Call for Papers & Research Proposals
ISMS 2011 Doctoral Dissertation Proposal Competition
The INFORMS Society for Marketing Science (ISMS) is pleased to announce its ISMS 2011
Doctoral Dissertation Proposal Competition. This dissertation proposal competition is held
annually and recognizes the best doctoral dissertation proposals on important marketing
issues. Through this Call for Dissertation Proposals, we seek proposals relevant to marketing
science, theory, and practice.
Goals
ISMS dissertation grants are meant to cover the following costs of dissertation research
 Collect data, obtain software, run experiments, pay research assistants
 Release from teaching
 Provide summer support
 Provide fifth year support

Award Information
 Each year ISMS will announce and run a dissertation proposal competition
One to five awards of $5000 will be awarded to the best proposal(s) based on ISMS budget and
the number of winners each year
Award Committee
The Dissertation Proposal Competition Committee is chaired by the VP Education of ISMS
(Bart Bronnenberg,Tilburg) and members of the committee are Ganesh Iyer (Berkeley), Vrinda
Kadiyali (Cornell), and Olivier Toubia (Columbia). The dissertation proposals will be reviewed
by prominent marketing academics and the winners will be selected by the members of the
competition committee.
Application Eligibility Criteria
Any student member of ISMS is eligible to participate in this competition, provided that:
 The candidate or his/her advisor has been a dues paying member of ISMS for at least
two years (including the current year).
 The candidate is registered at an accredited university to receive the degree of PhD in
business or marketing.
 The candidate’s chair certifies that the proposal for the dissertation has been approved by
the candidate’s committee, school or university by June 30, 2011.
 The candidate’s chair certifies that the dissertation will not be completed by December
31st of 2011.
 The dissertation has not already won an ISMS dissertation grant in prior years.
Submission Information
The final proposal must not exceed a maximum length of 20 double-spaced pages including
tables, exhibits, and references. A one-page, self-contained summary of the proposal needs to be
included as the first page of the proposal. The problem statement, relevant theory that addresses
the problem, hypothesis to be tested, methodology to be employed and an indicative
bibliography need to be clearly stated and substantiated in the proposal. For blind reviewing
purposes, any identifying information from the proposal itself should be omitted. A separate
document containing the entrant’s name and contact information, the title of the dissertation,
contact information for the entrant’s thesis advisor/chair and names of all the committee
members need to be provided. Please use the style sheet similar to the one required by Marketing
Science. When submitting a proposal, please use the subject line “ISMS Dissertation
Competition 2011.” Only submission materials e-mailed to bart.bronnenberg@uvt.nl no later
than June 30, 2011 will be considered.
Evaluation Criteria
The committee evaluating the proposals will use the following criteria to judge the proposals:
a. Problem Importance
b. Likely theoretical contribution, and/or advance in marketing science
c. Likely contribution to marketing practice
d. Appropriateness of methodology/research design
e.
The winner(s) are expected to be announced by October 1, 2011.
Responsibility of Award Recipients
Award recipients will present their research at a special session to be organized as part of the
2012 Marketing Science conference.
For any further questions and information regarding the submission of proposals, please contact:
Bart Bronnenberg, Professor and CentER Fellow
Department of Marketing, Tilburg School of Economics and Management
Tilburg University
Warandelaan 2, K1003
5037 AB Tilburg, The NETHERLANDS
Ph +31 13 466 8939
F +31 13 466 8354
bart.bronnenberg@uvt.nl
NEW MSI RESEARCH COMPETITION
CALL FOR PROPOSALS ON COMMUNICATION AND BRANDING IN A DIGITAL ERA
To stimulate new thinking, the Marketing Science Institute (MSI) is sponsoring a research
competition on challenges of evolving marketing communications. We anticipate awarding 8-10
research grants ranging from $3,000-$20,000 to support high-quality empirical research on
critical questions in this area.
Management of marketing communications is critical for firms today due to the proliferation of
media and channels (including social media) as well as an erosion of traditional business
models and cost structures (e.g., for advertising). Research is needed to provide insights on
how to manage an expanded marketing communications mix that includes multiple media and
channels, rich marketing communications (including social media), and targetable messages.
Research proposals must address a novel problem within the realm of marketing
communications and branding, with a balance of rigor and relevance. Topics appropriate for the
research competition include (but are not limited to) the various impacts of new media/social
media on marketing communications effectiveness and the appropriate allocation of resources,
and the effects of a transformed marketplace on brands: A detailed list of topics of interest is
available on the MSI website at www.MSI.org.
Proposals are encouraged to draw upon diverse theoretical perspectives and methodologies.
Studies may be conceptual or empirical; and they may involve combinations of methodological
approaches including literature reviews, comparative studies, observational and ethnographic
studies, naturalistic, laboratory, or field experiments, and so forth. They may provide insights
regarding customers, firms, markets, or contributions of marketing to organizational
performance, consumer or societal welfare.
A panel of expert reviewers will evaluate submissions: Sunil Gupta, Harvard University (Chair),
Rajeev Batra, University of Michigan, Susan Broniarczyk, University of Texas, Peter Danaher,
University of Melbourne, Jacob Goldenberg, Hebrew University of Jerusalem, Donna L.
Hoffman, University of California Riverside, Robert V. Kozinets, York University, Cornelia
(Connie) Pechmann, University of California Irvine, and F. G. M. (Rik) Pieters, Tilburg
University. Funding decisions will also be guided by an advisory committee of industry experts.
Proposals must be received by March 28. Funding decisions will be announced by May 31.
Details are available on the MSI website at http://www.msi.org/research/index.cfm?id=290
IJRM Special Issue on Consumer Identities
Guest Editors: Luk Warlop (K.U.Leuven & Norwegian School of Management) and Stefano
Puntoni (Erasmus University)
The International Journal of Research in Marketing invites submissions for a special
issue on Consumer Identities. Much of our consumer behavior involves some degree of selfreflection—about who we are or are seen to be. Consumers can adopt, possess and strive for
multiple identities, depending on the consumption context and the social environment. We can
identify with broad social categories based on gender, nationality, or social class, but we can also
identify in terms of traits, characteristics or abilities ("I am outgoing and smart"), moral values
("I am a good person"), and social roles (“I am a mother”, “I am a consumer”). These consumer
identities may refer to who we currently are, who we used to be, want to be, or should (not) be.
Any one of these identities can influence thoughts, feelings, judgments and behavior, depending
on its temporary accessibility and/or chronic importance. In particular, many consumption
activities serve intrapersonal (e.g., self-verification, self-esteem) or interpersonal (e.g., selfexpression, belonging) goals that reflect, and feed into, self-identification processes.
It is thus not surprising that literature in marketing and consumer research has long
recognized the role of identity in consumption. However, important new questions for
researchers interested in consumer identities are being raised by recent trends in both
marketing—e.g., globalization, virtual worlds, social networking—and consumer psychology—
e.g., the interplay between deliberate and automatic processes, the role of emotions in decision
making.
This special issue aims to capture and publish the latest thinking on consumer identities.
Without limiting the scope of the papers to be submitted, we encourage original empirical work
studying:
- The antecedents of the activation of consumer identities in the social and marketing
environment;
- The mental organization of multiple consumer identities;
- Processes underlying assimilation to, and deviation from, marketing-induced aspects of
identity;
- Coping processes when identities conflict;
- The incorporation of products and experiences in consumers’ sense of self;
- The implications of consumer identities for self-regulation, buyer-seller interactions,
advertising effects, international marketing, customer segmentation, and other substantive
domains relevant to marketing.
The deadline for initial submission to this special issue is June 30, 2011. The review process
will feature a maximum of two rounds and final decisions will be made before May 2012.
Publication is scheduled for December 2012. Given the limited time-window for revising papers,
the editors’ aim in most cases is to make a decision on the first round. It is therefore very
important that submissions are as polished as possible. When submitting a paper
(http://ees.elsevier.com/ijrm/), authors should mention that the paper should be considered for
this special issue. Inquiries can be sent to editor-ijrm@uvt.nl.
About the International Journal of Research in Marketing
IJRM is an international, double-blind peer-reviewed journal for marketing academics
and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to
contribute substantially to the field of marketing research by providing a high-quality medium
for the dissemination of new marketing knowledge and methods. The 2010 impact factor is 1.87
(five-year impact factor is 2.89).
Call for Papers Special Issue IJRM on Marketing in Emerging Markets
Deadline for submission: July 1, 2011
Edited by:
Steven M. Burgess, University of Cape Town, South Africa
Jan-Benedict E.M. Steenkamp, University of North Carolina, USA
“Periods of fundamental social and political change always highlight, and make explicit,
relations and linkages which in other times are more assumed and implicit.”
Nelson Mandela
Rationale for the Special Issue
The globalization of the marketplace is one of the most important challenges facing companies
today. Given the importance of globalization for marketing, it is not surprising that leading
marketing scholars and editors have repeatedly urged us to study marketing issues on an
international basis, rather than staying “in the relative security of our own backyards.” In
response to these exhortations, marketing academics have begun to devote more attention to
international marketing. This research has yielded a valuable stock of theoretical and empirical
findings, of which an important portion has been published in the International Journal of
Research in Marketing (IJRM). It is fair to say that international marketing has become an
important domain within marketing science.
A new opportunity exists to expand our work beyond the high-income, Western countries in
which most international marketing research continues to be conducted. Although it is
understandable that researchers in our maturing discipline would initially focus on the world’s
most developed economies, we believe it is paramount for the future of marketing science and
practice that we conduct more research in so-called emerging markets, where the majority of
humanity resides. A stronger focus on emerging markets will have important theoretical as well
as practical benefits (Burgess and Steenkamp 2006).
Theoretically, it is not at all obvious that our established theories and empirical generalizations
apply in emerging market contexts. Our cherished theories often are conditioned by the culturalinstitutional context in which we operate. Take the emphasis on individual decision-making. This
makes sense once we realize that Western cultures tend to give primacy to the individual rather
than to the group. However, emerging market cultures are more grouporiented, emphasizing
embeddedness within collective social networks in which people have unequal roles and status.
This not only limits the validity of individual choice models but also calls for theories and
models that capture the dynamics of group processes. As this example shows, for marketing to
be a truly global science, we need to understand the contextual contingencies (if any) of our
theories and develop new or revised theories of market behavior.
Practically, there is general agreement that emerging markets will account for most of economic
growth in the next decades. Success in emerging markets will be a make-or-break issue for most
companies around the world. To remain practically relevant, marketing as a discipline has to
develop new theories, models, and methods of data collection that are applicable to the very
different contexts found in emerging markets.
In sum, we need to conduct more research in emerging markets, both to further advance
marketing as an academic discipline and maintain its managerial relevance. Consequently
IJRM has decided to publish a special issue on marketing in emerging markets.
About the Special Issue
IJRM invites people with diverse backgrounds (modeling, strategy, behavior) to submit papers
for this special issue. Special topics of interest include (but are not limited to):
1. Theories of group decision making and how they work in emerging markets; social networks
and marketing in emerging markets.
2. Adaptation and modification of existing consumer behavior theories to emerging markets;
novel constructs that help explain variations in consumer or organizational buying behaviors.
3. Measuring the performance impact of marketing strategy; appropriate marketing metrics in
emerging markets.
4. Moderating role of institutional, economic, and cultural variables on consumer and
organizational behavior.
5. Methods of data collection that cater to the educational challenges of many citizens of
emerging markets, while still allowing for insightful quantitative analysis.
6. Effectiveness of marketing mix instruments: a. Product strategies: New product development
and management, adapting existing products, innovation blowback. b. Distribution strategies:
Integrating emerging markets into international supply chains, channel cooperation and conflict.
c. Promotional strategies: Effective promotional strategies (e.g., media, content) for affluent and
subsistence segments in emerging markets, measuring advertising and promotional strategy
effectiveness. d. Pricing strategies: Heterogeneity in financial, temporal, and cognitive price
preferences; standardization versus customization.
7. Evaluation of global and local brands.
8. Successful segmentation strategies in emerging markets.
9. Successful strategies by local firms to fight global multinationals.
10. Consumer responses to the forces of globalization and localization, acculturation versus
rejection of global consumer culture; biculturalism, its impacts on social groups, and effects on
consumer and organizational buyer behavior.
11. Multiple stakeholder perspectives; the role of marketing in managing business – government
relations; environmental and social sustainability, social entrepreneurship.
12. Industry structures, product-market characteristics, and competitive dynamics in emerging
markets with implications for resources, capabilities, and competencies. We welcome papers
from all geographical areas, but obviously, the papers themselves have to deal with emerging
markets. Successful papers will deepen our understanding of emerging markets. This “deepened
understanding” can refer to new theoretical insights, new conceptual or mathematical models, or
methods of data collection. In exceptional cases, papers that provide path-breaking new
empirical insights per se will also be considered. However, simple descriptive studies or
theoretical comparisons of countries are not enough. Straightforward replications of theories or
measurement scales in emerging markets typically also will not make the cut. One thing to keep
in mind is that papers should provide insights that have the potential to be generalizable to other
emerging markets as well. We are less interested in papers that are so country-specific that we
learn little about emerging markets in general. As so often, using a sound conceptual framework
as point of departure goes a long way to address this issue.
Procedure
In terms of timing, submissions for the special issue are due July 1, 2011. Submissions will go
through the regular IJRM review process, with one modification, viz., that we will not work with
AE’s. We expect to give a response to the authors by October 15. A revised paper, when
requested, will be due by March 1, 2012. The authors will be notified of final acceptance by June
1, 2012. If further minor revisions are necessary, the final paper will be due August 1, 2012. The
special issue is scheduled to appear in print as the last issue of 2012 or the first issue of 2013.
Papers can be submitted at any time until July 1, 2011 through the IJRM submission website
http://ees.elsevier.com/ijrm. Please indicate that it is a submission for the special issue (Article
Type: “SI: Emerging Markets”). Also, given that we aim to make a decision in the first, if not
definitely in the second round, please polish your submission as much as possible. If you are not
an experienced writer in the English language, please consider a copy-editor. If you have any
questions, please contact us through e-mail.
Steven M. Burgess
Professor of Business Administration in Marketing
Graduate School of Business, University of Cape Town, South Africa
e-mail: Steve_Burgess@telkomsa.net
Jan-Benedict E.M. Steenkamp
C. Knox Massey Distinguished Professor of Marketing,
Marketing Area Chair & Executive Director AiMark
Kenan-Flagler Business School, University of North Carolina, USA
e-mail: JBS@unc.edu
Reference
Burgess, Steven M. and Jan-Benedict E.M. Steenkamp (2006), “Marketing Renaissance: How
Research in Emerging Consumer Markets Advances Marketing Science and Practice,”
International Journal of Research in Marketing, 23 (December), 337-356.
Journal of Product Innovation Management
Special Issue: Innovation in the Global Automotive Industry
The Journal of Product Innovation Management is proud to announce a special issue
focused on the future of product development and innovation management in the global
automotive industry. The automotive industry is an integral component of the global
economy and is unique in that it encompasses every aspect of the value chain – from raw
materials to design and development, manufacturing, sales and service, and even
disposal. Such complex manufacturing systems have enormous economic impacts on
many sectors of the economies where they persist. Every value creating area of this
business is undergoing significant innovative change as a result of the emergence of new
markets and competitors, the worst recession in generations, and increased direct and
indirect government intervention. Product planning, portfolio management, supply
chain and operations, marketing, engineering, design, IT, finance, and retail management
have all experienced significant and somewhat radical changes to the way they do
business. Radical and incremental product and process based innovations abound in this
industry and have far reaching implications. It is important to understand how
companies are managing the new product development and innovation processes in this
environment, what types of products those companies will produce in the future, and
how consumer wants and needs will be satisfied while dealing with greater regulation.
While we expect all papers to be related to innovation in the automotive industry, we
seek a mix of papers in terms of empirical and theoretical approaches, disciplinary focus,
as well as multiple levels of analysis. Cross-disciplinary work is strongly encouraged. In
addition, submissions should have clear industry implications for management strategy
and practice at the level of the firm and/or economic, social and political consequences
at a societal level. We welcome practitioner participation.
The purpose of this special issue is to provide a forum for articles exploring leading-edge
issues of significant academic and managerial interest which have been traditionally
under-researched, grounded in a specific industry context. Submissions about any of the
following topics (and/or combinations thereof) are suggested, but certainly not limited
to:

The role of product architectures and new product development and product
launch
 Product development teams including the design and management of global,
cross-cultural, and/or multinational teams; inter-organizational NPD teams; virtual
teams

Innovation in the marketing, sales, and distribution practices and trends

The role of technology in the new product development process

Innovation in environmental sustainability vis-à-vis fuel efficiency, emissions,
mobility

Process innovation in manufacturing -- productivity, quality, product variety,
flexibility

Comparative firm performance / benchmarking of new product development and
management.

Diffusion of practices in new product development and management

The role of national industrial policies on automotive innovation and market
presence.
Scholars committed to industry studies have demonstrated that the results of industry
based research grounded in observation, and integrated with theory and analysis, can
make important contributions not only to academic knowledge, but also to industry
practice and public policy. We encourage submissions that employ a wide variety of both
quantitative and qualitative research methods as it is possible to provide a unique
perspective using diverse methodological approaches. Further,
interdisciplinary/international/industry-academic co-author teams are highly encouraged.
All submissions other than invited commentaries will be subject to the standard doubleblind review process followed by JPIM. All manuscripts must be original, unpublished
works that are not concurrently under review for publication elsewhere.

An electronic copy should be submitted to the special issue editors by: August 5,
2011

All submissions should conform to the JPIM manuscript submission guidelines
available at http://www.pdma.org/journal/AuthorInfo.pdf

The title page should include the names, titles, professional affiliations, and contact
information of the authors. Authors’ names should appear on the title page
only. Authors should refrain from revealing their identity in the body of the
manuscript

Clearly identify the corresponding author and provide a list of key words

Please provide names and contact information for up to 3 individuals, unfamiliar
with the paper, who would be qualified to review the manuscript.
Co-editors of the Special Issue:
Professor Janell D. Townsend, Ph.D.
Marketing and International Business
Oakland University
348 Elliott Hall
Rochester, MI 48309 USA
1 (248) 370-2544
townsend@oakland.edu
http://www.sba.oakland.edu/faculty/townsend/
Professor Roger J. Calantone, Ph.D.
Eli Broad Chaired University Professor of Business
Co-Director Institute for Entrepreneurship and Innovation
Michigan State University N370 Business College Complex
East Lansing, MI USA
1 (517) 432-6400
rogercal@msu.edu
MSI Call for Research Proposals on Innovation
To stimulate new thinking, the Marketing Science Institute (MSI) is sponsoring a research
competition on challenges related to Innovation. We anticipate awarding 8-10 research grants
ranging from $3,000-$20,000 to support high-quality empirical research on critical questions in
this area.
Innovation encompasses new business models, processes, and products—where products refer
(broadly) to goods, service, solutions, and applications. New business models and processes can
be powerful; they can create markets, disrupt markets, shift product-market boundaries, or alter
competitive structures. New products are the engine of growth and the basis for competitive
advantage.
Innovation has become especially important to firms due to dramatic changes in the business
landscape—including substantial growth in emerging and under-served (e.g., rural) markets,
unanticipated shifts in consumer preferences, behavior and values, a proliferation of technologies
that enable new value propositions, and new government regulations in many nations. These
changes present new managerial and academic questions about how firms (and managers)
identify, evaluate and realize new market opportunities and successfully innovate and create
value for customers and shareholders. These changes also raise questions about how consumers
participate in innovation processes, as well as how they learn and respond to innovations.
Research Proposal Competition
Proposals must be received by November 29, 2010. Funding decisions will be announced by
January 17, 2011. E-mail submissions to Ross Rizley, Research Director, Marketing
Science Institute, 1000 Massachusetts Avenue, Cambridge, MA 02138, USA; Telephone:
617.491.2060; E-mail: Ross@msi.org. Please indicate that your submission is in response to
this call.
Topics: Research proposals must address a novel problem within the realm of innovation, with a
balance of rigor and relevance. Topics appropriate for the research competition include (but are
not limited to) the following:
Social Networks
·
How can firms predict and leverage global social network effects when they introduce new
products?
·
What are the implications for business models and organizational design of the rise of
online social networks?
·
What platforms, processes, systems, and tools enable firms to innovate by collaborating
and co-creating with customers, networks, or communities?
·
How can firms mine web chatter to design new products?
·
How can firms integrate internal (employees) and external (consumer) suggestions to
improve products?
·
What information is valuable in the long tail of network ideation?
·
What tools and methods yield key dimensions of new product space from user-generated
content?
Global Strategy
·
How should firms introduce new products globally? Why are some multinational firms
better and innovating across borders than others? How do windows of opportunity in entry
timing differ for big firms vs. small firms (or other firm characteristics and capabilities)?
·
How should firms integrate and manage market information to innovate in complex and
turbulent global environments?
·
Given changing economic and social conditions, how should diverse innovation
opportunities in global markets be prioritized? How do opportunities differ in emerging
versus established markets and what are ways for firms to address them?
·
How can firms develop products that serve the needs of the “bottom of the pyramid”?
·
What demand and supply factors inhibit innovation adoption by low-income, global
consumers?
·
How can firms understand and exploit the phenomenon of reverse innovation (that is,
innovation seen or used in the developing world before spreading to the industrialized
world)?
·
What are new approaches to identifying product concepts and forecasting their global
market potential at a very early stage—while accounting for post-launch factors such as
market, category, competitor, channel, and retailer responses?
·
How does a multinational firm organize manage globally dispersed teams?
Organizational Capabilities, Design, and Creativity
·
How can organizations foster creativity within the firm? What are theory-based effective
methods to generate ideas for new business models, processes, products and services?
·
What is the role of marketing creativity and innovation (especially new marketing
processes and practices) in the organization and when do they create the most value for the
firm?
·
What role does product design best play in the innovation process? What factors influence
a firm’s ability to gain competitive advantage through product design?
·
Under what condition firms should search for new capabilities outside the organization?
Should they form alliances and what type of alliances are appropriate under different
conditions? When are acquisitions of other organizations appropriate?
·
Under what condition firms should search for new capabilities outside the organization?
·
How should firms design their organizational structure, build a culture, develop
capabilities, and provide incentives to encourage successful innovation and improve business
performance? Are there particular factors that are important in business-to-business markets?
Performance
·
Why are some firms better at developing and implementing business model innovations?
·
How should managers process and interpret information when they make innovation
decisions? What are criteria for increasing investment versus cancellation at all stages of the
development process?
·
What are effective marketing strategies for the commercialization of new products? What
product-specific factors contribute to sales takeoff?
·
What resources should a firm devote to marketing current products versus developing new
products versus buying innovations from other firms?
·
What metrics of performance should a firms use to evaluate the success and productivity of
it innovations?
Consumer Behavior
·
How can design aesthetics best communicate innovation to the consumer?
·
What constitutes effective product design from the consumer perspective? How does this
value vary by product-related factors (e.g., category, product/service, hedonic/functional,
public/private consumption)?
·
What factors influence consumers’ acceptance of new products? Does their “receptivity” or
adoption of a given innovation influence their receptivity or adoption of other innovations in
the same category or other categories?
·
How can we better understand consumer motivations and behaviors, so they can be
effectively involved in innovation processes? What psychological factors influence and
motivate their participation?
·
As consumers are increasingly involved in innovation or customization, what is the impact
on brand associations and equity? Do brand-consumer relationships become more
“customized”?
·
How does post-adoption usage influence consumer utility, future demand, and subsequent
word-of-mouth?
Technology
·
How do you define and predict disruptive technologies?
·
How should firms develop and manage a portfolio of innovations and technologies?
·
How do technologies evolve within markets?
·
How are technologies adopted and integrated across markets?
·
How does a firm tradeoff between platform (radical) and design or component
(incremental) innovations?
Proposals are likely to draw upon diverse theoretical perspectives and methodologies. Studies
may be conceptual or empirical; they may involve combinations of methodological approaches
including literature reviews, comparative studies, observational and ethnographic studies,
natural, laboratory, or field experiments, and so forth.
Evaluation: Proposals will be evaluated by a special set of reviewers:
 Rajesh K. Chandy, London Business School
 Darren W. Dahl, University of British Columbia
 Hubert Gatignon, INSEAD
 Peter N. Golder, Dartmouth College
 C. Page Moreau University of Colorado
 Gerard J. Tellis, University of Southern California (Chair)
Funding decisions will also be guided by an advisory committee of industry experts.
While there are no formal guidelines for formatting proposals, submissions should include:
1.
A one-page summary.
2.
A clear statement of the expected contribution to marketing theory and practice, as well as
an explanation of the specific ways the proposed research will contribute to the extant
literature.
3.
4.
5.
6.
7.
8.
9.
A brief background section introducing the research problem and offering a succinct
summary of the relevant literature and theory-base for predictions. (Note: An expanded
literature review may be included as an appendix.)
A list of research questions, models, or hypotheses describing the issues to be studied, the
researchers’ initial insights or beliefs, and what should be learned from the study.
A detailed description of the proposed research design, methodology, model to be used,
analysis plan, etc. Methodological details will play a role in the evaluation process.
A timetable with dates of key research milestones, deliverables, and expected completion
date.
Funding or support needs (typically, an itemized budget).
Vita(e) and full contact information for all of the researchers involved in the work.
Proposals must be no more than 20 double-spaced pages, including tables, figures,
exhibits, budget, timetable, and references; however the summary and vita(e) will not be
counted toward the 20-page limit.
Applicants can include an optional appendix with supplemental information that might help
reviewers evaluate the proposal. The appendix is intended to accommodate unusual situations
that warrant additional information concerning questionnaires or research materials, sampling
plan, theoretical work, statistical analyses, modeling plans, or datasets to be used. The expert
panel will consult the appendix at their discretion.
*****
Journal of Service Research: Special Issue on Customer Engagement
In an increasingly networked society where customers can interact easily with other customers
and firms through social networks and other new media, the question of how to engage
customers has become more important to researchers and to firms.
In September 2009, the 3rd Thought Leadership Conference on Customer Management was held
in Montabaur, Germany. A group of more than 40 top scholars in this field intensively discussed
key issues in customer engagement. The resulting articles provide new insights for managers
wrestling with these issues and many interesting directions for future research.
An interactive PDF document details the Table of Contents for the special issue and includes
links to directly access the articles. You can access the special issue via the following link:
http://www.sagepub.com/upm-data/36081_JSR_Special_Issue_CEdoc.pdf
Clay Voorhees
Assistant Professor
Department of Marketing
The Eli Broad College of Business
Michigan State University
East Lansing, MI 48824-1122
Upcoming Conferences
Marketing Science Conference
2112 Marketing Science Conference, Boston, June
2113 Marketing Science Conference, Turkey, June
Call for Papers – 2011 Marketing Science Conference, June 9-11, 2011
The Marketing Science Conference will be held in Houston this year, hosted by Rice
University. The Rice Marketing Faculty and ISMS invite you to submit abstracts for the
conference. The conference website is up and running at
http://business.rice.edu/marketingscience2011.
The conference runs Thursday, June 9 through Saturday, June 11, 2011. It will be held at the
Houston Inter-Continental Hotel, which features meeting space connected to the hotel. As a
result, getting to and from the sessions and your room will be both efficient and convenient. The
hotel has quoted very reasonable rates and we encourage everyone to use the conference
hotel. Houston has a large number of high quality restaurants and authentic foods from just
about every culture. Just 1½ blocks from the conference hotel is the Galleria, a large indoor
shopping mall. Before or after the conference, you can visit the NASA space center, Galveston
beach, or other destinations in Texas.
We look forward to seeing you at the conference!
The Marketing Science Conference Organizing Committee:
Randy Batsell (co-chair)
Sharad Borle (co-chair)
Ajay Kalra (co-chair)
Amit Pazgal (co-chair)
Other Conferences
Call for Paper 10th International Conference on Research in Advertising
The 10th International Conference on Research in Advertising (ICORIA) will be held in 2011 in
Berlin, one of the most exciting cities in Europe. The conference will take place at the Hilton
Hotel Berlin. Around 100 papers on various topics related to advertising and brand
communication will be presented during the two days of the conference: June 24th and 25th,
2011.
The ICORIA 2011 invites papers in following issues (but not excluding other and related topics):
Advertising, Branding, Communication Management, Consumer Behavior, Media,
Methodological Issues, etc.
If you are interested in presenting your work at the ICORIA 2011 conference please submit as
soon as possible (but no later than March 15, 2011) a five-page summary of your paper to:
papers@icoria.org by March 15, 2011. Please note that all submissions will undergo blind peer
review, so papers should be laid out in correct academic style and authors should not be
identified in text (a style sheet is provided on the conference website).
Please visit the conference website at http://www.icoria.org for further information. If you have
any questions about paper submission or other matters, please contact Martin Eisend at
eisend@euv-frankfurt-o.de or Tobias Langner at langner@wiwi.uni-wuppertal.de.
We look forward to seeing you in Berlin.
Martin Eisend, Conference Co-Chair
Tobias Langner, Conference Co-Chair
SICS 2011
SUMMER INSTITUTE IN COMPETITIVE STRATEGY
All interested researchers are invited to participate in the 9th SICS-Summer Institute in
Competitive Strategy, which is scheduled to take place in July 11-15, 2011, at the Haas School
of Business, University of California, Berkeley. The purpose of this meeting is to provide a
setting which enables researchers interested in competitive strategy in marketing to meet and
discuss research in this area for an extended period, exchange ideas, and engage in collaborative
work.
The research area will be competitive strategy broadly defined, including both theoretical and
empirical work. Topics covered may potentially include pricing, price discrimination, brand
equity, brand strategies, brand extensions, product design, new product development,
advertising, promotion, distribution channels, sales force management, e-commerce, customer
relationship management, strategic alliances, customer retention, lifetime value of customers,
customer equity, psychological phenomena relevant for competitive strategy.
The meeting will consist of the presentation of approximately fifteen research papers over the
five days of the meeting. Each presentation will take an hour and a half, which includes
presentation and discussion. In addition, time and space will be provided for the participants to
engage in discussions and joint research. Past supporters of the conference include ISMS, IMIO
and MSI.
Throughout the year, updated information on SICS will be posted to
http://groups.haas.berkeley.edu/marketing/sics.
Registration: Standard registration for the meeting can be made by contacting Patricia Murphy
(conference@haas.berkeley.edu, 510-642-4041) by June 1, 2011. Please provide your name,
affiliation, email address, and telephone number. Last-minute registration at the meeting will
also be available. The registration fee is $200.
Papers: Researchers interested in submitting a paper to be presented at SICS should submit the
paper or abstract by January 31, 2011 to sics@haas.berkeley.edu. The papers to be presented
will be selected by the SICS 2011 Co-Chairs based on quality, relevance to competitive
strategy, and facilitation of breadth of topics discussed. In addition, some preference may be
given to papers by junior faculty. Some papers may be directly solicited from the authors.
Complete papers to be presented at the meeting should be available by June 1, 2011. Partial
reimbursement of expenses incurred in lodging, registration fees, or traveling to the meeting
may be available for the participating authors upon request.
Doctoral students: Doctoral students interested in competitive strategy are welcome, should
apply to register by June 1, 2011, and if accepted do not have to pay the registration fees.
Limited financial support for Doctoral students interested in attending SICS may be available
upon request. Requests for financial support, with resumé and recommendation from adviser,
can be submitted to sics@haas.berkeley.edu.
For more information about SICS, the Haas School, UC-Berkeley, lodging options, etc., please
see http://groups.haas.berkeley.edu/marketing/sics.
Co-Chairs
Dmitri Kuksov
Kannan Srinivasan
Inaugural PDMA-UIC Doctoral Consortium – Especially for Doctoral Students Engaged in
Innovation-Related Research
Doctoral students conducting dissertation research on innovation-related topics are encouraged
to apply for and attend the Inaugural PDMA-UIC Doctoral Consortium as a Doctoral Fellow.
The Consortium will be held at the University of Illinois at Chicago (UIC) in Chicago from
Friday, July 15 to Sunday, July 17, 2011. We also ask faculty to encourage their students to
apply.
The Consortium will bring together top doctoral students, faculty, and practitioners in NPDInnovation for learning, mentoring, and networking, focusing on the developmental needs of
doctoral students conducting NPD-Innovation research. It is co-sponsored by UIC and the
Product Development & Management Association (PDMA), the world’s largest organization
dedicated to the advancement of NPD-innovation with 3,000+ members in 50 countries and the
sponsor of the Journal of Product Innovation Management (JPIM, five-year impact factor 3.833)
Along with UIC faculty, top innovation scholars will be sharing their expertise through plenary,
small group, and 1-on-1 sessions on research, teaching and academic life, including:
Gerry Tellis
Rebecca Slotegraaf
Tom Hustad
Abbie Griffin
Gina O’Connor
Tony Di Benedetto (JPIM Editor)
Stacy Wood
Gary Lilien
and others
Raji Srinivasan
Gloria Barczak
Additionally, doctoral students will have the unique opportunity to interface with leading
practitioners in NPD-Innovation, and participate in the JPIM-PDMA Thought Leadership
Symposium (held in tandem with the Consortium), which will develop a research agenda for the
field.
With the honor of selection, all expenses (meals, housing, and local transportation) except travel
to and from Chicago will covered free of charge. Social events will be held at Chicago’s
fabulous lakefront, cultural hotspots, and a creativity lab. Importantly, all participating students
will compete for $7,500 of dissertation research grants, the largest dissertation funding available
for NPD-Innovation.
SUBMISSION GUIDELINES:
1) To be eligible for participation, doctoral students must be working on an innovationrelated dissertation and be in their dissertation phase.
2) The submission must be received by February 15, 2011. Doctoral students will be
notified by March 15, 2011 regarding the status of their submission.
3) The submission will consist of the following materials (in pdf format):
a. 2-page, single-spaced summary of the dissertation topic, covering elements such
as research questions, motivation for research, method, and predicted or expected
contributions. Please include current dissertation stage and expected stage at the
time of the Consortium.
b. A letter of recommendation from the student’s dissertation chair.
c. An up-to-date Curriculum Vitae (including doctoral coursework).
4) The submission should be sent as an email attachment to both Jelena Spanjol
(spanjol@uic.edu) and Cheryl Nakata (cnakat1@uic.edu).
For additional information or questions, please contact Jelena Spanjol (spanjol@uic.edu) and
visit http://www.uic.edu/cba/PDMA/.
PDMA-UIC Doctoral Consortium Organizers:
Al Page
Department Head and Professor, UIC
PDMA Vice President of Publications
PDMA-UIC Doctoral Consortium Co-Chair
Anthony Di Benedetto
Professor and Senior Washburn Research Fellow, Temple University
Editor, Journal of Product Innovation Management
JPIM-PDMA Thought Leadership Symposium Chair
Cheryl Nakata
Professor, UIC
PDMA Vice President of Academic Affairs
PDMA-UIC Doctoral Consortium Co-Chair
Jelena Spanjol
Assistant Professor, UIC
PDMA-UIC Doctoral Consortium Academic Program Chair
CALL FOR PAPERS
THE EUROPEAN INSTITUTE OF RETAILING AND SERVICES STUDIES (EIRASS)
is organising the 18th international conference on
RECENT ADVANCES IN RETAILING AND SERVICES SCIENCE
July 15-18, 2011
Hilton San Diego Bayfront
San Diego USA
The aim of the conference is to bring together scholars from various disciplines
and countries interested in retailing and consumer services. Over the years the conference has
attracted scholars from disciplines such as marketing, psychology, urban planning,
transportation, management, geography etc from across the world. The conference will give
delegates an opportunity to present their completed projects but also to present work in progress.
SUGGESTED TOPICS
Papers on any topic relevant to progress in retailing and consumer services (tourism, recreation,
banking, aspects of transportation, etc.) are welcome. Topics of special interest include:
0 consumer behaviour
0 service quality
0 e-commerce
0 globalisation
0 business strategy
0 geographical information systems
0 distribution channels
0 service branding
0 policy aspects
0 location-based services
0 logistics
0 social media
0 franchising
0 merchandising, pricing, advertising
0 segmentation
0 salesforce management
SUBMISSION DEADLINE: OCTOBER 1, 2010
Those interested in presenting a paper are invited to send an abstract to:
Professor Harry Timmermans
Eindhoven University of Technology
P.O. Box 513, Vertigo 8.18
5600 MB Eindhoven, The Netherlands
Phone: +31 40 2473315; Fax: +31 40 2438488
E-mail: eirass@tue.nl
We call on your professional attitude. Every year, authors of accepted papers cancel their participation
for avoidable reasons. Please realize however that because space is limited and at some stage
acceptance/rejection of papers becomes quite arbitrary, cancellation means that a colleague could have
participated. Thus, by submitting an abstract, authors indicate that at least one of the authors will
attend the conference, if accepted. If you cannot guarantee this for some reason, please let us know as
it allows us to work on a personalized solution, if necessary.
FORMAT
The conference accepts both work in progress and completed work. All abstracts will be published in a
Book of Abstracts. Participants are stimulated to submit extended abstracts or full papers. These will be
made available in the proceedings, published in CD-format. However, as we are not asking any transfer
of copyright, authors can submit these papers to journals for publication. Submitted papers qualify for an
award competition. The conference will start with registration, late afternoon on the 15th, followed by a
welcome reception. Sessions will start on the 16th until noon on the 18th. Approximately 20 minutes
will be available for presentation of a paper.
SPECIAL SESSIONS
Participants interested in organising a special session are invited to send their proposal to the above
address. Proposals should include: (a) a detailed description of the proposed session; (b) a list of the
proposed speakers; (c) whether or not each speaker has agreed to participate if the proposal is accepted;
and (d) the names and addresses of the chairperson and discussants, if any. Sessions are typically
organised in blocks of 4 presentations.
NOTIFICATION
We plan to notify delegates by November 15, 2010 about the acceptance of their work for presentation at
the conference. Delegates are expected to arrange their registration and conference fees before February
1, 2011 to guarantee accommodation and enjoy reduced room prices.
CONFERENCE PACKAGE: 1098 Euros before February 1, 2011, 1398 Euros after this date.
This package includes participation, documentation, proceedings, book of abstracts, three nights of deluxe
accommodation (arrival: July 15 - departure: July 18, 2011), tea and coffee breaks, lunches, conference
dinner, all taxes and service charges. A limited number of pre and post-conference rooms is available at
discounted rates, subject to availability.
Call for Papers Marketing Dynamics Conference 2011
Venue: Rambagh Palace Hotel, Jaipur, India
Date: July 25-27, 2011
Co-Chairs: Prasad Naik, Ashwin Aravindakshan
Advisory Committee: Marnik Dekimpe, Tulin Erdem, Mike Hanssens, Praveen Kopalle, V.
Kumar, Venky Shankar, Kannan Srinivasan, K. Sudhir, Gerry J. Tellis, and Russell S. Winer.
Program Committee: Harald van Heerde, Natalie Mizik, Koen Pauwels, Shuba Srinivasan,
Demetrios Vakratsas, and the co-chairs.
Co-sponsors: Yale School of Management’s Center for Customer Insights; Georgia State
University’s Center for Excellence in Brand and Customer Management.
Registration Fees: US $450 due by May 15th, 2011
We invite all interested researchers to participate in the eighth annual Marketing Dynamics
Conference. The conference will be held at the Rambagh Palace Hotel, in Jaipur, India from
July 25-27, 2011. The purpose of this conference is to provide a setting for academic researchers
and managers interested in marketing dynamics to discuss research, exchange ideas, and engage
in collaborative work.
You can participate either as an attendee or presenter. If you are interested in presenting your
research, please email a three-page abstract (one title page and two text pages) to MDC 2011
Email (or mdc2011@ucdavis.edu) by March 31st, 2011. Decisions will be made by April
30th. The topics will focus on marketing phenomena involving dynamic outcomes, actions, or
processes (e.g., Social Network models, Bayesian learning, dynamic structural models, Hidden
Markov models, time-series approaches, dynamic competitive games, dynamics in consumer
learning, brand and corporate equity, customer management, or market response). Proposals and
presentations by doctoral students are strongly encouraged.
More details on lodging, travel and conference related activities will be forthcoming (bookmark
the conference website: http://www.gsm.ucdavis.edu/mdc2011/).
Note: The China India Consumer Insights Conference organized by the Yale China India
Consumer Insights Program will be held in New Delhi, India from July 29-30. The two
conferences are held in tandem to help people attend both conferences in India. Details about the
China India Consumer Insights Conference can be obtained from their website at
http://cci.som.yale.edu/?q=cici.
THE CHINA INDIA CONSUMER INSIGHTS PROGRAM
CALL FOR ABSTRACTS
THE CHINA INDIA CONSUMER INSIGHTS CONFERENCE
JULY 29-30, 2011
AT FEDERATION OF INDIAN CHAMBERS OF COMMERCE & INDUSTRY (FICCI) FEDERATION HOUSE, NEW DELHI
Deadline for Submitting Abstracts: Feb 28, 2011
The China India Consumer Insights (CICI) Program of the Center for Customer Insights at the
Yale School of Management presents the 2011 China India Consumer Insights conference on
July 29-30, 2011 in New Delhi. This year’s conference is organized in cooperation with the
Federation of Indian Chambers of Commerce & Industry (FICCI) and the Emerging Markets
Initiative at Duke University’s Fuqua School of Business.
This annual conference serves as a forum for academic scholars from diverse disciplines and
research practitioners to share the best available research on both consumer and firm behavior
related to China and India. Research on other emerging markets that can provide insights about
the Chinese and Indian markets is also welcome. All interested academics and marketing
practitioners are invited to register and attend, subject to conference capacity constraints. Last
year's conference agenda is available at the CICI program website (cici.som.yale.edu).
The conference will begin with a reception on Thursday evening, July 28th and will end late
afternoon on Saturday, July 30, 2011. There will be a celebratory dinner on Friday evening.
Abstract Submission
Researchers interested in presenting a paper should submit abstracts -- one to two pages in
length and double-spaced in pdf format. Include the title of the paper, name, affiliation, mailing
and email addresses of the authors. Please specify who will be the presenting author. Abstracts
should be sent to cici@yale.edu by February 28, 2011. Chosen presenters will be notified by
March 15, 2011.
Abstracts will be reviewed by a program committee comprised of Yuxin Chen (Northwestern),
Preyas Desai (Duke), Ravi Dhar (Yale), K. Sudhir (Yale), Gao Wang (CEIBS) and Jinhong Xie
(Florida)
Registration
Academic researchers and industry practitioners interested in the China and India markets are
invited to register and attend. The registration fee for academics is $195 and for non-academics
is $395. Registration fees are waived for all speakers at the conference. Registration for the
conference will open on March 1, 2011 and can be done online at the CICI program website.
Doctoral Students
The conference will provide partial support for doctoral students attending the
conference. Doctoral students should submit an application including a paragraph detailing
their interest in the conference, their name, address, email address, and institution as well as a
recommendation from their advisors outlining their potential interest in research on emerging
markets. The program committee will select students based on its assessment of fit and
interests of the student with the conference. Applications should be sent to cici@yale.edu with
“PhD Student Support Application” in the subject line of the email. The deadline for
applications for support is March 15, 2011. Selected students will be notified by April 1, 2011.
The maximum support for students outside India will be $750 and for students within India will
be $150, with waiver for conference registration. Any PhD student may submit a request for
exemption from conference fees to cici@yale.edu. Requests will be honored on a spaceavailable basis.
Organizers
The conference organization committee consists of Debu Purohit (Duke), K. Sudhir (Yale), Alok
Azad (FICCI) and Kristine Belford (Yale).
The China India Consumer Insights (CICI) Program (http://cici.som.yale.edu) is a research
initiative at Yale to nurture and support multi-disciplinary research on China and India-- two of
the fastest growing and largest emerging markets. By bringing together marketing practitioners
and academics using disciplinary approaches grounded in economics, psychology, sociology and
anthropology, the program seeks to promote holistic and high quality research on consumer
and firm behavior in these markets.
The Center for Customer Insights (http://cci.som.yale.edu) at the Yale School of Management
provides superior insight and understanding of customer behavior to enhance business and
society. The Center integrates initiatives of marketing executives from leading companies
across diverse industries with the multidisciplinary and global perspectives of academic scholars
from the Yale School of Management to generate valuable consumer insights.
FICCI, established in 1927, is India’s largest and oldest apex business organization. A nongovernment, not-for-profit organization, FICCI is the voice of India's business and industry. Its
stand on policy issues is sought out by think tanks, governments and academia. Its publications
are widely read for their in-depth research and policy prescriptions. FICCI has joint business
councils with 79 countries around the world. It has direct membership from the private as well
as public sectors, including SMEs and MNCs, and an indirect membership of over 83,000
companies from regional chambers of commerce.
The Emerging Markets Initiative at Duke University’s Fuqua School of Business
(www.fuqua.duke.edu) is part of the school’s Center for Consumer Goods. The aim of this
initiative is to conduct and nurture academic research on the marketing of consumer goods in
economies that are characterized by rapid growth in consumption and industrialization.
Lead Sponsors: Warburg Pincus & Emerging Markets Initiative at Duke University’s Fuqua
School of Business
Other Sponsors: INFORMS Society for Marketing Science (ISMS)
Note: The annual Marketing Dynamics Conference is being held in Jaipur, India between July
25-27, 2011. The two conferences are held in tandem to help people attend both conferences
in India. Details about the Marketing Dynamics Conference are available at
http://www.gsm.ucdavis.edu/mdc2011/.
CALL FOR PAPERS
The 13 Annual Pricing Conference at Syracuse University
th
August 18th to 20th, 2011
(Submission deadline: March 1, 2011)
The 13th annual Pricing Conference, first held at Fordham University in 1998, will be hosted by
the Whitman School of Management, Syracuse University, from the evening of Thursday,
August 18th to Saturday, August 20th, 2011. The conference organization committee invites
research papers related to various aspects of pricing from both academic and managerial
perspectives.
Topics:
While the following is a list of potential topics of interest, other related areas of research in
pricing are also covered:
Auction pricing, including internet-based auctions
Biased price perceptions
Bundling pricing
Cross cultural / international pricing
Demographics and price responses
Elasticity estimation
Fairness in pricing
Information processing of price
Internet pricing
Negotiated pricing
Odd/even pricing
Price competition
Price guarantees and refund/return policies
Pricing in distribution channels
Product line pricing/category management
Product quality and pricing
Promotional pricing
Public policy and price controls
Reference price
Yield pricing
Submissions:
Extended abstracts should be no longer than 1000 words, describing the conceptualization and
key empirical or theoretical results. Each abstract submission will require each author’s name,
title, affiliation, address, telephone number and e-mail address, and key words.
The Conference will cohost with Fordham University a Doctoral Dissertation Competition in
Pricing (please consult http://www.fordham.edu/cba/pricecenter/dissertation.asp).
Abstracts should be submitted electronically to Agnes H. Magnarelli at pricingconf@syr.edu
Please visit the conference website http://www.whitman.syr.edu/2011Pricing/ for additional
information.
Call for Papers 2011 Joint Statistical Meetings
Deadline for submission: September 8, 2010, at 11:59pm Eastern time.
The Program Committee for the 2011 Joint Statistical Meetings is now accepting proposals for
invited sessions for the Section on Statistics in Marketing. Invited sessions typically consist of
fewer speakers than a typical topic-contributed or contributed sessions, and may include paper
discussants, panel discussions, and so forth. We welcome sessions that include presentations by
researchers in academia, industry (or even a mix of both).
You may submit your Invited Session proposal online at
http://www.amstat.org/meetings/jsm/2011/index.cfm?fuseaction=sessions.
If you have any questions, please contact me at khui@stern.nyu.edu.
Sam K. Hui
Assistant Professor
Department of Marketing
Stern School of Business, New York University
Call for Papers: 2011 Direct/Interactive Marketing Research
Summit
The DMEF Direct/Interactive Marketing Research Summit, (Boston, MA, October 1-2, 2011)
provides a forum for direct/interactive marketing and database marketing topics in the areas of
research and teaching. There are numerous opportunities for academics to exchange ideas and
learn from their colleagues and participating practitioners. Abstracts and papers will be selected
based on the quality of the research, their ability to extend knowledge in the field, whether they
break new ground, and whether they will influence the practice or teaching of direct/interactive
or database marketing. The deadline for all submissions is May 31, 2011.
Topics at the Direct/Interactive Marketing Research Summit
For further information and details, please review the Call for Papers (PDF). The following is
not meant to be an exhaustive topic list:
Research topics may include
Education topics may include

Consumer
behavior
 Creating synergies between research
and teaching
 Cross-channel
and multi-channel
 Curriculum development
marketing
 Internet/e-commerce
management
 Lifetime value and customer
 Effective teaching techniques
 Cross-selling
equity
economics
 Measuring effectiveness of
 Integrating new media topics into
 Customer
direct /interactive marketing
existing marketing curricula
acquisition
communications
 Customer
 New media (e.g., social,
 Marketing pedagogy
perception of
mobile)
value
 Privacy, public policy and
 Pedagogical issues in internet
 Customer
legal issues
education Use of current/emerging
relationship
 Retention and frequency
technology in the classroom
management
marketing

Applied research that is adaptable
 Data mining
 Spatial allocation of
for teaching use
 Database
resources
Co-chair contacts for the above topics:
marketing
 Strategic use of information
 Lisa D. Spiller, Christopher Newport
 Integrated
and information technology
University
marketing
 Unstructured data analysis
 George Milne, University of
communications
(e.g. text mining)
Massachusetts-Amherst
 Interactive
 Carol Scovotti, University of
advertising
Wisconsin, Whitewater
 International
direct marketing
Co-chair contacts for the above topics:
 Dhruv Grewal, Babson College
 Anne L. Roggeveen, Babson College
In addition, Research Summit attendees gain

optional complimentary access to
the DMA2011 Annual Conference & Exhibition*:
DMA:2011 features presentations by leading practitioners, and educational, research
and networking opportunities.

Full time professors receive a complimentary one year DMEF Professors’
Academy membership.
Visit the Research Summit website for further information.
*Please note: to receive this DMA:2011 access, register through the Research Summit
website - do not register on the DMA:2011 site. You must be a Ph.D. candidate or a full time
professor to qualify.
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