox being filled with that junk. Right now it actually
is full. I hate cleaning out my email box.
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417523024
Discussion
Thread
Summary
0
Professor Crawford
12/1/2012 9:30:52 AM
Email is often the channel of choice for permission marketing campaigns. However, effective
email campaigns require effort to achieve success.
The information at this link provides some important guidance about constructing social media
marketing campaigns campaigns. The social media can work for us: however, permission
marketing concepts apply, and I encourage you to review the article
http://www.bruceclay.com/branding/web_email.htm
A number of you pointed out the fine line between effectively communicating with customers
and annoying customers with email and text messages – be careful about your approach to
mass messaging. Also be aware of CAN SPAM Act considerations - privacy is taken seriously.
Permission marketing is a powerful tool when used with care and respect for recipients’ digital
inboxes.
Remember - there are regulatory requirements for permission marketing, see CAN-SPAM, for
example.
418133099
RE:
Discussion
Thread
Summary
417523024
12/2/2012 5:30:37 PM
Rasheeda Williams
I have learned that permission marketing and SPAM are two different
marketing tools. The more you ask for peoples permission the more
respect you get. It just takes time and care for your clients privacy that
will make your company a success. The article is very informative and lets
us know how social media helps us as a business work and talk with
people. Without social media your business could actually be hurting.
Taking the time to know your clients and what they want and need will
keep your business safe and successful.
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week
5
0
Jonhattan Melo
12/1/2012 11:42:32 AM
Permission marketing is becoming increasingly common and is driven both by legal and social
pressures. Legally, web sites and social networks are finding themselves under scrutiny by
bodies such as the FTC, which finds the growing level of complaints from consumers about data
privacy unacceptable. The leading social network Facebook has long held a contentious
relationship when it comes to data privacy and is only really now seeking to move to a more
user-driven permission-based hierarchy. As consumers become more aware of the issues of data
privacy, they are starting to become more demanding about what they expect from web content
managers. The days of being able to advertise to enormous groups of largely random individuals
are pretty much gone.
http://www.helium.com/items/2086541-permission-marketing
418324509
permission
marketing
0
Jonhattan Melo
12/2/2012 10:22:54 PM
Permission Marketing is not a 'quick fix' silver bullet, but rather a fundamental approach to the
new age of marketing. It is effective because the prospect is more receptive to your message
and is prepared to listen to what you have to say. It's centred on the fact that the prospect has
given tacit permission to receive information from you.
Read more: http://www.boldhorizon.co.nz/art-permission-marketing.php#ixzz2DxnABrbc
Under Creative Commons License: Attribution
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