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“Benefits and drawbacks of high IP value solutions for humanitarian needs”
by Saltuk Karayalçın
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Turkey
Oth.
Finland
Italy
UK
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
The NPD process of Humanitarian Aid Designers and IP challenges…
1. Breakdown of NPD process of Humanitarian Aid Designers
2. IP Opportunities and Challenges for Humanitarian Aid Designers and
implications for policy makers and Universities
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Problem
World Health Organisation 2010 Report:
17% of the global population, 1.1 billion people, lack access to safe drinking water and
2.6 billion, lack access to basic sanitation.
UNICEF 2011 Report:
In rural Africa, women walk 16km on average everyday to fetch unsafe water. In dry
seasons, these distances can double.
WaterOrg 2010 Report:
98% of water-related deaths occur in the Developing Countries.
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Water Purification
Charities
• UK, US and France - most charitable countries
• In the UK (Mintel 2008 Report),
• 39% (the majority being +35 women) were concerned about ‘whether their
donations make a difference’.
• 66% agreed that ‘there is uncertainty of what the charities actually do’
• 28% of the UK public are ‘sceptical’ about charities.
• 93% of those sceptics feel ‘reluctant to donate due ambiguity of their purpose’
• 46% admit they would ‘donate more if they could see where the money went’
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Charities
UK Charity donations/£m
7,000
6,000
• Consistent rise – not affected by financial
crisis
Oxfam (2010):
• Income of £308.3m,
• Invested £115.4m in development aid
• £97.9m in humanitarian aid in 2009
• with a 225.6% increase in ‘Gifts in Kind’
since 2008.
5,000
4,000
3,000
2,000
1,000
0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
WaterAid (2010):
• Income of £43.8m in 2008/09
• Invested £30.5m in supporting partners to
deliver water, sanitation and hygiene.
*Personal Finance Market, at current prices, 2003-13, UK public (Mintel 2010)
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Concept Generation
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Testing & Development
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Final Concept
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Final Concept
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Development of Concept
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Development of Concept
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Final Design
•
•
•
•
•
•
Motion Enabled UV Purifier
99.7% Purification Rate
50L water in 1hr
10yr Life Span
No routine maintenance
£39.98 per unit
Patent Classification: IPC A62B
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Stages for consumer
Stages for the IP Attorney
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Prototype
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
The NPD process of Humanitarian Aid Designers and IP challenges…
1. Breakdown of NPD process of Humanitarian Aid Designers
2. IP Opportunities and Challenges for Humanitarian Aid Designers and
implications for policy makers and Universities
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Increasing IP from Universities
*WIPO World IP Report 2011
For regular students…
• The incentives for students not perceptible
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
IP in Humanitarian Aid Technologies
• Not a WIPO or OECD category because it is a Small Scale Industry
• Dominant Design not yet captured
Radical Product Innovation
Dominant Design/Technology
Radical
Process
Innovation
Incremental
Technological
Advancements
Industry Lifecycle
*Automotive industry population density compared to different phases of
industrial innovation through product & process innovation (adapted from
Piepenbrock 2009 and Utterback 1996).
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
IP Implications
Radical Product Innovation
Explorative Applications
Dominant Design/Technology
IP becomes First Mover Advantage
IP portfolio as competitive advantage
Radical
Process
Innovation
Incremental
Technological
Advancements
IP Wars
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
General Concerns of Entrepreneurs
“Firms and other innovators depend on the contributions of public research and [Universities] to
produce innovation of commercial significance (WIPO World IP Report 2011, pp.141).”
• Lonely entrepreneur at risk of losing right to ideas if not advised well.
Two choices for Entrepreneurs
Collaboration
…Innovation is driven by large companies with resources and capital to
invest in R&D…
*Schumpeter 1942
Competition
…but innovative entry by entrepreneurs can force sustained long-term
macro economic growth, even as it may destroy the value of
established companies that enjoy some degree of monopoly power…
*Schumpeter 1942
Benefits and drawbacks of high IP value solutions for humanitarian needs
Saltuk Karayalçın
All Rights Reserved
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University
Humanitarian IP Experience
OPPORTUNITIES
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•
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Governmental support
• TÜBİTAK: : 3000TL
University Support
• Commercialisation Departments
• IP Search
• Monetary Support (usually for a
share of company income)
Awards – financial support
• Smith & Nephew Award: £500
Microfinancing at conferences
• GTIF Forum in Geneva
Charity Support (especially in development –
to avoid IP clash)
IP Attorneys often give student discounts
Not many solutions available to humanitarian
needs
Benefits and drawbacks of high IP value solutions for humanitarian needs
CHALLENGES
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Often very low budget
Small margin on products
• IP costs deem significant
Deciding which IP protection to apply for
How to make your design licensable
How to sell your idea – understanding the
importance of IP
How to identify best patent attorney
Know who to trust with your idea
• How binding are NDAs?
• How can a student share idea with a
patent attorney without knowing how to
write an NDA
Saltuk Karayalçın
All Rights Reserved
Thank you for your time…
“Benefits and drawbacks of high IP value solutions for humanitarian needs”
by Saltuk Karayalçın
“IP Management @ Universities” Istanbul, May 16 to 18, 2012
Albert Long Hall, Boğaziçi University