By: Carson Beaman, Heather Taylor,
Justin Lassiter, & Sarah Morgan
Hunter
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Company Background
Mission
Strategy
Products & Services
Corporate Culture
Organizational Norms
Organizational Structure
Employee Autonomy & Power
Previous Environmental Challenges
Current Environmental Challenges
http://www.youtube.com/watch?v=Ah5
uCfI6MHk&feature=player_detailpage
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Ford is the 5th largest producer of cars and trucks
in the world and 3rd largest in the US.
Headquartered in Dearborn,
Michigan.
The company was founded in
1903 by Henry Ford.
Ford Pioneered the use of
assembly lines.
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Ford’s mission consists of “One Ford Mission:
One Team, One Plan, One Goal”.
Bottom Line: to have an “exciting and viable
Ford delivering profitable growth for all”.
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Sustainability is Ford’s most imperative strategy.
Ford incorporates a sustainable approach to the
whole life cycle of a vehicle, from the design, raw
materials, and manufacturing, to customer use
and end-of-life processes.
One-third of Ford’s vehicle
lines offer a model with 40
miles per gallon or better.
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Ford specializes in:
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As of 2012, the company
consisted of:
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offering cars, trucks, sport utility
vehicles and many other products
and services.
car rental and leasing activities;
car financing, and other related
financing activities.
69 manufacturing plants
41 distribution centers and warehouses
56 engineering/R&D centers
110 sales offices worldwide.
Distributes products worldwide
primarily under Ford and Lincoln brands.
Ford’s Top Lineup
2013 Mustang
2013 Escape
2013 F-150
2013 Hybrid Focus
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Ford has a very strong and positive corporate
culture.
Communicate and teamwork are encouraged.
Culture is adaptive and managers
in the company show care for
their clients, stockholders, and
employees.
Ford classifies its culture as a
“group culture”, which emphasizes
affiliation, strong human relations,
flexibility, and in house organization.
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The Employee Involvement
Program is key to fostering
teamwork and promoting
positive professional relationships among employees.
The leadership program
allows employees to
develop their skills,
improve in-house management,
and implement their ideas.
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Foster functional and technical excellence
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Own working together
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Build strong relationships; be a team player; develop yourself and others
Include everyone; respect, listen to, help, and appreciate others
Role model Ford values
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Have a passion for the business and the customers
Have a continuous improvement philosophy and practice
Show initiative, courage, and integrity
Have a can do, find a way attitude
Deliver Results
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Set high expectations and inspire others
Hold yourself and others responsible for delivering results and satisfying
customers
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Hierarchical organizational structure
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Several traditional layers of management
Emphasis placed on following the chain of command
Long-term goals and strategies determined by CEO
Alan Mulally and the Board of Directors
Recent changes have slightly decentralized the
structure
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Employee involvement plan allows all employees to participate in decision
making
More employee’s are now required to report directly to CEO Alan Mulally
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Diverse workforce
Respectful and inclusive environment
Work-life integration programs
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Recession
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$25 Billion bailout between GM, Chrysler, and Ford
Alan Mulally
 Set aside $24 Billion
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Decreased auto production by about 44% in
last 5 years ($13.3 trillion to $12.6 trillion)
Relied more on people choosing them over
competitors for not taking bailout money.
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Bill Ford
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Fordism: a system of mass production which
combined the principles of scientific management
and other techniques such as the assembly line.
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Alan Mulally
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Charismatic management style
 Compelling vision
 Heightened emotional levels
 Strong personal attachments
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Tightened focus on its key brands
Streamline production costs
Improve balance sheet
Focus on creating more trust
from the customers
Recapture the lost market share
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Greenhouse gas emissions
Fuel efficiency regulations
Competition
Vehicle
Fuel
Driver
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new transmissions
technologies
electrical system
improvements
weight reductions
aerodynamic
improvements
EcoBoost engine
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electrification
biofuels
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MyFord Touch
Eco-Route
SmartGauge
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Refocus Image
Aggressive Advertising Campaign