/
http://www.muji.net/muji-meets-idee
IB PRESENTATION
MUJI × MOROCCO
Group7
Dylan Stoecker , Azusa Oda, Mali Li,
Megumi Takita, Shun Isomoto, Yuka Wakui
Introduction
http://www.townnote.jp/biz_10277799/
http://www.muji.com/storelocator
http://weheartit.com/entry/19331423?group=B&imgres
About MUJI
Household goods
Apparel
Food
http://www.johannesburgbusinesslawvoice.com/doing-business-in-africa/
None in Africa
Morocco country factors
http://www.dooyoo.co.uk/destinations-international/holiday-resorts-in-morocco/
Economic
Political
-Growth rate
-Low-transparency
-Household consumption
-Low inflation
-FTA with US
Geographic
-Strategic location
-Resources
Social
Technological
3 mixed culture
-Textile
Business-French
-handy-craft
Country factors

Morocco’s economy is stable

Employing many new policies to attract FDI
 Influences

by the FTA with the U.S.
Historical presence of European culture
→ We have potential customers.
Product
http://www.yamatologia.com/log/product/
Furniture
IDEE Co., Ltd.
http://athome.kimvallee.com/2010/05/modern-japanese-furniture-at-idee
Current success in Europe
plays a large role.
http://www.muji.net/shop/overseas
Easiest to tailor to local preferences
http://home-and-room.com/puuf.html
http://www.idee.co.jp/about/news/20121010/4more-idee.html
http://www.muji.net/mt/mujilife/group/archives/2010/01/21_125726.html
Entry Mode
http://www.yamatologia.com/log/product
http://wallpaperstock.net/green-field_wallpapers_29271_1920x1080_1.html
FDI
-Green Field
http://www.bows-n-ties.com/mens-fashiontips/wrapper.php?/archives/328-BusinessAttire-and-Etiquette-in-France.html
Avoid cultural crash
Main
business style is French.
Keep intellectual property
Government lacks transparency.
http://www.iplab.in/
Receive two types of subsidy
for their operation cost
http://www.moneysavingexpert.com/insurance
Production Location
http://www.yamatologia.com/log/product
Producing basic items in China.
Outsourcing local designers
http://www.whatantiquefurniture.com/2010/10/looking-for-antique-furniture-factory.html
Argania Universel
Commerce SNC.
http://www.arganiagalleries.com/Berber%20deco/Ang/Our%20Products.htm
/
http://www.moog.co.jp/japanese/careers/about-us/our-locations
Accessible Location
Easy to access to Europe and Middle East
Low labor cost
Minimum wage is...
$2/hour!
http://meddic.jp/cost
Marketing Strategy
http://www.yamatologia.com/log/product
Target Market
http://forums.filmnoirbuff.com/viewtopic.php?pid=216834
1.Upper-middle class and above
2. Visitors from other countries
→potential customers
http://blog.sightseersmovie.com
Price
Should keep price as low as possible
http://transportation.qualcomm.com/fleet-management/lowering-operational-costs
Place Casablanca
http://www.edgymix.com/2012/11/casablanca-morocco
Product
Sizes
Preferences
Language
http://www.gumtree.com.au/s-ad/parramatta/teaching-childcare/arabic-language-teaching-and-translation/1011555244
http://www.rivieradelsol-rentals.co.uk/html/furniture_packages_morocco.html
http://www.empirefurniture.biz/make-sure-the-furniture-fits-the-room/
Promotion
Personal selling
http://www.hokangtao.com/2012/12/muji-malaysia-midvalley-free-discount-coupon.html
http://arlatt.blogspot.jp/2011/06/ch-18-sales-promotion-and-personal.html
http://alisterpaine.com/2011/03/15/the-old-fashioned-brand-building-push-strategy
Distributes
sales coupon
Conclusion
• Potential of future growth
• Potential customers
•Greenfield
•
•
•
•
IDEE’s furniture
Casablanca
Strategic pricing
Push strategy
Thank You for Listening!
http://www.timeanddate.com/news/time/morocco-dst-2012.html
References
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http://www.indexmundi.com/g/g.aspx?c=mo&v=67, accessed 13th Dec 2012.
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http://www.articlesnatch.com/Article/Moroccan-Furniture/2999489#.UMlw4OQvHI,
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,
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