Nima Moktan Professor Rafei English-2089 04/06/2014 Valuing Assets is not Simple If we ask somebody the price and value of a laptop, anybody can answer it right away very easily even without doing any math, but valuing a business is not an exact science. For example, in valuing a company, there is no number on the company's financial statements that tells how much its brand name is worth; this aspect of asset valuation must be subjective. On the other hand, net profit is an objective measurement based on the company's income and expense figures so asset valuation may consist of both subjective and objective measurements. The valuation of various assets can be made by using different methods. Valuation of fixed assets can be made in different ways. Some of the common methods for determining an asset's value include comparing it to similar assets, evaluating its cash flow potential, based on current market price (fair value), acquisition cost, replacement cost and deprival value. There are a number of valuation methods, ranging from the simple to the very complex but finding the best method for a business is challenging and decisions with regard to what valuation technique should be applied is difficult and in some cases controversial. Fair value is the practice of measuring assets and liabilities at estimates of their current value. Fair value accounting has been around and applied under US GAAP for a long time and its also called market to market accounting because the assets and liabilities are valued on the financial statements based on the prices and information available in the market for the asset or liability or a similar market. One managing director defines fair value as “ the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date” (Larsen, 2014, p. 235). This definition clarifies that fair value is the exit price of the asset or liability because it is the selling or transfer price from the perspective of the reporting entity, not the replacement cost, with adjustments for specific characteristics. Larsen (2014 ) states, fair value determinations should be always based on market participant assumptions for orderly transactions (p. 235). I think what he said is very true because fair value reflects current market participant assumptions about the future inflows associated with an asset. The concept of willing buyer and willing seller is generally used to determine fair value. Literally, the fair value of assets is based on the current market and is not stable. It could change with the current market change, so sometimes it could be dangerous if the market price changes unpredictably. That’s why different businesses use different valuation techniques. There are many other different methods to value assets. According to L. Pavaloaia (2013), assets valuation can be done using three approaches: sales comparison approach, the cost approach and the income approach. Sales comparison approach technique is commonly used in real estate appraisal to appraise lands, buildings and equipment. This approach compares a subject property’s characteristics with those of comparable properties, which have recently sold in similar transactions. For example, the appraiser will select similar sold homes and compare them to your home. They also use collected data of recently sold properties that are similar to the subject property. Another common technique to value assets is cost approach. Dumitrescu et al. (2002) relies on identifying the value of a building identical to the one being appraised. The cost approach is based on the theory that the estimate of a property’s value can be made by adding the value of land and depreciated value of improvements. It is pretty similar to sales comparison approach but the coefficient is applied to the value. The cost of construction minus depreciation, plus land, therefore is a limit, or at least a metric, of market value. This method is also commonly use by real estate to value land, buildings and equipment. The last approach to value assets is income approach which is also known as valuation approaches. It is particularly common in business appraisal. Income approach is used to determine the value of an income generating property by deriving a value indication by conversion of expected benefits like cash flows and reversion into value of property. Income approach consists of appraising a tangible asset by turning into value a form of income allocated only to that asset (Pavaloaia, L, 2013, p.78). This approach is applicable for those properties that generate income like the rental properties, which include non-owner occupied buildings, houses and duplexes, apartment buildings, etc. The income from rent that an owner expects from a property is also a part of the value of that property. This approach is not suitable for purely residential properties that do not generate any income. The value of any income producing property like office building, cell tower rental and storage facility can be determined by the income approach. There are lots of other techniques but these are the most common techniques use by business. Assets valuation is very important in today’s economic condition. Investor, buyers and sellers won’t invest a dime and make a business decision to buy or sell any property without knowing the value. Businesses use different asset valuation techniques based on their company’s needs. By conducting this research, I found fair value accounting is a good accounting practice to use based on the current needs of companies and financial statement users as well as current business factors because it is based on current market and it’s been in practice for a very long time. References Păvăloaia, L. (2013). Valuation of Tangible Assets For Financial Reporting. Young Economists Journal / Revista Tinerilor Economisti, 10(20), 77-84. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=94431164&site =ehost-live Larsen, D. L. (2014). Valuing Illiquid and 'Hard to Value' Assets. Journal Of Securities Operations & Custody, 6(3), 234-239. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=95257520&site =ehost-live King, A. M. (2009). Determining Fair Value. (cover story). Strategic Finance, 90(7), 2732. Retrieved from King, A. M. (2009). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=35943005&site =ehost-live Sharma, N. (2012). Intangible Assets : A Study of Valuation Methods. BVIMR Management Edge, 5(1), 61-69. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=70504380&site =ehost-live Jackson, M., Pippin, S., & Wong, J. A. (2013). Asset and Business Valuation in Estate Tax Cases: The Role of the Courts. Journal Of The American Taxation Association, 35(2), 121-134. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=91711870&site =ehost-live Rosenfield, P. (1973). PERIODICALS. Journal Of Accountancy, 135(3), 96-98. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4571092&site= ehost-live